brand trainwrecks

As Food Network, Smithfield Foods Cut Ties, Paula Deen Sees Fans Rally

Posted by Sheila Shayon on June 24, 2013 04:48 PM

The Paula Deen scandal is the stuff media headlines are made of. After public court records revealed that the Food Network star admitted to using the "n-word" and tolerated racist jokes in her workplace, the network announced it will not renew her contract, ending a relationship that began in 1999 and culminated in her own show, Paula's Home Cooking, in 2002 and later Paula's Party and Paula's Best Dishes.

Deen was named in a suit filed by Lisa Jackson, a former employee who worked as a manager at a restaurant owned by Deen and her brother and business partner, Bubba Hiers. Jackson claimed she was sexually and racially harassed.

Late last week, Deen—whose reputation is still recovering from running afoul of anti-obesity campaigners—posted a video apology on YouTube, which now has over 3.4 million views, for using “inappropriate, hurtful language” and for failing to show up for a scheduled interview with NBC’s Today Show host Matt Lauer.

"I want people to understand that my family and I are not the kind of people that the press is wanting to say we are," she said. "Your color of your skin, your religion, your sexual preference does not matter to me. But it's what's in the heart, and my family and I try to live by that. I am here to say I am so sorry. I was wrong, yes.”Continue reading...

media brands

Food Network, Turning 20, Refreshes Brand With New Look and Attitude

Posted by Sheila Shayon on January 21, 2013 11:18 AM

Food Network welcomed the New Year with a new look, heralding its two decades of making a 24/7 food TV programmer a powerhouse brand (it turns 20 on Nov. 23rd). An updated logo and graphics package hit the air January 6th as part of a multiplatform roll-out, the first identity update since 1997. 

Working with Hollywood-based agency Troika, the refresh focuses on ‘Characters and Stories’ in promos that take the Scripps-owned cable network's programming beyond the food and around the table, as seen in on-air promos such as the one, above, for "Chef Wanted With Anne Burrell" or Rachael Ray and Guy Fieri's new reality series.

“Food Network has grown and we wanted to freshen-up our look and energy to better reflect our evolution into a broader, multi-platform entertainment brand,” said Susie Fogelson, SVP, Marketing and Brand Strategy, Food Network and Cooking Channel in a press release by parent Scripps Networks Interactive.

The refresh includes a “Smart” bug system to promote shows, activate social media conversations, navigate audiences across platforms, and drive business to Food Network’s other ventures, such as Food Network Magazine.Continue reading...

brand news

In the News: Virgin Atlantic, HSBC, Diageo and more

Posted by Dale Buss on December 11, 2012 08:57 AM

In the News

Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.

HSBC to pay record U.S. penalty on money laundering.

Diageo terminates talks on "future" of Jose Cuervo.

AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.

AOL postpones premiere of hip-hop-inspired TV ad.

Boeing faces revived concerns about 787.

Burberry launches Christmas events and global review.

Burger King expands digital marketing.Continue reading...

crowdsourcing

Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

response mechanism

Android Tops LGBT-Favored Brands in U.S.

Posted by Sheila Shayon on June 21, 2012 02:02 PM

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.

The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.

“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

chew on this

Are Food Trucks America's Tastiest Export?

Posted by Sheila Shayon on June 6, 2012 01:11 PM

Food trucks have been fanning out across America, as the graphic above from the National Restaurant Association shows. But they're also starting to span the globe, bringing gustatory delight to Paris and London as artisanal food trucks, such as the Cantine California food truck in Paris, dispense tacos stuffed with organic meat (and brand USA) overseas.Continue reading...

media brands

Anthony Bourdain Ready to Shake Up CNN Brand

Posted by Sheila Shayon on May 30, 2012 04:07 PM

Gawker asks, "Will CNN ruin Anthony Bourdain?" but maybe we should be asking, "Will Anthony Bourdain ruin CNN?" (Kidding: big fans, Tony!)

Yes, the ratings-challenged cable network that Ted Turner built CNN has wooed the chef-turned-media personality and author Anthony Bourdain from the Travel Channel, where his current programming will run through the end of the year. Beginning early 2013, Bourdain's new weekend program “will be shot on location and examine cultures from around the world through their food and dining and travel rituals.” 

At a time when CNN’s ratings are at historic lows, the hiring of the oft-profane Bourdain is part of a new weekend programming strategy.Continue reading...

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