brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

trademark wars

UPDATE: Gucci Heirs' Legal Dispute Over ToBeG Fashion Brand

Posted by Mark J. Miller on August 3, 2012 05:05 PM

Note: This is an update of a story that was originally published on July 27th —

The Gucci family likely doesn't relish any unpleasantries airing out in the open, but two great-grandsons of the company’s namesake founder who are also in the fashion business ended up in an Italian court of law as a result of an intellectual property case brought by the Gucci Group. An interim legal ruling in that case follows a different case involving Gucci, which scored a recent victory against the would-be interlocking G's of Italian rival Guess.

The back story to the case involving Guccio Gucci's great-grandsons: the brothers, Guccio and Alessandro Gucci, own and operate a handbag (that's an example above) and accessories brand called ToBeG. In the words of London's Daily Telegraph, a court in Florence ruled on July 12th that ToBeG was “guilty of infringement of Gucci’s trademarks” and so cannot use the name "Gucci" or "Guccio Gucci" for "marketing communications or website activities."

Roberto Calabresi of SLCG, the legal firm representing ToBeG in the case, provided this statement to brandchannel clarifying that interim legal order:Continue reading...

branding together

Peugeot Salutes French Open, MINI Celebrates China and the 2012 Olympics

Posted by Abe Sauer on June 5, 2012 06:02 PM

Are you a tennis fan? Then we don't have to tell you to watch the French Open. Are you a hardcore tennis fan? Then you might consider not only watching the French Open but getting behind the wheel of a French Open special edition Peugeot.

The tie-up between the venerable French brands to create the time-limited Peugeot 207 CC and 308 CC Roland Garros editions makes sense, and celebrates one of the most important tennis tournaments in the sport of tennis. Luxury (and less luxurious) lifestyle brands have a longstanding relationship with automakers, with varying degrees of success (and excess).Continue reading...


Rubber Soul: Gucci Unveils Recycled Sustainable Shoes for Summer

Posted by Shirley Brady on June 4, 2012 01:27 PM

Gucci is expanding its luxury brand with a new “Sustainable Soles” line of footwear made with biodegradable plastic sourced from compost.

The $170 haute jelly shoes (dubbed the Marola) feature the brand's fiercely protected interlocking G's logo in contrast to the more subtle eco-friendly men's sneaker (see below) that will hit stores by the end of this month.

Both were designed by Frida Giannini, Gucci’s creative director, who has also expanded the brand's commitment to sustainable packaging.Continue reading...

brand vs. brand

In Gucci v. Guess, Guess Who Has to Pay $4.66 Million?

Posted by Mark J. Miller on May 22, 2012 04:58 PM

Guess was ordered by a federal judge Monday to fork over $4.66 million to Gucci for copying the Italian luxury brand's iconic interlinked G's logo on four designs, but the folks at Gucci would have liked more cash than that.

They’ll have to make do with what they got because U.S. District Judge Shira Scheindlin told Guess that it didn’t have to pay Gucci any more than that for “damages reflecting lost sales or harm to its brand,” Reuters reports, although Guess was also banned from making any Gucci knock-offs.

The suit had Gucci criticizing Guess for “trying to ‘Gucci-ize’ its product line by selling wallets, belts, shoes and other items whose designs copied or mimicked its own.”

New York magazine reports that Gucci had wanted more than $120 million in restitution, “which suggests they might try to pursue the case further.”

Gucci hadn’t released any comment early Monday afternoon, New York notes, but Guess CEO Paul Marciano did release a comment “that he wished the case could have been resolved between the two companies instead of in court.”Continue reading...

brand news

In the News: Gucci, Morgan Stanley, Webby Awards and more

Posted by Dale Buss on May 22, 2012 08:48 AM

In the News

Alibaba regains control of future with purchase of Yahoo stake.

Audi will bundle SiriusXM traffic subscriptions in select 2013 models.

Best Buy tops profit estimates on smartphone sales.

Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.

Crocs taps bloggers to promote new styles.

DC Comics intends to bring a major character out of the closet.

Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.

General Mills announces layoffs.

Google seals acquisition of Motorola Mobility.Continue reading...

brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...


Bloomingdale's Window Displays Woo Shoppers with Virtual Fittings

Posted by Mark J. Miller on April 19, 2012 02:40 PM

New Yorkers hate to waste time and Bloomingdale’s new window displays are designed to save them a few minutes (while drawing a big crowd, of course). Bloomies has gone virtual in its window displays, allowing customers to try on sunglasses without even entering the store.

The New York Daily News reports that virtual-reality technology in six windows “projects designer shades onto shoppers who simply stand in front of the” the store’s windows. Customers simply align their eyes to ovals on the windows and then the sunglasses appear around them. They can tap on icons on the window to change to different glasses. And they can turn their heads and see what the arm of the glasses would like as well.

“It’s a little tricky at first, and a little weird with people walking by, but it’s neat,” 26-year-old Julia Snowden told the Daily News.Continue reading...

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