brand news

In the News: 5-Hour Energy, BP, Best Buy and more

Posted by Dale Buss on November 15, 2012 09:04 AM

In the News

5-Hour Energy consumption cited for possible involvement in deaths.

Abercrombie & Fitch credits faster reaction times for bump in results.

BBC scrutiny continues as broadcaster celebrates 90th.

BP nears settlement with federal government on Gulf spill.

Best Buy battles skeptics with turnaround plans.

Checkers opens restaurant in a Walmart.

Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...

brand news

In the News: Sandy Whacks Google, Penguin/Random House, Honda Hit and more

Posted by Dale Buss on October 29, 2012 09:04 AM

In the News

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.

Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.

Honda cuts full-year outlook over anti-Japan sentiment in China.

Audi repeats goal to match 2011 operating profit in 2012.

British Airways launches customer recognition program.

Burger King third-quarter net income falls, still beats estimates.

Burt's Bees "deflakes" with billboard and video campaign.

Cadillac raises prices in bid for luxury credibility.Continue reading...

no kidding around

Cheetos Crunchy Flamin' Hot Chips Come Under Fire

Posted by Shirley Brady on October 19, 2012 05:25 PM

Frito-Lay's Cheetos brand Crunchy Flamin' Hot chips may be free of gluten-free and trans fats, but some school officials feel it's free of any redeeming value whatsover and are moving to ban it. The New York Times Well blog reports that "School districts in three states are waging a battle against (the) spicy snack that is so laden with artificial ingredients it leaves a trail of red fingerprints behind."

What has school administrators in Pasadena, Calif., Albuquerque, New Mexico, and Rockford, Illinois, up in arms?

...some school districts say the chips are too high in calories, salt and fat, and too spicy for most children. Teachers and parents have complained that the artificial coloring has children leaving behind bright red fingerprints in their classrooms and on their clothing. And emergency room doctors say they have seen patients complaining of stomach pain after eating hot Cheetos, and they warn that eating the chips in excess – because of the bright food dye they contain – may cause discolored stool that can lead to unnecessary hospital visits.

The PepsiCo-owned Frito-Lay brand "has said that it does not specifically market Hot Cheetos to small children, nor does it sell its snack products directly to schools." A current promotion with Ubisoft's Just Dance Game featuring its Chester Cheetah mascot, for instance, is aimed at kids 13 and older.

Below, watch a video tribute ("Hot Cheetos & Takis") by some kids, which has racked up more than 3.5 million views on YouTube since it was posted in August:Continue reading...

start your engines

Doritos Crash the Super Bowl Returns With Michael Bay

Posted by Shirley Brady on September 20, 2012 10:19 AM

The Doritos Crash the Super Bowl user-created ad contest is back for the seventh consecutive year, this time around with a big Hollywood ending — the chance to work with director Michael Bay on the next installment of the Transformers movie franchise.

The pitch: "The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4," which opens June 27, 2014. Submissions open on Oct. 8; more details in PepsiCo's press release and on Facebook.

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

branding together

Can the NFL Do For Quaker What It Did For Prime-Time TV?

Posted by Dale Buss on September 4, 2012 05:41 PM

Can football heroes do for Quaker Oats what rocket men couldn't? PepsiCo has added its Quaker and Tropicana brands to the stable of products covered by its big partnership with the National Football League, and for Quaker, which is partnering with the kid-oriented NFL Play 60, the tie-in couldn't have come too soon.

PepsiCo is kicking off the new NFL season, the first of its new 10-year deal with the league which includes a return to Super Bowl advertising, by deploying more NFL-themed displays than ever before and by highlighting its traditional blue-can Pepsi more than ever. The $2.3-billion deal, one of the largest sponsorships in U.S. sports history, involves the new brands as well as the original Pepsi, Gatorade and Frito-Lay brands.Continue reading...

crowdsourcing

Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

brand news

In the News: JPMorgan, Digg, Virgin and more

Posted by Dale Buss on July 13, 2012 08:57 AM

In the News

JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.

Digg, a social-media pioneer, sells for pittance and gains new CEO.

Richard Branson takes on Stephen Fry in new Virgin UK campaign.

Axe replaces bikini-clad women with Kiefer Sutherland in new spot.

Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.

Olive Garden owner Darden to buy Yard House for $585 million.

Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...

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