Posted by Shirley Brady on May 11, 2010 04:58 PM
Here are more reader responses to Brandchannel's social media debate series, this one on crafting a brand's social media voice and strategy. Tell us what you think by posting a comment, and follow our social media debate series by clicking here. And don't miss the comments on the "That's Debatable" social media series on Interbrand.com.
Entertain or educate
- which social media strategy is best?
"How about a blend of both? - entertaining and relevant content (to reach the proposed target groups). In terms of the proportions, the answer is in brand's personality: the theme that suits the brand best should 'weigh' more than the other. This will also keep the brand message consistent and help integrate social media into an overall marketing campaign." Nadya Tatarciuc, PR and new media analystContinue reading...
Posted by Shirley Brady on May 10, 2010 08:15 PM
Brandchannel's social media debate series has generated a lively discussion about how social media can help, or (as the case may be) hinder, marketers' efforts to communicate brand values more effectively. Here are a few of the many thought-provoking comments posted by our readers -- click through on the links to read more, and share your thoughts. For an interesting counterpoint, don't miss the blog posts and comments on the "That's Debatable" social media series on Interbrand.com. And stay tuned for an analysis of where social media is heading.
Does social media have value?
"Like the rise of the website, developing a social media presence has become the new 'must have' (or This Year's Model, Costello fans). The key is not just to have, but to understand, how it fits into your overall communication strategy." Andy Barker, Creative Director, InTouch Marketing
"We're in the early stages of a seismic shift in the way we consume and communicate and, crucially, our industry has yet to bottom out a consistent set of meaningful metrics." Neil Perrott, Director, KatapultContinue reading...
Posted by Brandchannel Staff on April 29, 2010 07:49 AM
Absolut vodka settles trademark dispute.
Ann Taylor investigated over blogger gifts.
Apple will charge a premium to put ads in apps.
AriZona, the iced tea, distances itself from Arizona, the state.
Ask.com grows in popularity.
Baidu rises in China with Google's exit.Continue reading...
Posted by Brandchannel Staff on April 27, 2010 05:59 PM
Dreamworks plans sequel to How to Train Your Dragon.
Airbus may suffer in United, Continental merger.
Apple shooting itself in the foot with blogger vendetta?
Audi competes with Tony Stark's suit in Iron Man 2; Mickey Rourke's character gets BK burger.
Blockbuster banks on kiosks.
Carhartt aims beyond blue collar demo.Continue reading...
Posted by Shirley Brady on April 23, 2010 05:29 PM
Microsoft beats Google in WNBA branding battle.
Xbox programs a video game with real people.
& Bill Gates promotes clean tech R&D with new organization.
Also: Foursquare will hit 1M users in half the time it took Twitter.
Apple's lost iPhone prototype spurs police investigation.
Will China wipe out recycled toilet paper?
Generation Y is broke.
Posted by Sara Zucker on April 20, 2010 07:41 AM
Gizmodo's iPhone v. 4 sneak peek sparks a frenzy. [NY Times]
Blackberry sends cute girls to flirt while secretly peddling its products. [NY Daily News]
European airports start to reopen for flights, as ash halts Nissan production in Japan. [BBC]
Toyota's Lexus SUV recall goes global. [CNN]
Yahoo wants to acquire Foursquare before it becomes even more popular. [LA Times]
Lifetime taps iPad for Project Runway finale. [PaidContent]Continue reading...
Posted by Sara Zucker on April 13, 2010 07:58 AM
MotorWorld gives auto brands due recognition. [CNN Money]
BMW beats its competitors in the vehicle industry. [WSJ]
The National Enquirer lacks a Pulitzer Prize award. [Business Insider]
Paramount, Seagate pre-load movies on hard drives. [Reuters]
Scripps, Weight Waters, Lorillard among worst companies. [NY Times]
Companies use sports arenas for promotions. [Boston Herald]Continue reading...
Posted by Sara Zucker on March 24, 2010 06:05 AM
Business owners are finding new ways to cope after a product recall. [CNN Money]
Fuel prices may be up and sales are down, but Carnival is still optimistic. [WSJ]
The New York Times has created a webisode focused on daily headlines. [Daily Finance]
Cisco invites Flip camera owners to produce 10-second video clips. [BrandFreak]
Fox network is ready to announce its acquisition of Conan O'Brien. [Contact Music]
Oprah Winfrey is under fire for skipping appearances to her own events. [LA Times]Continue reading...