branded entertainment

Heavy Metal: GE Brings Compressorhead Robot Band to NYC for Free Concert

Posted by Sheila Shayon on November 11, 2013 03:53 PM

IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.

Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...

traveling brands

Vietnam's Travel Boom a Boon for Manufacturers

Posted by Mark J. Miller on October 21, 2013 04:40 PM

Vietnam’s economy isn’t very robust right now but its airline industry is on fire. The Aviation Department of Vietnam is expecting domestic passengers to rise 15 percent this year after going up 7 percent last year, Reuters reports. Part of the increase is due to tourist travel into the country being up 10 percent in the first nine months of the year compared to the same period last year.

The boost in tourism has translated into a solid pay-day for airplane manufacturers like Boeing, Mitsubishi Aircraft Corp., Bombardier Inc., and Embraer SA, as airlines based in the country could double or triple their fleets in the next few years in order to “serve a domestic market of 90 million people and tourist arrivals growing on average 20 percent annually.” According to Bloomberg, General Electric will be raking in $1 billion to supply engines to Vietnam Airlines’ 787 Dreamliners.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Tesco, Apple, Netflix and more

Posted by Dale Buss on September 23, 2013 09:25 AM

In the News

Tesco launches own-brand tablet, Hudl. 

Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand. 

Netflix picks up first Emmy.

American Airlines, US Airways extend merger termination date in light of upcoming trial. 

BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android. 

Bruegger's and Caribou co-brand in growth effort.

Chanel named coolest fashion brand by UK survey. 

Darden Restaurant Group makes job cuts.

ESPN launches new ad campaign for SportsCenter.

Fiat plans to buy GM share of their diesel joint venture.Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

brand news

In the News: NFL, GM, Nokia and more

Posted by Dale Buss on August 30, 2013 09:16 AM

In the News

NFL gains big victory with concussion-suit settlement.

GM echoes 2020 deadline for "nearly" self-driving car.

Nokia unveils connected-car platform. 

Amazon takes tax fight to Supreme Court.

American Standard makes case for staying at home.

Apple slides in survey of ad-agency esteem.

AT&T will expand Aio pre-paid service nationwide in September. 

ConAgra Foods says "table is set" for growth.

Farmers Insurance tees up PGA tour pro for humorous approach.

GE set to exit retail lending.

Hertz expands Firefly travel brand into US. 

Kia spotlights Soul on Adult Swim shows.Continue reading...

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