Posted by Dale Buss on September 17, 2012 06:18 PM
Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new marketing campaign, "Why VW," and a social microsite featuring all ages and ethnicities in a bid "to capture and share the stories of Volkswagen owners and fans in a whole new way as well as draw new consumers into the Volkswagen experience," as Volkswagen of America put it in a press release today.
The ad campaign and the social hub, designed to encourage storytelling and spark conversations on Facebook, Twitter, Pinterest, Google+ and YouTube, represent two new facets of a broadening effort that the brand has been undertaking for about three years now after VW Group honchos in Germany decided that the U.S. market — which had suffered on a side burner for decades — would indeed prove important for their dreams of leading the globe in auto sales.
"We have a lot of new products right now; we're not just a Jetta and Beetle company," Justin Osborne, general manager of marketing communications for Volkswagen of America, told brandchannel. "We're resonating with a much broader and larger base, and we have products that are aligned with consumer tastes."Continue reading...
Posted by Shirley Brady on September 10, 2012 10:04 AM
Call it Projector Runway. Diane von Furstenberg made a splash with her collection that debuted Sunday during the New York Fashion Week Spring/Summer 2013 shows — and not just for her chic prints and flowing palazzo pants.
The New York-based designer also put Google Glass augmented reality glasses on the catwalk, with her models wearing the high-tech specs and capturing the action on the runway (more on that below).
Also wearing the web-enabled specs at the show: Google co-founder Sergey Brin and von Furstenberg (who addressed Googlers on her vision back in 2006) herself.Continue reading...
Posted by Sheila Shayon on August 13, 2012 05:07 PM
It’s a wrap for the London 2012 Olympics, and in addition to the new athletic records that were set, fans, brands and athletes interacting together collectively took the gold as the undisputed winner of the first Social Olympics.
From the opening ceremony on July 27th, which generated 9.66 million tweets (and in the next 24 hours more than all those during the entire 2008 Summer Olympics in Beijing), a total of more than 150 million tweets were shared during and about the Olympics.
World's Fastest Man™ Usain Bolt was the most talked about athlete, inspiring a blinding fast 80,000 tweets per minute (TPM) during his gold medal-winning 200m sprint and 74,000 TPM during his 100m run, while the Spice Girls reunion at the closing ceremony inspired 116,000 TPM.
Twitter's recap highlights other social highlights of these games including: Michael Phelps and Tom Daley trailing Bolt as the most discussed athletes, and Andy Murray, third-highest at 57,000 TPM after winning the gold medal in men’s tennis singles.Continue reading...
Posted by Shirley Brady on August 13, 2012 01:33 PM
Almost a year ago, former Google executive Marissa Mayer struck a deal to purchase the user review-based Zagat brand.
Today, Google confirmed it's expanding its travel content library by acquiring the Frommer's brand of travel guidebooks and related assets from US publisher John Wiley & Sons, while Mayer, of course, has struck a different big deal for herself.
The Frommer's deal will beef up the Google+ Local platform, which now incorporates Zagat restaurant reviews, with Frommers-curated lists such as "Best National Parks of the Pacific Northwest" and other travel resources.
Why buy rather than partner? Zagat, for starters, can't do it all alone — while Google has big plans in the travel space.Continue reading...
Posted by Shirley Brady on August 9, 2012 01:03 PM
As Ad Age notes this week, Google is pitching ad agencies on its new Silicon Valley x Madison Avenue positioning, "Agile Creativity." As the trailer above shows, it's Google's hope that it will spark conversations with advertisers and marketers about tapping into and collaborating with its technology — such as Project Glass (aka the augmented reality Google Googles), self-driving car, and other innovations.
Below, watch the August 8th Google Hangout discussing the digital tech pitch with, from Google, Torrence Boone, Managing Director, Agency Business Development (a former agency exec); Chee Chew, Director of Engineering, Google+; a rare sneak behind the curtain by Rich DeVaul, Rapid Evaluator at the stealth skunkworks that is the Google[x] Lab; and on the agency side, Greg Andersen, CEO of BBH NY; and John Boiler, CEO & Founder, 72andSunny — both of whom share their insights on Google's new Agile Creativity home page.Continue reading...
Posted by Sheila Shayon on July 20, 2012 04:02 PM
There's no question that the London 2012 Summer Olympics will be the most social Olympic Games in history. Just how social is starting to come into focus. The attention (and money) being spent on the social aspects of the Olympics continues to escalate as billions of dollars change hands for marketing rights, and sponsors scramble for proof positive that those dollars are converting into online video views and shares.
Unruly Media, producers of the video buzz tracking Viral Video Chart, has released a dynamic interactive ranking of the social clout of every Olympic-themed commercial across the web for 25 Olympic sponsors. The breakaway winner?Continue reading...
Posted by Dale Buss on July 18, 2012 09:02 AM
Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.
AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.
Bank of America swings to profit.
Bob Evans may be considering sale of Mimi's Cafe.
Coke and PepsiCo step up campaign against New York soda ban.
DirecTV finds unlikely friends in dispute with Viacom.
Ericsson earnings plunge on economic slowdowns.Continue reading...
social media watch
Posted by Sheila Shayon on June 6, 2012 05:02 PM
As promised last month, Sean Parker and Shawn Fanning's Airtime has gone live, with the tagline "Create shared experiences with the people you know, and the people you want to know." The social video chat service from Shawn Fanning and Sean Parker is officially on the air, launching at a New York press conference with Jim Carrey, Julia-Louis Dreyfus, Ed Helms, Joe McHale, Jimmy Fallon, Olivia Munn, Alicia Keys and Snoop Dogg in attendance.Continue reading...