Posted by Shirley Brady on June 9, 2014 08:57 AM
TOP 5 STORIES
adidas partners with YouTube for The Dugout World Cup streaming channel, and leads FIFA sponsors calling for an inquiry into Qatar's bid. Above, its latest World Cup spot (with David Beckham, Lucas Moura, Zinedine Zidane and Gareth Bale), which has passed 9 million views since Friday.
Tyson Foods wins bidding for Hillshire Brands.
Amazon starts managing payments for third parties.
Barclays joins wearable tech revolution with contactless payment wristbands.
Gap Inc. becomes first US retailer in Myanmar with Old Navy and Banana Republic manufacturing.Continue reading...
Posted by Shirley Brady on May 23, 2014 09:18 AM
TOP 5 STORIES
Abercrombie & Fitch is getting more modest.
Amazon hires more robots, escalates battle with Hachette.
Barclays fined $44 million over gold price fix.
HP to lay off up to 16,000 workers as results disappoint.
Taco Bell spin-off won’t get beer milkshakes after all.
MORE BRAND NEWS
Acura renews Jerry Seinfeld web series for four more seasons.
American Express sees a $25 trillion opportunity in mobile.
ANA acquires Brand Activation association.
Arby’s sells the sizzle in record-breaking 13-hour commercial bid.
Boeing is taking a page from Apple's design philosophy book.Continue reading...
Posted by Sheila Shayon on May 12, 2014 05:14 PM
In a world where cameras fall by the wayside for snap-happy smartphones, Instagram is proving that a picture is still worth a thousand words.
“When it comes to click-through rates on Facebook and Instagram, Instagram is annihilating Facebook in the contests of CTR and engagement," according to Business2Community.com.
For brands like Taco Bell and Hollister, Instagram campaigns have seen success among particular genders like never before. A favorite of young men, Taco Bell's month-long campaign helped boost followers by 45 percent with engagement rates up to 400 percent higher than organic posts, Adweek reports. “We felt like this was a great investment, one that complemented our overall media strategy," said Juliet Corsinita, Taco Bell's marketing VP and head of media.
Meanwhile, Hollister's teen girl-focused campaign saw similar success, setting the clothing brand up for an even bigger spending budget with the photo-sharing app through the summer.
As Instagram prepares to expand beyond its current 15-brand capacity thanks to its major deal with Omnicom, Jim Squires, director, market operations, assured Business Insider that the network won't be overrun thanks to strict rules imposed by the service. "We're being very methodical and deliberate," he said, "which is why you're not seeing a lot of ads in your feed."Continue reading...
Posted by Abe Sauer on March 4, 2014 11:53 AM
It may be prominently billing itself as "from San Francisco," but it was Los Angeles' USC Trojan marching band that performed at the March 1 opening of China's first Old Navy store.
The rainy Shanghai opening featured other bits of Americana like cheerleaders, the stars and stripes, a giant gum ball machine, Caucasian bellhops in tails, and vintage cigarette girls. A man dressed as a giant camera snapped photos of visitors under a giant scoreboard—Old Navy vs. Guest—that lit up the floor. Others handed out hundreds of shiny blue and white balloons. A fire engine red, double decker tourist bus emblazoned with the Old Navy logo sat outside the store.
Localization may be all the rage for businesses in China, but there was nothing about the Old Navy opening that was Chinese. The store's signs are all in English. In fact, Old Navy doesn't even have a Chinese name. That appears to be the brand's strategy for China, though it is likely a doomed one.Continue reading...
Posted by Dale Buss on February 28, 2014 09:37 AM
Chipotle rolls out tofu-based Sofritas nationwide.
Abercrombie & Fitch cuts prices and looks to expand outlets.
Quiznos plans to file for bankruptcy.
American Airlines ends bereavement fares.
Caterpillar loses big locomotive job.
Costa Rica launches new branding campaign.
Gap tops upbeat forecasts.
Hilton considers selling Waldorf Astoria Hotel.
Michael Jordan tops list of highest-paid retired athletes.Continue reading...
Posted by Dale Buss on February 20, 2014 03:53 PM
It seems the proud days of Walmart are now behind the US brand that is looking increasingly lost in a quickly evolving global market.
The world's largest retailer on Thursday reported a meager net-sales increase of just 1.6 percent and a 3 percent drop in operating income for 2013 as Walmart coped with struggling consumers in America and elsewhere, a drop in US government support for many in its low-income customer base, and even the scourge of bad weather that has hit many US retailers over the last few months.
Worse yet, Walmart comp-store sales actually declined by 0.6 percent, an incredible blow to a brand that achieved the top of the mass-merchandising mountain by being able to create a powerful price-based loyalty among its customers that had survived every impediment before 2013.Continue reading...
Posted by Mark J. Miller on February 20, 2014 01:37 PM
During President Obama's State of the Union address last month, he asked businesses across the US to raise their minimum wage to $10 an hour, even if Congress wasn't going to force minimum wage above its current $7.25 rate, though it plans to pay its own workers $10.10 starting next year.
It seems at least one major US company was listening. Gap Inc. announced that it will voluntarily increase its minimum wage to $10 per hour in June of 2015 after boosting its pay rate to $9 per hour this year, Reuters reports. The increase will benefit about 65,000 workers across the company's Gap, Banana Republic and Old Navy brands.
Harking back to the directive from founder Don Fisher to "do more than sell clothes," the company said that "after many months of consideration, we've made a business decision that's right for our brands, good for our people and beneficial to our customers."
"I applaud Gap for announcing that they intend to raise wages for their employees beginning this year," President Obama said, according to Reuters.
It remains to be seen if Walmart, the largest private employer in America, will follow. Numerous protests demanding that Walmart raise its minimum wage have been ongoing over the last year, as the company made headlines for refusing a pay increase in Washington, D.C. and other pay-related incidents around the holidays.Continue reading...
Posted by Dale Buss on February 20, 2014 09:20 AM
Facebook sees growth anxieties drive WhatsApp purchase.
Sbarro closes 155 company-owned units.
Walmart offers weak forecast and plans to accelerate rollout of small stores.
Aereo suffers a defeat in court.
Audi gives TT Roadster a fresh look.
Budweiser unveils World Cup teaser.
ConAgra seeks to revitalize Healthy Choice brand.
Fiat gives buyers an iconic track experience.
Ford splits with TV pitchman Mike Rowe.
FCC plans to overhaul rules to rescue net neutrality.
Gap announces voluntary minimum wage boost.Continue reading...