brand inspiration

Levi's Will Now Go Forth and Dance

Posted by Shirley Brady on August 15, 2012 10:58 AM

Gap isn't the only apparel brand getting its dance on. Check out Levi's latest videos: for Curve ID, above, and featuring dancer Maybelline Wong, below.Continue reading...

fashion therapy

Gap Shines Spotlight on Rising Stars (and Jookin) in Fall/Winter Campaign

Posted by Sheila Shayon on August 10, 2012 01:18 PM

Gap has unveiled its global marketing campaign for its fall/winter collection, featuring musicians and dancers you may not have heard much about – until now.

The campaign brings its clothing to life as they wear Gap's signature pieces while performing, with the theme of "Icons Redefined" in a nod to the retailer's black and white icons campaigns shot by Annie Leibovitz featuring bigger names. This new collection continues its (summer) commitment to bright colors with a slightly more muted palette and the tagline, "Show Your Colors." (Or rolling it all up, “The icons of tomorrow Shine at GAP this fall.”)

The retailer tapped up and coming musicians — the Avett Brothers, Karmin, Lia Ices, Kaki King, Nicki Bluhm (above) — and dancers Lil’ Buck, whose freestyle "jookin" is described as "urban ballet" by some and "gangster walking by others, plus classical dancer Yuan Yuan Tan of the San Francisco Ballet. (Check out the TV commercials below.) The collection can now be viewed on its Facebook page, with commercials starting to hit TV screens.Continue reading...

brand news

In the News: Avon, Coach, Heineken and more

Posted by Dale Buss on August 1, 2012 09:01 AM

In the News

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.

Avon opens talks to settle bribery charges.

BMW warns about tougher market conditions.

Bud Light Premium helps AB InBev sell less beer for more.

Coach suffers from competition from Michael Kors and other handbag purveyors.

Ford brand loyalty validated by new ranking.

Gap fall kids campaign continues bright color theme.

Google buys Wildfire social marketing firm.

Heineken invites creatives to redefine draught beer experience.Continue reading...

brand news

In the News: Athleta, Hulu, Goldman Sachs and more

Posted by Dale Buss on July 17, 2012 09:01 AM

In the News

AT&T slashes price of Lumia smartphone.

Aereo online-TV service expands in U.S.

Bank of England chief denies New York Fed chief gave warning on rate-rigging.

Richard Branson considers bid for Virgin Records.

Coca-Cola beats estimates with international sales up 5%.

Famous Dave's expands beyond U.S..

GM likely to retain Opel brand despite brand's woes.

Gap eyes Lululemon's Athletica stores with its own Athleta store openings.Continue reading...

brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

mobile commerce

Retailers Sign Up for NFC Mobile Payments Tests

Posted by Sheila Shayon on May 16, 2012 02:12 PM

The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.

Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.

Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens. 

Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...

brand commentary

Obama's In. Now, Can We Close the Gay Ad Gap Already?

Posted by Sheila Shayon on May 10, 2012 11:06 AM

Making history this week, President Obama finally declared his support of same-sex marriage, the first such declaration by a U.S. president. Now it's time for brands to step up and get over any aversion to showing same-sex couples in their campaigns.

Case in point: Gap’s new billboard featuring a real-life same-sex couple — Tony nominee Rory O'Malley and his boyfriend Gerold Schroeder — helps bridges the gap a little bit more between mainstream advertising and homophobic prejudice.

Featured prominently on a Los Angeles corner, the ad is part of Gap’s "Be Bright" campaign and the handsome couple are certainly a significant step in the brand’s efforts to reinvigorate lackluster sales and enlarge its customer embrace.

JCPenney, under its new "Fair and Square" tagline, continues to fight the good fight, too, facing down conservative pressure groups like One Million Moms by choosing openly gay Ellen DeGeneres as a spokesperson and recently featuring a lesbian couple and their daughter on their Mother's Day catalog.Continue reading...

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