Interbrand IQ: The Best Asian Brands Issue

rss

start your engines

Beijing the Place to Show for Automakers

Posted by Barry Silverstein on April 22, 2010 11:51 AM

Call it the Great Mall of China. The world's largest and most robust economy is attracting automakers like never before as they line up to unveil new models at Auto China 2010 in Beijing this coming weekend.

The event, which previously couldn't compete with major shows in Detroit, Paris and Tokyo, is now attracting a lot of attention because of the sizzling growth of automobile sales in the Chinese market, which is up 45 percent last year, and 63 percent in the first three months of this year.

At the show, GM will debut an all-electric Volt MPV5 concept car and Daimler will unveil an ultra-luxury Mayback sedan. Toyota will unveil the latest version of the Prius hybrid plus an electric concept car. Chinese carmakers also plan to showcase more than 60 new models.Continue reading...

More about: , , , , , ,

brand news

Headline Roundup: Clean Slate

Posted by Stephanie Startz on January 4, 2010 09:10 AM

Delta and Northwest Airlines cleared for merger. [WSJ]

Smart phone apps can send targeted coupons and promotions based on location. [SF Chronicle]

Volvo, Geely to cooperate, remain separate. [WSJ]

AT&T drops their sponsorship of Tiger Woods. [FT]

New milk recall plagues China. [WSJ]

Goldman Sachs reviews London operations, may quit the city. [Telegraph]Continue reading...

brand collaborators

Geely Buys Volvo, Credibility

Posted by Abe Sauer on December 25, 2009 10:24 AM

It's been a tough year for automotive brands with foundations in Sweden.

Saab's future looks grim, as many have speculated the brand's demise is immanent. Meanwhile, Volvo is in better shape, but only comparatively.

Both brands, however, boast a cadre of loyal consumers and fans, and more importantly, nearly unparalleled reputations for safety. This may be exactly why China's Geely auto group is one step closer to fully acquiring the Volvo tag. Continue reading...

brand hacks

Headline Roundup: Ho-Ho-Ho!

Posted by Stephanie Startz on December 25, 2009 09:30 AM

NBCU will stream the Winter Olympics via "TV Everywhere." [MediaPost]

GM will not consider Spyker's bid for Saab. [AFP]

Citigroup needs a brand makeover. [BNET]

Ford finalizes sale of Volvo to Geely. [WSJ]

Asian airlines ramp up customer service, perks. [NY Times]

Whole Foods CEO John Mackey gives up Chairman position in compliance with governance rules. [WSJ]Continue reading...

brand news

Around The Web: Christmas Miracles

Posted by Stephanie Startz on December 24, 2009 09:50 AM

McDonald's internal branding campaign, Voice of McDonald's, fosters goodwill with employees, consumers. [NY Times]

Lego expands brand "virtue" into videogames, movie tie-ins. [WSJ]

Ford may finally sell Volvo to Geely. [LA Times]

PepsiCo. pushes social responsibility internally, in advertising. [Warc]

Spyker wants to make the Saab "more Saabish." [WSJ]

Hyundai emerges from the recession a winner, sales up 6.2%. [WSJ]Continue reading...

brand news

Headline Roundup: Show Us The Money

Posted by Stephanie Startz on October 30, 2009 07:30 AM

GM launches ads comparing their cars with competitors, extends money-back guarantee to year end. [Detroit News]

Toyota plans to introduce the Scion brand to Canada in 11 months. [Financial Post]

German caution: Volkswagen, Continental and MAN issue sobering outlooks. [NY Times, FT]

Morgan Stanley falters in China. [FT]

Steep price tag thwarts iPhone's ascendancy in China. [WSJ]

Android line puts Motorola back on track; surprises Street with profitable third quarter. [BusinessWeek, NY Times]

Let's make a deal: P&G to sell stagnant brands, acquire new properties as sales slide. [WSJ, FT]

(More headlines: UBS, Avon, Geely Volvo deal, Diageo, Kellogg's.)Continue reading...

brand news

Headline Roundup: Happy Days?

Posted by Peter Feld on October 29, 2009 08:57 AM

On 80th anniversary of 1929 crash, US recession ends. [Guardian]

Volvo deal advances as Ford indicates preference for Geely's bid. [FT]

Google shakes up GPS industry by offering free service. [NY Times]

Google signs MySpace deal to include music in search. [Brand Republic]

Slowing Wii sales cause falling profits for Nintendo. [WSJ]

Regulation fears scotch National Express merger with Stagecoach. [Times of London]

(More headlines: GM, Motorola Droid, YSL.)Continue reading...

brand news

Headline Roundup: I'm A PC

Posted by Stephanie Startz on October 22, 2009 08:17 AM

The long PC nightmare is over: Windows 7 arrives today. [NY Times]

Wal-Mart will aggressively cut prices throughout the holiday season. [WaPo]

Madewell moves out of J. Crew's shadow, plans e-commerce site for the spring. [LA Times]

Ford's Volvo deal with Geely faltering over privacy concerns. [FT]

Car manufacturers market cars to Canadians based on needs, not desires. [NY Times]

Automakers revive classic and traditional models with bright, bold colors. [NY Times]

Consumers inclined to spend on brands perceived to do "social good." [MediaPost]

(More headlines: Behind Windows 7's branding and naming.)Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein