brand inspiration

Color Commentary: Why Pantone Sees Emerald Green Shoots in the Year Ahead

Posted by Barry Silverstein on December 12, 2012 03:37 PM

Next year, Kermit the Frog may be singing, "It IS easy being green." He'll be delighted to know that Pantone has selected Emerald Green as the Color of the Year for 2013, and will feel right at home on its Pinterest board devoted to the exact shade of green: 17-5641.

For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a "Color of the Year." According to the company, "Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention."

So why is 2013 a Green kind of year? "Green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors."Continue reading...

package design

Girl Scouts USA Refreshes Iconic Cookie Box

Posted by Sheila Shayon on October 1, 2012 12:04 PM

While the Boy Scouts brand has been rocked by the organization's mishandling of pedophilia charges, the century-old Girl Scouts have gone from strength to strength in their centennial year. The latest change: the iconic Girl Scout Cookies are getting a redesign for the first time since 1999, honoring the significance and continued growth of the $790-million girl-led business. 

The iconic packaging highlights five financial, literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches: goal setting, decision making, money management, people skills, and business ethics and the redesign matches the embodiment of Girl Scouting in 2012, part of the brand’s 100th anniversary celebrated in March. 

“We have more than 50 million cookie customers across the country, and the cookie box is the most tangible and powerful way for us to communicate directly with consumers,” stated Girl Scouts USA CEO Anna Maria Cháve about the new cookie box packaging, which features "stories of what Girl Scouts do today."Continue reading...

chew on this

Nestle Creates Limited-Edition Girl Scout Candy Bars

Posted by Sheila Shayon on May 9, 2012 03:07 PM

The branding-refreshed Girl Scouts are expanding from the iconic cookie sales into candy bars, which will be sold at U.S. retailers from June through September. For many, it’s a match made in heaven.

"The idea of working with Girl Scouts clicked on so many levels," commented Cherry Joh, marketing manager at Nestlé Crunch, which came up with the idea of a limited-edition candy bar and pitched it to the Girl Scouts USA, who sold $760 million worth of cookies last year through increasing digital savvy as they celebrated their 100th anniversary in March.

To whet your appetite, here’s what’s cooking:Continue reading...

what girls want

Happy Birthday Girl Scouts, 100 Years Young Today

Posted by Sheila Shayon on March 12, 2012 12:12 PM

As the Girl Scouts celebrate their 100th anniversary today (they were founded by Juliette Gordon Low on March 12th, 1912) they’re still going strong, with 3.2 million girls and adult members worldwide, but they’re not your mother’s troop anymore. Badges can be earned today in cooking and knitting, as ever, but there's also forensics and technology skills. Just a few of the ways the Girl Scouts is celebrating its first 100 years:Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Apple, Facebook, RIM & more

Posted by Dale Buss on January 31, 2012 09:03 AM

In the News

Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.

AT&T names new strategy officer in management shuffle.

Bang & Olufsen debuts cheaper line of high-tech gadgets.

Belstaff brings luxury leather jackets to London and New York with dual flagships.

BSKyB to start movie service rivaling Netflix.

BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.

Carrefour names yet another CEO in turnaround struggle.Continue reading...

mobile commerce

No Change? No Problem. The Salvation Army Will Swipe Your Card at the Kettle

Posted by Barry Silverstein on November 16, 2011 01:58 PM

Two years ago, we reported that the Salvation Army, a charitable brand best known for its red kettles and bell ringers that appear outside stores during the holiday shopping season, was implementing credit card processing in 120 U.S. cities. The reason? Shoppers just didn't seem to carry much disposable cash around anymore.

The experiment was a bold one for an organization that started 150 years ago. Truth be told, it wasn't a smashing success. Major George Hood of the Salvation Army tells the New York Times, "The credit card terminals really haven't been a blockbuster, I'll be candid. The winter elements have been a negative, people have to go through a process of entering data, and it's just generally more cumbersome."

But that isn't stopping the Salvation Army from keeping up with the times. During this year's holiday shopping season, the kettles will be ever-present, but the Salvation Army hopes to cash in on a new idea — a variation on accepting credit cards that should make it much easier for the consumer.

In ten locations in Chicago, Dallas, New York, and San Francisco, Salvation Army bell ringers will be equipped with Android smartphones, donated by Sprint Nextel, that have a kind of micro-terminal attached to them powered by Twitter co-founder Jack Dorsey's Square.

Consumers simply swipe their debit or credit card through Square and their donation of any amount they choose goes to the Salvation Army. The tiny reader is portable and allows secure transactions, just like any retail credit card terminal. As the Salvation Army noted in a blog post, "With more families in need of Salvation Army services this year than ever before, we hope implementing this new technology will provide ease and incentive for new and existing donors."Continue reading...

brand news

Brands to Watch: Comcast, LinkedIn, Pfizer & the Bieber

Posted by Shirley Brady on May 20, 2011 05:15 PM

Brands to Watch

Allstate taps into doomsday marketing.

Amazon sells more e-books than actual books.

Apple inspires religious-like fervor, according to scientists.

Comcast questioned by Congress on FCC hire. 

Facebook CEO Mark Zuckerberg makes case for kids under 13 on the site.

Google reportedly was warned on rogue drug ads.

Justin Bieber launches a perfume for girls. 

LinkedIn climbs past $100 per share on second day of trading.Continue reading...

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