games people play
Posted by Sheila Shayon on October 9, 2012 12:06 PM
Back in 2008 it made sense for Zynga to piggyback with Facebook and offer a games portal for the social newcomer on the desktop. But as gaming machines got more powerful and home consoles proliferated, simple click-click games gave way to those more complicated, more easily replicable by other game developers, and clicks got more costly.
Now games like Farmville and Cityville, once Zynga’s bread and butter, are being left in the digital dust as droves of players spend more time on smartphones than on social gaming and paying gamers now comprise less than 5% of Zynga’s user base.
The billion-lapping Facebook garnered 14% of its revenue in the first six months of 2012 from Zynga, but according to CNBC, analysts are warning that “social gaming on mobile devices is growing at the expense of desktop, which is where FB derives the majority of its payments revenue.”
Its stock price has fallen more than 70 percent this year from its December IPO price of $10, and it's seeing executives such as its head of poker games, CMO, COO and Chief Creative Officer exiting for greener pastures. Is it Game Over for Zynga?Continue reading...
Posted by Shirley Brady on October 8, 2012 10:08 AM
The Angry Birds juggernaut has already gone into orbit with Angry Birds Space; now Rovio is extending the franchise into a galaxy far, far away.
On November 8, the Angry Birds and Star Wars universes will collide in what Rovio is calling "our best game to date." Naturally, there will be "a whole host of toys, animations and other Angry Birds Star Wars goodness to enjoy" as the game-maker announced this morning. Check out the trailer below, and watch Rovio's Tumblr for more.Continue reading...
Posted by Dale Buss on September 28, 2012 12:43 PM
For any foreign brand that wants to become better known in America, partnering with one that already is renowned and made in the U.S.A. can be a great strategy. So that's what Fiat is doing by participating in the 20th anniversary of the Monopoly Game contest at McDonald's.
And, of course, Fiat hasn't chosen to partner with America's leading fast-food chain on just anything. The Monopoly promotion — in which customers peel game pieces from drinks and other selected menu items to collect property sets or win instant prizes, in-store and online — has become as iconic in its association with McDonald's as the Big Mac and Mayor McCheese.
That's just the point for Fiat. The brand and its minicars, new to the U.S. market over just the last year or so after a many-year hiatus, still are seeking more traction in American media and culture, competing with many other brands and against the fact that Americans still tend to favor bigger cars.Continue reading...
Posted by Mark J. Miller on September 20, 2012 04:06 PM
Nobody wants to relive the days of folks getting trampled for Cabbage Patch Kids or engaging in fistfights for Tickle Me Elmo dolls. Perhaps to avoid such awfulness, which of course brings bad publicity for whatever retailer is involved, and to pick up a few bucks along the way, Toys R Us is letting consumers reserve specific toys before the holiday season — with a catch.
In addition to announcing its list of the 50 “hot toys” (which includes Hasbro's version 2.0-edition Furby, a $70 Laloopsy doll, One Direction dolls) that kids, apparently, are clamoring for this holiday season, the toys' prospective buyers will be informed when the product arrives. That way, nobody has to get trampled.
That’s not to say that Toys R Us isn’t going to do everything it can to get as many people into its doors during the crucial holiday shopping season as it can. Indeed, the Hot Toys RSVP checklist must be downloaded from the Toys R Us website and then printed as a PDF and delivered to a bricks and mortar Toys R Us store with a 20% deposit to hold the item for pick-up. The better to woo you with impulse purchases, my dear.Continue reading...
Posted by Sheila Shayon on September 13, 2012 10:01 AM
“UNIQLO Lucky Cube with Maru” (you know — Maru, Japan's Garfield turned YouTube and web sensation) is one of the ways UNIQLO USA is celebrating the fall openings of new stores in San Francisco and New Jersey.
The brand’s first West Coast flagship store, 111 Powell Street in San Francisco's Union Square, opens on October 5th. “San Francisco has always been a place of creativity, diversity, and social innovation,” stated UNIQLO USA’s COO Yasunobu Kyogoku. “In this same spirit, UNIQLO takes pride in developing innovative technology to create high-quality casual basics that are not only functional, but also affordable.”
Fans in the Bay Area can win blimp rides, merchandise and other prizes by playing with the You Tube Japanese cat sensation and the game is available now through October 14th on UNIQLO’s website, and via Facebook and Twitter.Continue reading...
games people play
Posted by Brandchannel Staff on September 5, 2012 02:33 PM
Zynga today released FarmVille 2 on its website and Facebook, described as "Zynga's next-generation social game that delivers a brand new farming experience through stunning visuals, beautiful animations and new ways to visit and interact with friends. FarmVille 2 allows players to create a beautiful farm and express themselves in a world that feels alive and reacts to every touch." More details in the video below.Continue reading...
Posted by Mark J. Miller on August 7, 2012 11:11 AM
As the world’s eyeballs continue to turn toward screens everywhere like flowers to the sun, there are some flights of fancy of yesteryear that don’t involve looking at flat grayness and are surprisingly having a resurgence.
Remember Rubik’s Cube? The simultaneously simple and complex symbol of the 1980s is seeing an uptick in sales, according to the New York Times. The latest wave of speedcubers dominated the attendance of the 2012 World Cube Association’s U.S. National Championship last weekend in Las Vegas. “Anybody blessed with the basic human senses can instantly ‘get it,’ ” said the toy’s creator, Hungarian architecture professor Erno Rubik, to the Times.
While that quality certainly helps the Cube (a brand owned by Seven Towns Ltd.) in its longevity, its appeal transcends play. “You can use Rubik’s Cube to teach engineering, you can use it to teach mathematics, and you can use it to talk about the interplay between design and engineering and mathematics and creativity,” said Paul Hoffman, president of New Jersey's Liberty Science Center, which will mark the Cube’s 40th anniversary in 2014 with an exhibition. “I’m hoping the Rubik’s Cube will excite a new generation and get them into engineering.”Continue reading...
games people play
Posted by Shirley Brady on August 6, 2012 05:49 PM
Amazon has launched its games studio and its first major release: Living Classics, a "moving object game" for Facebook that gets back to the brand's roots as an online bookseller:
In the game, a family of foxes have wandered into vibrant, animated illustrations from their favorite books including Alice in Wonderland, The Wizard of Oz, and King Arthur. Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting moving objects. You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families.
Its blog post continues: "Why is Amazon making social games, you ask? Good question! We know that many Amazon customers enjoy playing games – including free-to-play social games – and thanks to Amazon's know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time." Get the Facebook app here and watch the trailer below.Continue reading...