Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Starbucks Goes Premium and more

Posted by Dale Buss on December 5, 2014 09:32 AM


Starbucks unveils high-end roastery concept and mobile ordering.

Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.

Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.

Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.

Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...

brand news

Brand News: Macy's, NFL, Black Friday and more

Posted by Dale Buss on November 27, 2014 09:37 AM


Happy Thanksgiving to our U.S. readers! Enjoy NFL football, the Macy's Thanksgiving Day parade (debuting GoldieBlox, Pirate's Booty and KISS) and early Black Friday — which "fades to gray" as holiday sales start earlier than ever. Stores opening their doors today include Macy's, Walmart, Kmart, Target, Gap, Sears and Old Navy—despite protests to stay closed.

Visa and McDonald’s join sponsor chorus of concern over FIFA World Cup probe.

Coca-ColaSABMiller form African joint venture.

Google pressured as EU regulators call for break-up.

Uber suspends operations in Nevada as judge rules CEO must turn over email messages.Continue reading...


Gap Inc-oming CEO Art Peck Starts to Put His Stamp on Company

Posted by Mark J. Miller on November 21, 2014 01:27 PM

Gap Inc. may have had a lousy third quarter and cut its earnings estimate for the year, but the house of six retail brands espoused optimism in its call with investors Thursday.

Helping to create those potential good times should be two new presidents that the company named on Thursday: Jeff Kirwan who will be the new Global President of Gap, and Andi Owen, the Global President for Banana Republic as of January 5. Kirwan has been running Gap in China for three years, and just opened its 100th store in the market, while Owen has been running the Gap Outlet division.

Promoting these "two proven executives" is part of the shift occurring at the company as it prepares for its new CEO, Art Peck (above), who moves up to that role in February from his current job as Gap Inc. president of growth, innovation and digital.

“I'm impatient to get the team in place for 2015 and ready to drive business results as we go into the new fiscal year,” Peck told analysts during the earnings call.Continue reading...

brand news

Brand News: 11/11 Singles Day, Super Bowl Ad Sales and more

Posted by Dale Buss on November 11, 2014 09:31 AM


Alibaba racks up $2 billion in sales in first hour of 11/11 Singles Day for record-breaking sales tally, mulls Apple Pay tie-up with focus on China.

Google signs long-term NASA lease for aviation and space projects.

Mercedes-Benz expands brand world and introduces new vehicle nomenclature.

Super Bowl sees slightly slower ad buys for NBC as auto marketers tighten belts.

Spotify CEO responds to Taylor Swift boycott as pop star partners with Amex Unstaged on interactive music video app. Continue reading...


Brands Anticipate 11/11 Singles Day Bonanza Thanks to Alibaba

Posted by Sheila Shayon on November 7, 2014 03:59 PM

China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.

Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.

Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM


Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...


Gap Goes For Awkward, Remains Monosyllabic in Holiday Campaign

Posted by Abe Sauer on November 3, 2014 03:01 PM

It may be hard for any 20-something today to imagine, but there was a time when Gap was the coolest. Before the widespread invasion of H&M and its peers, Gap had a nation swing dancing—literally. In 1998 and 1999, Gap ads like "Swing Time" and "Swing a Go Go" had America be-bopping and the brand's stock price breaking $50 a share. Gap was cool, daddy-o.

Then, the party ended. Since 2000, Gap's share price has dropped below $10 twice (first in 2002, then again in 2009). More recently, it's managed to climb back to around $40, but largely because of billions and billions of dollars in buybacks since 2004, the most recent in Oct. 2004.

What Gap has not been able to buy back is its cool. From the (RED) campaign to throwback 1969 themes to celebrities—so, so many celebrities—to a desperate logo redesign in 2010, nothing has helped. So anyone's forgiven for rolling their eyes at the announcement that Gap was bringing in bleeding edge cool directors David Fincher and Sofia Coppola with the launch of a short art film series.Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM


Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia