brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM

TOP 5 STORIES

Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.

MORE BRAND NEWS:

adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

brand news

In the News: GM, Mondelez, Diet Coke and more

Posted by Dale Buss on March 5, 2014 09:33 AM

In the News

GM sees CEO Mary Barra personally takes over ignition-switch recall.

Mondelez sees digital-startup investments bear fruit.

Diet Coca-Cola raises eyebrows with "You're On" references.

Chevron gets huge win from US judge.

Chrysler pledges to keep minivan production in Canada but wants lower costs as slow sales hit Dodge Dart output.

Famous Dave's management continues to unravel.

GE CEO Jeff Immelt reassures investors by personally buying company stock.

Intel CMO Deborah Conrad to leave after 27 years at the company. 

Jaguar plans compact sedan with aluminum underbody.Continue reading...

brand partners

GE Teams Up With The Tonight Show to Make Science Cool

Posted by Sheila Shayon on February 17, 2014 11:39 AM

Here's Jimmy! As Fallon readies to take The Tonight Show reins from Jay Leno tonight, he's bringing not only a fresh outlook on nighttime entertainment but also some new interesting partnerships. 

In its continued effort to broaden its brand appeal, General Electric has struck an unprecedented "multiplatform, integrated partnership" with the show in which it will sponsor in-show integrations with a segment titled "Tonight Show Fallonventions," in which the new host will feature three young inventors and their creations. 

It’s a double-edged deal for the $140 billion B2B congolmerate that is looking to spread its wings beyond business and into the direct-to-consumer world. Indeed, the move can also be seen in GE's newest ad, which features a child describing in fantastical ways what the company does, from building "underwater fans powered by the moon" to "hospitals you can hold in your hand."Continue reading...

brand news

In the News: Apple, Kickstarter, NBC and more

Posted by Dale Buss on February 17, 2014 09:33 AM

In the News

Apple talks innovation with Tesla and plans possible heart attack detector in iWatch. 

Kickstarter sees user data stolen after hackers crack site security.

NBC launches Jimmy Fallon on The Tonight Show with GE sponsorship, as it sees Sochi Olympics ratings trail Vancouver.

Blue Diamond runs multimedia campaign for Sochi.

Breitbart News Network plans global expansion.

Fisker sees takeover by Chinese auto parts company.

Forbes.com is the latest site to get hacked by the Syrian Electronic Army.

Google buys security startup SlickLogin.

Jamaica’s famous bobsled team gets an updated theme song.

Mazda plans small SUV, report says.Continue reading...

brand news

In the News: AOL, IBM, McDonald's and more

Posted by Dale Buss on February 7, 2014 09:28 AM

In the News

AOL chief faces internal criticism after citing costs for staffers' "distressed babies."

IBM mulls selling chip-manufacturing operations.

McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.

Aetna expects to lose money on Obamacare marketplaces.

Apple repurchases $14 billion in stock in two weeks.

Bank of America addresses credit offer to "Lisa Is A Slut McIntire."

Discovery Channel to debut late-night talk show. 

Dunkin' Donuts outlines four-prong growth plan.

Esurance gives away its $1.5 million Super Bowl savings to couple in California. 

Ferrari plans to stay in Italy.Continue reading...

olympic effort

On Eve of Sochi Olympics, AT&T Leads Brands Protesting Russia's LGBT Stance

Posted by Mark J. Miller on February 4, 2014 07:17 PM

With the Super Bowl over, it's time for the US and the rest of the world to move on to the Winter Olympics, which are set to begin this Friday in Sochi, Russia. Amid the controversy over Russia's anti-gay laws, brands are doing their best to keep spirits high and tread carefully in what has become a very sensitive situation for sponsors, athletes and fans alike.

AT&T is the latest Team USA Olympic sponsor to debut its campaign, but it's doing so in a way that makes its views clear beyond cheering athletes. For the It's Our Time campaign (hashtag: #ItsOurTime) the telecom giant is rolling out an app, a website and video booths around the US to encourage fans to send "USA!" chants over to Sochi to show their support for their home team.

That's not the only messaging attached to the campaign. While it was Coca-Cola that recently took a stance by running the first ever Super Bowl ad featuring a gay couple, it's AT&T that's leading the way on the Olympic LGBT front by publicly speaking out in favor of equality and condemning homophobia, specifically Russia's ban on gay "propaganda."Continue reading...

app watch

Brands Jelly-Up as New App Gets Out of the Gate

Posted by Sheila Shayon on January 24, 2014 12:35 PM

Biz Stone’s Jelly is just two weeks old, but the mash-up of social and search has reached a roiling boil among fans and brands that were quick to adopt the new tech. 

Jelly scored 28,275 active users on the first day with 100,000 questions asked in the first week. According to Digimind, during the first weeks of January, 77 percent of Jelly’s users were speaking favorably online about the app while 19 percent were negative.

The gently altruistic brand whose tag line is “Let’s help each other” relies on humans rather than algorithms to gather and parse information. “If we’re successful, then we’re going to introduce into the daily muscle memory of smartphone users, everyone, that there’s this idea that there’s other people that need their help right now," said CEO Biz Stone, a co-founder of Twitter. 

A handful of brands have dived in head-first—and whether or not they are using the app correctly is open to interpretation.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements