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brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

brand news

In the News: Yahoo, Apple, Facebook and more

Posted by Dale Buss on May 14, 2012 09:02 AM

In the News

Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.

Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.

Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)

ABC bids adieu to Desperate Housewives.

Ally mortgage unit files for bankruptcy.

Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...

brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News

Ancestry.com acquires Archives.com for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

brand news

In the News: Burger King, Kraft, Yahoo and more

Posted by Dale Buss on April 4, 2012 09:01 AM

In the News

AT&T faces possible union walkout.

Ally promotes financial literacy.

Audi, BMW and Mercedes-Benz reap luxury-sales gains in China.

Burger King plans to go public again in surprise move, selling $1.4 billion stake.

Coca-Cola remains UK's top grocery brand.

Delta counters industry gloom with late-March surge.

Facebook countersues Yahoo in patent spat.

Fisker debuts new plug-in as manufacturing plans hang in doubt.

Groupon hit with shareholder suit.Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

brand news

In the News: iPad HD, Limbaugh, Netflix and more

Posted by Dale Buss on March 7, 2012 09:03 AM

In the News

Amazon's original programming plans draws speculation.

Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.

Arby's uses holistic approach to social media to boost Klout score.

Bank of America is bullish on girl power.

Bentley's 'ugly' SUV the talk of the Geneva Motor Show.

Boeing forms alliance with Chinese jet maker.

Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.

Chevron faces criticism after gas-rig fire off Nigeria.

Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...

brand extensions

LivingSocial is Now in the Credit Card Business

Posted by Sheila Shayon on March 2, 2012 03:04 PM

In a bid to pull ahead of Groupon and other daily deals sites, LivingSocial is expanding its brand.

According to a report by Reuters, LivingSocial will launch its first credit card in the next few months, with no annual fee, offered with Chase and Visa to all U.S. subscribers in an effort to draw repeat customers for its merchant partners.

"Small and medium-sized local businesses will never be able to have their own credit card or loyalty program. We will be able to bring them the benefits of that," the company's CFO, John Bax, told Reuters.

Merchants will be offered short-term funding similar to other co-branded credit card and loyalty programs including deferred interest payments and rewards for spending. With ten purchases monthly, cardholders earn ten ‘Deal Bucks’ credits extensible to all LivingSocial daily deals and special offers such as discounted travel packages.

The move is designed to increase its utility to its subscribers — and counter critics who accuse the daily deal industry of advertising big ticket discounts and not cultivating loyalty or enough repeat business.Continue reading...

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