2014 Brandcameo Product Placement Awards

brand news

In the News: Intel, BMW, Apple and more

Posted by Dale Buss on January 7, 2014 09:22 AM

In the News

Intel jumps into wearables with earbuds, watch.

BMW rolls out driverless car at CES racetrack.

Apple says App Store sales topped $10 billion in 2013. 

AT&T lets content firms subsidize users' data costs.

American Airlines lands a flight after camera is found in bathroom.

Audi and BMW both plan laser headlamps this year.

BYD says Chinese cars are headed to US by late 2015.

Fitbit partners with Tory Burch for high-fashion wearable tech.

GE to spend $1 billion on Thermo Fisher buyout.

GM sees Opel/Vauxhall increase European share thanks to new Adam minicar.

Goodyear sees tire workers in France hold managers hostage.Continue reading...

brand news

In the News: Target, Whole Foods, Chipotle and more

Posted by Dale Buss on December 19, 2013 09:18 AM

In the News

Target hit by credit card breach of as many as 40 million customers that started on Black Friday.

Whole Foods stops selling Chobani in favor of non-GMO yogurts.

Chipotle joins fast-casual pizza race.

A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.

Allstate launches new online game to help avoid holiday mayhem.

AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.

Bayer buys cancer-drug partner Algeta for $2.9 billion.

Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.

Chevrolet sees a top US marketer leave.

Christie's finalizes appraisal of Detroit Institute of Arts collection.

Daimler gets stake in Aston Martin with engine supply deal.

Darden spins out Red Lobster amid shareholder pressure.Continue reading...

tech in the spotlight

GE Robot Band Wins the Internet (and New York City)

Posted by Shirley Brady on November 13, 2013 10:17 AM

In case you missed it, check out Compressorhead — aka GE's heavy metal robot band — in action in New York City's Union Square park yesterday.Continue reading...

branded entertainment

Heavy Metal: GE Brings Compressorhead Robot Band to NYC for Free Concert

Posted by Sheila Shayon on November 11, 2013 03:53 PM

IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.

Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...

traveling brands

Vietnam's Travel Boom a Boon for Manufacturers

Posted by Mark J. Miller on October 21, 2013 04:40 PM

Vietnam’s economy isn’t very robust right now but its airline industry is on fire. The Aviation Department of Vietnam is expecting domestic passengers to rise 15 percent this year after going up 7 percent last year, Reuters reports. Part of the increase is due to tourist travel into the country being up 10 percent in the first nine months of the year compared to the same period last year.

The boost in tourism has translated into a solid pay-day for airplane manufacturers like Boeing, Mitsubishi Aircraft Corp., Bombardier Inc., and Embraer SA, as airlines based in the country could double or triple their fleets in the next few years in order to “serve a domestic market of 90 million people and tourist arrivals growing on average 20 percent annually.” According to Bloomberg, General Electric will be raking in $1 billion to supply engines to Vietnam Airlines’ 787 Dreamliners.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

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