Finally With Enough Supply, Chrysler Begins Marketing New Jeep Cherokee

Posted by Dale Buss on October 31, 2013 05:26 PM

Short on truly new-from-the-ground-up products compared with most of its competitors, Chrysler really couldn't afford to botch the launch of its new Jeep Cherokee into the heart of the fast-growing mid-size SUV segment in the US market. But it did.

And now Chrysler CEO Sergio Marchionne not only is having to make up for lost time and sales by finally getting past Cherokee production bottlenecks, but he also has felt compelled to vow that his company won't ever make the same mistake again.

Chrysler stopped making its previous entry in the segment, Jeep Liberty, last year, losing its place against the competition, and then hold-ups related to Cherokee's innovative nine-speed transmission put the launch several weeks behind. Cherokee is just now reaching Chrysler dealers across the country in enough volume to support the company's lofty sales ambitions for the vehicle.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: Amazon, Dell, Twitter and more

Posted by Dale Buss on October 30, 2013 09:22 AM

In the News

Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books. 

Dell is officially private.

Twitter rolls out richer feed with videos, images. 

AT&T puts Halloween twist on "It's not complicated" campaign with cute kids.

Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight. 

BlackBerry met with Facebook on potential bid.

British American Tobacco apoligizes for advertising e-cigarette brand in kids' app. 

CBS said to be developing streaming news channel.

Chevrolet faces "B Strong" backlash.

Chrysler profits are boosted by pickups and SUVs.

Comcast's rebranded Xfinity TV Go app will stream like TV from anywhere.  

Facebook reportedly offered $1 billion to buy Snapchat.Continue reading...

brand news

In the News: Apple, Red Bull, Sears and more

Posted by Dale Buss on October 29, 2013 09:23 AM

In the News

Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.

Red Bull is subject to big wrongful-death suit.

Sears considers spinning off Lands End unit.

Air Serbia launches in Europe.

Boeing considers non-union plant for 777x.

Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.

Consumer Reports drops Toyota Camry from its recommended list over crash test.

GM lifts Opel marketing in Russia.

Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch. 

Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...


Fiat's Biggest Problem isn't UAW, it's Fiat's Frustrated US Dealers

Posted by Dale Buss on October 7, 2013 11:15 AM

California isn't always a bellwether; just ask Fiat dealers outside the Golden State. California consumers buy about one-quarter of all Fiats sold in the US now, but enthusiasm for the brand decidedly has not spread eastward like bell-bottomed jeans or bleached-blonde hair.

And that's a growing problem for Fiat and Chrysler. While the companies are locked in a game of chicken with the United Auto Workers over the value of Chrysler stock, CEO Sergio Marchionne is hearing increasing complaints from American Fiat dealers that instead of being a silk purse from a sow's ear, the Fiat brand has proven to be more like a pig in a poke.

"It's sad to say, but [Fiat has] become a stepchild," one Fiat dealer anonymously told Automotive News. "Chrysler doesn't want to hear that, but that's the reality."Continue reading...

brand news

In the News: Fiat, BlackBerry, Macy's and more

Posted by Dale Buss on October 7, 2013 09:22 AM

In the News

Fiat loses momentum in US comeback.

BlackBerry discusses bids with big-name strategic buyers that would dismember brand.

Macy's rethinks web plans in China.

Allstate outflanks online rivals.

Boston Market offers promotion related to idled government workers.

Burger King sees perception gains after "Satisfries" launch.

C-Span finds interest amid government shutdown.

Chevrolet will limit supplies of new Corvette at first.

Cracker Barrel and Kraft settle trademark differences.

ESPN drops International X Games.

Frito-Lay introduces glow-in-the-dark Halloween packages.

GM prods dealers to sell cars online.

Hershey plans plant in Malaysia.Continue reading...

brand news

In the News: Amazon, Samsung, Chevrolet and more

Posted by Dale Buss on October 4, 2013 09:34 AM

In the News

Amazon greenlights three new TV pilots and readies set-top box.

Samsung predicts record operating profit.

Chevrolet tries on Google Glass.

Banana Republic creative director steps down after five years at the brand. 

Boeing sees commercial deliveries rise. plans to sit out Super Bowl after six years in Big Game.

Facebook reveals plans for Instagram.

Fiat isn't close to deal with UAW for Chrysler stake.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia