social media watch
Posted by Sheila Shayon on February 21, 2012 02:09 PM
Typically mentioned as the international competitor to Facebook, Orkut, Google’s “also-ran social networking site,” just launched a Google+ badge for users with both accounts – its first integration. “No, it’s not a big deal in terms of the feature itself (oooh, a badge), but it’s an indication of Orkut’s current status in Google’s eyes,” writes TechCrunch.
With 66 million users in Brazil and India, Orkut is alive and (sort of) well, but trailing Facebook substantially and may have missed the moment to level the playing field. In its recent IPO, Facebook said its active user base in Brazil had nearly tripled in 2011, placing it ahead of Google’s Orkut service as the leading social network in the country.
"I can't think of an example where Facebook has grown so quickly," commented Andrew Lipsman, VP of industry analysis at comScore, to Reuters. "It really just skyrocketed." So does that leave Orkut, which introduced many Brazilians to social networking, ditched at the dance?Continue reading...
social media watch
Posted by Sheila Shayon on February 17, 2012 01:01 PM
While Google+ is looking to boost brand connections with consumers, the upper hand still goes to Facebook — which has unveiled a range of features to better connect its users with brands.
That includes a just-announced line-up of media-branded apps coming to Timeline through the social network’s open graph including Buzzfeed, CBS Local (Los Angeles and New York versions), CMT, Jon Stewart's The Daily Show, GetGlue, Huffington Post, Mashable, MSNBC.com, MTV News, Pixable, Sporting News, and MSNBC.Continue reading...
brand and bottle
Posted by Sheila Shayon on February 15, 2012 03:12 PM
The European Forum for Responsible Drinking — whose members include Bacardi, Diageo and Pernod Ricard — this week launched a new campaign promoting responsible practices for marketing alcoholic beverages.
Targeted to alcohol brand marketers and agencies, the campaign is the result of a joint initiative last year by the EFRD and America's Distilled Spirits Council to offer self-regulatory guidelines for advertising alcohol ads on social media sites.
The new guidelines include Facebook-specific strictures: a commitment to remove inappropriate user-generated content from brand pages in 48 hours of posting; restrict Facebook users under 18 from accessing alcohol brand pages.
Both Diageo and Heineken inked ad deals with Facebook last year; now, they can consult the EU voluntary guidelines, such “your marketing communication should be decent, honest, truthful; should not offend prevailing standards of taste, decency and more generally prepared with a due sense of responsibility.”
The guidelines contain the following series of questions marketers should ask themselves before launching a social campaign, including:Continue reading...
Posted by Shirley Brady on February 13, 2012 09:30 AM
In addition to promoting Google+ with a new TV spot ("New Dad," above), Google TV is getting more love with an improved YouTube app and navigation.
social media watch
Posted by Shirley Brady on February 1, 2012 06:09 PM
As highly, highly anticipated, Facebook filed today for an initial public offering of stock to raise $5 billion, the most for an web IPO since Google. Finally revealing a peek at its business drivers, highlights from its SEC filing include that Zynga accounted for 12% of Facebook revenue last year, when its net income and revenues were $1 billion on $3.71 billion.
The site's 845 million monthly active users (MAU) as of Dec. 31st include 179 million in North America (US and Canada); 212 million in Asia; 229 million in Europe; and 225 million in the rest of the world. FB, as its stock ticker will read, sees Brazil (which grew 268% last year, to 37 million MAU) and India (which grew 132% to 26 million last year) as key regions of growth. Its risk factors include mobile, government, slowing growth and Google+.Continue reading...
social media watch
Posted by Sheila Shayon on January 31, 2012 12:01 PM
In a digital, interactive iteration of his predecessor, President FDR’s Fireside Chats, President Obama spent nearly 45 minutes hanging-out in the White House's first-ever Google+ video chat last night, answering questions submitted via YouTube, and interacting live with a chosen few from Texas, Detroit, California, Illinois and New Jersey. Topics ranged from the economy, to foreign policy, education and SOPA.
Other than a 2-1/2 minute delay starting, due to technical difficulties, where moderator, Google+'s Steve Grove, said to the president, "Can you hear me? You can't hear me, guys, you need the speaker on." Obama's voice then came through, "Now I can," the Hangout went smoothly.
The number one most popular question of the 135,000, posted on YouTube was from user jeepersmedia of Connecticut, about British student Richard O'Dwyer, charged with violating U.S. copyright law and facing extradition to the U.S. where he could serve ten years in prison, and what Obama was doing about it.Continue reading...
Posted by Sheila Shayon on January 23, 2012 03:03 PM
The first televised U.S. presidential candidates' debate, the 1960 between Senator John F. Kennedy (D-MA) and Vice President Richard Nixon (R-CA), illustrated the power and sway of the media in American politics. As the lore goes, TV viewers gave the debate to Kennedy while radio listeners gave it to Nixon.
In the midst of the Great Depression, March 12, 1933, the nation was held spellbound as President Franklin Delano Roosevelt assured his countrymen that their country would recover during Fireside Chats where Roosevelt shared his hopes and plans and invited the American people to "tell me your troubles."
Fast forward to 2012, and President Barack Obama and the White House will make digital history (again) as he plans to make himself available in a 45-minute live video chat room (dubbed a Hangout) on Google+ on Jan. 30 to answer questions arising from his State of the Union address delivered Tuesday night.Continue reading...
Posted by Dale Buss on January 20, 2012 09:02 AM
AT&T risks customer defections with higher data pricing.
Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.
David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.
Carnival suspends some cruise marketing in wake of Italian shipwreck.
Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.
Fox makes American Idol available by VOD as first-week ratings dip.
GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...