truth in packaging
Posted by Emma Cofer on November 11, 2010 01:00 PM
When Sun Chips launched its compostable, eco-friendly bag, the innovation created more of a stir than anticipated—and not the kind Frito-Lay had hoped for. Critics, from disgruntled consumers to media opinionators, joined forces to rally against the bag, forcing the company into what appeared to be a quick retreat. Sun Chips promised to desist their sustainable noisemaking and work toward a quieter option, for later release.Continue reading...
Posted by Dale Buss on October 28, 2010 04:15 PM
Kermit wasn't kidding when he said it's not easy being green.
With all the talk these days about green marketing overselling and under-delivering, there's additional cause for concern for auto brands investing in the electric vehicle, or EV, market. Another warning sign has emerged in advance of the market availability of the Chevrolet Volt and Nissan Leaf in coming weeks.
One of the auto industry’s most respected outside analysts, J.D. Power & Associates, warns in its new Drive Green 2020 report that electric vehicles are “overhyped” and won’t make up more than a small slice of the overall global automotive market even a decade down the road.Continue reading...
Posted by Sheila Shayon on October 27, 2010 12:45 PM
According to the latest study by TerraChoice, the vast majority of brands — 95% of consumer products surveyed by the environmental marketing firm — commit some form of “greenwashing.”
Defined as unproven environmental claims, the firm's 2010 Sins of Greenwashing report cited unsubstantiated claims of being BPA- and phthalates-free, critical factors to consumers choosing baby and toy products. Overall, the most common examples of ‘outright fibbing’ are bogus claims of compliance with the U.S. federal government's Energy Star program.
The third such study by TerraChoice assessed 5,000 consumer products from 34 stores in the U.S. and Canada. Of the resulting 12,061 "green" claims, in addition to the Energy Star fudging, the survey found (per the Wall Street Journal's report on the study), “vague or poorly defined marketing language, such as 'all-natural,' and the use of fake labels designed to imply a product has third-party certification or endorsement of its claims.”Continue reading...
Posted by Dale Buss on October 26, 2010 02:00 PM
Trying to ensure that electric vehicles don’t get all the attention this fall from environmentally minded car buyers, Audi has just wrapped a promotional tour touting its A3 TDI, a diesel-powered sedan that was named Green Car Journal’s 2010 Green Car of the Year.
Sales of Audi’s TDI (Turbo Direct Injection) diesel models this year — triple the original expectations for the U.S. — certainly have put teeth in Audi’s assertion that so-called “clean diesel” vehicles belong “in the conversation surrounding America’s pressing energy concerns.”
But just in case, Audi took two A3 TDI test cars on a 1,000-mile journey the length of California, using only 100% low-carbon diesel fuel supplied by Rentech, a Los Angeles-based provider of advanced synthetic fuels.Continue reading...
Posted by Barry Silverstein on October 22, 2010 11:00 AM
Corporate sustainability isn't something consumers necessarily think a lot about when they purchase a branded product, but a new survey suggests it influences a brand's "meaningfulness" in the mind of a consumer.
The more sustainable the brand is perceived to be, the more meaningful it becomes to consumers, according to results of the just-released second annual Brand Sustainable Futures report, published by Havas Media and MPG. The results are based on an online survey of 30,000 consumers in 9 countries.
Survey results indicated that IKEA received the best "Brand Sustainable Futures Quotient," while L'Oreal was one of the brands with the largest improvements from last year. Home Depot is perceived as "the most meaningful and sustainable" brand by U.S. consumers, followed by Kraft and Google.
When it comes to attitudes towards sustainability, it differs significantly by country.Continue reading...
Posted by Shirley Brady on October 21, 2010 01:00 PM
Outdoor organic snack brand Clif Bar is touting the great indoors — its new planet-friendly HQ in Emeryville, Calif.
The 115,000 square foot energy-efficient building boasts the largest "smart" solar array in North America plus "a new on-site childcare center, repurposed materials — from shipping container wood to blue jeans — and a 40-foot bouldering wall are some of the features that support the company’s sustainability mission and unique company culture," according to the company's press release.
“We recycled an old building into a new space that’s very open and communal as the next step on our journey toward sustainability,” commented Kit Crawford, the brand's co-CEO. “The space reflects who we are while limiting our footprint on the planet.”Continue reading...
Posted by Sheila Shayon on October 20, 2010 01:00 PM
Earth Justice is putting the ad in advocacy thanks to Foursquare. The eco-lobbying nonprofit is using social check-ins to drive donations to its campaign to save the pika, an endangered rabbit relative.
“What does it take to help save the endangered pika? About 20 seconds,” reads its San Francisco billboard promoting the geolocal push for its pika campaign, which is being fought in California and other states.Continue reading...
in the spotlight
Posted by Shirley Brady on October 20, 2010 12:00 PM
Today's TED Talk: artist Dianna Cohen discusses her work involving plastic bags and pollution — a battle that touches on brands aiming to make their products, processes and packaging more sustainable and eco-conscious, particularly as more communities move to ban plastic bags.
The innovation-spurring lecture series just honored another artist, granting France's simply named JR its $100,000 TED Prize for 2011. See his work putting a human face (literally) on the world's slums after the jump.Continue reading...