Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Dale Buss on September 4, 2014 09:27 AM
Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.
Home Depot tries to reassure customers about possible data breach.
Lego becomes world's largest toy maker on The Lego Movie success.
Lincoln launches promised ad campaign starring Matthew McConaughey.
Neiman Marcus plans to open first NYC store.
MORE BRAND NEWS
About.com brings a fresh twist to native advertising.
Amazon launches streaming box in UK next month.
Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.
Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...
Posted by Dale Buss on August 29, 2014 09:34 AM
Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.
China's Tencent, Baidu, and Wanda set up e-commerce company to take on Alibaba.
Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.
Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.
Walmart looks online for Chinese growth.
MORE BRAND NEWS
Apple tries its midas touch on wearables.
Bud Light faces backlash over town-takeover stunt.
Centerplate faces calls for ouster of CEO after he abuses dog on video.
Dairy Queen investigates possible data breach.
Denny's arrives in New York City with $300 champagne brunch.Continue reading...
Posted by Mark J. Miller on August 28, 2014 06:42 PM
Ed Hardy, the apparel brand based on iconic tattoo artist Don Ed Hardy’s intricate work, declared itself a big deal when it launched back in 2007 and then completely fell apart in 2010 when it was forced to close stores, liquidate assets and turn itself over to administrators at Deloitte.
The brand partly blamed its downfall on much-despised C-list celeb Jon Gosselin, who loved the brand and was seen publicly with Hardy owner Christian Audigier on a yacht in 2009. Gosselin’s fame dissipated pretty much the same time that Hardy’s did.
“That Jon Gosselin thing was the nail in the coffin,” Hardy told the New York Post last year. "That’s what tanked it. Macy's used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand."
Despite the brand's image issue, Ed Hardy is being resurrected in a new deal with Arvind, which is importing the brand to India.Continue reading...
Posted by Mark J. Miller on August 25, 2014 11:17 AM
Kmart’s Pay In Store program is already a year old, but the brand is putting some fresh effort behind the offering as it moves to adapt to a more digital retail landscape.
The program lets customers to order products online and then pick them up and pay for them in-store, allowing consumers to shop online whether they have access to credit or not. The initiative is similar to Gap's Reserve In-Store function, which allows online shoppers to locate an item in a local store, reserve it online, and then go and pick it up.
Kmart's new push behind the in-store pick-up service includes a new ad, "Shop Like a Boss," featuring a funky granny.Continue reading...
Posted by Dale Buss on August 25, 2014 09:41 AM
Burger King is in talks to buy Tim Hortons in Canada-based tax-inversion deal, report says, as chain gives away smartphones in promo.
Samsung leverages Emmys as engagement event for its TV brand as it takes the Ice Bucket Challenge.
Sony says its PlayStation network is back online after cyber attack and after threat on exec's life diverted airliner.
Roche buys drug maker InterMune for $8.3 billion.
McDonald's not expected to be banned in Russia but brand loses luster with Millennials.
MORE BRAND NEWS
Advertising Standards Council of India bars skin-lightening ads that portray dark-skinned figures negatively.
Airbus pursues far-off routes.
Ann Taylor sees shareholder activist push for a sale of the company.
BlackBerry wins another round in court against Ryan Seacrest-founded company.
Chevy's 2015 Corvette Z06 is the most expensive ever.
Coca-Cola plans massive sampling support of rollout for low-calorie Life.Continue reading...
Posted by Dale Buss on August 22, 2014 09:33 AM
GM sees its lawyers come under scrutiny in fed probe of recalls and cuts output in Russia as market slump continues.
Gap plans to open in India.
Ice Bucket Challenge yields $41 million so far for ALS research.
Sears burns through cash and eyes balance-sheet help.
Sprint and T-Mobile go at it in price war.
MORE BRAND NEWS
Al Jazeera made Al Gore hesitant before sale of Current TV.
Chick-fil-A tests chicken-and-waffles breakfast.
Cinnabon readies Bon Bake Shop test.
Comcast bundles pay TV with campus housing.
Coors Light UK pays Jean Claude Van Damme to attack a block of ice in latest campaign.Continue reading...
Posted by Mark J. Miller on August 13, 2014 11:12 AM
With kids across the US trickling back to school over the next few weeks ahead of Labor Day, Gap is kicking its back-to-school campaign into high gear coming off a 2 percent sales boost in July. This year, the company is pulling out a major social effort tied to the brand's newest social presence, @GapKids.
The launch of @GapKids includes a new contest, GapKids Class of 2014, that invites “parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign,” according to a company press release. All that enter will receive “a socially sharable moving image video of their child that encapsulates the GapKids aesthetic.” Gap has had a similar program, Casting Call, for the last six years, but this year's marks a much bigger investment in social media marketing.
The hope is that parents, who the National Retail Federation says will spend nearly $75 billion on back-to-school spending, will head to the @GapKids Instagram, Twitter and Pinterest channels to share and comment on parenting-related stories.Continue reading...