2014 Brandcameo Product Placement Awards

app watch

YouTube Co-Founders Debut Video App to Challenge Instagram, Vine

Posted by Sheila Shayon on August 8, 2013 02:58 PM

Not so fast, Instagram and Vine. There's a new video app in town, and it's from the hands of the video masters—Chad Hurley and Steve Chen, the founders of YouTube. 

MixBit is a video creation app that lets users combine videos—their own and those made by other users. The app is the first major project from Avos Systems, the startup co-founded by Hurley and Chen two years ago, which is partially funded by Google, Innovation Works, Madrone Capital and New Enterprise Associates. 

Users can film a 16-second clip, and then combine it with up to 256 clips into an hour-long video, all shareable on Twitter, Facebook, Google+ and the MixBit website.Continue reading...

social media watch

It's a Boy! A Social Media Superstar is Born

Posted by Sheila Shayon on July 23, 2013 03:12 PM

It’s a safe bet that the future monarch born to the Duke and Duchess of Cambridge, Prince William and Kate Middleton, has already redefined what it means to be a royal in today's socially-attuned world. 

While the royal couple had kept to tradition as the birth approached, with the events taking place in St. Mary's Hospital's private Lindo Wing, where Princess Diana gave birth to William, the plan took an updated detour when it came to announcing the baby's birth on Monday. According to tradition, birth and death announcements are made by signed notice via an ornate easel set up in front of Buckingham Palace. However, before the notice was posted at the palace, news of the baby boy was released via an electronic press release and on the British Monarchy's social channels, including Facebook and Twitter.

"Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4.24pm. The baby weighs 8lbs 6oz. The Duke of Cambridge was present for the birth. The Queen, The Duke of Edinburgh, The Prince of Wales, The Duchess of Cornwall, Prince Harry and members of both families have been informed and are delighted with the news. The baby is third in the line of succession after His Royal Highness The Prince of Wales and His Royal Highness The Duke of Cambridge. He is styled His Royal Highness Prince [name] of Cambridge."Continue reading...

social media

Facebook Hashtags Present Unforeseen Opportunities for Brand Marketers

Posted by Sheila Shayon on June 13, 2013 03:12 PM

Following the lead of its younger, nimbler social sister, Facebook is rolling out hashtags, aiming to make its social network more conversational and more relevant to search engine optimization. The move will open up more revenue streams for marketers and give user posts a much greater public reach. 

In other words, "public posts with searchable hashtags are truly public and discoverable; they give your posts a larger but less familiar audience," notes Buzzfeed. 

While they jury is still out whether users will appreciate the broadcasting of their posts, brands on the other hand have a unique opportunity to leverage the power of hashtag campaigns on other social platforms by connecting them through Facebook, according to CEO Mark Zuckerberg.Continue reading...

brands with a cause

Google Hangout's Social Experiment Helps Push Same-Sex Marriage in France

Posted by Sheila Shayon on May 29, 2013 06:51 PM

Google and Ogilvy Paris would like to take partial credit for France recently passing a law legalizing same-sex marriage. Their contribution, the "first social same-sex marriage" initiative for gay couples allowed partners to get married via Google Hangout, which was created with the help of non-profit Tous Unis Pour L'Egalite (United for Equality).

The team produced a series of  “social marriages” through a video-conferencing event presided over by a mayor in Belgium—not to mention a unique showcase of Google Hangouts' feature that lets up to 10 computers connect on a single call—providing witnesses for the joyous event and participation by family and friends not in attendance.Continue reading...

tech in the spotlight

Google Offers Close-Up Look at Glass as Security Debate Heats Up

Posted by Sheila Shayon on May 1, 2013 02:53 PM

As with any device that ups the ante on usage and reach, added security risks and vulnerability come hand-in-hand—and in this case, fashion issues as well.

Google has been busy hyping Google Glass, as it unleashes the futuristic specs on developers and journalists to test drive. It released a tutorial video this week, demonstrating how the glasses work. 

But as developers pour over the specs of the device, several security loopholes have been discovered, causing already existing security concerns to rise. Jay Freeman, iOS and Android developer discovered that an Android hacking technique could compromise the Glass headset, gaining complete control of its operating system and potentially allowing the installation of surveillance malware. 

This “Explorer” version of Glass that developers received doesn’t have a PIN code or authentication protection, so when left on and unattended, the device is vulnerable to hacking. A USB cable could be attached to the headset and used to gain full "root" access to the device, which could allow surveillance programs to be installed. Such programs could upload a user's photos, video and audio to a remote server.Continue reading...

brand take over

Google Returns Frommer’s Back to its Rightful Owner

Posted by Sheila Shayon on April 4, 2013 04:32 PM

Google has sold the rights to the eponymous Frommer's travel guidebook series… to Arthur Frommer, the creator of the brand. Frommer initially sold his rights to Simon & Schuster in 1977, and several brand changes later, Google snapped it up in 2012 amidst speculation that the search giant might fold it into Zagat, which they bought in 2011, with aspirations of owning the SEO on geo-location-travel.

Travel website Skift broke the news that Google would stop publishing print editions of several Frommer's series just seven months after it acquired Frommer’s from John Wiley & Sons for a rumored price of $25 million, however the sale of the naming rights will now allow Arthur Frommer to continue to publish print guide books and content on Frommers.com. 

A Google spokesperson told Skift, “We’re focused on providing high-quality local information to help people quickly discover and share great places, like a nearby restaurant or the perfect vacation destination. That’s why we’ve spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services. We can confirm that we have returned the Frommer’s brand to its founder and are licensing certain travel content to him.”Continue reading...

brand evolution

YouTube Reinvents Streaming with New Partnerships, Projects

Posted by Sheila Shayon on March 19, 2013 01:43 PM

With four billion hours of viewership a month, YouTube’s leaderboard position in the evolving stream of video is more secure than ever, but the web video world has radically changed since YouTube first hit the scene in 2005, which is why the streaming giant is busy evolving its platform and creating new partnerships. 

YouTube today works hand in hand with social networks like Facebook, Twitter and Google+ to make videos trends like the "Harlem Shake" (with various versions scoring tens of millions of views apiece in weeks) a viral phenomenon.Continue reading...

social media watch

Netflix, Others Turn to Social for Expansion

Posted by Sheila Shayon on March 15, 2013 03:17 PM

If you remember when social integration meant how well you played on the playground or lined up for lunch in second grade, you’re probably an analog native.

For the digital native, it means the growing integration of social networking on sites heretofore not inherently social. At the front of the pack? Netflix. 

Netflix has finally debuted Facebook integration for U.S. subscribers, who can now opt to see what their friends have been watching and like the most, as well as post films or TV shows to their Facebook wall and comment on viewing activity.Continue reading...

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