brand news

Brands to Watch: HP, Yahoo, BofA and more

Posted by Shirley Brady on March 23, 2011 06:00 PM

Brands to Watch

Apple's Steve Jobs re-elected to Disney board despite health concerns.

Bank of America cautioned by the Federal Reserve.

Coca-Cola wraps up Maroon 5 24-hour crowdsourcing experiment.

Firefox 4 downloads eclipse Internet Explorer 9.

Groupon CEO disputes ComScore traffic figures. 

Gucci sponsors Grammy's music preservation program.Continue reading...

social media watch

Groupon Regroups on Mobile, Agency, IPO Strategy

Posted by Sheila Shayon on March 21, 2011 01:00 PM

Groupon’s meteoric rise is probably already a B-school case study.

The startup, with 30-year-old Andrew Mason at the helm, emails a whopping 70 million deal-of-the-day promotions to subscribers world-wide. The next stage, according to a company profile in Bloomberg Businessweek magazine: skipping email and going straight to users cellphones with Groupon Now, a new mobile app that offers deals based on time of day and the user's location at that moment.

It's a development that could define the near future of local commerce.Continue reading...

that's entertainment

Groupon Goes to the Movies

Posted by Sheila Shayon on March 17, 2011 10:30 AM

As if there could be any doubt that Silicon Valley and Hollywood are enmeshed, Facebook is testing movie delivery with Warner Bros. starting with Batman The Dark Knight rentals for 30 Facebook credits or $3.              

Netflix, already in the streaming movie business, has committed approximately $100 million to buy and develop two 13-episode seasons of House of Cards, a drama starring Kevin Spacey, produced and directed by David Fincher.

Now Groupon, while not streaming, is bringing its members to the big show with its first deal offer for movie tickets.Continue reading...

brand news

In the News: Japan, Groupon, Diet Coke and more

Posted by Dale Buss on March 17, 2011 09:00 AM

In the News

US announces Japan evacuation plan as more "heroic workers" battle radiation crisis.

Acura extends cross-promotion deal with W Hotels.

Amazon pressured to pay state sales taxes from brick-and-mortar retailers including Wal-Mart and Target.

Citi tops list of banks that received federal aid.

Coca-Cola sees Diet Coke overtake Diet Pepsi for the first time.

GE, eBay and Aflac ranked among the world’s “most ethical” companies.

Groupon said to discuss IPO with valuation of up to $25 billion.Continue reading...

brand news

In the News: GE, AOL, Facebook and more

Posted by Dale Buss on March 16, 2011 09:00 AM

In the News

As Japan crisis continues and Tokyo Electric Power raises concerns, GE's $1 billion nuclear business is at risk as US ponders future of nuclear energy. The estimated hit to Japan's economy (so far): $200 billion.

AOL is repositioning to attract more women.

Chicago tests 911 cellphone pictures and video.

Daimler weighs paying higher dividends.

Facebook patents curated search.

Guinness to roll out soccer-themed game show in Africa.Continue reading...

doing good

Brands Step Up for Japan Relief Efforts

Posted by Barry Silverstein on March 15, 2011 02:00 PM

Step back and consider the collective financial power of global brands and it's easy to see how much good they could do in the world.

The fact is, many brands make donations and get involved in social and humanitarian causes on a regular basis.

But a disaster of the magnitude that struck Japan late last week offers a unique public relations and humanitarian opportunity for brands to participate in relief and recovery.

Many are not only making outright donations, but also matching employee donations, and/or making donations in kind of products and services to help with the recovery efforts.

They're also encouraging their customers and fans on Facebook, Twitter and in their retail locations or offices to contribute to Japan disaster relief.

Below, we take a look at how brands of all sizes are supporting relief efforts in Japan.  Continue reading...

In the News: Groupon, Adidas, Hilton and more

Posted by Dale Buss on March 15, 2011 08:43 AM

In the News

Global brands respond with relief efforts for Japan.

Adidas kicks off biggest-ever campaign on March 16th.

Amazon tops survey of brand value perception.

BMW relies on X-3 and 6 Series for profit growth.

BYD may prove a terrible bet for Warren Buffett.

Disney tries to learn from failure of Mars Needs Moms

Facebook takes aim at Groupon, which also faces competition from Gowalla.Continue reading...

ad watch

Groupon Breaks New Advertising Campaign

Posted by Shirley Brady on March 4, 2011 10:00 AM

Microsoft's Bing is adding local deals and the New York Times is launching its own Groupon-like site. Now Groupon is staging a comeback, putting its Super Bowl fumble (and an unrelated potential class action suit) with a new TV campaign this week.

According to Chicago Business, a new spot that ran last night on ABC "featured doodles on a calendar highlighting the types of deals you can find on Groupon and the tag line: 'If your week doesn't sound quite that exciting, maybe you ought to sign up for ours.'"

We'll post the video when it's available. For now, enjoy this clip of Groupon's irreverent CEO Andrew Mason enjoying his week.

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