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viral buzz

Viral Video Watch: Gamer Commute

Posted by Michael Waltzer on September 15, 2011 05:25 PM

How long is your commute? What stops do you make on the way? Is it at all similar to a video game? FreddieW may be able to help you compare.

Trending on YouTube today, notching over 5.5 million views since launching  less than a week ago, is FreddieW's video "Gamer Commute." The video features a man on his way to work, but with a little twist — it appears he's in a video game. From jumping on moving cars to hijacking to a digital menu to pick out wardrobe, the video invites you to spot as many gaming references as you can.Continue reading...

sporting brands

Heineken Touts Legendary Football Players for UEFA

Posted by Michael Waltzer on September 13, 2011 03:56 PM

What better way is there to get people excited about a sport then by using beer? Especially a premium beer for a championship league? The NFL has Bud Light, and in Europe, the UEFA has Heineken.

On September 9th, Heineken International launched a new campaign, entitled "Legendary Football," for the 2011/2012 UEFA season.

The series stars five highly-respected footballers; Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, who between them possess almost 350 UEFA Champions League match appearances. Heineken aims to highlight the ‘stage’ of magical moments that UEFA Champions League and football legends create.Continue reading...

games people play

Angry Birds Fever Hits China Moon Festival, Wonderful Pistachios

Posted by Abe Sauer on September 13, 2011 11:58 AM

Can Angry Birds be stopped?

The mobile game that has reduced worker productivity in America by half (at least in my household) was already global, but now it's "glocalizing" as well to meet those new markets. For China's Autumn Festival, Rovio released a special "Moon Festival" theme for the game.Continue reading...

games people play

Electronic Arts’ Best Game: Avoiding Taxes

Posted by Anthony Zumpano on September 12, 2011 12:58 PM

When you contemplate the generous — some would say scandalous — tax breaks enjoyed by large companies, the benefiting brands you probably recall are multinational conglomerates like GE or “too big to fail” financial firms like Goldman Sachs.

But in addition to the kinds of brands that keep PR armies constantly marching in defense of their reputations, one sector that’s enjoyed extraordinary joy every April 15, according to the New York Times, is the gaming industry.

The Times focuses on Electronic Arts, which over the last five years paid $98 million in taxes – which sounds like a painful tax bill until you compute that if EA paid the full official US corporate tax rate of 35 percent, it would have shelled out $420 million on its $1.2 billion in profits.

Conspiracy theorists could claim that IRS agents are huge fans of EA’s Madden football game franchise, but the reality is that the company can take advantage of its three-headed brand identity: it’s a software-development brand, an entertainment brand, and an online retailing brand.Continue reading...

digital moves

Kellogg's UK Shows How to Krave Social and Mobile Connections

Posted by Mark J. Miller on September 6, 2011 01:01 PM

Kellogg’s Krave cereal has only been available for a year in the UK, but it’s got a pretty sweet handle on how to gain attention on social and digital platforms.

The brand this week released an iPhone and iPad app — called the Krave Krusader game — in the iTunes store. The goal: "In your relentless pursuit you must run through the Krave world catching as many Choc Chunks while trying to avoid or smash through all the obstacles and jumping the gaps. Collect the many different power-ups as you go to help you along the way to a winning score. Every week one Top Krusader wins a limited edition prize pack!"

Kellogg's UK marketing team is also using the cereal's Facebook page to poll fans on what the next flavor should be that it puts on the market permanently. The goal is to have the page’s more than 145,000 fans vote on two limited edition flavors and then add the winner to the permanent list of Krave flavors in 2012 — and to spur awareness and sales, of course.Continue reading...

branding together

EA Sports’ NBA Jam Adds European Flair with Turkish Airlines Euroleague Basketball

Posted by Mark J. Miller on August 31, 2011 11:57 AM

When Turkish Airlines signed on for five years of being the sole sponsor of Euroleague Basketball, the professional basketball league in Europe, it likely had no idea that it would (a) be getting a lot of press because current NBA players have either signed or are considering playing there this season if the NBA’s lockout continues, and (b) had no idea their name would be plastered onto one of the world’s most popular video games: NBA Jam.

SportBusiness.com reports that Euroleague Basketball has signed a licensing deal with Electronic Arts to use its players and teams in NBA Jam. This is the first time that European players and teams are featured in the game, beginning with NBA Jam: On Fire Edition, according to the EA/Euroleague press release on the partnership.

“All fans will be able to choose any of the four participating teams in the last Turkish Airlines Euroleague Final Four,” said a statement from the league. And if video-game players get bored of playing with the Carmelo Anthonys and Kevin Durants of the NBA part of the game, they can get a little dose of international flair and take control of such players as Dimitris Diamantidis, Sofoklis Schortsanitis, or Carlos Suarez.Continue reading...

culture club

Guggenheim and BMW’s Pop-Up Lab

Posted by Sheila Shayon on August 25, 2011 09:58 AM

The recently opened BMW Guggenheim Lab gives new meaning to pop-up art, as seen in the above video. Reclaiming a rat-and-rubble infested 2,000 square foot East Village lot between Houston and East First Street, the Lab is a social experiment in urban living.

“When people say we’re taking it to the streets, we literally are. Hopefully this will be a petri dish of ideas for the decision makers of tomorrow,” said Richard Armstrong, director of the Guggenheim Foundation.

BMW unveiled the six-year project with the Guggenheim Museum in May, described as a traveling cultural project for cultivating 21st century design and urban living ideas, while including the public with free programs and spaces. Running through October 16 in NYC, more than 100 events are planned centered on the theme “Confronting Comfort” – how to make urban life more livable.Continue reading...

branding together

Tweetcracker: Samsung and Intel Invite Fans to Crack the Code

Posted by Sheila Shayon on August 11, 2011 01:00 PM

Want to crack a code launching lasers to blast open a safe containing a Samsung Series 9 notebook and $10,000 in solid gold?   

Tweetcracker is the second iteration of the Boosted campaign (you might recall Tweet Wrap from last Christmas), inspired by the Samsung Series 9 with the 2nd Gen Intel Core i5 processor.

Twitter users can tweet three attempts a day to crack a code that unleashes lasers that strike the C4 and blast open a safe located in an underground lair.Continue reading...

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