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brand news

In the News: LVMH, Nokia, GM and more

Posted by Dale Buss on June 14, 2012 09:01 AM

In the News

LVMH acquires storied French luxury brand Arnys.

Nokia to cut 10,000 jobs, sells Vertu luxury brand.

GM plans to close Opel factory in Germany.

Amazon and Google rush to wrap up new gTLD domain-name suffixes with ICANN.

Applebees sees franchisee's new marketing campaign diverge controversially from corporate brand.

Aung San Suu Kyi warns investors off Myanmar's state oil and gas firm on historic visit to Europe.

Coca-Cola renews sponsorship of BET's 106 & Park.

Facebook launches real-time bidding for "Marketplace" ads.

GE promotes new refrigerator in online-only video.Continue reading...

brand news

In the News: AOL, BBC, Domino's and more

Posted by Dale Buss on June 11, 2012 09:01 AM

In the News

AOL faces crossroads with shareholders at annual meeting.

Airbus may take eight weeks for A380 wing fix.

Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.

BBC hires marketing chief from Diageo.

BMW and Audi post record sales as China boom continues.

CNN reportedly close to acquiring Mashable.

Domino's overseas business now beats U.S.

Facebook already appears past days of wild user growth.Continue reading...

brand news

In the News: Apple, Prada, M&S Bank and more

Posted by Dale Buss on June 8, 2012 09:03 AM

In the News

Apple will use Baidu search engine on phones in China and gets on fast track in court to block Samsung Galaxy phone as iPhone 5 speculation mounts ahead of WWDC, while marketing head Steve Schiller gets a Bloomberg Businessweek profile. Also, Apple will pay $2.5 million to settle false advertising suit in Australia over 4G iPad claims. 

Audi plant expansion tests ability to maintain quality.

Boeing hits milestone on 787 Dreamliner.

Burger King plans to expand in Russia.

Cannes Lions to honor Dan Weiden of Weiden+Kennedy.

Carnival Cruise loyalty program members are up in arms.

CBS chief Les Moonves says "partisanship" is part of journalism now.Continue reading...

brand inspiration

Diamond Jubilee: GE Lights Up London for Queen and Country

Posted by Mark J. Miller on June 4, 2012 11:29 AM

As the UK stops all the clocks to celebrate the Diamond Jubilee — yes, the Queen of England has been wielding her Royal Tea Cozy for 60 years now — don’t think the Brits don’t know how to celebrate. There was a 1,000 boat river pageant on Sunday, and a star-studded concert on Monday.

From a McQueen fit for a future Queen to jubilant Marmite to Cadbury's Dairy Milk to much, much more, there's one subtle branded tribute that actually comes from an American brand. The city of London now boasts a new lighting system across its Tower Bridge that went live in time for the Diamond Jubilee celebrations. The lights burn a particular "diamond" color to help pay respects to Her Royal Highness.Continue reading...


Will Consumers Buy Products with Wind Power Logo?

Posted by Sheila Shayon on June 4, 2012 11:02 AM

As GE celebrates a decade in the wind power business, there's finally some global recognition for companies commiting to wind energy.

WindMade is the world's first global consumer label for companies, events and products using wind power. Backed by the UN Global Compact, participating companies must obtain at least 25% of their electricity from wind power.

“Every time you pass this (above) video along, you are bringing more wind energy to the world. For each view WindMade will source wind energy equivalent to 500 times the amount of power consumed by watching this one video.”

The WindMade label has the dual purpose of letting companies communicate their commitment to renewable energy, and providing consumers the choice to do business with companies and products using wind power.Continue reading...

London 2012

London 2012 Watch: GE Supports Team USA With Smart Medical Records

Posted by Sheila Shayon on May 28, 2012 05:05 PM

“Gold, silver, what’s the difference? One centimeter after a kilometer of competition,” says Dr. Bill Moreau, the U.S. Olympic Committee (USOC) managing director of sports medicine, in the video above. “Our job is to help that athlete to find that last little piece that makes them the best in the world.”

Team USA is taking no chances preparing for the looming 2012 Olympics. The USOC will be using electronic medical files for the first time with help from GE to digitize records for the more than 700 athletes heading to London for the Summer Games.Continue reading...

London 2012

London 2012 Watch: IOC Reviews, LOCOG Defends Olympic Sponsor Strategy

Posted by Mark J. Miller on May 22, 2012 11:01 AM

The way the world communicates with one another is ever-evolving as new technologies continue to appear and social media continues to introduce new avenues of expression. With that, brands are always finding new ways to touch their customers and all of the classic branding rules are being tossed out the window.

Olympic sponsorship has long been a way for major brands to reach consumers every few years, but international Olympic executives are looking to possibly shift how the model works in order to embrace this new world.

The sponsorship model now in place brings in $1 billion, according to the Financial Times, but the IOC is planning to “take a step back” and re-assess the sponsorship strategy going forward.Continue reading...

brand news

In the News: Dish Network, Pinterest, Unilever and more

Posted by Dale Buss on May 17, 2012 09:02 AM

In the News

Dish Network runs into resistance for placing its ad about its ad-skipping DVR.

Pinterest valued at $1.5 billion.

Unilever tests interactive TV concept with NBCU.

Angry Birds footwear? Check.

Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.

Boyd Gaming to buy Peninsula Gaming.

Bristol-Myers Squibb set to lose patent protection for Plavix.

Buca di Beppo has aggressive growth in sight, new CEO says.

CNN hits 15-year low with prime-time ratings.

Comcast's NBC Sports Network will break cable record for Olympics coverage.

Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...

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