social media watch

Twitter Competing in Two Sports: The Olympics and the U.S. Election

Posted by Sheila Shayon on July 27, 2012 10:14 AM

As the Summer Olympics gets underway in London, Twitter — rebounding for a pre-Olympics wobble on Thursday — has launched its London 2012 Olympics hub, driving its user base to jump on the #Olympics hashtag. 

NBC has partnered with Twitter to produce the Olympics Hub, highlighting noteworthy tweets from across the Games and beyond NBC's wall-to-wall Olympics coverage, without U.S. bias, even though a U.S.-based team in Boulder, CO, will curate tweets 20 hours a day for the hub. 

The goal is to centralize and surface tweets and conversations around the Games in a service for users and companies alike, with brands such as GE and P&G already promoting their Olympian marketing efforts via the hub.Continue reading...

London 2012

London 2012 Watch: Brand Police, Anti-Doping Ads and More

Posted by Mark J. Miller on July 16, 2012 05:19 PM

You can’t stop it now. That Olympics train is running down the track and won’t be stopping till the final Royal Scone is eaten and the last big-hatted Guard struts by and the final Beatles song is sung during the Closing Ceremonies on Aug. 12. Don’t even think about getting out of the way, and that goes to marketers, too. We're watching how marketers of all sizes, official sponsors and non-sponsors, grapple with the hurdles of the London 2012 organizers' tough rules protecting sponsorships — starting with our lead story today:

Watch Out! The Brand Police Are Watching You

While there is some question on just how secure these Olympics will be, there is no doubt that this will be the most vigilant Olympics ever when it comes to fighting off any brands that are planning to use the Games as any kind of way of presenting their message if they haven’t shelled out the big bucks to allow them the right to do so.

The Independent reports that almost 300 “Olympics officers” hit the streets of the UK ("with a vengeance") on Monday, “enforcing sponsors' multimillion-pound marketing deals” and keeping a steely eye for ambush marketing. Such words as “gold,” “silver,” and, of course, “bronze” have been outlawed from any advertising. The newspaper comments, "Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event."

Interbrand London's Lorna Fray, in her dispatch from London today, notes at least one non-sponsor whose signage around London might lead the casual observer to think it's an Olympics campaign: MasterCard, whose "Priceless London" outdoor marketing push "references heroes, unique experiences and London without mentioning sport or 2012" — much to the annoyance, no doubt, of official London 2012 credit card partner Visa.Continue reading...

brand news

In the News: JPMorgan, Digg, Virgin and more

Posted by Dale Buss on July 13, 2012 08:57 AM

In the News

JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.

Digg, a social-media pioneer, sells for pittance and gains new CEO.

Richard Branson takes on Stephen Fry in new Virgin UK campaign.

Axe replaces bikini-clad women with Kiefer Sutherland in new spot.

Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.

Olive Garden owner Darden to buy Yard House for $585 million.

Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...

brand news

In the News: LVMH, Nokia, GM and more

Posted by Dale Buss on June 14, 2012 09:01 AM

In the News

LVMH acquires storied French luxury brand Arnys.

Nokia to cut 10,000 jobs, sells Vertu luxury brand.

GM plans to close Opel factory in Germany.

Amazon and Google rush to wrap up new gTLD domain-name suffixes with ICANN.

Applebees sees franchisee's new marketing campaign diverge controversially from corporate brand.

Aung San Suu Kyi warns investors off Myanmar's state oil and gas firm on historic visit to Europe.

Coca-Cola renews sponsorship of BET's 106 & Park.

Facebook launches real-time bidding for "Marketplace" ads.

GE promotes new refrigerator in online-only video.Continue reading...

brand news

In the News: AOL, BBC, Domino's and more

Posted by Dale Buss on June 11, 2012 09:01 AM

In the News

AOL faces crossroads with shareholders at annual meeting.

Airbus may take eight weeks for A380 wing fix.

Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.

BBC hires marketing chief from Diageo.

BMW and Audi post record sales as China boom continues.

CNN reportedly close to acquiring Mashable.

Domino's overseas business now beats U.S.

Facebook already appears past days of wild user growth.Continue reading...

brand news

In the News: Apple, Prada, M&S Bank and more

Posted by Dale Buss on June 8, 2012 09:03 AM

In the News

Apple will use Baidu search engine on phones in China and gets on fast track in court to block Samsung Galaxy phone as iPhone 5 speculation mounts ahead of WWDC, while marketing head Steve Schiller gets a Bloomberg Businessweek profile. Also, Apple will pay $2.5 million to settle false advertising suit in Australia over 4G iPad claims. 

Audi plant expansion tests ability to maintain quality.

Boeing hits milestone on 787 Dreamliner.

Burger King plans to expand in Russia.

Cannes Lions to honor Dan Weiden of Weiden+Kennedy.

Carnival Cruise loyalty program members are up in arms.

CBS chief Les Moonves says "partisanship" is part of journalism now.Continue reading...

brand inspiration

Diamond Jubilee: GE Lights Up London for Queen and Country

Posted by Mark J. Miller on June 4, 2012 11:29 AM

As the UK stops all the clocks to celebrate the Diamond Jubilee — yes, the Queen of England has been wielding her Royal Tea Cozy for 60 years now — don’t think the Brits don’t know how to celebrate. There was a 1,000 boat river pageant on Sunday, and a star-studded concert on Monday.

From a McQueen fit for a future Queen to jubilant Marmite to Cadbury's Dairy Milk to much, much more, there's one subtle branded tribute that actually comes from an American brand. The city of London now boasts a new lighting system across its Tower Bridge that went live in time for the Diamond Jubilee celebrations. The lights burn a particular "diamond" color to help pay respects to Her Royal Highness.Continue reading...

sustainability

Will Consumers Buy Products with Wind Power Logo?

Posted by Sheila Shayon on June 4, 2012 11:02 AM

As GE celebrates a decade in the wind power business, there's finally some global recognition for companies commiting to wind energy.

WindMade is the world's first global consumer label for companies, events and products using wind power. Backed by the UN Global Compact, participating companies must obtain at least 25% of their electricity from wind power.

“Every time you pass this (above) video along, you are bringing more wind energy to the world. For each view WindMade will source wind energy equivalent to 500 times the amount of power consumed by watching this one video.”

The WindMade label has the dual purpose of letting companies communicate their commitment to renewable energy, and providing consumers the choice to do business with companies and products using wind power.Continue reading...

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