Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on April 8, 2013 09:02 AM
AB InBev reached a tentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.
GE to buy Lufkin for $3 billion in oil-and-gas-industry play.
PepsiCo seeks to patent novel high-protein nutrition beverages.
Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.
AOL CEO Tim Armstrong to be honored for pro-women Makers series.
Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...
Posted by Mark J. Miller on March 18, 2013 05:37 PM
Athletic wear companies generally figure that partnering with professional sports leagues will lead to its brand name lodging into the minds of millions of potential consumers. They likely don’t predict that their product might be linked to major, life-changing injuries.
Riddell has been the official helmet of the National Football League for at least a quarter century and most of that time, has likely been good for the company. In recent years, however, as the NFL’s concussion problem has made itself more known outside of the league, the association might not be as positive.
The league is facing a lawsuit from more than 4,000 former players who claim they weren’t protected as well as they should have been, with part of the battle centering around helmets that may have offered better protection, but were stifled by the league, Bloomberg reports.Continue reading...
Posted by Shirley Brady on March 11, 2013 08:45 AM
Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.
Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.
Old Spice introduces wolfish marketing director to boost men's animal magnetism.
America's Brand USA global marketing arm expands reach with $200M boost and German campaign.
Apple CEO Tim Cook may testify in e-book antitrust suit.
Beam looks past corruption scandal with new brand strategy in India.
Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...
Posted by Dale Buss on February 21, 2013 09:04 AM
Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.
GE sues Whirlpool over alleged price fixing in Europe.
New York Times puts Boston Globe on the block.
AB InBev updates Modela discussions with DOJ.
Alamo targets broader audience.
Apple files patent for slap version of rumored iWatch.
AT&T expands partnership with BMW.
Boeing plans to propose package of fixes for Dreamliner.
Burger King unveils new ads with a human element.Continue reading...
Posted by Sheila Shayon on February 13, 2013 03:03 PM
Comcast has given NBC Universal a “$16.7 billion vote of confidence” by acquiring General Electric’s 49 percent stake in the entertainment company in a deal that was finalized on Tuesday.
“We always thought it was a strong possibility that we’d some day own 100 percent,” said Brian Roberts, Comcast CEO in a telephone interview with The New York Times. “It’s been a very smooth couple of years, and the content continues to get more valuable with new revenue streams.”
Roberts, touting the value of the deal to shareholders, added in an interview with CNBC, "There's a sense of enthusiasm and confidence on the future of NBC Universal," and told the Hollywood Reporter that he's bullish on turning around NBCU's flagship NBC channel.Continue reading...
Posted by Shirley Brady on February 13, 2013 08:43 AM
American Airlines and US Airways finalize merger details.
Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.
Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.
Adidas will reveal Boost running innovation at New York event.
Apple CEO Cook feels brand's stores are too small; a Google payday might help.
Barclays CEO pressured to get moving on revamp.
BBC Worldwide appoints global editorial director.
Blockbuster UK closes 164 more stores.
Dior sees former designer John Galliano re-offend Jewish community.
Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.
Ford assures dealers on Lincoln MKZ supplies.Continue reading...
Posted by Dale Buss on February 7, 2013 08:57 AM
ABC sells out ads for Oscars.
AOL is constantly innovating but toward what end remains unclear.
American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey.
Banana Republic hooks up with Match.com for Valentine's mixers.
Boeing prepares redesign of troubled Dreamliner batteries.
Campbell Soup enlists celebrity chef in heart-health campaign.
Chipotle plans mid-year price increase.Continue reading...