celebrity brandmatch

Viral Video Watch: Rihanna for Armani Short Film Debuts

Posted by Michael Waltzer on October 7, 2011 05:01 PM

Trending on YouTube, and probably in the minds of most guys, is the newest short film by Armani. The unlisted video (teased on Twitter, Facebook and the just relaunched Armani.com) features Rihanna in a parked car in a garage, film noir style, changing her clothes into stylish Armani jeans and underwear.

Rihanna and Armani (let's just call them Rihannarmani already) teamed up with photographer Steven Klein and the director behind some of Madonna's biggest videos, Johan Renck, for the shoot, which was filmed in a garage in New York. The reason for the video? Rihanna is the new face of Armani Jeans and Emporio Armani Underwear.Continue reading...

brand news

In the News: Apple iFrenzy, Citi Blues, Yahoo Gameplan and more

Posted by Dale Buss on October 4, 2011 08:52 AM

In the News

American Airlines sees shares plunge on concerns over its cost structure and future.

Apple continues to stoke anticipation over today's iPhone announcement, as SEC presses on Nokia litigation.

Bloomingdale's goes nostalgic by extending Popeye and Beetle Bailey lines.

Chobani launches integrated campaign for Champions line for kids.

Citigroup faces struggle to sell assets.

Coors Light expands Jean Claude Van Damme campaign.

Cosi and activist investor scrap over company's future.Continue reading...

luxury watch

Gucci Museum Opens, Honoring 90 Years of 'Style, Art and Aplomb'

Posted by Shirley Brady on September 28, 2011 10:00 AM

Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.

It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."Continue reading...

brand news

Brands to Watch: HP, Goodrich, Foster's & more

Posted by Shirley Brady on September 21, 2011 06:01 PM

Brands to Watch

American Airlines woos Hispanic travelers with Spanish-language website.

Distilled Spirits Council releases social media guidelines for alcohol brand marketers.

Foster's takeover by SABMiller seen as good for the brand.

Goodrich may soon have a new owner in United Technologies.

Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.

Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.

HP board eyes new CEO.

Lindsay Lohan lands German brand endorsement deal.Continue reading...

celebrity brandmatch

Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

Posted by Shirley Brady on September 12, 2011 07:07 PM

It's channeled Elvis, taken over Times Square, and slipped into a Gucci racing stripe for New York Fashion Week. Now Fiat USA is promoting the Fiat 500 in a new 30-second trailer that's breaking during ESPN's Monday Night Football telecast tonight.

The Chrysler-owned brand struck a product placement deal to feature the 2012 Fiat 500 Cabrio in Lopez's new music video, Papi, the latest single from her new album. As part of the agreement, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.Continue reading...

week in review

Top 10 Stories of the Week: Nike MAG, Diet Coke's New Can Design, Lady Gaga's Social Network & more

Posted by Michael Waltzer on September 9, 2011 04:30 PM

Our most-read blog posts of the week include Nike's Back to the Future shoes, Diet Coke's new can, Lady Gaga's social network, Fashion Week, and more:

#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

#2 Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover

#3 Diet Coke's New Look Launches at Target

#4 Dear America: Zara Launches US Web Sales

#5 Honest Tea a Wallflower No More Thanks to Label Redesign

#6 Bollywood's Bodyguard Features Hollywood-Style Product Placement

#7 Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network

#8 Sir Richard’s: The Philanthropic Prophylactic

#9 As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

#10 New York Fashion Week: Greener, Cleaner and Meaner

branding together

As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

Posted by Dale Buss on September 7, 2011 03:07 PM

One of the more interesting collaborations at New York's Fashion Week tweaks the fact that it's the Mercedes-Benz Fashion Week: a red-and-green-stripped Gucci version of the Fiat 500.

According to Fiat USA, "The exclusive FIAT 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands. These special editions of the FIAT 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with FIAT Centro Stile."

But read the fine print on the web teaser: "European version shown. North American model available in limited quantities late 2011." See, the Gucci-wrapped 500 actually debuted at Milan Fashion Week earlier this year. Yes, you've got to give Fiat CEO Sergio Marchionne credit for having ... boldness.Continue reading...

digital moves

Will Conde Nast's Social Sidekick Lead to Engagement ... or a Break-Up?

Posted by Sheila Shayon on September 2, 2011 10:05 AM

Conde Nast's Social Sidekick got off to an iffy start this week when Business Insider dismissed it as a "non-starter."

"It's a nice little feature - one that will increase engagement a bit and allow advertisers some flexibility - but is it really changing anything? Nope."

Kicking the tires on the digital sidecar to Conde Nast's vast array of content, Gucci is the exclusive launch advertiser for Social Sidekick through the end of October.Continue reading...

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