2014 Brandcameo Product Placement Awards

sporting brands

What 2011 Looks Like for Woods and Favre

Posted by Barry Silverstein on January 4, 2011 11:00 AM

Last year will be one both Tiger Woods and Brett Favre would just as soon forget.

The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...

web watch

2010: A YouTubular Year

Posted by Caroline Smith on December 13, 2010 04:00 PM

During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.

The search trends on the site, the world's second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people's propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.

In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.Continue reading...


Brandcameo Product Placement Watch: Alison Sweeney Is Your Product Placement Queen While Bones Switches Teams

Posted by Abe Sauer on November 17, 2010 12:00 PM

Think product placement in prime time TV and films is bad? Try some from daytime soaps like Days of Our Lives. While you're trying that, why not also try some Wanchai Ferry "Chinese food!" (above)Continue reading...

brand bites

Brand Bitetoberfest!

Posted by Abe Sauer on October 1, 2010 12:15 PM

Pedigree ad makes excellent use of 1,000 frames-per-second "Phantom" camera. Woof! (above)

Twitter redesign uses "golden ratio." At current gold prices, it may be Twitter's largest profit.

Unique View: Behind the scenes at Proenza Schouler Spring/Summer 2011.

From the Dept. of Weekend Reading: Down the ladder from Playboy to Maxim.

Gillette's one-blade razor aims to march India's men to multi-bladed glory.Continue reading...

brand news

In the News: BP, Ford, NFL

Posted by Dale Buss on October 1, 2010 09:00 AM

In the News

BMW issues safety recall for power-braking problems in 5, 6 and 7 Series vehicles worldwide.

BP pledges Gulf of Mexico oil fields to spill fund as new CEO Bob Dudley talks up "fast evolution, not revolution."

Chevrolet plans to use the Major League Baseball World Series this month to launch adds for its new Volt extended-range hybrid.

Dow Jones Industrial Average surges by more than 10% during the third quarter, a glimmer of economic cheer.

Emirates Telecommunications offers to buy 46% of Kuwait’s Mobile Telecommunications, potentially one of the biggest EMEA deals in recent years.Continue reading...

brand aspiration

P&G Goes Shopping for Brands

Posted by Barry Silverstein on September 7, 2010 12:30 PM

Procter & Gamble, arguably the world's most adept branding organization, is simply not content with the status quo.

As we've reported, P&G has lofty ambitions to grow its business internationally, beyond its traditionally strong roots in the U.S.and Europe. In fact, P&G is eying developing countries such as Brazil and China for future sales revenue.

Add brand acquisitions to P&G's wish list. "I'd love to buy more global brands," P&G CEO Bob McDonald tells Bloomberg. "The climate for acquisitions is good, the climate for mergers is good," McDonald said.Continue reading...

brand ambassadors

From Tennis Balls to Chocolate Balls: Roger Federer Debuts as Face of Lindor

Posted by Shirley Brady on August 30, 2010 11:30 AM

Part-time Gillette spokesman (and trickster?) and full-time Swiss tennis champ Roger Federer's endorsement deals are expanding, even though he's no longer the world's #1 tennis player.

He debuted on last night's Emmy Awards telecast as the "global ambassador" of Lindt, the Swiss chocolatier, with a spot for its Lindor Truffles brand. (See the extended version of his Lindor ad after the jump, along with a behind-the-scenes look, with more on Facebook.)

Making a rare comment about newly divorced pal Tiger Woods, Federer was quoted over the weekend saying that he and Woods would rise again. He's eyeing his sixth title at the US Open, where he faces tough competition from current men's tennis #1, Rafael Nadal.Continue reading...

brand bites

Brand Bites: Summertime Blues Edition

Posted by Abe Sauer on August 20, 2010 01:00 PM

Geico's vlogging, Facebooking, Twittering caveman is in a Debbie Downer mood today (above).

• The upcoming Love and Other Drugs is about a fast-talking, philandering medical salesman. What does he drive? A Porsche ... of course.

Krispy Kreme doughnut's latest filling: Meat.

• 1984: Gillette offers $1 million to ZZ Top band members to shave iconic beards; band declines.

• 2010: Rise-N-Shine's Go Away Grey offers $1 million to CNN's silver fox Anderson Cooper to darken mane; fans balk.

Verizon's "Rule the Air" spot aimed at young women irks feminists and net neutrality activists alike.Continue reading...

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