Posted by Dale Buss on September 3, 2013 09:16 AM
Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.
CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.
Taco Bell is named advertiser of the year by Ad Age.
Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.
AT&T earns brand affection with "It's Not Complicated" campaign.
Cadillac emphasizes accessible luxury in new campaign.
Citigroup sheds its "alternative" investment holdings.
Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...
Posted by Dale Buss on August 30, 2013 09:16 AM
NFL gains big victory with concussion-suit settlement.
GM echoes 2020 deadline for "nearly" self-driving car.
Nokia unveils connected-car platform.
Amazon takes tax fight to Supreme Court.
American Standard makes case for staying at home.
Apple slides in survey of ad-agency esteem.
AT&T will expand Aio pre-paid service nationwide in September.
ConAgra Foods says "table is set" for growth.
Farmers Insurance tees up PGA tour pro for humorous approach.
GE set to exit retail lending.
Hertz expands Firefly travel brand into US.
Kia spotlights Soul on Adult Swim shows.Continue reading...
Posted by Dale Buss on August 27, 2013 10:46 AM
Was Walmart's made-in-America manufacturing "summit" last week merely a PR device or the first step toward substantial new investments by the retailer and its suppliers in bringing fabrication of the goods it sells back to the US?
Probably both. The facts are that Walmart and at least some of its suppliers seem serious about beefing up domestic sourcing in meaningful ways, and that macroecnomic trends even bigger than Walmart are nudging them in that direction anyway.
About 1,500 people gathered for the two-day meeting that ended Friday in Orlando, including a passel of governors and CEOs besides Walmart CEO Mike Duke and US head Bill Simon.Continue reading...
social media watch
Posted by Sheila Shayon on August 8, 2013 11:51 AM
GE, a perpetual early-adopter of new media, is leveraging Vine to create a science fair online after a one-off video became a surprise hit. The video, dubbed #6SecondScience, gave an abbreviated demonstration of what happens when you mix milk, food coloring and dish soap. With the initial post still being retweeted and reposted, GE decided to spin #6SecondScience into a full campaign.
A pro at bringing out the beauty of science, the campaign showcases quick science creations by both GE and fellow social media users. Other popular Vine posts include the chemical properties of a cup of coffee and one that shows the cells in your hand. All of GE's 6-second science videos will be curated on a Tumblr page, and some users that contribute their own #6SecondScience creations will receive a science-themed gift from GE.Continue reading...
Posted by Dale Buss on August 7, 2013 09:01 AM
Yahoo will debut new logo next month.
Target acquires online skin-care retailer DermStore.
Taco Bell adds waffle taco to breakfast-menu test.
AOL acquires online-video company Adap.tv
AT&T will replace water-damaged Samsung Galaxy S4 Actives.
British Airways targets India ex-pats.
Chrysler won't invest in EVs until pricing improves.
Darden faces foodborne-illness lawsuit.
Evian still struggles for relevance in US market.
Facebook gets transparent about news-feed issue.
Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.
GE quits solar panels and sells technology.Continue reading...
Posted by Dale Buss on August 5, 2013 01:44 PM
If pickup trucks can ride the wave created by the developing recovery in the US housing market, why can't household appliances? It turns out that they are, and General Electric is launching an aggressive new ad campaign for its kitchen appliances to capitalize on the moment.
Not surprisingly, kitchen appliance sales were in the dumps during the Great Recession when the US housing bubble burst, and only recently have begun recovering nicely. Whirlpool already has been plunking down more outlays for marketing its Whirlpool and Maytag brands as Americans have been moving on up and out lately in greater numbers.
And now GE is jumping in with the campaign themed "Reimagining Home." It includes TV ads and a social media effort that appears to be unprecedented in scope for an appliance brand. Continue reading...
Posted by Dale Buss on August 5, 2013 09:25 AM
Facebook hires first CMO from Google.
Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.
General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.
AB InBev defends Budweiser Black Crown performance.
AMC is at a crossroads.
Bass updates penny loafer for the next generation.
Cadillac hits pricing ceiling with ATS.
Citigroup expands "Thank You" loyalty events.
Cox Communications introduces Netflix-like personalized TV experience.
Denny's looks beyond breakfast with new marketing strategy.
Ford taps Mustang history in videos.Continue reading...
Posted by Dale Buss on July 22, 2013 09:27 AM
Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.
Sears tries to go upscale—way upscale.
Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.
HSN rebrands to shake dowdy status.
Boston Market harnesses Big Data for promotions.
CarMax solidifies status as unrivaled used-car leader.
Carnival Cruise uses Instagram to redistribute existing 15-second ads.
Chipotle plies ingredient and menu diversity.
Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...