brand news

In the News: Bing, JPMorgan, Target and more

Posted by Dale Buss on February 17, 2011 09:00 AM

In the News

Bing lets advertisers place ads in brand-name searches.

Borders bankruptcy shakes up book industry.

Captain Morgan searches for "Ultimate Morganette."

Chobani Greek yogurt lets fans tell its story.

eBay tops branded social media engagement leaderboard.

Ferrari 458 Italia chosen as car of the year by The Robb Report.

Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...

brand news

Brands to Watch: Apple, Old Spice, Yelp and more

Posted by Shirley Brady on February 16, 2011 06:00 PM

Brands to Watch

Apple is #1 on Fast Company's list of 50 most innovative companies.

Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.

Archie Comics go digital with Graphic.ly.

CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.

Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...

Groupon Regroups Post-Super Bowl

Posted by Sheila Shayon on February 14, 2011 11:30 AM

In what should have been its most exciting week — its first Super Bowl! — turned into one of the toughest weeks in Groupon's brief history.

A week after the Monday morning quarterbacking pilloried its campaign, it's fair to say the brand (and its marketing) will never be the same.Continue reading...

brand news

In the News: Grammys, Apple, Motorola and more

Posted by Dale Buss on February 14, 2011 09:00 AM

In the News

Grammys surprises include Esperanza Spalding (whose Wikipedia page was attacked by Justin Bieber fans) and Arcade Fire upsets, Eminem win, Lady Gaga's stage eggsit and sweep for country group Lady Antebellum. More here.

Apple is developing cheaper iPhones.

Boeing passenger jet may benefit from freighter tests.

Chili’s ramps up global growth plans, including Russia.

Chipotle holds down prices despite soaring food costs.  

Chrysler dealers aim to cash in on the Eminem Super Bowl commercial.Continue reading...

brands under fire

Groupon CEO Re-Apologizes for Super Bowl Campaign

Posted by Shirley Brady on February 11, 2011 02:15 PM

Groupon CEO Andrew Mason must cringe every time he hears the words "Super" and "Bowl" together this week. He apologized on Tuesday for the misfired humor in Sunday's campaign.

After the jump, read his second public apology for the now-revised trio of mock celebs-and-charities spots the brand commissioned from CP+B for its Super Bowl debut after the jump.Continue reading...

Recommended Reading: comScore’s 2010 Digital Report Card

Posted by Sheila Shayon on February 11, 2011 01:00 PM

Nearly 1 out of every 8 minutes online is spent on Facebook as about 154 million Americans are active users.

This is one of the findings in comScore’s just-released 2010 U.S. Digital Year in Review, a recap of key trends in e-commerce, social networking, online video, search, online advertising and mobile…and Facebook as a metric unto itself.

In 2010, daily visits to Facebook grew by 69%, increasing the company’s ad potential by a whopping 71% between December 2009 and December 2010, and nearly one-third of all Internet sessions included a visit to Facebook.

Beyond Facebook, 2010 was a good year for digital media.Continue reading...

ad watch

Pepsi Joins Groupon, HomeAway and CareerBuilder on Super Bowl Hot Seat

Posted by Shirley Brady on February 10, 2011 12:30 PM

Add Pepsi to the list of Super Bowl advertisers under fire this week.

Joining Groupon, HomeAway and CareerBuilder on the hot seat, Pepsi's "Love Hurts" ad has prompted a complaint in the House of Representatives. 

Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize the ad, which features a white female getting hit in the head by a Pepsi Max can hurled by an African-American woman, as "demeaning," particularly during African-American history month.Continue reading...

brand news

In the News: AOL, Cisco, Groupon and more

Posted by Dale Buss on February 10, 2011 09:00 AM

In the News

Activision puts Guitar Hero in diminished role.

AOL sees advertisers weighing politics after acquisition of Huffington Post

Belvedere Vodka partners with Usher.

Chrysler seeks “no-haggle” experience at dealers for new Fiat 500.

Cisco shares slip on weak outlook.

Coca-Cola grabs market share from PepsiCo in North America.

Ford kicks off social-media push for Explorer.Continue reading...

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