Posted by Dale Buss on September 24, 2012 09:02 AM
Apple flirts with first trillion-dollar valuation for a company as iPhone 5 first weekend sales top five million and Apple tops YouTube and Aston Martin as "coolest UK brand." Apple also halted production at Foxconn factory after mass brawl, and seen hogging new iPhone for its own stores. Its legal team has also asked CA judge to boost award from Samsung.
Alfa Romeo plots return to USA, with Chrysler helping Fiat.
American Airlines racks up flight delays and cancellations.
Applebee's reboots its marketing with inflatable dolls.
Boeing struggles with makeover of 777.
Conde Nast launches French Vanity Fair into economic headwinds and skepticism.Continue reading...
Posted by Sheila Shayon on September 20, 2012 03:17 PM
Nostalgia is the new new as old ad icons, logos and brand-related memorabilia are making a comeback. (Exhibit A: General Mills reviving the Cheerios Kid and Jolly Green Giant). It's not just consumer packaged goods giants, and Giants, who are stepping out of a time machine, either.
In one of the more interested branded content moves we've seen recently, Buzzfeed has partnered with GE as presenting sponsor for "The BuzzFeed Time Machine," which re-skins Buzzfeed.com pages to reflect a chosen decade and what its coverage and ads would have looked like then.
Elsewhere on the site, there's GE Rewind, a digital trip down memory lane, and "Then and Again,” a GE-sponsored channel inviting Buzzfeed.com users to upload an old and new image side-by-side to show the evolution of their lives and likes through the years.Continue reading...
Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
Posted by Mark J. Miller on August 17, 2012 01:16 PM
Back at the start of the year, when consumers were asked what brands popped to mind when they thought of the Olympics, Nike was the number-one answer. Of course, it didn’t matter that Nike wasn’t actually an official sponsor of the event, but why quibble with such trivial details? In fact, Nike did a good job keeping attention on them during the Games themselves with the brilliant pushing-the-rules ad “Find Your Greatness.”
The point is, brands can shell out truckloads of cash to be involved in and event organizers can employ hundreds of “brand police” to ensure their paid sponsors aren’t getting screwed, but that doesn’t mean that when the Olympics end, people aren’t left saying, “I really should drink Coke more often!” or “Wouldn’t it be great to have a little more Panasonic around the house?”
YouGov BrandIndex, a daily consumer perception research service of brands, insists that only two of the partners for London 2012 “broke through in any significant way in consumer perception while a few had “very modest or no significant movement” or even “went backwards,” according to a company release. Continue reading...
Posted by Shirley Brady on August 14, 2012 08:56 AM
Apple rumor created by Swedes as a prank goes viral.
BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.
Canada's media ownership concentration criticized in new report.
Chad Johnson negates powerful personal brand as VH1 series cancelled.
Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.
Dewar's global brand ambassador chats with the New York Times.
Ford banks on 2013 Fiesta.
GE and Chobani take gold in Ace Metrix Olympics ad ranker.
HarperCollins plans pop-up record store to promote new book.Continue reading...
Posted by Shirley Brady on August 12, 2012 12:55 PM
Amazon and eBay eye same-day delivery as Amazon site traffic soars.
App.net woos digerati and raises funds for paid social network.
Apple calls final witnesses in contentious Samsung trial as brand's fans seen losing their edge.
Baidu among Barrons' top 10 Chinese brands.
Barclays chairman promises change.
Bermuda readies new branding campaign.
Costco sees deluge of cross-border Canadian shoppers.Continue reading...
Posted by Abe Sauer on August 8, 2012 01:21 PM
When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...
Posted by Sheila Shayon on July 30, 2012 04:29 PM
Olympics sponsor GE is using data visualization to engage the public in the gargantuan logistical underpinning involved in mounting and hosting the Olympic Games.
"What (g)oes into building an Olympic city? GE's chief marketing officer Beth Comstock tweeted from a panel discussion Monday on the future of cities at the London Olympics. "Lots of technology and big machines hidden in plain sight." Her tweet linked to GE's Building the Games interactive map, which (powered by Bing search) features GE's infrastructure work behind the scenes of London 2012.Continue reading...