Posted by Dale Buss on December 14, 2011 09:02 AM
Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.
Ann Taylor woos younger women by featuring stylish students.
Avon replacing Andrea Jung as CEO.
Best Buy finds that deep discounts sacked profits.
Canadian Tire buys house in Toronto just for webisodes.
China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.
Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.
CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.Continue reading...
Posted by Shirley Brady on December 8, 2011 06:32 PM
Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...
Posted by Dale Buss on December 8, 2011 09:13 AM
Alec Baldwin quits Twitter following American Airlines row.
AstraZeneca slashes U.S. sales force.
BP faces more citations in oil spill.
Boeing hopes for easing of NLRB dispute after machinists ratify contract as it nears deal with Southwest for jet purchase and FedEx signals a big order.
Burger King not a hit with parents, survey says.
CVS/pharmacy debuts mobile shopping platform for smartphone users.
Chick-Fil-A ups commitment to college football.Continue reading...
Posted by Sheila Shayon on December 5, 2011 03:02 PM
A tsunami of opposition to ICANN’S January 2012 expansion of top level domains has resulted in a U.S. Senate Committee on Commerce, Science, and Transportation full committee hearing to “examine the merits and implications of this new program and ICANN’s continuing efforts to address concerns raised by the Internet community.”
The hearing will be held Thursday, December 8, at 10:00 a.m. EST. Press will be welcomed on a first-come, first-served basis, while the public can virtually attend the Senate Commerce Committee hearing via a webcast.
The opposition of the 100+ brands and organizations in CRIDO (the Coalition for Responsible Domain Oversight) will be presented by the Association of National Advertisers exec team of Bob Liodice, President and CEO; Dan Jaffe, EVP of Government Relations; and Doug Wood, general counsel.
The growing alliance views the gTLD program as "harmful," allowing organizations and companies to apply for generic or branded top level domains (the names to the right of the ‘dot,’ e.g. .com, .net, .org.), with brands such as Ford, GE and HP concerned about cybersquatting and related issues.Continue reading...
Posted by Shirley Brady on November 30, 2011 11:14 AM
As the January 12th opening of gTLDs (top-level domain names) looms, the Association of National Advertisers president and CEO Bob Liodice is stepping up the organization's campaign against ICANN.
That's the body which is preparing to expand URL names from the current list of 22 approved top-level domains (such as .com, .net, .org, .edu and country suffixes) to include generic .anything names such as .nike, .google, .pepsi, etc.
In a video released this week, Liodice takes issue with ICANN's claim that it has gone through a "laborious process" to gain consensus for its generic top-level domain expansion program, which is facing mounting criticism not just in America.
Liodice (whose views are opposed by Forrester) counters that there are more than 100 organizations and brands standing with the ANA in opposition to what he calls a "harmful program," with brands such as Ford, GE and HP concerned about cybersquatting, among other issues. ICANN, still stinging from the .xxx domain debacle, is recruiting an "independent objector" to assess gTLD applications in a position that would commence in April.
Click here for more on the pros and cons of ICANN's dotbrand URLs initiative from a branding and naming perspective, and tell us what you think: Should brands fear gTLDs, or does it represent a great opportunity to solidify branding on the web?Continue reading...
Posted by Shirley Brady on November 22, 2011 08:55 AM
AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.
Bill Gates testifies in Novell suit vs. Microsoft.
Cadbury's trademarks its distinctive shade of purple.
David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.
Donald Trump estimates the Trump name's worth at $3 billion.
eBay buys Hunch to help discern individuals' taste.
GE expands to Iraq.
GM retools former Saturn site and prepares to manufacture China autos in Egypt.
HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...
Posted by Dale Buss on November 17, 2011 09:25 AM
Abercrombie & Fitch tells investors it discounted prices too much.
Accenture calls on clients to help make a statement.
American Airlines and union plan to return to talks.
Apple's iPhone passes BlackBerry as business favorite.
BP faces charges over Alaska spill.
Chrysler plans to invest heavily in building Jeeps in Toledo, Ohio.
Corona brings back long-time holiday spot.
Delphi prices IPO at $22 a share.
DirecTV unveils dramatic man-vs.-wolf action in new spot.
GE bets on software development.Continue reading...