game change

Guitar Hero Co-Creator May Be New Hero to Mobile Gamers

Posted by Mark J. Miller on November 9, 2012 05:52 PM

Game developers are hoping that consumers will continue buying game consoles for their TVs as well as separate mobile gaming devices for their needs when they are on the run. But the work of one gentleman who has made a veritable boatload of cash from the gaming world may help bring those worlds together, much to the chagrin of gaming companies.

Charles Huang is the co-creator of Guitar Hero and now he’s at the helm of Green Throttle Games, which is “creating a new virtual game console for the television based on mobile phones and without the actual game console,” according to VentureBeat.com.

The plan is for the controller, which should hit store shelves next year, to work with Android smartphones and tablets. The controller will connect wirelessly with the smartphone or tablet, which will be connected to the TV with a cable. That way, gamers can play the same game on their phones as they are playing on the TV.Continue reading...

games people play

The Halo Effect: Halo 4 Sets Records with Movie-Style Release

Posted by Sheila Shayon on November 9, 2012 02:27 PM

"Halo 4" launched globally this week, becoming the biggest launch in the history of the franchise, selling 3.1 million units on its "opening day." The release even surpassed The Avengers, and expected to break all previous day-one entertainment sales records for the year.

Hundreds of thousands of fans lined up at 10,000 stores in more than 40 countries to be among the first players, with movie-style "premiere" events held in Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai and Sydney. They featured private screenings of the live-action digital series “Halo 4: Forward Unto Dawn,” photo opps with the Master Chief, and meet-and-greets with the game’s creators, Microsoft Studios’ 343 Industries, the internal Microsoft group tasked with maintaining the Xbox exclusive franchise.

“‘Halo 4’ marks a rebirth and a new beginning for one of the most beloved and iconic franchises in the modern history of entertainment,” stated Phil Spencer, corporate VP of Microsoft Studios. “Over the past decade, the ‘Halo’ franchise has become a bona fide pop culture phenomenon, and ‘Halo 4’ promises to take the franchise to a new level and set the stage for the next decade of ‘Halo.’”

For those non-gamers, the “Halo” franchise began with “Halo: Combat Evolved” in 2001 and the record-breaking, critically acclaimed franchise has sold more than 46 million copies, grossed $3 billion worldwide, and driven more than 5 billion hours of gameplay by people connected to Xbox LIVE. Even American Express partnered with Xbox to tap into gamers.Continue reading...

games people play

American Express Goes Gaming on Xbox

Posted by Sheila Shayon on November 5, 2012 10:02 AM

In the challenging world of gaming console marketing, American Express has launched a co-branded experience that combines activity-based advertising and digital partnerships, building on AMEX's success with Foursquare, Facebook and Twitter.

The blue chip brand is taking its Card Sync technology to Microsoft’s Xbox LIVE’s “Halo 4” to unlock content and offers for U.S. cardmembers and for U.K. cardmembers.

Cardmembers can sync their Card to their Xbox LIVE Gamertag on their Xbox 360 console by logging in here (U.S.) and here (U.K.) to receive an Access Code, real-time, to enter in the American Express digital experience tile in the Game Marketplace in the Games section of the Xbox 360 dashboard, then share their Xbox LIVE Gamertag to be directed to the offer dashboard.Continue reading...

games people play

Nintendo Kicks Off US Wii U Marketing

Posted by Shirley Brady on November 1, 2012 02:02 PM

Following last week's UK kick-off, Nintendo released its Wii U campaign today for the US, with the spot above touting its new home game console (and a view of the future in which players apparently live in cubes). It also kicked off a cross-promotional partnership with Burger King: between now and December 2nd, kids can collect ten Wii U and Mario themed toys with the purchase of a Kids Meal. The Wii U, a follow-up to the Wii, will debut on Nov. 18 starting at $299.

games people play

Call of Duty: Black Op 2s Expands on JJ Abrams Tie-In

Posted by Mark J. Miller on October 23, 2012 04:55 PM

When Activision's Call of Duty: Black Ops video game went on sale back in November 2010, more than 5.6 million units had been sold. The United States was responsible for 4.2 million of those sales, which passed $1 billion after only six weeks.

And now, hold onto your joysticks and step to the side, here comes Black Ops II. Set to be released on Nov. 13, the next installment is on track to be another blockbuster. The trailer above has received more than three million views since it was released on Oct. 16.

To mark the occasion and generate even more interest in the gamer world (as if it needed any), Activision and JJ Abrams' BadRobot Interactive collaborated to develop a new update to the Action Movie FX app, which allows gamers to get some of their weapons for the game earlier than its release.Continue reading...

automotive

Ford Looking to Sustain Social Buzz, But No More Prelaunch in Primetime

Posted by Dale Buss on October 15, 2012 04:02 PM

Ford has taken some arrows as the auto industry's social-media-marketing leader, most notably around a staged press conference in Sept. 2011 that was pushed out on social media. But for the most part, the automaker's social aggressiveness has helped it conquer new territory. Becoming an acknowledged trailblazer in the arena also has helped Ford sidestep potential problems that can attend companies if they get too far out on social-media limbs.

"Ford being well-respected ... in the social space, has given us an added level of credibility and it has given us a legion of fans who actually act as our eyes and ears and who can flag stuff for us," Scott Monty, Ford's director of social media, told Business Insider. People are "looking out for our best interests and will say, you know, 'You guys might want to take a look at this.'" Including, evidently, the company's CEO.Continue reading...

games people play

Is It Game Over for Zynga?

Posted by Sheila Shayon on October 9, 2012 12:06 PM

Back in 2008 it made sense for Zynga to piggyback with Facebook and offer a games portal for the social newcomer on the desktop. But as gaming machines got more powerful and home consoles proliferated, simple click-click games gave way to those more complicated, more easily replicable by other game developers, and clicks got more costly.

Now games like Farmville and Cityville, once Zynga’s bread and butter, are being left in the digital dust as droves of players spend more time on smartphones than on social gaming and paying gamers now comprise less than 5% of Zynga’s user base. 

The billion-lapping Facebook garnered 14% of its revenue in the first six months of 2012 from Zynga, but according to CNBC, analysts are warning that “social gaming on mobile devices is growing at the expense of desktop, which is where FB derives the majority of its payments revenue.”

Its stock price has fallen more than 70 percent this year from its December IPO price of $10, and it's seeing executives such as its head of poker games, CMO, COO and Chief Creative Officer exiting for greener pastures. Is it Game Over for Zynga?Continue reading...

branding together

May the Birds Be With You: Angry Birds Teams with Star Wars

Posted by Shirley Brady on October 8, 2012 10:08 AM

The Angry Birds juggernaut has already gone into orbit with Angry Birds Space; now Rovio is extending the franchise into a galaxy far, far away. 

On November 8, the Angry Birds and Star Wars universes will collide in what Rovio is calling "our best game to date." Naturally, there will be "a whole host of toys, animations and other Angry Birds Star Wars goodness to enjoy" as the game-maker announced this morning. Check out the trailer below, and watch Rovio's Tumblr for more.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements