social marketing

SocialTwist: 8 Billion Impressions Served

Posted by Sheila Shayon on August 16, 2011 12:00 PM

SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create “customer advocates” to help relay deals and other marketing messages.

In the past year, 4.8 million customer advocates have used the platform for referrals, offers and content sharing with friends.

Also making the service a player to watch: Sanjeev Agrawal, former head of product marketing for Google — and the former VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola) — has just signed on as its president.Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

brand news

Brands to Watch: NFL, RIM, Twitter & more

Posted by Shirley Brady on July 25, 2011 06:00 PM

Brands to Watch

AOL shuffles execs.

BSkyB may lose UK "stranglehold" on Hollywood releases.

Dunkin' Donuts parent IPO could exceed $400M.

Express sets Guinness World record with Times Square fashion show.

Facebook iPad app appears in the wild, disappears.

Google gives Gmail a new logo and homepage.

Hyatt apologizes for turning up heat on protesters.

LinkedIn launches "Apply With LinkedIn" button.Continue reading...

web watch

Google Gets Its Game On

Posted by Sheila Shayon on July 1, 2011 05:00 PM

Google+ — Google's still-in-beta social platform that was announced this week, becoming so popular that Facebooker-in-Chief Mark Zuckerberg signed up, and invites were halted — is apparently going gaming. 

Engadget unearthed Google+ code referencing “Google+ Games,” signaling the tech behemoth’s intention to expand into social gaming, with further evidence in their recent job postings and interest in gamification — in another move that might keep its social media competitors up at night.Continue reading...

brand news

In the News: Walmart, EA, Chrysler & more

Posted by Dale Buss on June 3, 2011 09:00 AM

In the News

Acer faces rising tablet challenge.

American Family tops insurance-satisfaction ranking.

Bing, Google and Yahoo partner on web standards.

Chevron boosts Gulf of Mexico production.

EA launches Origin, a consumer gaming platform.

Facebook testifies that Ceglia e-mails were forged.

Fiat buys rest of US government stake in Chrysler.Continue reading...

brand news

In the News: Chrysler, Romney, Virgin & more

Posted by Dale Buss on June 2, 2011 09:00 AM

In the News

Acer sees stock tumble after questionable financial audit.

Amazon rolls out Groupon rival, Amazon Local.

American Airlines and Orbitz forced to play nice.

Android assails Nokia in Europe.

Anthony Weiner's Twitter scandal continues.

Asos bottom line dinged by warehouse move.

Audi sued for allegedly using Eminem's Chrysler ad music.

Borders sees bidder emerge also with Michigan roots.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

brand news

In the News: Mark Zuckerberg, PepsiCo, Yahoo and more

Posted by Dale Buss on December 15, 2010 09:00 AM

In the News

Best Buy says its sales are suffering as shoppers chase deals.

Chrysler teases new 300 model online.

Dynegy sold to Carl Icahn for $665 million.

Facebook called best place to work as CEO Mark Zuckerberg named TIME's person of the year.

Fiat actions raise doubts about Alfa-Romeo.

Gmail enables email delegation.Continue reading...

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