2014 Brandcameo Product Placement Awards

campaigns

NESCAFE Refreshes Dolce Gusto Brand With "Live With Gusto" Campaign

Posted by Sheila Shayon on November 11, 2013 11:26 AM

Celebrating its 75th anniversary this year, NESCAFÉ has something to crow about indeed as it’s the most popular coffee brand in the world, with more than 4,500 cups consumed every second.

The Nestle-owned brand has "regained momentum" this year and in Europe is outperforming the market, according to CEO Paul Bulcke, commenting on on sales over the last nine months. It's now turning to NESCAFÉ Dolce Gusto with a refreshed visual identity and new tagline, “Live With Gusto,” to celebrate its line of single-serve coffee machines now sold in more than 60 countries.

The multimillion-dollar campaign includes print and online ads, an infomercial with new ambassador, Mario Lopez, a website refresh, and social media engagement on Facebook, Twitter, Instagram, Pinterest and Google Plus, all showcasing "#DolceGusto" as a lifestyle choice.Continue reading...

media brands

Fusion Woos Millennial Latinos Through Their First Language: Social Media

Posted by Sheila Shayon on November 4, 2013 11:02 AM

Spanish-language media giant Univision and Disney/ABC Television launched their joint venture, Fusion, last week—an English language cable channel that targets Millennial Latinos. 

Univision has traditionally eschewed English-language programming, but as demographics shift from an aging population of foreign-born, Spanish-dominant Hispanics to US-born Latinos that have grown up speaking English, traditional Spanish programming fails to resonate, especially with younger viewers. That group, which watches over 26 hours of linear TV weekly and is very active on social media is Fusion's bread and butter. 

"We are winking at Hispanic, it is not overtly Hispanic," Catherine Sullivan, SVP of ad sales for ABC News, told Ad Age. "If you are not Hispanic, you won't feel like the network isn't for me."

It’s a crowded field already, with El Rey launching soon, Mun2, which was acquired by Telemundo in 2001, and Nuvo TV. And marketers that have struck out trying to target younger age groups through traditional Spanish-language networks are salivating at the new opportunities that Fusion and others are creating. "The millennial Latino is not being served by telenovelas, soccer—this isn't relevant to most millennials," Nuvo TV CEO Michael Schwimmer said.Continue reading...

social media

Twitter Pumps Up In-Stream Media for More Engaging Feed, Ad Dollars

Posted by Sheila Shayon on October 30, 2013 08:02 PM

Prepping for its IPO, and staying abreast of competitors Facebook and Google+, Twitter debuted a new feed chock-full of media with click-less previews of photos and video, broadening the appeal of the microblogger—especially for advertisers.

It’s the biggest change to Twitter since its 2011 overhaul. Tweets still show up chronologically, most recent first, but those containing photos or Vine videos will be automatically previewed.

“Starting today, timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in tweets,” blogged Michael Sippey, Twitter’s VP product. “To see more of the photo or play the video, just tap.”

If this change goes over well with users, automatic previews of other links including articles, web pages or images and videos from outside sites (Google’s YouTube) could follow soon.Continue reading...

social media watch

Google+ Ups Its Image Game to Entice More Users

Posted by Sheila Shayon on October 30, 2013 11:31 AM

After two years of a less-than-impressive existence, Google is shining some much needed light on Google+, announcing 18 new features including updates to Hangouts and new tools for photo-buffs. Most impressive though, was the fact that the site now claims over 540 million active users who upload 1.5 billion photos per week. 

It’s the search giant’s latest move to compete with and differentiate its social network from the likes of Facebook, Twitter and others. 

"We want to be more than just a lightweight sharing service. We want to be the archive of your life," said Bradley Horowitz, Google+ VP Product Management.

To that end, Video Hangouts now include SMS so users can share via text, supports animated GIFs, and offers a one-click geo-location feature that adds a user's location to a message using Google Maps. Video Hangouts now appear in full-screen HD and a new suite of creative tools lets users change and focus the view while chatting in black and white, or use "Spotlight" to make the speaker the primary focus.Continue reading...

social media watch

Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

Posted by Sheila Shayon on October 16, 2013 08:11 PM

Pinterest—the visual-heavy darling of social media now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.   

The data just released from Shareaholic, a social plugin service that mines data from 200,000 publishers and reaches 250 million monthly unique visitors collectively, shows Facebook in the lead driving 10 percent of overall traffic to publishers in September, far exceeding all other social networks, with Pinterest second at 3.68 percent—three times more than Twitter.

The four-year-old ‘virtual pinboard’ is aggressively pursuing a path of global expansion with a 66 percent year-over-year traffic increase as evidenced by a new partnership with international broadband provider Telefónica ensuring a new Pinterest widget will be pre-loaded on Android phones sold by the telecom company in Europe and Latin America to the provider’s 316 million-strong customer base.Continue reading...

brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

brand partners

Diane von Furstenberg, Google Host 'Shoppable' Google+ Hangout

Posted by Alicia Ciccone on October 7, 2013 04:03 PM

Google and high-end designer Diane von Furstenberg have continued to build out their budding relationship since Glass first graced the designer's runway in 2012. Their latest collaboration roped in Google's namesake social network, creating a 'shoppable' Google hangout where participants could click to buy DVF products as the designer fielded questions about her life and career. 

The event, which took place last week, was a first for the network, which is still struggling to make a play for mainstream social users. But the partnership with DVF showed off the site's capabilites well, displaying a window of DVF products for sale to the right of the video window on users' screens. The shoppable hangout is the first of its kind in a string of planned partnerships with other CFDA (Council of Fashion Designers of America) designers, Von Furstenberg being the first as president of the organization.Continue reading...

brand partners

Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

Posted by Mark J. Miller on September 4, 2013 10:43 AM

Google’s Android team apparently has a serious sweet tooth. Since 2009, each version of its operating system has been named after one sugary confection or another. Starting with cupcake and proceeding alphabetically through such treats as éclair, ice cream sandwich, and jelly bean, the system has announced its latest iteration—and the ultimate product placement: Android KitKat.

Google and Nestle have teamed up for a no-cash partnership that will include co-branding on KitKat candy packaging, as well as a branded sweepstakes. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing, according to a press release from Nestle.

Android chief Sundar Pichal revealed the new name, which was originally rumored to be Key Lime Pie, in a Google+ post and also announced that Android has passed one billion activations.Continue reading...

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