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brand news

In the News: GE, AOL, Facebook and more

Posted by Dale Buss on March 16, 2011 09:00 AM

In the News

As Japan crisis continues and Tokyo Electric Power raises concerns, GE's $1 billion nuclear business is at risk as US ponders future of nuclear energy. The estimated hit to Japan's economy (so far): $200 billion.

AOL is repositioning to attract more women.

Chicago tests 911 cellphone pictures and video.

Daimler weighs paying higher dividends.

Facebook patents curated search.

Guinness to roll out soccer-themed game show in Africa.Continue reading...

doing good

Brands Step Up for Japan Relief Efforts

Posted by Barry Silverstein on March 15, 2011 02:00 PM

Step back and consider the collective financial power of global brands and it's easy to see how much good they could do in the world.

The fact is, many brands make donations and get involved in social and humanitarian causes on a regular basis.

But a disaster of the magnitude that struck Japan late last week offers a unique public relations and humanitarian opportunity for brands to participate in relief and recovery.

Many are not only making outright donations, but also matching employee donations, and/or making donations in kind of products and services to help with the recovery efforts.

They're also encouraging their customers and fans on Facebook, Twitter and in their retail locations or offices to contribute to Japan disaster relief.

Below, we take a look at how brands of all sizes are supporting relief efforts in Japan.  Continue reading...

In the News: Groupon, Adidas, Hilton and more

Posted by Dale Buss on March 15, 2011 08:43 AM

In the News

Global brands respond with relief efforts for Japan.

Adidas kicks off biggest-ever campaign on March 16th.

Amazon tops survey of brand value perception.

BMW relies on X-3 and 6 Series for profit growth.

BYD may prove a terrible bet for Warren Buffett.

Disney tries to learn from failure of Mars Needs Moms

Facebook takes aim at Groupon, which also faces competition from Gowalla.Continue reading...

ad watch

Groupon Breaks New Advertising Campaign

Posted by Shirley Brady on March 4, 2011 10:00 AM

Microsoft's Bing is adding local deals and the New York Times is launching its own Groupon-like site. Now Groupon is staging a comeback, putting its Super Bowl fumble (and an unrelated potential class action suit) with a new TV campaign this week.

According to Chicago Business, a new spot that ran last night on ABC "featured doodles on a calendar highlighting the types of deals you can find on Groupon and the tag line: 'If your week doesn't sound quite that exciting, maybe you ought to sign up for ours.'"

We'll post the video when it's available. For now, enjoy this clip of Groupon's irreverent CEO Andrew Mason enjoying his week.

media brands

The Times, It Is A-Changin'

Posted by Barry Silverstein on March 3, 2011 01:00 PM

Print newspapers may be dying a slow death, but those embroiled in a fight for survival are rolling out a whole slew of new ideas designed to attract new customers and keep the old ones.

The New York Times, one of the most venerable media brands in the US (and the world), is one example of a paper that's most definitely trying to keep up with the times.

The Times recently introduced a social news iPad app, News.me, that pulls data from Twitter and Bit.ly to provide users with a personalized news experience. But that's just the latest salvo from a publication that seems to be reinventing itself on the fly.

The Times still permits free online access (to registered users) to its content, but a paywall is looming that will lock down some of its information and make it available only to paid online subscribers.Continue reading...

social media watch

What's New: Facebook, Twitter, Groupon, Quora & more

Posted by Sheila Shayon on March 2, 2011 10:00 AM

Facebook

... refreshes its privacy policy in plain English

... will continue to share users' phone numbers (and spark privacy concerns)

... releases new comments plug-in for other sites

... is blamed for one in five US divorces

... builds traction for Ford's "Go. Do. Adventures" campaign

... will launch Premier League interactive "show" on Friday

... runs "Show Off Your Label" game in Fair Trade apparel promotion

... adds interactive flight booking with Malaysia Airlines

... may muscle into Twitter's space with Beluga acquisitionContinue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

red carpet

Oscars Watch: LivingSocial Sets the Stage with Deals

Posted by Shirley Brady on February 27, 2011 05:00 PM

LivingSocial has unveiled its pair of commercials running during tonight's Oscars telecast, both touting the group deal site's savings on fun experiences with a "We'll set the stage, you play the part" tagline. Above, a couple's cultural red carpet with tango big finish; and below, a couple acts out skydiving, massage and more.Continue reading...

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