Posted by Dale Buss on August 5, 2013 01:44 PM
If pickup trucks can ride the wave created by the developing recovery in the US housing market, why can't household appliances? It turns out that they are, and General Electric is launching an aggressive new ad campaign for its kitchen appliances to capitalize on the moment.
Not surprisingly, kitchen appliance sales were in the dumps during the Great Recession when the US housing bubble burst, and only recently have begun recovering nicely. Whirlpool already has been plunking down more outlays for marketing its Whirlpool and Maytag brands as Americans have been moving on up and out lately in greater numbers.
And now GE is jumping in with the campaign themed "Reimagining Home." It includes TV ads and a social media effort that appears to be unprecedented in scope for an appliance brand. Continue reading...
Posted by Dale Buss on August 5, 2013 09:25 AM
Facebook hires first CMO from Google.
Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.
General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.
AB InBev defends Budweiser Black Crown performance.
AMC is at a crossroads.
Bass updates penny loafer for the next generation.
Cadillac hits pricing ceiling with ATS.
Citigroup expands "Thank You" loyalty events.
Cox Communications introduces Netflix-like personalized TV experience.
Denny's looks beyond breakfast with new marketing strategy.
Ford taps Mustang history in videos.Continue reading...
Posted by Dale Buss on July 22, 2013 09:27 AM
Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.
Sears tries to go upscale—way upscale.
Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.
HSN rebrands to shake dowdy status.
Boston Market harnesses Big Data for promotions.
CarMax solidifies status as unrivaled used-car leader.
Carnival Cruise uses Instagram to redistribute existing 15-second ads.
Chipotle plies ingredient and menu diversity.
Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...
Posted by Sheila Shayon on July 15, 2013 02:37 PM
GE’s imagination at work is going Hollywood with Datalandia, a web series to help consumers understand the cumbersome world of the industrial internet. Filmed at Miniatur Wunderland, an attraction featuring model trains and towns in Hamburg, Germany, the "summer blockbuster"-like series replete with blood-sucking vampires and extraterrestrials aims to show that the internet as we know it infiltrates much more than what meets the eye.
Datalandia (a title nod to IFC hit series Portlandia) illustrates that “the internet of things encompasses far more than their refrigerators and thermostats; it's also the data-enabled industrial contraptions used in air travel and healthcare—or the Industrial internet," AdA ge notes. "The industrial internet is the layer of data that sits on top of those machines," Linda Boff, executive director, global brand marketing at GE told Ad Age. "Imagine if your jet engine could tweet."Continue reading...
Posted by Dale Buss on July 11, 2013 09:15 AM
Walmart scraps D.C. store plans after "living wage" passes.
BlackBerry loses two more executives.
Panera suspends "pay-as-you-can" item.
Chevron foresees lower output.
Dodge borrows Pitbull to pitch Dart to Gen Y.
GE makes short films in tiny towns about big data.
GM continues to battle labor unrest in South Korea.
GlaxoSmithKline bribed doctors and hospitals, Chinese officials say.Continue reading...
Posted by Sheila Shayon on June 20, 2013 06:22 PM
YouTube’s audience, dubbed Gen C by Google for its ubiquitous connectivity, is an irresistible sweet spot for marketers and brands that can now be more nimble in creating their own content thanks to a partnership with YouTube.
Announced Thursday at the Cannes Lions Festival, YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.
“The move comes as more brands look to become custom publishers themselves and create content that consumers care about," Ad Age notes. The program launches in the fall, and aims to have 100 partners on board by the end of 2014.Continue reading...
Posted by Dale Buss on May 23, 2013 09:15 AM
PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...