viral buzz

Going Viral: Google's Gmail Redesign Leak

Posted by Michael Waltzer on October 21, 2011 05:32 PM

You've got mail. New Gmail, to be exact. The above video, which features Gmail's user experience designer Jason Cornwell giving an overview of the new Gmail, leaked yesterday and has been going viral ever since.

Some of the major changes? A complete redesign of the look and feel of Gmail, and an attempt to make it look as clean, simple and intuitive as possible. Also, the new Gmail adapts to the size of your browser window, so as to not be overwhelmed by the amount of messages in your window.

If you have a high-def monitor, Gmail's new high resolution themed picture backgrounds may interest you. Gmail conversations are getting a facelift to look more like a conversation, and will include profile pictures. A new customized search box reveals a way more advanced search for emails, including fields for subject, from, to, has, doesn't have, attachments included, etc.

Google is in the midst of sprucing up its apps, with new looks for Google Docs and Google Calendar. "Oops, you weren't supposed to see that," Google representative Andrea Freund told CNET. "Stay tuned, we'll be sharing more info on Gmail's new look soon."Continue reading...

social marketing

SocialTwist: 8 Billion Impressions Served

Posted by Sheila Shayon on August 16, 2011 12:00 PM

SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create “customer advocates” to help relay deals and other marketing messages.

In the past year, 4.8 million customer advocates have used the platform for referrals, offers and content sharing with friends.

Also making the service a player to watch: Sanjeev Agrawal, former head of product marketing for Google — and the former VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola) — has just signed on as its president.Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

brand news

Brands to Watch: NFL, RIM, Twitter & more

Posted by Shirley Brady on July 25, 2011 06:00 PM

Brands to Watch

AOL shuffles execs.

BSkyB may lose UK "stranglehold" on Hollywood releases.

Dunkin' Donuts parent IPO could exceed $400M.

Express sets Guinness World record with Times Square fashion show.

Facebook iPad app appears in the wild, disappears.

Google gives Gmail a new logo and homepage.

Hyatt apologizes for turning up heat on protesters.

LinkedIn launches "Apply With LinkedIn" button.Continue reading...

web watch

Google Gets Its Game On

Posted by Sheila Shayon on July 1, 2011 05:00 PM

Google+ — Google's still-in-beta social platform that was announced this week, becoming so popular that Facebooker-in-Chief Mark Zuckerberg signed up, and invites were halted — is apparently going gaming. 

Engadget unearthed Google+ code referencing “Google+ Games,” signaling the tech behemoth’s intention to expand into social gaming, with further evidence in their recent job postings and interest in gamification — in another move that might keep its social media competitors up at night.Continue reading...

brand news

In the News: Walmart, EA, Chrysler & more

Posted by Dale Buss on June 3, 2011 09:00 AM

In the News

Acer faces rising tablet challenge.

American Family tops insurance-satisfaction ranking.

Bing, Google and Yahoo partner on web standards.

Chevron boosts Gulf of Mexico production.

EA launches Origin, a consumer gaming platform.

Facebook testifies that Ceglia e-mails were forged.

Fiat buys rest of US government stake in Chrysler.Continue reading...

brand news

In the News: Chrysler, Romney, Virgin & more

Posted by Dale Buss on June 2, 2011 09:00 AM

In the News

Acer sees stock tumble after questionable financial audit.

Amazon rolls out Groupon rival, Amazon Local.

American Airlines and Orbitz forced to play nice.

Android assails Nokia in Europe.

Anthony Weiner's Twitter scandal continues.

Asos bottom line dinged by warehouse move.

Audi sued for allegedly using Eminem's Chrysler ad music.

Borders sees bidder emerge also with Michigan roots.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia