Posted by Abe Sauer on January 17, 2011 06:00 PM
Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?
A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...
Posted by Sheila Shayon on January 17, 2011 04:15 PM
Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...
Posted by Sheila Shayon on January 14, 2011 04:00 PM
Procter & Gamble is offering men tips on relationships, parenting, cooking, cleaning and health in Man of the House, a digital marketing initiative centered around a microsite that subtly promotes its brands in a "Girls Keep Out!" setting.
Promotions and "house ads" for its brands such as Gillette are found alongside original content, including frank videos (such as the "Ask a Pregnant Lady" series, above), blog posts, articles organized by channel (such as money and career) and other guy-to-guy subjects.Continue reading...
Posted by Shirley Brady on January 7, 2011 01:00 PM
Gillette's Young Guns campaign is back — and breaking tomorrow during the NFL's Wild Card games.
The annual nod to the rising stars of NASCAR this year features Matt Ryan, Ray Rice, Carlos Gonzalez, Evan Longoria, Denny Hamlin and Kyle Busch in the Class of 2011. A related Fusion ProGlide challenge is now running on the brand's YouTube channel.
Posted by Barry Silverstein on January 4, 2011 11:00 AM
Last year will be one both Tiger Woods and Brett Favre would just as soon forget.
The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...
Posted by Caroline Smith on December 13, 2010 04:00 PM
During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.
The search trends on the site, the world's second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people's propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.
In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.Continue reading...
Posted by Abe Sauer on November 17, 2010 12:00 PM
Think product placement in prime time TV and films is bad? Try some from daytime soaps like Days of Our Lives. While you're trying that, why not also try some Wanchai Ferry "Chinese food!" (above)Continue reading...
Posted by Abe Sauer on October 1, 2010 12:15 PM
Pedigree ad makes excellent use of 1,000 frames-per-second "Phantom" camera. Woof! (above)
Twitter redesign uses "golden ratio." At current gold prices, it may be Twitter's largest profit.
Unique View: Behind the scenes at Proenza Schouler Spring/Summer 2011.
From the Dept. of Weekend Reading: Down the ladder from Playboy to Maxim.
Gillette's one-blade razor aims to march India's men to multi-bladed glory.Continue reading...