brand challenges

Gillette, Schick Get Stung by Growing Fact: Men Just Aren't Shaving as Much

Posted by Dale Buss on January 29, 2014 11:10 AM

Who or what is at fault? Permastubble? The Robertsons, the Giants and the Red Sox? Movember? Startup competition?

Procter & Gamble is being nicked these days by a distinct drop in demand for its Gillette blades and razors, which control about 80 percent of the US market. Fourth-quarter sales in P&G's grooming segment only rose by 3 percent because of higher prices, because the company said volume contracted in the developed world.

Theories abound about what's to blame. "First," P&G CFO Jon Moeller told investors last week, "is reduced incidence of shaving." In fact, some theorize, men in the developed world simply aren't shaving as much as they used to. It also helps that permastubble has become something of a fashion statement—or at least has become increasingly acceptable in an increasingly casual business and cultural environment in the western world.Continue reading...

brand news

In the News: Samsung, Ford, Puma and more

Posted by Dale Buss on January 28, 2014 09:23 AM

In the News

Samsung keeps lead over Apple as Chinese smartphones gain share and evidence mounts that iPhone mania wanes.

Ford posts bullish earnings as company and James Franco get a jump on GM in Super Bowl promo.

Puma outfits English soccer club in brand-renewal attempt.

AT&T sees overwhelming demand for Beats music service.

Bitcoin exec accused of money laundering.

Comcast and Charter near deal for Time Warner Cable systems.

Disney finds success with ESPN app.

Gillette promotes Sochi Olympics campaign.

Girl Scouts test gluten-free cookies.

Google sees less geeky future with new glass designs, adding VSP prescriptions.

HSBC apologizes for UK ATM snafu. 

Honda exported more vehicles from US factories than it imported from Japan last year.Continue reading...

brands with a cause

Brands Get Hairy for Movember and Men's Health Awareness

Posted by Mark J. Miller on November 5, 2013 07:15 PM

It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.

That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause. 

Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.

“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...

product placement

Gillette, Audi Embrace Meta-Marketing for 2013 Tentpole Tie-Ins

Posted by Abe Sauer on June 10, 2013 10:52 AM

Superman doesn't shave, to answer Gillette's question. At least, that's according to 1959's Superman issue No. 132, which explains that only in the presence of a "red sun" does Superman's hair grow and lose indestructibility. If necessary, the Man of Steel can use his heat vision to laser away the follicles.

But what fun is that explanation?

As one of the many, many partners for the upcoming Man of Steel film, Gillette has quite ingenuously found an angle to differentiate its tie-in and engage consumers by resurrecting a classic question about how Superman shaves.Continue reading...

brand news

In the News: DreamWorks, Walmart, Facebook and more

Posted by Dale Buss on May 2, 2013 09:12 AM

In the News

DreamWorks acquires Awesomeness TV, a YouTube teen network.

Walmart retools e-commerce and mobile.

Facebook says 30 percent of revenue now comes from mobile ads.

Boeing moves to upgrade popular 777 passenger jet.

Bud Light launches Music First initiative.

CBS scores big from Super Bowl ad revenues.

Cablevision adds Glenn Beck's network.

Del Taco emphasizes freshness of its food in campaign.

Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

brand news

In the News: JCPenney, Facebook, Apple and more

Posted by Dale Buss on April 12, 2013 09:02 AM

In the News

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...

celebrity brandcasting

Gillette Turns to Kate Upton in New Manscaping Campaign

Posted by Abe Sauer on April 1, 2013 10:13 AM

Pubic hair grooming accidents have, apparently, increased five fold in the last decade. "Nonelectric razors were responsible for 83 percent of injuries," according to the recent study by UC San Diego. If Gillette's new campaign is successful, ERs are going to see a lot more genital shaving injuries.

In what has to be one of the most transparent and intellectually insulting campaigns since whatever Axe did last, Gillette has assembled a team of models—led by encyclopedia entry for model Kate Upton—to tell guys, in no uncertain terms, that they have to shave their bodies. It's a genius idea with questionable execution and taste.Continue reading...

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