digital marketing

PepsiCo Refutes Consumer Watchdogs' Deceptive Marketing Complaint

Posted by Sheila Shayon on October 20, 2011 01:13 PM

PepsiCo and its Frito-Lay subsidiary are on notice for “engaging in deceptive and unfair digital marketing practices in violation of Section 5 of the FTC Act” for online marketing campaigns that may seem tame compared to the new Take This Lollipop Facebook-stalking campaign.

The complaint — filed by the Center for Digital Democracy (CDD), Consumer Action, Consumer Watchdog and The Praxis Project — focuses on Frito-Lay's no longer active digital campaigns for Doritos under the "Snack Strong Presents" branded entertainment banner.

Specifically cited in the complaint to the FTC: the online game Hotel 626 (which launched in 2008) and sequel Asylum 626 (launched in 2009), plus the Doritos Late Night concert series which last year released a Rihanna tie-in. According to the complaint, these efforts and related digital marketing are claimed to “target teens through a variety of stealth interactive marketing and data collection techniques involving social media, immersive multi-media content, mobile phones, and gaming platforms.”Continue reading...

games people play

Sony Sets PS Vita Release, But Are Gamers Game?

Posted by Anthony Zumpano on October 20, 2011 11:32 AM

We already knew that the Vita, the next generation of Sony’s PlayStation Portable, was going on sale in Japan on December 17. And this week, at the Web 2.0 Summit in San Francisco, Sony announced that the device will go on sale on February 22, 2012, in the US, Canada, Latin America and Europe.

Leaving aside the fact that the Vita will not be available in time for the 2011 holiday season (though if you buy gifts to celebrate leap year, you’ll be in luck), the real question is whether gamers will be experiencing “handheld fatigue” by next year.Continue reading...

games people play

GE Mines Minecraft for Gamer Cred

Posted by Shirley Brady on October 19, 2011 06:08 PM

Judging by the comments on YouTube for this video, fans of Minecraft are thrilled by the first mainstream (and branded) use of Minecraft — GE's recreation of the Edison Memorial Tower, above — even if it's a no-no to use a diamond pickaxe on dirt.

No matter. Minecraft, with more than 10 million users worldwide, is a "low-fi, 3D-blocked game that allows users to mine resources and turn them into building blocks. Players then use additive manufacturing techniques to build structures from the ground up."

GE's Minecraft online construction project took the Barbarian Group over a week to blueprint, build and shoot. Perhaps best of all for the creators out there, there's a downloadable schematic and 3D printing to build it yourself. For more on Minecraft, watch the video below.Continue reading...

that's entertainment

Google Promotes Angry Birds as Rovio Eyes IPO

Posted by Shirley Brady on October 15, 2011 01:01 PM

"Rovio Entertainment hasn't made a wrong move yet with its massively popular Angry Birds franchise," writes Fortune. "The enraged avian creatures are everywhere, picking up wads of cash in their beaks. The original mobile game is still wildly popular, and now there are plush toys on the market and movie and TV deals in the works. The birds are even getting endorsement deals, such as their appearance in a hilarious TV spot for Google's Chrome browser." Can Angry Birds become Rovio's Mickey Mouse as the cornerstone of an entertainment empire? Read the rest of Fortune's analysis here.

games people play

Nintendo Wants You (to Want a 3DS)

Posted by Mark J. Miller on October 12, 2011 04:05 PM

Nintendo can’t afford to relive the nightmare of last holiday season. In a world where money is already a little scarce, the company dealt itself a big financial blow when it couldn’t get its then brand-new 3DS handheld game completed in time to sell at the holidays last December. As a result, the Associated Press reports, Nintendo had “to slash its profit forecasts by more than half.” Ouch.

The device finally came out in Japan in February and in the States and Europe in March. Now 4.32 million of the things have been sold and the video-game maker would like to see some of their cash come holiday time.

In order to earn that, Nintendo “is readying an array of video games for the holidays in an aggressive attempt to make up for lost time,” the AP notes. Super Mario 3D (available Nov. 13) is proving a hot item judging by pre-orders, while fans are salivating over Tales of the Abyss, to cite just two examples.Continue reading...

doing good

Pizza Hut and Zynga Partner for Hunger Relief

Posted by Sheila Shayon on September 27, 2011 12:04 PM

Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with "Share a Slice of Hope."

"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO in a release. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need." 

Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.Continue reading...

games people play

Angry Birds Live: The Legal, and Illegal, Versions

Posted by Mark J. Miller on September 27, 2011 11:01 AM

If you’re sick of incessantly staring at your mobile while madly pushing buttons to virtually chuck wingless birds at pigs in various structures with giant slingshots, Angry Birds Live is here.

If you were lucky enough to be in Singapore over the weekend, you may have caught the debut of the Angry Birds live crowd game. Rovio, in partnership with Singapore telco SingTel, worked with Uplause Ltd. to turn 50,000 Formula 1 Grand Prix fans into live controllers in a gigantic game of Angry Birds.

The co-branded event (see shaky video footage here) was the first in an ongoing partnership between Rovio and Uplause that's coming to major events around the world. Rovio CMO Peter Vesterbacka commented, “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”

And on the unlicensed live Angry Birds front, trust China to take this to a new level.Continue reading...

video killed the _____ star

Netflix Launches Qwikster as Facebook Prepares Entertainment Hub

Posted by Mark J. Miller on September 19, 2011 01:57 PM

The stock of Netflix has dropped nearly in half and thousands of subscribers have jumped ship since the company that essentially put video stores out of business announced that it would have a price increase two months ago.

On Sunday night, CEO Reed Hastings posted a mea culpa blog post and video (above) that stated "I messed up," adding, "It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology."

Prices are returning to to what they were. Instead, the company’s DVD-by-mail service is going to be spun off and called Qwikster, which Hastings said wouldn't change the 12-year-old DVD service other than to create a distinct brand and website,

The Qwikster news comes as Facebook, where Hastings is a board member, is getting ready to announce a new media platform, according to the New York Times, which "will allow people to easily share their favorite music, television shows and movies, effectively making the basic profile page a primary entertainment hub."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia