Chrysler Ousts Fiat North America Head Over Disappointing 500 Launch

Posted by Dale Buss on November 21, 2011 05:01 PM

She hired Jennifer Lopez, hit New York Fashion Week with Gucci in tow, put JLo in a Gucci-wrapped Fiat car, and even put a Fiat on stage with JLo in what's been called the most "brazen" product placement in some time. Fiat North America head Laura Soave also oversaw launch marketing for the 2012 Fiat 500 that channeled Elvis Presley, brought drive-in movies, bocce and espresso to Times Square and other cities — but none of it sold the new 500 in the U.S. market the way that Fiat CEO Sergio Marchionne had hoped.

So on Monday Marchionne ousted Soave and named a new head of the Fiat brand for North America: Timothy Kuniskis, who was director of marketing for Chrysler and Fiat brands and now replaces Soave as head of Fiat North America. Soave, meanwhile, is leaving the company "other interests," the company stated in that favorite of corporate euphemisms.Continue reading...

brand news

In the News: Yelp IPO, JLo x Gucci x Fiat, Newsweek Woes & more

Posted by Dale Buss on November 18, 2011 09:02 AM

In the News

Accenture introduces global brand campaign.

Alamo trademark flap resolved in Texas.

Anna's Thins cookies adopt a new look.

Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.

Best Buy ups holiday spending and introduces "Game On, Santa" campaign.

Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.

Cannes adds Mobile Lions award.

Coach pushes for China to become its No. 1 market within three years.

Deutsche Borse and NYSE seek to appease European Union.

Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...

brand news

Brands to Watch: Apple Disappoints, GM Goes Hollywood, IBM in the Green

Posted by Shirley Brady on October 18, 2011 05:58 PM

Brands to Watch

Apple misses first earnings target since 2002, as iPhone sales disappoint (although Mac and iPad sales set new records).

Cheerwine expands US footprint with PepsiCo distribution deal.

GM is reportedly in talks to back a Cannonball Run remake by British director Guy Ritchie.

IBM named the greenest company in America by Newsweek.

James Franco suits up for Gucci.

Orbitz fined for misleading advertising.

RIM announces BBX OS for BlackBerry tablets and smartphones.

Yahoo beats estimates.

brand news

In the News: iCloud Opens, Sony Hacked, Zynga Looks Beyond Facebook

Posted by Dale Buss on October 12, 2011 09:00 AM

In the News

AMC kills Bing product placement deal for Walking Dead.

Apple's iCloud service goes live in first major product launch since Steve Jobs died.

BlackBerry outage response not RIM's finest moment, says BBC.

British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.

Cadillac unveils 'Cue,' its connected car system.

Chrysler strikes tentative deal with the UAW.

Diddy makes a landmark donation to the Boys & Girls Club of Harlem.

eBay looks to deepen its relationship with Facebook.

Google sees 60% drop in Google+ usage.Continue reading...

celebrity brandmatch

Viral Video Watch: Rihanna for Armani Short Film Debuts

Posted by Michael Waltzer on October 7, 2011 05:01 PM

Trending on YouTube, and probably in the minds of most guys, is the newest short film by Armani. The unlisted video (teased on Twitter, Facebook and the just relaunched features Rihanna in a parked car in a garage, film noir style, changing her clothes into stylish Armani jeans and underwear.

Rihanna and Armani (let's just call them Rihannarmani already) teamed up with photographer Steven Klein and the director behind some of Madonna's biggest videos, Johan Renck, for the shoot, which was filmed in a garage in New York. The reason for the video? Rihanna is the new face of Armani Jeans and Emporio Armani Underwear.Continue reading...

brand news

In the News: Apple iFrenzy, Citi Blues, Yahoo Gameplan and more

Posted by Dale Buss on October 4, 2011 08:52 AM

In the News

American Airlines sees shares plunge on concerns over its cost structure and future.

Apple continues to stoke anticipation over today's iPhone announcement, as SEC presses on Nokia litigation.

Bloomingdale's goes nostalgic by extending Popeye and Beetle Bailey lines.

Chobani launches integrated campaign for Champions line for kids.

Citigroup faces struggle to sell assets.

Coors Light expands Jean Claude Van Damme campaign.

Cosi and activist investor scrap over company's future.Continue reading...

luxury watch

Gucci Museum Opens, Honoring 90 Years of 'Style, Art and Aplomb'

Posted by Shirley Brady on September 28, 2011 10:00 AM

Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.

It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."Continue reading...

brand news

Brands to Watch: HP, Goodrich, Foster's & more

Posted by Shirley Brady on September 21, 2011 06:01 PM

Brands to Watch

American Airlines woos Hispanic travelers with Spanish-language website.

Distilled Spirits Council releases social media guidelines for alcohol brand marketers.

Foster's takeover by SABMiller seen as good for the brand.

Goodrich may soon have a new owner in United Technologies.

Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.

Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.

HP board eyes new CEO.

Lindsay Lohan lands German brand endorsement deal.Continue reading...

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