Posted by Sheila Shayon on March 19, 2013 01:43 PM
With four billion hours of viewership a month, YouTube’s leaderboard position in the evolving stream of video is more secure than ever, but the web video world has radically changed since YouTube first hit the scene in 2005, which is why the streaming giant is busy evolving its platform and creating new partnerships.
YouTube today works hand in hand with social networks like Facebook, Twitter and Google+ to make videos trends like the "Harlem Shake" (with various versions scoring tens of millions of views apiece in weeks) a viral phenomenon.Continue reading...
social media watch
Posted by Sheila Shayon on March 15, 2013 03:17 PM
If you remember when social integration meant how well you played on the playground or lined up for lunch in second grade, you’re probably an analog native.
For the digital native, it means the growing integration of social networking on sites heretofore not inherently social. At the front of the pack? Netflix.
Netflix has finally debuted Facebook integration for U.S. subscribers, who can now opt to see what their friends have been watching and like the most, as well as post films or TV shows to their Facebook wall and comment on viewing activity.Continue reading...
Posted by Sheila Shayon on March 8, 2013 11:36 AM
Google’s latest project, Art, Copy & Code, is an experiment in creativity and technology to re-imagine advertising with some of "today's most iconic brands and innovative marketers,” such as Volkswagen, Burberry and Adidas.
In addition to well-known brands, the project will also collaborate with filmmakers, creative directors and technologists, leveraging the full range of digital tools from ads and mobile apps to social experiences.Continue reading...
getting by with a little help
Posted by Shirley Brady on February 28, 2013 01:51 PM
Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike.
NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...
Posted by Sheila Shayon on February 20, 2013 02:47 PM
Google CEO and co-founder Larry Page said in 2004, "Imagine your brain being augmented by Google." It’s no longer imagination.
Google has released its second teaser video for its augmented reality specs rumored for release later this year. Shot from the POV of the Google Glass wearer, the video shows skydivers, ice skaters, ballerinas, skiers and pilots enjoying the augmented-reality and photo-capturing capabilities of the glasses.
While the first video, released last year, followed everyday errands on a New York City day, the latest one showcases the functionality and feeling of Google Glass, which accompanied by a small suspended screen shows images, messages, translations, mapping information and video chats as users snap photos, record video or broadcast a live video feed of what's in front of their eyes—with the capability to add spoken messages as well.
Now Google is opening up its explorer testing program for its wearable high-tech specs to anyone (within the U.S.) who impresses the company with their application and has $1,500 to spare. Looking for "bold, creative individuals who want to join us and be a part of shaping the future of Glass,” Google will extend invitations to the top 8,000 applicants with the highest scores.Continue reading...
Posted by Shirley Brady on February 18, 2013 10:03 AM
As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.
Posted by Sheila Shayon on December 18, 2012 03:45 PM
British animator Nick Park brought his Academy Award-winning Wallace and Gromit to Bristol studio Aardman Animation, and forever changed the world of animation and commercial production. Now Google+ is tapping the stop motion animated duo for a holiday campaign to promote the social network’s Hangouts social video interactive platform.
“We are thrilled to see Wallace and Gromit use a Google+ Hangout to join the rest of the Aardman family for the very first time,” commented Cristian Cussen, Head of Marketing, Google+, Europe, Middle East & Africa. “We would love for families and friends everywhere to easily connect over the holidays. For those who can’t make it home this year, they can still spend the holidays together through Google+ Hangouts.”Continue reading...
Posted by Shirley Brady on December 4, 2012 11:37 AM
Forget emailing your list to Santa this season. Verizon's FiOS broadband service is sponsoring a free video chat service with the jolly old guy himself, along with the chance to win a $200 gift card. See the trailer below, along with an important bulletin from the North Pole (and Motorola).Continue reading...