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tech innovation

General Electric’s #NextList Takes on Technology in 2064

Posted by Sheila Shayon on August 19, 2014 06:09 PM

In 1964, famed scientist and author Isaac Asimov wrote an article for the New York Times predicting what technology would look like in 2014 following a visit to General Electric’s pavilion at the World’s Fair. And now, GE is celebrating Asimov's predictions like 3-D printing, connected cars and cordless electronics that have since come to fruition in a new digital campaign, #NextList

"The Next List represents the company’s major research and development focus areas across healthcare, energy, software and manufacturing and the breakthroughs coming out of our global research centers around the world," said Sydney Lestrud, GE’s manager of global digital marketing.Continue reading...

brand strategy

In Smart Home Battle, Quirky, Electrolux Vie for GE's Appliance Business

Posted by Dale Buss on August 14, 2014 06:03 PM

General Electric continues to show it's serious about recasting its business around reliable B2B products like jet engines and wind turbines with news that it's talking with Swedish giant Electrolux about selling its home-appliance business. Another potential bidder, Bloomberg reports, could be a group including the Blackstone Group and Quirky, a five-year-old startup that has an ongoing product partnership with GE.

The 122-year-old GE appliance division is on the block for a second time as CEO Jeffrey Immelt focuses on industrial operations, and the division could net $2 billion in a sale. "GE is evaluating a wide range of strategic operations for our appliance business including discussions with Electrolux and other interested parties," a GE spokesman told Bloomberg. 

But while the interest of Electrolux, No. 2 in US sales of appliances and maker of brands like Frigidaire and AEG, could mean a boost in business for the brand, which has had stagnant sales in the US and Europe, the potential bid by Quirky with private-equity firms including Blackstone is much more interesting in terms of the future of the smart home.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: Sprint, Walgreen, Time Warner and more

Posted by Dale Buss on August 6, 2014 09:39 AM

TOP STORIES

Dropping T-Mobile bid, Sprint CEO stands to earn $40M in severance pay as new CEO is named.

Time Warner earnings soar after 21st Century Fox withdraws takeover bid.

Apple and Samsung drop non-US patent suits as mobile rival Xiaomi takes top spot in China.

Audi and Chrysler face sanctions by Chinese government for "monopolistic" behavior.

Walgreen applauded for remaining in US as drugstore giant buys remainder of Alliance Boots.

MORE BRAND NEWS

adidas taps Portland Trail Blazers star Damian Lillard for new campaign.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

brand news

Brand News: Coca-Cola, Target, Whole Foods and more

Posted by Dale Buss on July 31, 2014 09:43 AM

TOP STORIES

Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.

Target hires PepsiCo veteran Brian Cornell as new CEO.

Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.

Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.

Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."

MORE BRAND NEWS

AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.

American Express pursues “first-ever” experiences for customers.

BlackBerry's new COO discusses his goals with WSJ.

BMW kicks the tires on Medium as its first advertiser.

Bud and Miller struggle to take on craft beer.

Chevrolet increases focus on China.Continue reading...

brand partners

Walk a Mile in GE's Shoes—On the Moon

Posted by Ilan Beesen on July 21, 2014 05:39 PM

It’s been 45 years since our species, or any other for that matter, first stood on the moon. Still, there are few things that can capture the imagination quite like the thought of people walking on that distant rock that shines down on us in the night sky.

There was the heroism of Buzz Aldrin and Neil Armstrong, the ingenuity of the NASA scientists, and technological prowess of the engineers at Grumman who built the Apollo Lunar Module. There was the grainy footage and the raspy audio that produced the resounding “one small step for man, one giant leap for mankind,” which is as poetic a phrase today as it was in 1969. And there was also a footprint.

Significant technology went into that footprint, but it wasn’t only NASA that made that iconic moonwalk possible. It was the silicon rubber developed by GE that gave the moonboot the strength to withstand the most hostile environment a human boot has ever endured.

Now, GE is revisiting that magical moment with a poetic gesture of its own. And this time, 100 earthbound sneaker lovers will be invited along for the ride, or at least have the opportunity to leave some footprints of their own—only not on the moon.Continue reading...

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