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brand news

In the News: Taco Bell, Coca-Cola, Adidas and more

Posted by Dale Buss on August 14, 2013 09:22 AM

In the News

Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.

Coca-Cola defends safety of artificial sweeteners in new ad.

Adidas gains on Nike in China by balancing performance with fashion.

AB InBev disputes MillerCoors claims about superiority of Coors Light cans.

AOL apologizes over public firing of Patch director.

Absolut launches artistic redesign of flavored-vodka range.

Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.

Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.

BMW uses humorous new campaign to boost diesel.

Chipotle faces shortage of "responsibly raised" meat.

Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...

sip on this

Jones Soda Pays Tribute to Strong Market with 'Made in Michigan' Bottles

Posted by Dale Buss on August 13, 2013 04:07 PM

Michigan has been "berry, berry good" to Jones Soda, one of whose flavors is Fufu Berry. Now the Seattle-based company is trying to return the favor with a special series of Jones products that will bear photos of favorite Michigan images and will even be bottled in embattled Detroit.

When Jones got its start in 1996 in Canada, Michigan quickly became its best market in the US along with the Pacific Northwest. CEO Jennifer Cue isn't quite sure why that happened except that Jones had some particularly strong distributors. But because of it, she told brandchannel, "many people even think Jones is a Michigan-based brand."

In any event, when co-founder Cue returned as CEO of Jones recently, one thing she decided to do to revitalize the brand was to target Michigan once again. She believes the last year has witnessed Jones' turnaround; Jones launched a new "all-natural" line; and its launch of that new line with Fiat in California, around the all-electric Fiat 500e, has created a spark for the brand in that crucial market.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

car talk

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California

Posted by Dale Buss on July 22, 2013 10:40 AM

As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.

The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.

Sex appeal has been a staple of Fiat's marketing, and it's no surprise that the brand is turning to it again in new campaigns for its Fiat 500 Abarth version and the new Fiat 500e all-electric vehicle that will be sold first only in California. From its "Seduction" ad a couple of years ago to the one it debuted early last year featuring a supermodel, her bikini top, a scorpion, and—oh, yes—the black-and-red Abarth, Fiat has been playing this card consistently.Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

car talk

Daimler Makes a Smart Move with Introduction of Electric Scooter in Europe

Posted by Dale Buss on July 10, 2013 01:42 PM

"Urban mobility" is all the rage with auto makers these days, and none more so than Daimler. Combining this paradigm with the need to goose sales globally for its Smart minicar brand, the company has announced plans to introduce a Smart electric-powered scooter next year in Europe.

Daimler, also parent of Mercedes-Benz, has had trouble getting Smart onto a smooth plateau. The company killed a roadster in 2005 and a four-seater version of Smart in 2006 and has racked up 1.5 billion euros in losses since the brand's launch in 1998.

Even while other brands such as rival BMW, with Mini, and Fiat have figured out how to make and market tiny cars for global masses, Daimler just keeps misfiring with Smart. But the company says it plans to keep trying.Continue reading...

brand news

In the News: Samsung, Asics, Roxy and more

Posted by Dale Buss on July 8, 2013 09:31 AM

In the News

Samsung misses second quarter forecast as analysts fear smartphone brand has peaked (if not in Asia).

Asics tightens factory oversight in Cambodia after accident.

Roxy under fire for sexualizing female surfers in new campaign. 

Alcoa faces hard decisions on aluminum capacity.

America Movil invests $40 million in Shazam music app.

Apple plans to stream Time Warner Cable channels on TV.

Asiana Airlines plane likely experienced pilot error as Boeing jet crash parsed.

BMW maintains US sales lead over rivals in June.Continue reading...

brand news

In the News: Amazon, HSN, Fiat and more

Posted by Dale Buss on July 5, 2013 09:00 AM

In the News

Amazon cuts back on book discounts as competition wanes.

HSN enjoys rebirth via mobile shopping.

Fiat fleshes out plans to build Jeeps in Italy.

BMW, GM and Toyota are hit by unrest in Egypt.

Paula Deen splits with her long-time agent.

Facebook posting on school shooting lands Texas teen in jail.

Maersk launches container ship that's too big for some ports.

Nestle and Danone cut Chinese infant-formula prices in response to government probe.Continue reading...

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