Posted by Barry Silverstein on November 16, 2011 01:58 PM
Two years ago, we reported that the Salvation Army, a charitable brand best known for its red kettles and bell ringers that appear outside stores during the holiday shopping season, was implementing credit card processing in 120 U.S. cities. The reason? Shoppers just didn't seem to carry much disposable cash around anymore.
The experiment was a bold one for an organization that started 150 years ago. Truth be told, it wasn't a smashing success. Major George Hood of the Salvation Army tells the New York Times, "The credit card terminals really haven't been a blockbuster, I'll be candid. The winter elements have been a negative, people have to go through a process of entering data, and it's just generally more cumbersome."
But that isn't stopping the Salvation Army from keeping up with the times. During this year's holiday shopping season, the kettles will be ever-present, but the Salvation Army hopes to cash in on a new idea — a variation on accepting credit cards that should make it much easier for the consumer.
In ten locations in Chicago, Dallas, New York, and San Francisco, Salvation Army bell ringers will be equipped with Android smartphones, donated by Sprint Nextel, that have a kind of micro-terminal attached to them powered by Twitter co-founder Jack Dorsey's Square.
Consumers simply swipe their debit or credit card through Square and their donation of any amount they choose goes to the Salvation Army. The tiny reader is portable and allows secure transactions, just like any retail credit card terminal. As the Salvation Army noted in a blog post, "With more families in need of Salvation Army services this year than ever before, we hope implementing this new technology will provide ease and incentive for new and existing donors."Continue reading...
Posted by Shirley Brady on May 20, 2011 05:15 PM
Allstate taps into doomsday marketing.
Amazon sells more e-books than actual books.
Apple inspires religious-like fervor, according to scientists.
Comcast questioned by Congress on FCC hire.
Facebook CEO Mark Zuckerberg makes case for kids under 13 on the site.
Google reportedly was warned on rogue drug ads.
Justin Bieber launches a perfume for girls.
LinkedIn climbs past $100 per share on second day of trading.Continue reading...
Posted by Barry Silverstein on April 13, 2011 12:00 PM
Count the Girl Scouts of the USA among the national organizations and advertisers who value the Hispanic population as having major growth potential.
The marketing-savvy Girl Scouts recently started a national media campaign that focuses on Hispanic and multicultural recruitment, for a very simple reason: Hispanic communities have one of the only girl populations in the Unites States that is growing.Continue reading...
no kidding around
Posted by Sheila Shayon on March 29, 2011 01:30 PM
Across America, Girl Scouts are on the move.
First, came a new look, followed by troops becoming marketing ninjas, with various local chapters creating websites, a YouTube channel, a Flickr group, and a Facebook page enabling legions of 9 year-old Scouts to move hundreds of boxes of Thin Mints in an hour.
There’s even a mobile app to help you locate the nearest digital cookie depot, and some troops are processing payments via smartphone.
New York City's girl scouts, naturally hip to hot retailing trends, are opening pop-up shops in all five boroughs through May 5th.
Smart cookies, these Girl Scouts — and the Thin Mints are still great too!
no kidding around
Posted by Sheila Shayon on February 24, 2011 11:00 AM
Don't be fooled by that cute kid bearing a box of cookies and a big smile: the rebranded Girl Scouts are social marketing ninjas.
Consider that there is a standalone website, YouTube channel, a Flickr group, and Facebook page for Girl Scout Cookies. No wonder today’s digitally savvy 9 year-old Girl Scout can sell 400 boxes of Thin Mints in an hour.
Using Facebook, an iPhone and e-payment service Square, Facebook global policy manager Jud Hoffman’s daughter Greta and a few friends did just that.Continue reading...
Posted by Shirley Brady on January 27, 2011 06:30 PM
Amazon's "disappointing" earnings reveals that Kindle books now outstrip paperback sales on site.
Comcast dumps peacock from NBC Universal (make that NBCUniversal) corporate logo.
Girl Scout cookies are under threat.
Heineken shares insights on emerging markets at Davos.
Kinect gives Microsoft much-needed sales boost.
LinkedIn files to go public.
MAC Cosmetics is preparing to unleash a Wonder Woman collection.Continue reading...
strike up the brand
Posted by Barry Silverstein on July 14, 2010 04:00 PM
The Girl Scouts of the USA has been an iconic social service organization that has appealed to generations — but now it wants to make sure that appeal continues well into the future.
The organization just unveiled new branding that is intended to "revitalize and energize" the brand, according to Kathy Cloninger, CEO of Girl Scouts of the USA. Cloninger says one in 10 American girls participates in Girl Scouting. "With our new brand work," she says, "we think we have the right message at the right time."
Chief Marketing Officer Laurel Richie is a little more blunt about it, telling ABC News, "We heard that our logo looked a little tired, weathered, worn and discolored. Like it had been out on the picnic table all summer."Continue reading...
Posted by Sheila Shayon on April 1, 2010 11:46 AM
The Girl Scout Troops of Nassau County have teamed up with DHL, the world’s leading express delivery and logistics company, to bring some sweetness and home turf memories to US military troops overseas. DHL is transporting 45,000 boxes – one million Girl Scout Cookies in a show of respect and gratitude for US servicemen and women.
“Operation Cookie” enlisted Girl Scouts of all ages to pack Girl Scout Cookie cases for delivery to a DHL Express truck, with the Nassau County Police Department, Port Authority Police Department, New York City Police Department, and Garden City Police as escorts to JFK International Airport. By week’s end, the cookies will arrive at military bases in Afghanistan and Iraq.Continue reading...