celebrity brandcasting

Michael Jordan's Post-Bulls Legacy Takes a Beating

Posted by Mark J. Miller on May 9, 2012 10:26 AM

Some of the shine has started to come off of Michael Jordan’s once-seemingly eternal luster. Being the owner of the NBA’s worst team, by far, as well as being very anti-player during the last strike has left some not loving Jordan these days.

While Jordan isn’t named in the lawsuit, one of the products with the name of His Airness place don it by the folks at Nike has raised the ire of an energy-drink company. Urban Motive Sportswear is going after Nike for using the phrase “lottery pick” in its “Jordan LS Lottery Pick Jacket,” according to The Urban Daily.

UMS has been selling an energy drink called Lottery Pick since 2004 and it claims that Nike’s product has been hurting the sales of their drink, especially in Chicago where Jordan led the Bulls to six NBA championships.  The suit has it that Nike’s product “damaged [UMS] in a manner that cannot be fully measured or compensated in economic terms and for which there is not adequate remedy at law.” UMS “even claims to have gifted Jordan’s sons some of their merchandise,” The Urban Daily notes.

And to make matters worse for Brand Jordan (as opposed to Jordan Brand, his Nike-backed shoe line), he's coming under fire for an endorsement pitch for Gatorade, with a consumer watchdog criticizing the implied message to youths.Continue reading...

sports in the spotlight

Brands Catch NFL Draft Fever

Posted by Dale Buss on April 26, 2012 05:04 PM

Are you ready for some football? Tonight the NFL draft begins, on ESPN, seasonally ushering in the source of America's most popular TV programming — and one of its biggest branding vehicles —back into the cultural discourse.

As we noted earlier, Nike is running with its "Fast is Faster" campaign touting its new NFL uniforms during the 2012 draft. PepsiCo's Quaker Oats brand also kicked off its new status as the "Official Hot Cereal Sponsor" of the NFL yesterday with a Play 60 Youth Football Festival that starred Andrew Luck, the fortuitously-named Stanford University quarterback who is the presumptive No. 1 choice in tonight's draft. 

And Google, not missing a chance to promote its social networking platform, is inviting fans to join the top two draft picks (Luck and Robert Griffin III) virtually via Google+ hangoutsContinue reading...

survey says

Harris Survey Highlights 15 Top Brands With Staying Power

Posted by Barry Silverstein on March 29, 2012 12:07 PM

For the past eight years, fifteen brands have ranked at the top of their category in the Harris Poll EquiTrend Study, a survey of over 1,500 brands across more than 127 product categories.

"These 15 top brands have consistently found a way to remain relevant and valuable to the consumer," said Aron Galonsky, SVP for Harris Interactive's Brand and Communication Consulting group. "It's not surprising why these perennial leaders continue to stay on top. They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer."

Check them out below, along with more from Harris about why they made the 2012 list.Continue reading...

sip on this

Beverage Giants Ride Out Softening Soda Market

Posted by Mark J. Miller on March 21, 2012 03:01 PM

Soda makers have continued to expand their offerings over the past few years, which has been a smart move for business since soft-drink sales in America fell yet again in 2011, the Atlanta Journal-Constitution reports. That marks seven consecutive years where the numbers have spiraled downward.

While the market has slumped to 1996 levels, Coca-Cola continues to ride atop with Coke and Diet Coke topping third-place Pepsi, AJC notes. 

Beverage Digest has it that “volume for the carbonated drinks segment was down 1 percent in 2011,” which follows a “0.5 percent drop in 2010,” according to the paper. This sets industry volume back to where it was in 1996 at about 9.3 billion of 192-ounce cases.

Don’t shed a tear for the beverage giants, however. Non-carbonated drinks are doing just fine.Continue reading...

sip on this

Pepsi Expands Mid-Calorie Brands with 60 Calorie Pepsi Next

Posted by Mark J. Miller on February 27, 2012 12:06 PM

PepsiCo is fighting back in the war on soda by offering a new version of its flagship beverage, called Pepsi Next, which will have 60 calories, about half of its regular soda, according to the Associated Press.

Don't think of it as a "diet" or "low calorie" beverage so much as a mid-calorie drink. Consumers should be able to find the beverage, made with three artificial sweeteners and high fructose corn syrup, on store shelves by the end of March.

Pepsi has been researching the "taste curve" to figure out the sweet (but not too sweet) spot as it tweaks the brand. The move follows sibling brand moves at Gatorade, whose G2, at 20 calories, has a little less than half the calories of the original version; and Trop50, which is half of the 110 calories in a regular glass of Tropicana orange juice.Continue reading...

brand bites

Brand Bites: Old Spice Man Video-Bombs Other Commercials

Posted by Abe Sauer on February 3, 2012 11:46 AM

Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job! 

Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

brand targets

As NBA Lockout Ends, What's the Damage to Michael Jordan's Brand?

Posted by Mark J. Miller on November 28, 2011 10:10 AM

Everybody loves Michael Jordan, right? The ultimate brand spokesman, who won six NBA championships with the Chicago Bulls, has been affiliated with a slew of brands in his 48 years: Nike (which produces his lucrative Jordan Brand line), Coca-Cola, Gatorade, MCI, McDonald’s, Chevrolet, Wheaties, Rayovac, Ball Park Franks, and Hanes.

Since March of 2010, he’s been the majority owner of the NBA’s Charlotte Bobcats, the first former player to hold such a title. Since he’s seen both sides of the coin, you’d think that when the NBA lockout occurred, Jordan would have been able to help broker a deal between the players and his fellow owners.

Instead, Jordan went hard-line against the players, not wanting to give in an inch, and reportedly getting fined by the NBA for his public comments. Now that the lockout's end is looming, one wonders how much his sudden tough-guy appearance hurt his brand.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements