brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

brand revival

Because We Missed It So Much, Ed Hardy Will Be Resurrected in India

Posted by Mark J. Miller on August 28, 2014 06:42 PM

Ed Hardy, the apparel brand based on iconic tattoo artist Don Ed Hardy’s intricate work, declared itself a big deal when it launched back in 2007 and then completely fell apart in 2010 when it was forced to close stores, liquidate assets and turn itself over to administrators at Deloitte.

The brand partly blamed its downfall on much-despised C-list celeb Jon Gosselin, who loved the brand and was seen publicly with Hardy owner Christian Audigier on a yacht in 2009. Gosselin’s fame dissipated pretty much the same time that Hardy’s did.

“That Jon Gosselin thing was the nail in the coffin,” Hardy told the New York Post last year. "That’s what tanked it. Macy's used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand."

Despite the brand's image issue, Ed Hardy is being resurrected in a new deal with Arvind, which is importing the brand to India.Continue reading...

retail

Kmart Hopes Renewed Push Behind Pay In Store Will Lift Sales

Posted by Mark J. Miller on August 25, 2014 11:17 AM

Kmart’s Pay In Store program is already a year old, but the brand is putting some fresh effort behind the offering as it moves to adapt to a more digital retail landscape.

The program lets customers to order products online and then pick them up and pay for them in-store, allowing consumers to shop online whether they have access to credit or not. The initiative is similar to Gap's Reserve In-Store function, which allows online shoppers to locate an item in a local store, reserve it online, and then go and pick it up. 

Kmart's new push behind the in-store pick-up service includes a new ad, "Shop Like a Boss," featuring a funky granny.Continue reading...

brand news

Brand News: Burger King, Sony, Samsung and more

Posted by Dale Buss on August 25, 2014 09:41 AM

TOP STORIES

Burger King is in talks to buy Tim Hortons in Canada-based tax-inversion deal, report says, as chain gives away smartphones in promo.

Samsung leverages Emmys as engagement event for its TV brand as it takes the Ice Bucket Challenge

Sony says its PlayStation network is back online after cyber attack and after threat on exec's life diverted airliner.

Roche buys drug maker InterMune for $8.3 billion.

McDonald's not expected to be banned in Russia but brand loses luster with Millennials.

MORE BRAND NEWS

Advertising Standards Council of India bars skin-lightening ads that portray dark-skinned figures negatively. 

Airbus pursues far-off routes.

Ann Taylor sees shareholder activist push for a sale of the company.

BlackBerry wins another round in court against Ryan Seacrest-founded company.

Chevy's 2015 Corvette Z06 is the most expensive ever

Coca-Cola plans massive sampling support of rollout for low-calorie Life.Continue reading...

brand news

Brand News: GM, Gap, T-Mobile and more

Posted by Dale Buss on August 22, 2014 09:33 AM

TOP STORIES

GM sees its lawyers come under scrutiny in fed probe of recalls and cuts output in Russia as market slump continues.

Gap plans to open in India.

Ice Bucket Challenge yields $41 million so far for ALS research.

Sears burns through cash and eyes balance-sheet help.

Sprint and T-Mobile go at it in price war.

MORE BRAND NEWS

Al Jazeera made Al Gore hesitant before sale of Current TV.

Chick-fil-A tests chicken-and-waffles breakfast.

Cinnabon readies Bon Bake Shop test.

Comcast bundles pay TV with campus housing.

Coors Light UK pays Jean Claude Van Damme to attack a block of ice in latest campaign.Continue reading...

campaigns

Gap Goes Cute and Dell Goes Cool for Back to School Season Campaigns

Posted by Mark J. Miller on August 13, 2014 11:12 AM

With kids across the US trickling back to school over the next few weeks ahead of Labor Day, Gap is kicking its back-to-school campaign into high gear coming off a 2 percent sales boost in July. This year, the company is pulling out a major social effort tied to the brand's newest social presence, @GapKids

The launch of @GapKids includes a new contest, GapKids Class of 2014, that invites “parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign,” according to a company press release. All that enter will receive “a socially sharable moving image video of their child that encapsulates the GapKids aesthetic.” Gap has had a similar program, Casting Call, for the last six years, but this year's marks a much bigger investment in social media marketing.

The hope is that parents, who the National Retail Federation says will spend nearly $75 billion on back-to-school spending, will head to the @GapKids Instagram, Twitter and Pinterest channels to share and comment on parenting-related stories.Continue reading...

retail

Luxury Retailers are Slow to Invest in Omnichannel Evolution

Posted by Sheila Shayon on August 1, 2014 11:41 AM

Showrooming, the scourge of retailers, has been replaced by webrooming—a welcome trend. But many retailers are not taking full advantage of the shift in consumer behavior and are losing sales by not providing adequate inventory resources online.

“Most luxury brands are at least several years out from putting in place the back-end investments that enable inventory visibility across channels,” said Claude de Jocas, lead researcher of a new report from L2. “As a result, brands have ignored omnichannel for the time being, relying entirely on the efforts of their distribution partners."

Surveying the initiatives of 100 retailers across apparel and accessories, beauty, big box, department stores, home, sportswear and watches and jewelry to drive customers “from clicks to bricks and back again,” L2 found that “some of the strongest plays in luxury have been from vertically integrated retailers that are incentivized to drive consumers into their own boutiques, such as Tiffany & Co., which offers robust online appointment booking to view engagement rings in-store."

Luxury Daily seconded, noting that "in-store sales guided by digital will likely surpass the 50 percent mark this year, and mobile will be a major engine of that growth."Continue reading...

corporate citizenship

IKEA Joins Costco, Gap in Voluntary US Wage Hike

Posted by Dale Buss on June 27, 2014 09:54 AM

IKEA joined a still-limited list of US retailers that is raising minimum wages voluntarily even as the issue of boosting the legally required minimum pay for low-wage workers continues to roil American business and politics.

The maker of inexpensive Scandinavian furniture said that it will raise the average hourly minimum at its 38 US stores to $10.76 an hour, a 17 percent increase, with actual new pay rates varying locally depending on the cost of living in a particular area. The new average would be $3.51 above the current federal minimum wage of $7.25 an hour. The new policy will raise the pay of about half of IKEA’s 13,120 US employees.

“This stems back to Ikea’s decision to create a better everyday life for our people,” Rob Olson, IKEA’s acting president for the US and its CFO, told the New York Times. “We of course are investing in our co-workers. We believe they will invest in our customers, and they will invest in IKEA’s stores.”

Plus, he told USA Today, the company can absorb the pay increase partly because it has cut costs in recent years. The wage hike will narrow profit margins but ultimately should benefit the bottom line, he said. IKEA has no plans to raise prices, cut staff or reduce hiring. The move also is a “shrewd business tactic that helps retailers attract top talent,” an economic analyst told The Huffington Post.Continue reading...

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