2014 Brandcameo Product Placement Awards

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: ABC, Chipotle, Google, Volkswagen and more...

Posted by Dale Buss on February 7, 2013 08:57 AM

In the News

ABC sells out ads for Oscars.

AOL is constantly innovating but toward what end remains unclear.

American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey. 

Banana Republic hooks up with Match.com for Valentine's mixers.

Boeing prepares redesign of troubled Dreamliner batteries.

Campbell Soup enlists celebrity chef in heart-health campaign.

Chipotle plans mid-year price increase.Continue reading...

brand news

In the News: AOL, Audi, Burger King and more

Posted by Dale Buss on January 25, 2013 09:01 AM

In the News

AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.

Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."

Ann Taylor brings back actress Kate Hudson as ambassador and designer.

Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.

Audi releases Super Bowl commercial with alternate endings for YouTube voting.

Boeing faces of extended inquiry by authorities into Dreamliner fires.

Bristol settles Hepatitis C claims.

Burger King drops firm that supplied horse meat in UK.Continue reading...

chew on this

CES Watch: HAPIfork Wants Consumers to Give a Fork About What They Eat

Posted by Dale Buss on January 9, 2013 05:29 PM

One of the more buzz-worthy exhibits at International CES in Las Vegas this week has proven to be HAPIlabs' booth. One of a glut of new health-centric gadget makers at CES vowing to track consumers' every blip and move, the developers of the device promise that its battery-operated, digitally connected HAPIfork can help you eat less and save weight by reminding you to ingest more slowly. Mom would be so proud.

"It tracks the time you start eating, the length of your meal and the number of times you bring your fork to your mouth," HAPIlabs CEO and Founder Patrice Boutain explained to ABC News in an interview at CES. If you go for too many of what he called "fork servings," HAPIfork lightly vibrates in objection and lights up an LED warning on the fork handle — sort of like the gentle reminders that occur these days in high-end, wired automobiles when you stray out of your lane.

A video for HAPIfork shown at CES promises that the device can help monitor your eating behavior, encouraging healthier habits and weight loss. It's CES, so it's touting its a Bluetooth connection, USB connector, mobile app, virtual coach and "fun social game." It'll be $99 when it becomes available at retail this year.Continue reading...

sustainability

GE Dilutes 25K EV Purchase Pledge, But Chevy Says Volt Vows Are Intact

Posted by Dale Buss on January 9, 2013 11:13 AM

One of the grandest commitments made to alternative fuels is sputtering. GE is backing away from its ecomagination-spurred promise two years ago (see CEO Jeff Immelt's announcement above) to be the largest fleet buyer of electric vehicles by purchasing 25,000 of them by 2015, the largest single EV commitment to date.

Instead, GE has decided to include models powered by other fuels — natural-gas-powered pickups and propane-fueled vehicles — along with the 11,000 plug-in hybrids and all-electric cars it has purchased so far, mostly from GM and Ford, according to Bloomberg

General Motors, however, says that it hasn't heard about any change by GE in its purchase plans for the Chevrolet Volt, the original plug-in hybrid that was included by name by Immelt in his November 2010 announcement.

"We've heard of no plans of anything changing," Alan Batey, GM's VP of U.S. sales, service, and global marketing and the company's interim CMO, told brandchannel. "We have a very strong relationship with [GE], and they've purchased lots of Volts."Continue reading...

brand news

In the News: iPhone, H&M, Lance Armstrong and more

Posted by Dale Buss on January 9, 2013 09:03 AM

In the News

Apple reportedly working on a lower-end iPhone.

H&M reveals launch plans for & Other Stories store brand.

Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.

Amazon CEO Jeff Bezos doesn't care about profit margins.

American Airlines upgrades international travel.

Asus looks to share in Google Nexus glory.

Audi A7 self-driving autopilot car goes for a spin at CES.

Beauty brands including Philosophy try oxygenating products.

Best Buy's former CMO lands at LivingSocial.

Boeing sees formal probe of Dreamliner.Continue reading...

brand news

In the News: GE, Walmart, BlackBerry 10 and more

Posted by Dale Buss on December 18, 2012 09:02 AM

In the News

Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.

GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.

Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.

Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.

AOL gives all employees $1,000 year-end bonus.

Billabong gets another takeover bid.

BlackBerry 10 now in tests at 120 companies.

Brazil burger chain offers edible packaging.Continue reading...

in the spotlight

Obama Pitches CEOs on His Fiscal Cliff Message; Is He Listening to Them Too?

Posted by Dale Buss on December 6, 2012 09:55 AM

President Obama lobbied a group of big business leaders in Washington this week with his views about the looming fiscal cliff. But at least one of the most important heads of a major American business, Ford CEO Alan Mulally, was taking no guff either from Obama or from the leaders of the Senate and House with whom the president is deadlocked — and apparently willing to push to the edge, if not over it, in a political stand-off.

"It's a concern to all of us, because this is a very, very fragile recovery," Mulally said on MSNBC this week. "It's just so important that we come together on a plan to deal with both the revenue side, but also the expense side, because really what we're talking about is keeping the economic development going. That's the most important thing about this issue."

And while so far the U.S. auto industry has more than carried its weight in the nation's sluggish economic recovery, Mulally said that he couldn't guarantee that it would be able to post continued sales increases if Obama and Congress don't deal quickly and decisively with the fiscal cliff.Continue reading...

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