2014 Brandcameo Product Placement Awards

brands under fire

Labor Watchdog Cites Apple Supplier Pegatron for Laundry List of Violations

Posted by Sheila Shayon on July 30, 2013 12:26 PM

Apple may have begun to sever its relationship with Foxconn in China after multiple reports of labor abuses and worker suicides, but similar problems appear to have followed the brand to its newest supplier, Pegatron. 

New reports from China Labor Watch, a US-based worker welfare monitor, allege that the Chinese factories run by the emerging Taiwan-based manufacturer are "even worse" than Foxconn's. The report cites filthy work and living conditions, as well as practices such as withholding ID cards and pay—abuses that violate Chinese law as well as Apple's supplier standards, according to Engadget. 

CLW conducted undercover investigations in three Pegatron factories which supply iPhones, iPads and Mac computers, employing upwards of 70,000 people. Apple has since responded, noting that it has audited Pegatron facilities 15 times over the last six years for violations such as withholding employee IDs, however the company admitted that the report shed light on "claims that are new to us" and vowed that they would be investigated "thoroughly."Continue reading...

china

The Week in China: Songs About Fried Chicken, GSK's Midnight Express, Messi WeChats and more

Posted by Abe Sauer on July 19, 2013 12:17 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC, KFC and more KFC… Big pharma in big trouble for bribery… Goldman Sachs IPOs China… Lionel Messi for WeChat… Beyond existing auto sales... Beyonce... Luxury franchise buybacks… Union Pay app… Coca-Cola goes green… Kvass!… and more.Continue reading...

china

The Week in China: Chatting with the CEO of 'China's Foursquare,' China's Insatiable Auto Market and more

Posted by Abe Sauer on July 12, 2013 01:47 PM

At top: Ok, it's not China but it is great. Japan's Prime Minister Shinzo Abe's political party woos support by launching "a smartphone app called Abe Pyon, which roughly translates as Jumping Abe."

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: An interview with "China's Foursquare" Jiepang about "Jiepang 5.0"… Lacing auto sales add-ons… banned lingerie ads… Bruce Lee for scotch… Foxconn for "iPhone 6"… McDonald's gives away Kleenex… Asiana post-crash PR… Australia's "Chinese theme park"… Xiaomi leaks… China spoofs Jay-Z again... and more.Continue reading...

brand strategy

Apple Fashions a New Position for CEO of Yves St Laurent as it Eyes Wearable Future

Posted by Barry Silverstein on July 3, 2013 12:56 PM

The next step in the remarkable evolution of the Apple brand may be just around the corner. In a move that "caught the fashion industry by surprise," Apple has announced it is adding Paul Deneve, CEO of fashion giant Yves St Laurent (YSL), as a vice president of "special projects," reporting to Apple CEO Tim Cook.

While heads are still spinning in the fashion sector, it isn't as strange as it sounds. Deneve, after all, was with Apple's European operation on the marketing side from 1990 to 1997, so he is hardly an unknown. Not to mention that YSL's revenues just about doubled under his leadership.

While some see this move as directly related to Apple's anticipated launch of an iWatch, others believe it has broader implications. "More likely it is to explore the extension of the Apple brand, or its platform technology into clothing and fashion," notes Forbes. "Digital technology is in fact extending its reach to every aspect of life, including clothing and other wearables like glasses." After all, the computer wearables market "is perfect for Apple to mainstream. It advances contextual computing. And it has the added virtue of being a bigger potential market than smartphones..."Continue reading...

china

The Week in China: Co-Eds Sex Up College Admissions, Bev Brands Boost Dog Meat and more

Posted by Abe Sauer on June 28, 2013 01:08 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: EVs lose juice… Lin for Gatorade… expanding waistlines… "free" Porsches… the lux show… trademark law changes… car recalls (again)… Tom Ford smells like China… rental Beckham… HIV PSA… vegetarians… Colonel Sanders-san… college students sex (and joke) it up for enrollment... and more.Continue reading...

brand news

In the News: Ford, KKR, Nasdaq and more

Posted by Dale Buss on May 30, 2013 09:26 AM

In the News

Ford joins European car-sharing sector as demand surges.

KKR lands former general David Petraeus for private-equity firm.

Nasdaq to pay $10 million fine for botched Facebook IPO.

Airbus and Boeing split a $17-million widebody-jet purchase by Singapore Airlines.

Apple shifts supply chain away from Foxconn to Pegatron.

Associated Press and New York Times resist meeting with US Attorney General Eric Holder on leaks investigations.

BMW will recruit trainees from Spain's pool of young jobless.

Carnival Cruise Line launches ad-agency review.Continue reading...

sustainability

Greening Apple: Tim Cook Hires Ex-EPA Head Lisa Jackson

Posted by Abe Sauer on May 28, 2013 11:57 PM

Apple is the mine's canary. That's the takeaway from a recent press conference in China where the head of corporate sustainability for China tech giant Huawei told reporters that, unlike Apple, it will "learn from the issues that Apple has faced in China" and "never let supplier issues tarnish our brand.”

Whether Huawei means to "learn" from Apple or just copy it, the brand that has been singled out for a beating in the last few years over everything from China labor issues to tax avoidance has come under fire for a failure to innovate. But those critics all have tunnel-vision for Apple's electronics products.

What about innovating its "cultural product"? What if buying a iPhone 6 meant buying a better future? That just might be what Apple's aiming for with its latest high-profile hire. (Plus, the one better future we already have with Jackson's addition.) Continue reading...

brand news

In the News: Uniqlo, Renault, ESPN and more

Posted by Dale Buss on May 28, 2013 09:24 AM

In the News

Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.

Renault suffers blow from failure of Better Place EV startup.

ESPN layoffs underscore sports-network battle and soaring rights fees.

Acura eyes emerging markets.

BMW hints at bringing out super-luxury coupe with a Pininfarina touch.

BuzzFeed, CNN and YouTube plan online-video channel.

Club Med buyout sees large role for Chinese investors.Continue reading...

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