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Levi's Go Forth Ad 'Glorifying Revolution'... Against Glenn Beck?

Posted by Abe Sauer on September 22, 2011 10:58 AM

The London riots, remember them? Yeah, a lot of other Americans don't either. But one of those Americans is not Glenn Beck, the popular and controversial right wing radio and TV entertainer.

After Levi's 2011 "Go Forth" commercial ran during ESPN's Monday Night Football, Beck slammed the brand for a commercial that “glorifies revolution” and swore them off for life.

Levi's responded by letting the ad run again two nights later during the premiere of FOX's highly anticipated The X Factor. Maybe Beck was right, and Levi's is promoting a certain kind of revolution after all... one against whatever Glenn Beck stands for these days.Continue reading...

brand news

Brands to Watch: BofA, Broadcom, McGraw-Hill & more

Posted by Shirley Brady on September 12, 2011 06:35 PM

Brands to Watch

Al Gore prepares 24-hour global warming Climate Reality live-stream event.

Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.

AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.

Bank of America announces 30,000 job cuts.

Boston Globe newspaper puts up online paywall.

British American Tobacco gears up for legal battle vs. the Australian government.

Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.

Glenn Beck says his new TV network is "not for slugs."

Google - just another ad company?

Groupon sued by its own employees.Continue reading...

brand news

In the News: BofA, Glenn Beck, Porsche & more

Posted by Shirley Brady on September 9, 2011 09:00 AM

In the News

Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.

President Obama presents $447 billion jobs stimulus plan to tough audience.

American Apparel search for plus-size models backfires.

Aquascutum among brands finding new life in China.

Bank of America could shed up to 40,000 jobs.

Facebook complaints can't get an employee fired, judge rules while site adds five languages.

John Galliano  found guilty in anti-racism case.

Glenn Beck launches web TV network.

Google details electricity usage.Continue reading...

brand news

Brands to Watch: Glenn Beck, NBA, Porsche & more

Posted by Shirley Brady on June 30, 2011 06:00 PM

Brands to Watch

Android growth slows in the US as iPhone picks up, according to Nielsen.

Disney raises eyebrows with fireworks exemption.

Glenn Beck signs off from Fox News, which announces summer replacements.

Kate Middleton puts fashion-watchers on notice with North American tour.

NBA lockout proceeds as sides fail to reach agreement.

Porsche returns to Le Mans.

Stephen Colbert receives Federal Election Commision approval to form a super PAC

Twitter comes under FTC scrutiny.

Victoria Beckham launches mid-range clothing line.

WikiLeaks spoofs MasterCard in mock "priceless" commercial.

celebrity brandcasting

Rush Limbaugh Puts the (Iced) Tea in Tea Party

Posted by Dale Buss on June 20, 2011 11:00 AM

Without apologies that may have been due one of his favorite Tea Party Republicans, Sarah Palin, Rush Limbaugh has dug up the whole Paul Revere thing again.

Only this time, instead of backstopping Palin’s arcane understanding of Revolutionary War history, the conservative-talk-show giant is launching his own iced-tea line — with a Reverian twist.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

political brands

The Tee Party: Right Wing Raises Humor Tax By Spoofing Big Brands

Posted by Abe Sauer on May 30, 2011 11:30 AM

Sure, there have always been the brand-mocking clothing of dumb punks, be it North Face-skewering "South Butt" or the wit of "Mountain Don't."

Now, usually reserved conservatives are getting in on the fun. Below, a collection of corporate-spoofing t-shirt designs that promote the politics of the right.Continue reading...

brand extensions

Why the Heck is Glenn Beck Taking on Groupon?

Posted by Sheila Shayon on May 23, 2011 05:00 PM

As Glenn Beck gets ready to exit Fox News earlier this year, his next gig may raise some eyebrows.

His production company, Mercury Radio Arts, just launched Markdown.com as a direct competitor to Groupon, LivingSocial and scores more in the social deals and group buying space. Beck's announcement came via a Twitter update: “Proud to announce the launch of Markdown.com. Valuable deals with partners who have values. Today: CHOCOLATE!” 

The key differentiation according to Beck: “Markdown is a place where I will be able to connect you directly with the products and retailers that I love…But, best of all, Markdown is a place where my personal slogan and values will be brought to life.” And in case you were wondering: this is not a stunt from those wags at The Onion or Funny or Die, by the way.Continue reading...

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