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corporate citizenship

Greenpeace Claims Success as Zara Bows to Detox Campaign

Posted by Mark J. Miller on November 29, 2012 10:56 AM

Greenpeace is doing battle against the fashion world. In the past week, it organized more than 700 volunteers in more than 80 cities in 20 countries to dress up like mannequins and stage “walkouts” of Zara stores as a protest against the company for using any hazardous chemicals in its supply chain.

The “Detox Zara” campaign has spread to include all of fashion; the eco-campaigner's latest video, above, is a manga style trailer called "Detox Fashion" (tagline: "Toxic is so last season.")

The campaign has worked, according to Greenpeace's Tristan Tremschnig: "Zara — the world’s largest retailer — has now committed to clean up their supply chain and Detox following 9 days of intensive pressure from people around the world. This included over 320,000 people joining the campaign online, over 44,000 mentions of Zara and the Detox campaign on Twitter alone, and a reach of over 7.1 million people across Twitter and Weibo. Not forgetting our activities on Facebook, Pinterest and outside the brand’s stores."Continue reading...

brand news

In the News: CNN, Groupon, LinkedIn and more

Posted by Dale Buss on November 28, 2012 09:02 AM

In the News

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.

Groupon sees board meet on new CEO.

LinkedIn wants to solve world's skills gap.

Aldi stretches brand promise for hunger challenge.

Angry Birds sparks export boom from Finland.

Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

damage control

It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

Posted by Abe Sauer on November 14, 2012 12:03 PM

"Cher joins 400,000" is not an x-rated film for the AARP set — it's a headline trumpeting news that the singer/actress has signed a petition lobbying Macy's to "dump Trump."

Following Donald Trump's harsh comments against Barack Obama, including a $5 million offer to see the president's passport application and college transcripts, a "boycott Trump" effort has been growing. Macy's CEO was drawn into the fray after protesters zoomed in on Trump's "birther" comments its holiday campaign (top).

Trump's answer to anyone who opposes him is typically a metaphorical version of "you're fired." It's an impotent response to a boycott effort as impotent as Trump's hair piece.Continue reading...

brand news

In the News: Apple, Toyota, Papa John's and more

Posted by Dale Buss on November 14, 2012 09:01 AM

In the News

Apple stock plunge concerns Wall Street.

Toyota recalls another 2.77 million vehicles.

Papa John's hit with $250 million lawsuit over unwanted text-message (aka spam) promotion.

BP settles with Russian partner.

Call of Duty: Black Ops II depicts David Petraeus as secretary of defense.

Cisco beats profit estimates.

GM and Peugeot halt talks on deeper tie-up.Continue reading...

brand news

In the News: Jeep, iPad Mini, Barclays and more

Posted by Dale Buss on November 2, 2012 09:07 AM

In the News

Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.

Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.

Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.

Australian court rejects free range trademark move.

BlackBerry 10 is on schedule for early next year, RIM says.

Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...

brand news

In the News: Bank of America, Liz Taylor, Facebook and more

Posted by Shirley Brady on October 24, 2012 06:15 PM

Brands to Watch

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.

Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.

Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.

Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.

AT&T beats estimates in latest quarterly earnings report.

BlackBerry loses grip as go-to phone for US federal government.

Buzzfeed taps Rdio for "social music advertising."

Cisco will fund 12,000 meals for World Food Program via Facebook app.

Tom Cruise sues gossip magazines for defamation of character.Continue reading...

social media watch

HootSuite Expands Social Media Savvy With Command Center

Posted by Sheila Shayon on October 17, 2012 06:04 PM

Social media monitoring has never been more necessary, or complicated. In the wake of acquiring Seesmic last month, HootSuite is getting more sophisticated — just as Twitter is clamping down on limiting third-party clients. HootSuite's just-launched Command Center, lets users monitor their social media mentions, publish and engage other users, all while analyzing and measuring results in one dashboard.

The goal, CEO Ryan Holmes tells VentureBeat, is “a hub where every social interaction can be seen, studied and spread.” That's the holy grail for marketers looking to wrap their bosses' heads around ROI (or some other kind of object) every time social media enters the conversation. 

A virtual ‘situation room,’ or ‘master control,’ HootSuite enables large enterprise companies to control all social activities real-time with dashboard views that include blocks such as, "Twitter Daily Retweets," "Twitter Follower Growth," and website visits.Continue reading...

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