Best Global Green Brands 2014

rebranding

Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy liz.com corporate domain with fifthandpacific.com.

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

brand bites

Brand Bites: Kate Moss, FedEx, Gap, Siri & more

Posted by Abe Sauer on December 23, 2011 12:00 PM

"Santa doesn't do poor countries. But we do." UNICEF tackles Christmas, above.

In London, cafes, shops and taxi firms are rushing to rebrand themselves in time for 2012.

Kate Moss  is in a new campaign for Valisere lingerie.

Now you can eat Cup Noodles even when you're eating cereal.Continue reading...

brand news

In the News: Go Daddy, AT&T, A&W & more

Posted by Dale Buss on December 23, 2011 08:55 AM

In the News

Gap, J.Crew and other retailers slash prices, as stores try to thwart price apps, and tweak websites to spur sales.

A&W is sold by Yum! Brands to A Great American Brand.

Absolut celebrates 30 years of gay ads.

Adidas pursues church for trademark infringement; church asks Derrick Rose to intercede.

Akamai purchases cloud rival.

Apple isn't expected to produce a smaller iPad, although fuel-cell MacBooks are rumored. Apple's online sales also exceed Walmart.com results.

AT&T's $1.93 billion deal for Qualcomm's airwaves approved.

Bebe expands with wedding collection.

Best Buy criticized for not fulfilling some holiday online orders.

BT's long-running family campaign in the UK ends its run.

Burberry, Forever 21 and Zara score on Facebook.Continue reading...

brand news

In the News: AOL, Facebook, Wendy's & more

Posted by Dale Buss on December 21, 2011 09:07 AM

In the News

AOL hears strategy slammed by activist investor.

Ancestry.com uses humor in holiday-themed campaign.

Carnival Cruise campaign focuses on first-time cruisers.

CNN's Piers Morgan gets grilled in U.K. hacking probe.

Cracker Barrel shareholders reject activist investor's bid for board seat.

EA strikes again at Activision with new video game.

Facebook plans to begin placing ads in user news feeds.Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

Levi's Leads Denim Brands Scaling the Great Mall of China

Posted by Mark J. Miller on November 25, 2011 09:02 AM

American consumers are still struggling on the whole to make ends meet and a new pair of fancy jeans aren’t in the budget of most households so Western apparel makers are following the lead of plenty of other businesses and trying to establish themselves in China, where some discretionary dollars are still being spent. But they aren’t just setting up stores but changing their product for the market.

The San Jose Mercury News reports that “Western apparel makers are infusing their clothing lines with Asian sensibilities in look, feel and size while embarking on aggressive store campaigns in this part of the world.”

Last year, Levi Strauss became the first Western clothier to launch a new line of clothing, called dENiZEN, in China before introducing it into the States in August of this year at Target.Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

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