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retail watch

Meet Jeffrey Jones, Target's New Chief Marketing Officer [Video]

Posted by Shirley Brady on April 4, 2012 02:46 PM

Target announced on Monday the hiring of Gap's former chief marketing officer, Jeffrey Jones, as the retailer's new EVP and CMO. Not wasting any time, the company has released this video to talk up why Jones (who has also held executive positions at Coca-Cola, Leo Burnett and, most recently, McKinney) is excited about the opportunity to elevate Target's brand (read more of the Q&A in the related blog post).

brand news

In the News: Amazon, Disney, Mercedes-Benz and more

Posted by Dale Buss on March 20, 2012 09:02 AM

In the News

Amazon acquires Kiva Systems for warehouse automation.

Apple sold 3 million new iPads in first 3 days, while legal handling of iPad China trademark dispute questioned, while app developers favor iOS platform.

AstraZeneca abandons experimental antidepressant.

Bed, Bath & Beyond deals with radioactive scare.

Cheesecake Factory revamps menu.

Chevron faces troubled waters after spill off Brazil.

Disney writes down John Carter as flop.

GM faces labor push-back in Europe.

Gap opens first store in South Africa.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: J&J, PepsiCo, Kenneth Cole and more

Posted by Dale Buss on February 24, 2012 09:01 AM

In the News

AIG reports a profit.

Apple CEO Tim Cook says company has more money than it needs and moves to appease shareholders as Proview brings China iPad trademark spat to US.

Best Western launches Facebook hotel reservations.

BP Gulf spill settlement looms.

Burger King eyes India's fast food market.

Cadbury Dairy Milk promotes fair trade chocolate in UK campaign.

Chevy-Ford rivalry heats up via NASCAR.

Chrysler and Carhartt discuss clothing collaboration.

Clorox CEO targets healthcare brands for acquisition.Continue reading...

brand news

In the News: Amazon, EMI, McQueen and more

Posted by Dale Buss on February 21, 2012 09:00 AM

In the News

Amazon's brand value soars 32% in Interbrand's 2012 Best Retail Brands report.

Apple's iPad challenger Proview is open to a settlement as Apple extends checks on Chinese suppliers. Apple also signed China Telecom as second iPhone seller.

Cabela's expands and rolls out smaller-store format.

Coca-Cola sponsors teen parties in Tanzania.

FedEx may be eyeing TNT Express.

Ford signals moderate growth and expansion in China.

Gap teams with fashion bloggers for Be Bright global launch.Continue reading...

social media watch

Facebook Integrates Brands Into the Social Graph

Posted by Sheila Shayon on February 17, 2012 01:01 PM

While Google+ is looking to boost brand connections with consumers, the upper hand still goes to Facebook — which has unveiled a range of features to better connect its users with brands.

That includes a just-announced line-up of media-branded apps coming to Timeline through the social network’s open graph including Buzzfeed, CBS Local (Los Angeles and New York versions), CMT, Jon Stewart's The Daily Show, GetGlue, Huffington Post, Mashable, MSNBC.com, MTV News, Pixable, Sporting News, and MSNBC.Continue reading...

social marketing

#Pinning: Brands Get Pinteractive and Engaging on Pinterest

Posted by Sheila Shayon on January 24, 2012 02:02 PM

Pinterest, the virtual pin board at the crossroads of social and style, covered here in December when the buzz was reaching fever pitch, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement.

A wide range of major brands are using Pinterest to engage fans through social curation and as an online focus group to see what clicks with consumers, including:Continue reading...

rebranding

Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy liz.com corporate domain with fifthandpacific.com.

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

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