2014 Brandcameo Product Placement Awards

e-commerce

YouTube Jumps into Retail with Shoppable Videos for Brand Channels

Posted by Sheila Shayon on May 16, 2013 01:49 PM

Having conquered the internet, video and now launched into music, Google is moving into shopping through YouTube's new "channel gadget."

"To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience," Google wrote in a blog post. "This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today." 

Google's first client is Unilever’s Tresemmé, which already has a robust YouTube channel in place featuring celebrities and style setters. Now users can click on the products in demo videos for purchase information, a perk that will only appear on brand channel pages.Continue reading...

trademark wars

Gucci Loses 7 Trademarks to Guess in Latest Legal Ruling

Posted by Mark J. Miller on May 6, 2013 06:33 PM

Gucci and Guess have been tussling over trademarks for years, but the Italian fashion house took a hit from its American counterpart on its own turf last week.

The Court of Milan turned out an 83-page ruling that “rejected all claims” that Gucci had filed against Guess, according to a press release. Not only that, “the Italian Court has ordered the cancellation of certain of Gucci’s diamond pattern, G logo, and ‘Flora’ pattern trademarks” along with its “rights in a ‘Square G’ logo.” 

This is a big blow to Gucci, which had received “minimal monetary damages and narrow injunctions on a handful of logos” in a similar case against Guess in New York that was decided last year. That “minimal” amount added up to $4.66 million, though Gucci had hoped to make a $120 million payday. This time, Guess scored a victory that allows it to use its famed Quattro G logo pattern without worry of infringing on any trademarks.Continue reading...

pitching in

Beyonce Shows her Good Side with Handful of Charity Efforts

Posted by Sheila Shayon on April 26, 2013 02:30 PM

When you’re as big a star as Beyonce, you can pick and choose your gigs, and that includes what causes you lend your money (and fame) to. 

The star's latest philanthropic engagement is with Goodwill. The charity will collect donations at stops on Beyonce's Mrs. Carter Show World Tour, with proceeds from the sale of the items going towards Goodwill efforts to help unfortunate individuals find jobs. In further collaboration with CharityBuzz.com, ticket packages to the tour will be auctioned, with all proceeds going to Goodwill. 

Earlier this month, Bey partnered with mom Tina Knowles and sister Solange for an initiative called "Miss A Meal," where the family called on others to miss a meal and donate the money to charity. In February, Beyonce joined Salma Hayek Pinault and Frida Giannini to promote Chime For Change, an organization founded by Gucci to promote education, health and justice for girls and women around the world.

In the past, Beyonce has co-founded the Survivor Foundation to help victims of Hurricane Katrina, holding food drives during her 2006 tour. In 2005, her ambassadorship for World Children’s Day led to the release of “Stand Up For Love,” the anthem for the annual event to raise awareness and funds for children’s causes. She has supported 23 charities and foundations in all.Continue reading...

brand news

In the News: Apple, AP, Coach and more

Posted by Dale Buss on April 24, 2013 09:30 AM

In the News

Apple posts first profit drop in a decade.

AP Twitter hack results in brief panic on Wall Street.

Coach prepares for change as Creative Director announces exit.

Lance Armstrong is accused of defrauding US in lawsuit.

BlackBerry brings back keyboard phone as part of rebirth.

Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.

Dell approves executive-retention bonuses.

FedEx fends off rivals for US Postal contract.

Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...

rebranding

PPR Rebrands as Kering, Paying Homage to its Roots and Mission

Posted by Sheila Shayon on March 22, 2013 04:19 PM

PPR, the multinational holding company that is home to brands including Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen, Balenciaga, Bottega Veneta, Brioni and Sergio Rossi, is rebranding as Kering, indicative of a transformation from French conglomerate to internationally focused sportswear (encompassing its brands including Puma, Tretorn and Volcom) and luxury-goods group. 

The new name, accompanied by an owl logo and tagline, "Empowering Imagination," is pronounced "caring." CEO Francois-Henri Pinault explains, "We are there to care for the brand and take care of the brand," the Wall Street Journal reports.

Pinault carries on his father’s legacy as founder with the new name, which a press release explains was inspired by family roots in France's Brittany region as "Ker" meaning home in Breton, with the action-associated "ing" implying "doing" and "going."

Manfredi Ricca, the managing director at Interbrand in Milan, commented to the International Herald Tribune that the new identity reflects an awareness that companies need “a strong angle on what they stand for,” both for consumers and for employees, to demonstrate their “overarching vision” and values.Continue reading...

brand news

In the News: BlackBerry Z10, Pepsi, PPR and more

Posted by Shirley Brady on March 22, 2013 09:02 AM

In the News

BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.

Pepsi introduces first new package design since 1997.

PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caringKering with new owl logo.

Nike surges on China rebound, North American results in latest quarterly earnings report.

Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading. 

Chrysler looks to Nike and Starbucks for inspiration.

Coca-Cola tops British grocery brands ranking as Walkers rises to #2.

Facebook tests yet another timeline design.Continue reading...

social media watch

The Revolution (and the U.S. Election) Will Be Instagrammed

Posted by Sheila Shayon on November 6, 2012 04:26 PM

Facebook is encouraging its U.S. users to share that they've voted for an interactive map, while Twitter has set up its election page to track the #Election2012 winds of change. But it's Facebook's more visual sub-brand, theonce niche mobile photo-sharing app Instagram, that's the darling of the digital world for the 2012 U.S. presidential election cycle.

Since being snapped up by Facebook for $1 billion in April, and following its launch of an Android version of its app, the brand has grown its user base from 15 million to 80 million since January 1st, with an astonishing 4 billion photos posted this year to date. Further proof, if any is needed, that photo-sharing is hot: Coca-Cola is getting in on the game with its Happy Places app, while Twitter and Facebook are racing to improve their photo filters.

The 2012 U.S. presidential election day represents Instagram’s coming out party. Its usual feed today is replaced by a stream of voter’s ballots and related political imagery, which could exceed half a million uploads by election day's end. While encouraging its users to share their election day photos with the tag #ivoted, they are being reminded to not snap a pic of their election ballot, which could render it void in certain states. In another first, the New York Times is also featuring voters' Instagram photos on their homepage election coverage.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

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