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what girls want

UN's International Day of the Girl Gets a Boost With Malala's Nobel Peace Prize

Posted by Sheila Shayon on October 10, 2014 12:02 PM

A day ahead of the UN's International Day of the Girl 2014, Pakistan's Malala Yousafzai, 17, was announced as the youngest person to ever win the Nobel Peace Prize, sharing the prestigious award with Kailash Satyarthi, an ardent activist against child labor in his homeland of India and beyond.

Yousafzai came to global attention after being shot in the head by the Taliban two years ago yesterday for defying the edict that girls should not be schooled. After recovering from the attack, Yousafzai took to the world stage, appearing at the United Nations last year and becoming a champion for young people’s rights and the right to an education.

Thorbjorn Jagland, chairman of the Norwegian Nobel Committee, said, "Children must go to school, not be financially exploited." In another first for the Nobel committee, the Malala Fund tweeted that Yousafzai would give a statement after her classes finished today in her new home of Birmingham, England.Continue reading...

branded content

Branded Content Watch: Hornbach Goes Goth, Gucci Chases Kate and more

Posted by Abe Sauer on September 12, 2014 06:14 PM

This week in branded content, Hansel gets cracker crackin' as Nike and Reebok look back to look forward. Check out the latest branded videos from Gucci, Nescafe, Sunbeam and more after the jump.Continue reading...

brand news

Brand News: Apple, Home Depot, Jimmy Choo and more

Posted by Dale Buss on September 9, 2014 09:09 AM

TOP STORIES

Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.

General Mills buys Annie's organic foods brand.

Home Depot confirms major data breach that could rival Target's breach.

Jimmy Choo plans $1 billion IPO.

McDonald's August sales slump as US decline reaches fourth month.

MORE BRAND NEWS

AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.

Amazon slashes price of Fire smartphone.

Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.

Coach names new president and COO.

Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...

brand news

Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

china

The Week in China: Chinese Brands Lose Out on Chu, Foreign Autos are #Winning and more

Posted by Abe Sauer on February 14, 2014 12:33 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Odd lack of sponsors for Julie Chu… will China's booming auto industry kill Chinese auto makers…. luxury expansion collapses… Uber goes to Shanghai… Huawei and Arsenal… Gucci kung fu fights… Danone… McDonald's goes to Vietnam… "People's Republic of Wine"… Taiwan…  "Amazing Chinese"... export numbers… Baidu making movies... and more.Continue reading...

china

Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

Posted by Abe Sauer on January 10, 2014 11:42 AM

The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.

A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...

luxury watch

Will India's 'Closet Consumer' Come Out and Save the Slowing Luxury Market?

Posted by Barry Silverstein on November 13, 2013 04:54 PM

The global luxury market is set to see its slowest growth this year since 2009, with the Asian market in particular contributing to the slump. French luxury brands Gucci and Louis Vuitton, for example, recently reported drops in Chinese sales as consumers showed a preference for "logo-free" clothing and accessories.

In a turn of events, it's the US that is expected to be a strong luxury market over the next five years, according to a new study by Departures magazine in association with Ledbury Research. Top luxury CEOs ranked North America as the most important growth market, followed by East Asia, Western Europe, Eastern Europe, and Central/South America. Despite China's blistering economic growth in recent years, it is actually the US that created 94 percent of the world's new millionaires over the past year, according to Credit Suisse.

But some of the more intriguing recent data regarding the global luxury market may be coming out of India. A new report published by the Confederation of Indian Industry and IMRB International, a market research firm found that over the past three years, the Indian luxury market has grown around 15 percent, with the highest interest in luxury products as opposed to luxury services. Driving that growth is India's "Closet Consumer."Continue reading...

philanthropy brands

Gucci's Chime For Change Sponsors Hackathon for Women's Rights

Posted by Sheila Shayon on November 4, 2013 02:47 PM

The latest project from Gucci's Chime for Change initiative is challenging female techies to participate in Chime Hack—an effort that will serve to create mobile apps that support girls and women around the globe. 

With help from Twitter and San Francisco-based female tech community, Women Who Code, the event following San Francisco's TEDWomen 2013 will include Facebook’s Andrew Bosworth, Twitter’s Dick Costolo, Xiaomi’s Hugo Barra, Google’s Susan Wojcicki, and Phil Wise and Annie Fox of Hearst Magazines.Continue reading...

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