2014 Brandcameo Product Placement Awards

digital marketing

Google Reimagines Advertising, Invites Brands Into Art Copy & Code Digital Lab

Posted by Sheila Shayon on March 8, 2013 11:36 AM

Google’s latest project, Art, Copy & Code, is an experiment in creativity and technology to re-imagine advertising with some of "today's most iconic brands and innovative marketers,” such as Volkswagen, Burberry and Adidas.

In addition to well-known brands, the project will also collaborate with filmmakers, creative directors and technologists, leveraging the full range of digital tools from ads and mobile apps to social experiences.Continue reading...

getting by with a little help

Michelle Obama Brings Let's Move to Schools With $50 Million Boost From Nike

Posted by Shirley Brady on February 28, 2013 01:51 PM

Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike. 

NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...

tech style

Project Glass is Now in Session: Google Wants You to Try Out High-Tech Glasses

Posted by Sheila Shayon on February 20, 2013 02:47 PM

Google CEO and co-founder Larry Page said in 2004, "Imagine your brain being augmented by Google." It’s no longer imagination.

Google has released its second teaser video for its augmented reality specs rumored for release later this year. Shot from the POV of the Google Glass wearer, the video shows skydivers, ice skaters, ballerinas, skiers and pilots enjoying the augmented-reality and photo-capturing capabilities of the glasses. 

While the first video, released last year, followed everyday errands on a New York City day, the latest one showcases the functionality and feeling of Google Glass, which accompanied by a small suspended screen shows images, messages, translations, mapping information and video chats as users snap photos, record video or broadcast a live video feed of what's in front of their eyes—with the capability to add spoken messages as well.

Now Google is opening up its explorer testing program for its wearable high-tech specs to anyone (within the U.S.) who impresses the company with their application and has $1,500 to spare. Looking for "bold, creative individuals who want to join us and be a part of shaping the future of Glass,” Google will extend invitations to the top 8,000 applicants with the highest scores.Continue reading...

that's entertainment

A Google+ Hangout Plugs Google-based "The Internship" Movie

Posted by Shirley Brady on February 18, 2013 10:03 AM

As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.

branded entertainment

Google Taps Wallace and Gromit to Promote Google+ in a Holiday Hangout

Posted by Sheila Shayon on December 18, 2012 03:45 PM

British animator Nick Park brought his Academy Award-winning Wallace and Gromit to Bristol studio Aardman Animation, and forever changed the world of animation and commercial production. Now Google+ is tapping the stop motion animated duo for a holiday campaign to promote the social network’s Hangouts social video interactive platform.

“We are thrilled to see Wallace and Gromit use a Google+ Hangout to join the rest of the Aardman family for the very first time,” commented Cristian Cussen, Head of Marketing, Google+, Europe, Middle East & Africa. “We would love for families and friends everywhere to easily connect over the holidays. For those who can’t make it home this year, they can still spend the holidays together through Google+ Hangouts.”Continue reading...

ho-ho-holidays

Hey Kids! Verizon is Putting Santa on Video Chat (And Motorola, Too)

Posted by Shirley Brady on December 4, 2012 11:37 AM

Forget emailing your list to Santa this season. Verizon's FiOS broadband service is sponsoring a free video chat service with the jolly old guy himself, along with the chance to win a $200 gift card. See the trailer below, along with an important bulletin from the North Pole (and Motorola).Continue reading...

auto motive

Ford Looking to Sustain Social Buzz, But No More Prelaunch in Primetime

Posted by Dale Buss on October 15, 2012 04:02 PM

Ford has taken some arrows as the auto industry's social-media-marketing leader, most notably around a staged press conference in Sept. 2011 that was pushed out on social media. But for the most part, the automaker's social aggressiveness has helped it conquer new territory. Becoming an acknowledged trailblazer in the arena also has helped Ford sidestep potential problems that can attend companies if they get too far out on social-media limbs.

"Ford being well-respected ... in the social space, has given us an added level of credibility and it has given us a legion of fans who actually act as our eyes and ears and who can flag stuff for us," Scott Monty, Ford's director of social media, told Business Insider. People are "looking out for our best interests and will say, you know, 'You guys might want to take a look at this.'" Including, evidently, the company's CEO.Continue reading...

auto motive

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

Posted by Dale Buss on September 17, 2012 06:18 PM

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new marketing campaign, "Why VW," and a social microsite featuring all ages and ethnicities in a bid "to capture and share the stories of Volkswagen owners and fans in a whole new way as well as draw new consumers into the Volkswagen experience," as Volkswagen of America put it in a press release today.

The ad campaign and the social hub, designed to encourage storytelling and spark conversations on Facebook, Twitter, PinterestGoogle+ and YouTube, represent two new facets of a broadening effort that the brand has been undertaking for about three years now after VW Group honchos in Germany decided that the U.S. market — which had suffered on a side burner for decades — would indeed prove important for their dreams of leading the globe in auto sales.

"We have a lot of new products right now; we're not just a Jetta and Beetle company," Justin Osborne, general manager of marketing communications for Volkswagen of America, told brandchannel. "We're resonating with a much broader and larger base, and we have products that are aligned with consumer tastes."Continue reading...

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