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brand news

In the News: Grammys, Apple, Motorola and more

Posted by Dale Buss on February 14, 2011 09:00 AM

In the News

Grammys surprises include Esperanza Spalding (whose Wikipedia page was attacked by Justin Bieber fans) and Arcade Fire upsets, Eminem win, Lady Gaga's stage eggsit and sweep for country group Lady Antebellum. More here.

Apple is developing cheaper iPhones.

Boeing passenger jet may benefit from freighter tests.

Chili’s ramps up global growth plans, including Russia.

Chipotle holds down prices despite soaring food costs.  

Chrysler dealers aim to cash in on the Eminem Super Bowl commercial.Continue reading...

brands under fire

Groupon CEO Re-Apologizes for Super Bowl Campaign

Posted by Shirley Brady on February 11, 2011 02:15 PM

Groupon CEO Andrew Mason must cringe every time he hears the words "Super" and "Bowl" together this week. He apologized on Tuesday for the misfired humor in Sunday's campaign.

After the jump, read his second public apology for the now-revised trio of mock celebs-and-charities spots the brand commissioned from CP+B for its Super Bowl debut after the jump.Continue reading...

Recommended Reading: comScore’s 2010 Digital Report Card

Posted by Sheila Shayon on February 11, 2011 01:00 PM

Nearly 1 out of every 8 minutes online is spent on Facebook as about 154 million Americans are active users.

This is one of the findings in comScore’s just-released 2010 U.S. Digital Year in Review, a recap of key trends in e-commerce, social networking, online video, search, online advertising and mobile…and Facebook as a metric unto itself.

In 2010, daily visits to Facebook grew by 69%, increasing the company’s ad potential by a whopping 71% between December 2009 and December 2010, and nearly one-third of all Internet sessions included a visit to Facebook.

Beyond Facebook, 2010 was a good year for digital media.Continue reading...

ad watch

Pepsi Joins Groupon, HomeAway and CareerBuilder on Super Bowl Hot Seat

Posted by Shirley Brady on February 10, 2011 12:30 PM

Add Pepsi to the list of Super Bowl advertisers under fire this week.

Joining Groupon, HomeAway and CareerBuilder on the hot seat, Pepsi's "Love Hurts" ad has prompted a complaint in the House of Representatives. 

Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize the ad, which features a white female getting hit in the head by a Pepsi Max can hurled by an African-American woman, as "demeaning," particularly during African-American history month.Continue reading...

brand news

In the News: AOL, Cisco, Groupon and more

Posted by Dale Buss on February 10, 2011 09:00 AM

In the News

Activision puts Guitar Hero in diminished role.

AOL sees advertisers weighing politics after acquisition of Huffington Post

Belvedere Vodka partners with Usher.

Chrysler seeks “no-haggle” experience at dealers for new Fiat 500.

Cisco shares slip on weak outlook.

Coca-Cola grabs market share from PepsiCo in North America.

Ford kicks off social-media push for Explorer.Continue reading...

brands under fire

Groupon Revises Contentious Super Bowl Ads

Posted by Shirley Brady on February 9, 2011 01:30 PM

Yesterday HomeAway released a revised version of its Super Bowl ad, removing much of the commercial's action involving a "test baby" to mollify offended viewers.

Today Groupon, which has already issued an apology for its cause-marketing spoof trio of Super Bowl spots, is releasing new versions of its ads that include a link at the end to savethemoney.org — its actual cause-marketing website page — and a new voice-over at the end: "Save the money at Groupon, and support the cause at .

See Groupon's revised spot starring Elizabeth Hurley above. We'll post the revised Timothy Hutton "Save Tibet/save on Tibetan food" spot and Cuba Gooding Jr.'s "Save the Whales/Save money on whalewatching" spot as they're released.Continue reading...

brand targets

Conan O'Brien Spoofs Groupon Super Bowl Gaffe

Posted by Shirley Brady on February 8, 2011 03:15 PM

You've seen HomeAway's revised Super Bowl commercial.

Now here's a revision on Groupon's controversial Super Bowl campaign, as produced by Conan O'Brien for his namesake TBS late-night show.

brands under fire

HomeAway Joins Super Bowl Apology Parade

Posted by Shirley Brady on February 8, 2011 03:00 PM

This year's Super Bowl theme: shoot (your spot) first, apologize later. Following the post-game apology from Groupon for its Super Bowl spot, HomeAway is taking steps to make amends.

After some viewers objected to HomeAway's fake "test baby" handling in its spot, its website was update today with the following message: "We're happy to report that the animatronic baby featured in our commercial has been reassembled and is currently relaxing in a spacious vacation rental."

On a more serious note, HomeAway CEO Brian Sharples today released a statement to apologize to any offended viewers.Continue reading...

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