brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

brand challenges

Still Patching Holes, RadioShack Tries to Bring More Products—and People—Inside

Posted by Dale Buss on June 11, 2014 07:29 PM

RadioShack has the look of a company re-arranging deck chairs on a corporate Titanic, trying every possible new trick in order to avoid a demise of the brand that seems to grow more inevitable every day.

The chain’s latest gambits? Crowdsourcing ideas for products that it will have produced and then sell in its stores, as well as expanding a quick fix-it service.

On Tuesday, RadioShack posted a 14 percent drop in same-store quarterly sales and a widening loss of $98 million, blaming its continuing decline on an industry-wide slowdown in US spending on consumer electronics and the evaporation of big subsidies from cell-service companies as well as intensifying competition from wireless carriers’ own retail outlets. The company is closing 200 stores this year, scrambling for cash and credit, slashing expenses and watching its stock tank.

“The entire team is mindful of every dollar we’re spending” as the chain tries to repair the gaping holes in the RadioShack roof, CFO John Feray told investors.Continue reading...

social media

MLB, Lego See Social Success Climb Thanks to Vine, Instagram Strategies

Posted by Sheila Shayon on June 9, 2014 06:51 PM

Social media activity has become second nature for brands, albeit some are doing it better than others. Beyond Facebook, Twitter and Google+, brands are tapping into their creative genius with Instagram and Vine, both of which provide platforms ripe for viral content. 

Lego recently launched its own Vine channel with the help of social agency 1000heads, posting two videos each week across the brand's social networks.  “The Lego brand has been part of playtime for over 81 years and we see social video as a way of inspiring our next generation of builders and creators,” Ambreena Budaly, Lego’s social media marketing manager, told The Drum. 

Indeed, brands are using the photo and video platforms to not only push their own products and services, but to shed light on important partnerships and outreach programs. MLB has produced nearly 150 Vines so far, three quarters of which were produced in advance. The association has deals with this summer's Godzilla and Guardians of the Galaxy films, and is developing a public personality by producing both humorous and promotional spots.Continue reading...

brand news

Brand News: Ballmer's Clippers, Amazon Streams, Google Forgets EU

Posted by Shirley Brady on May 30, 2014 08:56 AM

TOP 5 STORIES

Microsoft's former CEO Steve Ballmer wins bidding war, buys Los Angeles Clippers for $2 billion.

Amazon Prime to offer music streaming this summer.

Google stuggles with diversity, implements EU "right to be forgotten" policy.

Facebook's Mark Zuckerberg donates $120 million to California schools.

Tesco signs China retail deal.

MORE BRAND NEWS

Abercrombie & Fitch cuts back on scents to make dollars.

Apple issues first conflict minerals report.

Bonobos finds an edge in brick-and-mortar.

Chevron, attacked by faux protesters, retreats on clean energy.

Dish Network plans to accept bitcoin payments.Continue reading...

branded entertainment

Branded Content Watch: Oakley, Samsung, Nike and more

Posted by Abe Sauer on May 23, 2014 02:10 PM

Someday, everything will be narrated by Kevin Spacey: The Oscar winner's voiceover can be heard on Oakley's "A Story of Disruption" short documentary exploring the brand's philosophy and 40 years of product design. "Disruption" comes complete with a fancy-pants microsite, too.

Ford's Lincoln Theatrical Aspirations: Not only is it the signature sponsor of the Tribeca Film Festival, Lincoln Motors is producing its own film. The noir short Alethea follows actress Elsa Carette as she is transported through New York City in a Lincoln MKZ:Continue reading...

brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM

TOP 5 STORIES

Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.

MORE BRAND NEWS:

adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

brand news

In the News: GM, Mondelez, Diet Coke and more

Posted by Dale Buss on March 5, 2014 09:33 AM

In the News

GM sees CEO Mary Barra personally takes over ignition-switch recall.

Mondelez sees digital-startup investments bear fruit.

Diet Coca-Cola raises eyebrows with "You're On" references.

Chevron gets huge win from US judge.

Chrysler pledges to keep minivan production in Canada but wants lower costs as slow sales hit Dodge Dart output.

Famous Dave's management continues to unravel.

GE CEO Jeff Immelt reassures investors by personally buying company stock.

Intel CMO Deborah Conrad to leave after 27 years at the company. 

Jaguar plans compact sedan with aluminum underbody.Continue reading...

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