2014 Brandcameo Product Placement Awards

china breaking

Groupon's Super Bowl Rebound Romance: China

Posted by Sheila Shayon on February 21, 2011 01:00 PM

The march of brands into China continues apace: Facebook is pursuing its billion-user dream by courting Baidu, luxury brands such as Marni and Armani are not only opening stores but e-commerce sites, and InterContinental is developing a hotel brand specifically for China.

Among the most closely-watched China entrants: Groupon, which is bouncing back from its Super Bowl fumble in the US to banking on a bright and shiny future with China.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

brand trainwrecks

FTD and 1-800-Flowers Should Have Nipped Valentine's Woes in the Bud

Posted by Sheila Shayon on February 18, 2011 02:00 PM

Valentine's Day is the one time of the year you want to say it with flowers — and not to apologize.

Yet FTD and 1-800-Flowers both spent Valentine's Day on virtual bended knee, apologizing to the thousands of customers each brand managed to irk on what should have been their biggest sales day of the year.

1-800-Flowers, which launched the first Facebook store in 2009, somehow managed to not deliver thousands of floral arrangements that were ordered online, and is now vowing to make it up the intended recipients and the purchases. A character named Tina Flowers on its Facebook page is reaching out to disgruntled customers to make up for the mishap.

And FTD found itself in the doghouse this Valentine's Day after partnering with a brand recovering from its own PR disaster — Groupon.Continue reading...

e-commerce

Chicago: Let's Make a Deal!

Posted by Sheila Shayon on February 18, 2011 10:00 AM

Chicago might want to change its nickname from Chi-Town to Couponland. The windy city likes online couponing – and did so years before Groupon hit the radar.

The windy city counts 43 daily-deal group-buying site headquarters including two of the oldest, FatWallet (est. circa 1999), and MrRebates (b. 2002), as well as two of the largest, Groupon.com and CouponCabin.com. 

"Chicago is the cradle of civilization for the daily-deal industry," says Dan Hess, CEO of Local Offer Network and Chicago-based deal aggregator Dealradar. "It gained an early lead and continues to lead the pack." 

The raison d’être for Chicago’s deal fecundity?Continue reading...

brand news

In the News: Bing, JPMorgan, Target and more

Posted by Dale Buss on February 17, 2011 09:00 AM

In the News

Bing lets advertisers place ads in brand-name searches.

Borders bankruptcy shakes up book industry.

Captain Morgan searches for "Ultimate Morganette."

Chobani Greek yogurt lets fans tell its story.

eBay tops branded social media engagement leaderboard.

Ferrari 458 Italia chosen as car of the year by The Robb Report.

Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...

brand news

Brands to Watch: Apple, Old Spice, Yelp and more

Posted by Shirley Brady on February 16, 2011 06:00 PM

Brands to Watch

Apple is #1 on Fast Company's list of 50 most innovative companies.

Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.

Archie Comics go digital with Graphic.ly.

CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.

Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...

Groupon Regroups Post-Super Bowl

Posted by Sheila Shayon on February 14, 2011 11:30 AM

In what should have been its most exciting week — its first Super Bowl! — turned into one of the toughest weeks in Groupon's brief history.

A week after the Monday morning quarterbacking pilloried its campaign, it's fair to say the brand (and its marketing) will never be the same.Continue reading...

brand news

In the News: Grammys, Apple, Motorola and more

Posted by Dale Buss on February 14, 2011 09:00 AM

In the News

Grammys surprises include Esperanza Spalding (whose Wikipedia page was attacked by Justin Bieber fans) and Arcade Fire upsets, Eminem win, Lady Gaga's stage eggsit and sweep for country group Lady Antebellum. More here.

Apple is developing cheaper iPhones.

Boeing passenger jet may benefit from freighter tests.

Chili’s ramps up global growth plans, including Russia.

Chipotle holds down prices despite soaring food costs.  

Chrysler dealers aim to cash in on the Eminem Super Bowl commercial.Continue reading...

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