chew on this

Nestle Creates Limited-Edition Girl Scout Candy Bars

Posted by Sheila Shayon on May 9, 2012 03:07 PM

The branding-refreshed Girl Scouts are expanding from the iconic cookie sales into candy bars, which will be sold at U.S. retailers from June through September. For many, it’s a match made in heaven.

"The idea of working with Girl Scouts clicked on so many levels," commented Cherry Joh, marketing manager at Nestlé Crunch, which came up with the idea of a limited-edition candy bar and pitched it to the Girl Scouts USA, who sold $760 million worth of cookies last year through increasing digital savvy as they celebrated their 100th anniversary in March.

To whet your appetite, here’s what’s cooking:Continue reading...

what girls want

Happy Birthday Girl Scouts, 100 Years Young Today

Posted by Sheila Shayon on March 12, 2012 12:12 PM

As the Girl Scouts celebrate their 100th anniversary today (they were founded by Juliette Gordon Low on March 12th, 1912) they’re still going strong, with 3.2 million girls and adult members worldwide, but they’re not your mother’s troop anymore. Badges can be earned today in cooking and knitting, as ever, but there's also forensics and technology skills. Just a few of the ways the Girl Scouts is celebrating its first 100 years:Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Apple, Facebook, RIM & more

Posted by Dale Buss on January 31, 2012 09:03 AM

In the News

Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.

AT&T names new strategy officer in management shuffle.

Bang & Olufsen debuts cheaper line of high-tech gadgets.

Belstaff brings luxury leather jackets to London and New York with dual flagships.

BSKyB to start movie service rivaling Netflix.

BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.

Carrefour names yet another CEO in turnaround struggle.Continue reading...

mobile commerce

No Change? No Problem. The Salvation Army Will Swipe Your Card at the Kettle

Posted by Barry Silverstein on November 16, 2011 01:58 PM

Two years ago, we reported that the Salvation Army, a charitable brand best known for its red kettles and bell ringers that appear outside stores during the holiday shopping season, was implementing credit card processing in 120 U.S. cities. The reason? Shoppers just didn't seem to carry much disposable cash around anymore.

The experiment was a bold one for an organization that started 150 years ago. Truth be told, it wasn't a smashing success. Major George Hood of the Salvation Army tells the New York Times, "The credit card terminals really haven't been a blockbuster, I'll be candid. The winter elements have been a negative, people have to go through a process of entering data, and it's just generally more cumbersome."

But that isn't stopping the Salvation Army from keeping up with the times. During this year's holiday shopping season, the kettles will be ever-present, but the Salvation Army hopes to cash in on a new idea — a variation on accepting credit cards that should make it much easier for the consumer.

In ten locations in Chicago, Dallas, New York, and San Francisco, Salvation Army bell ringers will be equipped with Android smartphones, donated by Sprint Nextel, that have a kind of micro-terminal attached to them powered by Twitter co-founder Jack Dorsey's Square.

Consumers simply swipe their debit or credit card through Square and their donation of any amount they choose goes to the Salvation Army. The tiny reader is portable and allows secure transactions, just like any retail credit card terminal. As the Salvation Army noted in a blog post, "With more families in need of Salvation Army services this year than ever before, we hope implementing this new technology will provide ease and incentive for new and existing donors."Continue reading...

brand news

Brands to Watch: Comcast, LinkedIn, Pfizer & the Bieber

Posted by Shirley Brady on May 20, 2011 05:15 PM

Brands to Watch

Allstate taps into doomsday marketing.

Amazon sells more e-books than actual books.

Apple inspires religious-like fervor, according to scientists.

Comcast questioned by Congress on FCC hire. 

Facebook CEO Mark Zuckerberg makes case for kids under 13 on the site.

Google reportedly was warned on rogue drug ads.

Justin Bieber launches a perfume for girls. 

LinkedIn climbs past $100 per share on second day of trading.Continue reading...

multicultural marketing

Girl Scouts Salutes Hispanic Market

Posted by Barry Silverstein on April 13, 2011 12:00 PM

Count the Girl Scouts of the USA among the national organizations and advertisers who value the Hispanic population as having major growth potential.

The marketing-savvy Girl Scouts recently started a national media campaign that focuses on Hispanic and multicultural recruitment, for a very simple reason: Hispanic communities have one of the only girl populations in the Unites States that is growing.Continue reading...

no kidding around

Girl Scouts Build a Smarter Cookie

Posted by Sheila Shayon on March 29, 2011 01:30 PM

Across America, Girl Scouts are on the move.

First, came a new look, followed by troops becoming marketing ninjas, with various local chapters creating websites, a YouTube channel, a Flickr group, and a Facebook page enabling legions of 9 year-old Scouts to move hundreds of boxes of Thin Mints in an hour.

There’s even a mobile app to help you locate the nearest digital cookie depot, and some troops are processing payments via smartphone.

New York City's girl scouts, naturally hip to hot retailing trends, are opening pop-up shops in all five boroughs through May 5th.

Smart cookies, these Girl Scouts — and the Thin Mints are still great too!

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