Posted by Ilan Beesen on July 21, 2014 05:39 PM
It’s been 45 years since our species, or any other for that matter, first stood on the moon. Still, there are few things that can capture the imagination quite like the thought of people walking on that distant rock that shines down on us in the night sky.
There was the heroism of Buzz Aldrin and Neil Armstrong, the ingenuity of the NASA scientists, and technological prowess of the engineers at Grumman who built the Apollo Lunar Module. There was the grainy footage and the raspy audio that produced the resounding “one small step for man, one giant leap for mankind,” which is as poetic a phrase today as it was in 1969. And there was also a footprint.
Significant technology went into that footprint, but it wasn’t only NASA that made that iconic moonwalk possible. It was the silicon rubber developed by GE that gave the moonboot the strength to withstand the most hostile environment a human boot has ever endured.
Now, GE is revisiting that magical moment with a poetic gesture of its own. And this time, 100 earthbound sneaker lovers will be invited along for the ride, or at least have the opportunity to leave some footprints of their own—only not on the moon.Continue reading...
Posted by Dale Buss on July 21, 2014 09:08 AM
Sky News apologizes for reporter pawing through passenger belongings from flight Malaysia Airlines Flight MH17, while Singapore Airlines also apologizes for tweet about not flying in Ukraine air space and Finnair retracts statement about its use of air space there.
Yum! Brands and McDonald’s find themselves in another food-safety scandal in China.
Tesco replaces CEO as UK grocer struggles to compete with low-cost competitors.
Amazon offers unlimited reading and audiobook service.
Dell welcomes bitcoin payments.
MORE BRAND NEWS
Alabama adopts “Sweet Home Alabama” as new slogan.
Alibaba IPO could be bonanza for scions of Chinese leaders.
Boston Celtics debut alternate retro logo for this season.
DeVry Education sees New York State investigate its marketing practices.
Electrolux brand is hit by restructuring.Continue reading...
Posted by Dale Buss on July 17, 2014 09:15 AM
Microsoft announces global layoffs affecting 18,000 positions.
Fiat Chrysler's biggest shareholder denies VW takeover rumor.
Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.
GM is expected to reveal more details about recall process in Senate hearings today.
Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.
MORE BRAND NEWS:
Airbnb logo reveal sparks social media backlash.
Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.
BMW recalls 1.6 million cars worldwide.
Chrysler boosts production to fix recalled Jeeps.
Clear Channel brings outdoor ads to life on smartphones.Continue reading...
Posted by Dale Buss on July 16, 2014 08:53 AM
Airbnb prepares brand refresh and woos New York.
Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).
Tech "odd couple" Apple and IBM team up for enterprise mobility.
Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.
Comcast apologizes for customer service call embarrassment.
MORE BRAND NEWS:
AOL patents web-like response ads for TV.
Archie comics kills off namesake character as Marvel makes Thor a her.
Facebook brand stories perform better than traditional ads.
GE tests Snapchat marketing.Continue reading...
Posted by Dale Buss on June 23, 2014 09:17 AM
American Apparel ousted Dov Charney over nude pictures, report says.
Honda, Nissan and Mazda expand recalls of Takata airbag systems.
Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.
Audi draws up EV plans to counter BMW and Tesla, report says.
Thrillist brings online experience to life in New York on second annual Best Day of Your Life.
MORE BRAND NEWS
Ace Hardware renews performance in a big-box world by emphasizing local service.
BMW extends joint venture with Brilliance in China to 2028.
Barbara’s promotes natural snacks and cereals in new campaign.
BNP Paribas nears settlement in US for up to $9 billion.
Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...
Posted by Shirley Brady on June 16, 2014 08:48 AM
Starbucks makes a bold commitment to education with College Achievement Plan for employees.
Medtronic buys Covidien for $42.9 billion and renounces US tax status.
Univision is for sale for $20 billion.
Amazon is expected to unveil its own smartphone this week.
Ben & Jerry's goes GMO-free.
MORE BRAND NEWS
Adobe returns to US TV after decade break with latest spot.
Alibaba struggles with US branding ahead of IPO.
Cannes Lions festival gets underway with no Grand Prix for pharma.
Casey Kasem, voice of Top 40 radio, dies at 82.
Comcast seeks to replace GE name atop 30 Rock.Continue reading...
Posted by Dale Buss on June 11, 2014 07:29 PM
RadioShack has the look of a company re-arranging deck chairs on a corporate Titanic, trying every possible new trick in order to avoid a demise of the brand that seems to grow more inevitable every day.
The chain’s latest gambits? Crowdsourcing ideas for products that it will have produced and then sell in its stores, as well as expanding a quick fix-it service.
On Tuesday, RadioShack posted a 14 percent drop in same-store quarterly sales and a widening loss of $98 million, blaming its continuing decline on an industry-wide slowdown in US spending on consumer electronics and the evaporation of big subsidies from cell-service companies as well as intensifying competition from wireless carriers’ own retail outlets. The company is closing 200 stores this year, scrambling for cash and credit, slashing expenses and watching its stock tank.
“The entire team is mindful of every dollar we’re spending” as the chain tries to repair the gaping holes in the RadioShack roof, CFO John Feray told investors.Continue reading...
Posted by Sheila Shayon on June 9, 2014 06:51 PM
Social media activity has become second nature for brands, albeit some are doing it better than others. Beyond Facebook, Twitter and Google+, brands are tapping into their creative genius with Instagram and Vine, both of which provide platforms ripe for viral content.
Lego recently launched its own Vine channel with the help of social agency 1000heads, posting two videos each week across the brand's social networks. “The Lego brand has been part of playtime for over 81 years and we see social video as a way of inspiring our next generation of builders and creators,” Ambreena Budaly, Lego’s social media marketing manager, told The Drum.
Indeed, brands are using the photo and video platforms to not only push their own products and services, but to shed light on important partnerships and outreach programs. MLB has produced nearly 150 Vines so far, three quarters of which were produced in advance. The association has deals with this summer's Godzilla and Guardians of the Galaxy films, and is developing a public personality by producing both humorous and promotional spots.Continue reading...