Best Global Green Brands 2014

auto motive

MINI Launches Biggest US Ad Campaign Amid Small Car Safety Concerns

Posted by Dale Buss on February 6, 2014 11:22 AM

Amid heightened concern about the safety of very small cars, MINI USA is launching its biggest-ever marketing campaign in support of the latest iteration of its Cooper model, the 2014-model Hardtop.

The BMW-owned marque has done a great job of establishing itself in the minds of US consumers who want a small, sporty and chic vehicle. MINI also has gotten great reviews by American consumers on quality and dealer relations. By contrast, the Mercedes-Benz-owned Smart car brand has suffered.

In its new campaign, MINI attempts to leverage that brand equity with a fresh creative approach based on an old theme, and unprecedented media spend.Continue reading...

auto motive

Chrysler Completes Pivot to American Positioning as it Eclipses Detroit Connection

Posted by Dale Buss on February 3, 2014 12:53 PM

It's true that Chrysler is now a wholly owned subsidiary of a Dutch company headed by an Italian with a CMO from France. And yes, Chrysler made some new enemies in Detroit by dissing a local watch-maker in favor of the Swiss, and the third quarter of a blowout Super Bowl game turned out not to be the ideal ROI positioning for its ad.

But the Chrysler brand still legitimately riveted America's attention with its two minute Big Game commercial yesterday starring Bob Dylan and, nominally at least, the new and vastly improved version of its Chrysler 200 sedan. In the process, Chrysler also re-branded itself as "America's Import" and finally ditched the "Imported From Detroit" language that had dominated its positioning for three years.

On Sunday, the brand clearly tried to establish a broader message than the fact that it is associated with Detroit. Instead, Chrysler preached a new sermon about cars that are made in America, while mentioning Detroit only tangentially.Continue reading...

auto motive

FCA Gets the OK: Fiat Chrysler Automobiles Establishes Global Structure

Posted by Dale Buss on January 29, 2014 12:33 PM

Chrysler and Fiat took a huge step today toward becoming the competitive, globally-minded automaker envisioned by CEO Sergio Marchionne when Fiat acquired Chrysler with the US government's help in 2009.

In a press announcement following its board meeting at Fiat HQ in Turin, Italy, the automaker revealed that the combined entity will be named Fiat Chrysler Automobiles NV, be incorporated in the Netherlands, have a tax-related fiscal domicile in the UK and enjoy a primary stock listing on the New York Stock Exchange with a secondary listing in Milan. Fiat Chrysler also unveiled a new corporate logo in simple, blue, sans serif initials spelling out "FCA."

There's still a lot on FCA's plate if it ever wants to join the top tier of global automotive giants.Continue reading...

brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

auto motive

Jeep Sees Welcoming Road Ahead in Surge to 1 Million Global Sales

Posted by Dale Buss on January 22, 2014 12:14 PM

Jeep becomes the focus of business for Fiat-Chrysler this year and beyond, with CEO Sergio Marchionne setting an ambitious target of 1 million global sales of Jeep SUVs in 2014. That would be a huge, 37 percent jump from 2012.

Having cleared away housekeeping obstacles such as the complete unification of Fiat and Chrysler and a now-ended federal investigation of the safety of several old Jeep models in rear-end collisions, Marchionne has been freed to execute his plan for filling out the rest of the Jeep product lineup and turning the icon of American SUVs into a truly global brand.

Elements of the march to 1 million will include strong demand for the new Jeep Cherokee, the mid-size SUV re-introduced in a new version late last year that finally filled the brand's gaping need for a top-notch vehicle in one of the hottest segments of the American market.Continue reading...

detroit auto show

Honda Cops Top Auto-Advertising Honors for Brand-History TV Spot at NAIAS

Posted by Dale Buss on January 15, 2014 11:15 AM

Ron Burgundy may be a pretty big deal, but he wasn't big enough to oust Honda at the advertising awards bestowed at the North American International Auto Show in Detroit.

Instead, Honda and its advertising agencies beat out a Dodge Durango TV ad featuring Ron Burgundy, and other contenders, to win two of the five 2013 car-ad honors given by The One Club, a not-for-profit ad industry organization that hosts the annual ad festival, The One Show.

Honda UK’s ad, “Hands,” which depicts the history of the brand and its vehicles through a pair of hands and is voiced by Garrison Keillor, won the TV Advertising award.Continue reading...

brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

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