week in review
Posted by Michael Waltzer on August 5, 2011 04:32 PM
Our most-read blog posts of the past week include MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more:
#1 China's Kunming Adds Fake Ikea Store to Apple Clones
#2 Viral Video Watch: A Day Made of Glass
#3 A TV Icon Turns 30, But Do Kids Still Want Their MTV?
#4 Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louis
#5 Chrysler Produces Gospel Version of Eminem Super Bowl Hit
#6 MAC Cosmetics + Cindy Sherman: Genius or Lunacy?
#7 Bud Refresh: The King of Beers Puts on a Bowtie
#8 Logo Showdown: Iowa Hawkeyes Clips Southern Miss Golden Eagle
#9 CNN's Piers Morgan Finds Himself on Hackgate Hot Seat
#10 Hooters Hotel Goes Bust in Vegas
Posted by Shirley Brady on August 1, 2011 01:00 PM
Gap is turning to storytelling in its new global campaign, promoting its 1969 premium denim collection with "real people" (to start with, the team behind the collection, at its Los Angeles denim studio) and some other local touches, including tapping into the mobile truck craze and even featuring the studio's resident dog.
The first major campaign by the brand's new CMO, former Ogilvy exec Seth Farbman, the "1969: L.A. and Beyond" campaign aims to tell "the story of its 1969 fall collection from the inside out. Starting with the personalities behind the denim, 1969: L.A. and Beyond gives a transparent look at the designers and how they come together each day to create the latest in denim fits, fabrics and washes. Taking it from the studio to the real world, the campaign also shows how the denim comes to life in various cities by the people who wear it."Continue reading...
Posted by Dale Buss on August 1, 2011 09:00 AM
Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.
Airbnb investor suggests ransacked woman is lying.
Al Jazeera English launches in New York.
Ambassador Coffee brand changes hands.
Apple wins dispute over iPods.com domain.
Bank of America hit with new Countrywide lawsuit.
Bloomberg Businessweek to hike paid circulation.Continue reading...
Posted by Mark J. Miller on July 25, 2011 05:00 PM
You may think the heat is from your workout, but it may be from the energy that brands are suddenly putting into creating attractive workout clothes for women.
The Los Angeles Times, in an article reviewing women's fitness apparel brands, points out that women who are active generally fall into a very desirable demographic: “female, relatively young, fashion-forward and willing to spend money.”
“We are hungry to win this girl over,” commented Adrienne Lofton Shaw, a marketing director at Under Armour, which has stepped up its focus on women, recently expanded into yoga-wear and, for next year, is redesigning its underwear and sports bras, according to Times. Other brands shaping up to woo the emerging woman warrior demographic?Continue reading...
Posted by Barry Silverstein on July 5, 2011 12:30 PM
Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.
Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.
This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.
To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...
Posted by Dale Buss on July 5, 2011 09:00 AM
Baidu and Microsoft team up for English search in China.
BMW widens US luxury sales lead over Lexus.
Coca-Cola emphasizes content over advertising in reaching consumers.
Craftsman pitches tools to the unhandy.
Diageo switches focus to emerging markets.
Disney looks to King of the Elves.
Exxon Mobile leaks oil in to Yellowstone River.
Facebook is reportedly launching Skype video chat this week.Continue reading...
ready for takeoff
Posted by Barry Silverstein on June 17, 2011 04:00 PM
It used to be that European brands were all the rage in the US. While they still are to some extent, a global flip-flop (and we don't mean Havaianas) is in the making. Now Europeans are embracing American brands, so much so that a "stampede of American retailers opening in Europe" is occurring, reports the New York Times.
Last year, Gap opened in Milan and will add a location this year in Rome. Victoria's Secret is planning a store next year in London. Tory Burch is now in Rome, and Tommy Hilfiger and Michael Kors are in Paris. Just last month, Abercrombie & Fitch made perhaps the biggest splash of all with the opening of a 31,000-square foot store on the Champs-Elysees in Paris in May.
In an effort to draw maximum exposure (pun intended), Abercrombie held a publicity event before the store opened, with 100 shirtless male models — the retailer's signature store greeter — in attendance. Apparently, it was too much even for the permissive French — Abercrombie was ordered to tame things down a bit because of regulations against partial nudity on the Champs-Elysees.Continue reading...
Posted by Shirley Brady on June 8, 2011 02:30 PM
Gap Inc. announced its first major design move since ousting Gap's chief designer Patrick Robinson last month.
Following GapKids' successful collaboration with Stella McCartney, Diane von Furstenberg has been tapped to design her first childrenswear collection at Gap, slated to debut next March.
DVF is famed for her bold graphics and, of course, the wrap dress — can a Gap Wrap Dress to tots be heading to stores?Continue reading...