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brand news

Brands to Watch: HP, Goodrich, Foster's & more

Posted by Shirley Brady on September 21, 2011 06:01 PM

Brands to Watch

American Airlines woos Hispanic travelers with Spanish-language website.

Distilled Spirits Council releases social media guidelines for alcohol brand marketers.

Foster's takeover by SABMiller seen as good for the brand.

Goodrich may soon have a new owner in United Technologies.

Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.

Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.

HP board eyes new CEO.

Lindsay Lohan lands German brand endorsement deal.Continue reading...

celebrity brandmatch

Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

Posted by Shirley Brady on September 12, 2011 07:07 PM

It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.

The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...

week in review

Top 10 Stories of the Week: Nike MAG, Diet Coke's New Can Design, Lady Gaga's Social Network & more

Posted by Michael Waltzer on September 9, 2011 04:30 PM

Our most-read blog posts of the week include Nike's Back to the Future shoes, Diet Coke's new can, Lady Gaga's social network, Fashion Week, and more:

#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

#2 Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover

#3 Diet Coke's New Look Launches at Target

#4 Dear America: Zara Launches US Web Sales

#5 Honest Tea a Wallflower No More Thanks to Label Redesign

#6 Bollywood's Bodyguard Features Hollywood-Style Product Placement

#7 Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network

#8 Sir Richard’s: The Philanthropic Prophylactic

#9 As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

#10 New York Fashion Week: Greener, Cleaner and Meaner

branding together

As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

Posted by Dale Buss on September 7, 2011 03:07 PM

One of the more interesting collaborations at New York's Fashion Week tweaks the fact that it's the Mercedes-Benz Fashion Week: a red-and-green-stripped Gucci version of the Fiat 500.

According to Fiat USA, "The exclusive FIAT 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands. These special editions of the FIAT 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with FIAT Centro Stile."

But read the fine print on the web teaser: "European version shown. North American model available in limited quantities late 2011." See, the Gucci-wrapped 500 actually debuted at Milan Fashion Week earlier this year. Yes, you've got to give Fiat CEO Sergio Marchionne credit for having ... boldness.Continue reading...

digital moves

Will Conde Nast's Social Sidekick Lead to Engagement ... or a Break-Up?

Posted by Sheila Shayon on September 2, 2011 10:05 AM

Conde Nast's Social Sidekick got off to an iffy start this week when Business Insider dismissed it as a "non-starter."

"It's a nice little feature - one that will increase engagement a bit and allow advertisers some flexibility - but is it really changing anything? Nope."

Kicking the tires on the digital sidecar to Conde Nast's vast array of content, Gucci is the exclusive launch advertiser for Social Sidekick through the end of October.Continue reading...

retail therapy

Versace Joins Club of Those Who Won’t Sandblast Jeans

Posted by Mark J. Miller on August 12, 2011 10:00 AM

Love jeans with that relaxed, sandblasted look? You’re going to have to find a different brand than Gianni Versace.

The Italian design house has now joined Gucci and H&M (for which Versace is producing a collection this fall) by banning the practice after much outrage and lobbying by the Clean Clothes Campaign.

To get that look, “workers fire sand under high pressure at jeans” (according to the Courier Post Online), a practice that has led to the deaths of workers in Turkey, Bangladesh, “and other countries” where the process is done manually, the site reports. What's more, sandblasting leaves “large amounts of silica dust” in the air for workers to breathe. It can cause silicosis, a pulmonary disease that can be a killer.

Those things probably aren’t the first things  on the mind of a consumer when he or she is buying Versace. And now they don’t need to be.Continue reading...

brandcameo

Marlboro Washes Up in Jersey Shore: Best Anti-Smoking Ad Ever?

Posted by Abe Sauer on July 19, 2011 04:00 PM

In the new trailer for the upcoming fourth season of Jersey Shore, a pack of Marlboros cozies up to The Situation. Yet when we contacted Philip Morris to ask about the product placement of the pack of Marlboros, particularly when the series has blurred other brands in the past, we were told by the cigarette maker, "It's not our product."Continue reading...

brandcameo

Gucci Gucci Who? RJ Reynolds Disowns Kreayshawn Camel Pack

Posted by Abe Sauer on June 16, 2011 07:00 PM

Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.

And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.

As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...

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