Posted by Mark J. Miller on June 12, 2012 02:06 PM
With such brands as Tide, Charmin, and Bounty in its massive brand family of consumer packaged goods, Procter & Gamble has long focused its marketing push toward the mothers of the world. Even now, in a world where the stay-at-home-dad population is growing and U.S. women are heading toward out-earning their husbands, P&G still pays tribute to mom in much of its marketing.
Its current global campaign, called "Thank You Mom," celebrates the mothers of Olympic athletes, and P&G will take some of those women to the Games in London this summer. While we can all agree that moms rock, P&G is smartly taking a break so it can focus on dads, even for a bit. With Father’s Day coming up this weekend, P&G’s Gillette brand launched dad-centric TV ads during the England-France Euro 2012 tie game on Monday.
Gillette's pre-Father's Day U.S. campaign pitch for the spot at top:
Gillette is searching for the greatest fatherly advice ever. Visit us on Facebook, or use #HeresToDad on Twitter between June 7 and 17 to share your dad's words of wisdom. This commercial celebrates Dads everywhere, by recognizing the man behind the athlete...the man behind all of us. "Here's to Dad. The Best a Man Can Get."Continue reading...
Posted by Dale Buss on June 11, 2012 09:01 AM
AOL faces crossroads with shareholders at annual meeting.
Airbus may take eight weeks for A380 wing fix.
Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.
BBC hires marketing chief from Diageo.
BMW and Audi post record sales as China boom continues.
CNN reportedly close to acquiring Mashable.
Domino's overseas business now beats U.S.
Facebook already appears past days of wild user growth.Continue reading...
Posted by Sheila Shayon on April 16, 2012 09:58 AM
Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”
The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...
Posted by Dale Buss on April 10, 2012 08:58 AM
AOL eases pressure on itself with patent deal.
AT&T sells majority stake in fading Yellow Pages.
Budweiser pursues Chinese consumers as a bit of a luxury.
Coca-Cola hopes to cause Tumult with European roll-out of premium soft drink.
DirecTV pleases investors with stock-buyback plan.
ESPN launches podcasts about internal operations.
Facebook snaps up startup Instagram photo-sharing site for $1 billion in its largest acquisition. Continue reading...
Posted by Dale Buss on February 10, 2012 09:04 AM
Apple, now worth more than Google and Microsoft combined, is hit with stores protest over Foxconn treatment of workers in China, while fans anticipate new iPad and iPhone models.
Barclays caps bonuses as profit falls.
Beyonce and Jay-Z move to trademark daughter's name.
Bing and Viggle partner for second-screen Grammy effort.
Citibank bill-pay app charged some users twice, bank concedes.
Continental pushes past Southwest in customer loyalty.Continue reading...
Posted by Dale Buss on February 2, 2012 09:01 AM
American Airlines parent AMR plans to cut 13,000 jobs and pensions.
Apple's iPhone 5 may be coming in June.
Benetton family plans to take retailer private.
Deutsche Bank profit tumbles on European debt crisis.
Facebook sets stage for historic IPO as valuation game begins.
GM cancels half of upfront ad commitments in cost-cutting move.
Google responds to Microsoft criticism of privacy policies.Continue reading...
Posted by Dale Buss on October 11, 2011 06:04 PM
The Old Spice Guy isn't quite dead and buried yet. He made a new appearance today, of sorts — at the annual meeting of Procter & Gamble, where he was praised by company executives for helping boost fiscal-year growth.
The Old Spice Guy campaign, starring ex-footballer and rising actor Isaiah Mustafa, was cited by P&G in video vignettes (including the one above) that were played at the meeting in Cincinnati as a marketing coup that boosted interest in the brand, and sales, that contributed to organic growth of 4 percent and core profits of 8 percent for P&G during its fiscal year ended June 30.
"It's good but not yet great," P&G CEO Bob McDonald said about the company's financial results overall, according to the Business Courier Serving Greater Cincinnati. "We don't settle for 'good' in this company." Indeed. P&G didn't get to become the world's presiding CPG giant by settling for anything.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on July 11, 2011 12:00 PM
While Toyota's logo was prominent as Derek Jeter discussed his history-making 3,000th hit with reporters on Saturday, it was Verizon that found itself a surprise benefactor of New York Yankees shortstop Derek Jeter's historic home run and 3,000th hit on Saturday.
The hit happened to be a home run and was grabbed by 23-year-old Verizon employee Christian Lopez, whose kind act of just returning the ball to Jeter and not holding it ransom or selling it for big bucks has put a good glow on his employer as well.Continue reading...