Posted by Mark J. Miller on April 19, 2012 02:40 PM
New Yorkers hate to waste time and Bloomingdale’s new window displays are designed to save them a few minutes (while drawing a big crowd, of course). Bloomies has gone virtual in its window displays, allowing customers to try on sunglasses without even entering the store.
The New York Daily News reports that virtual-reality technology in six windows “projects designer shades onto shoppers who simply stand in front of the” the store’s windows. Customers simply align their eyes to ovals on the windows and then the sunglasses appear around them. They can tap on icons on the window to change to different glasses. And they can turn their heads and see what the arm of the glasses would like as well.
“It’s a little tricky at first, and a little weird with people walking by, but it’s neat,” 26-year-old Julia Snowden told the Daily News.Continue reading...
brand vs. brand
Posted by Mark J. Miller on April 3, 2012 05:01 PM
Guess is celebrating its 30th anniversary this month with the return of Claudia Schiffer in a new campaign (at right). But there's one front on which the brand's iconic model can't help out.
The American denim giant, started by the French-born Marciano brothers (Paul and Maurice, now co-chairmen and -CEOs) in 1982, is tangling in court with a sexy Italian: Gucci.
The brands are squaring off in a battle that’s been raging between them for years. The way Gucci lawyer Louis Ederer sees it, Guess is working a “massive, complicated scheme to knock off Gucci’s best-known and iconic designs," according to Bloomberg. Guess, as you might guess, begs to differ.
The claim is that Guess has infringed on four Gucci trademarks, the Huffington Post notes: “the green and red stripe; the interlocking "G" pattern; the square ‘G’ and the brand name's delicate script font.” And this infringement didn’t just occur on one or two products, the suit claims. It was on, Gucci claims, $221 million worth of products.Continue reading...
Posted by Shirley Brady on March 1, 2012 02:32 PM
The Netherlands-based Clean Clothes Campaign, the garment industry's largest alliance of labor unions and non-governmental organizations, has already convinced apparel retailers and designers including Armani, Versace, Gucci, H&M and Levi Strauss & Co to ban sandblasted jeans for endangering workers' lives.
As the CCC's website details, giving denim that "lived in" look by high-pressured sandblasting contaminates the air and can contribute to silicosis, a fatal lung disease. Now Target has announced it is joining the global ban on the technique; find out more in the budget retailer's blog post. Still under pressure by labor activists to join the ban: Dolce & Gabbana.
Below, watch a Levi Strauss video featuring chief supply chain officer David Love marking the company's first anniversary of no-sandblasting last September.Continue reading...
Posted by Barry Silverstein on December 22, 2011 02:02 PM
Most consumer retail brands may have been battered by an economy in which said consumers are increasingly stingy with their money, but luxury brands have continued to make headway. While luxury products are not completely immune to an economic downturn, they have certainly weathered the storm better than most. That's because these are the brands that appeal to the upper echelon consumer who recognizes quality and is willing to pay for it.
But even in the luxury category, there are winners and losers, relatively speaking, which is something the Luxury Institute, a global research and CRM consulting company, studies quite carefully. The Luxury Institute analyzed more than five years of data from its surveys on dozens of luxury goods and services categories in an effort to identify "best practitioners" that have consistently scored above their competitors.
In handbags, a leading luxury category, the Institute found that "one brand stood alone in owning several critical metrics for brand vibrancy five years in a row." That brand is Coach.Continue reading...
lap of luxury
Posted by Mark J. Miller on December 19, 2011 10:07 AM
Residents of Korea are moving on up and want a piece of the pie. And 7-Eleven would like to help them out.
The luxury goods market is booming in Korea, with sales growing “at least 12% to an estimated $4.5 million last year, according to a report by McKinsey & Company in August,” the Wall Street Journal reports.
With that kind of money floating around, everybody is getting into the act of selling luxury goods, even places that you don’t generally associate with such things, like 7-Eleven.
Seoul's home of the Slurpee tested the sale of luxury goods during the Korean thanksgiving holiday in September by offering eight lines of Gucci goods at its stores there, the Journal reports. Now the chain is figuring out what other luxury goods it should offer for a limited time.Continue reading...
Posted by Shirley Brady on November 25, 2011 05:12 PM
Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Also new this year: a Fiat 500 — the Gucci special edition — in one of the Christmas windows.Continue reading...
Posted by Dale Buss on November 21, 2011 05:01 PM
She hired Jennifer Lopez, hit New York Fashion Week with Gucci in tow, put JLo in a Gucci-wrapped Fiat car, and even put a Fiat on stage with JLo in what's been called the most "brazen" product placement in some time. Fiat North America head Laura Soave also oversaw launch marketing for the 2012 Fiat 500 that channeled Elvis Presley, brought drive-in movies, bocce and espresso to Times Square and other cities — but none of it sold the new 500 in the U.S. market the way that Fiat CEO Sergio Marchionne had hoped.
So on Monday Marchionne ousted Soave and named a new head of the Fiat brand for North America: Timothy Kuniskis, who was director of marketing for Chrysler and Fiat brands and now replaces Soave as head of Fiat North America. Soave, meanwhile, is leaving the company "other interests," the company stated in that favorite of corporate euphemisms.Continue reading...
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...