Best Global Green Brands 2014

week in review

Top 10 Stories of the Week: Nike MAG, Diet Coke's New Can Design, Lady Gaga's Social Network & more

Posted by Michael Waltzer on September 9, 2011 04:30 PM

Our most-read blog posts of the week include Nike's Back to the Future shoes, Diet Coke's new can, Lady Gaga's social network, Fashion Week, and more:

#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

#2 Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover

#3 Diet Coke's New Look Launches at Target

#4 Dear America: Zara Launches US Web Sales

#5 Honest Tea a Wallflower No More Thanks to Label Redesign

#6 Bollywood's Bodyguard Features Hollywood-Style Product Placement

#7 Lady Gaga's Gift to Fans: The Social Network

#8 Sir Richard’s: The Philanthropic Prophylactic

#9 As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

#10 New York Fashion Week: Greener, Cleaner and Meaner

branding together

As Fiat x Gucci Unveils at Fashion Week, "Icon" Claim May Be Unfashionably Early

Posted by Dale Buss on September 7, 2011 03:07 PM

One of the more interesting collaborations at New York's Fashion Week tweaks the fact that it's the Mercedes-Benz Fashion Week: a red-and-green-stripped Gucci version of the Fiat 500.

According to Fiat USA, "The exclusive FIAT 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands. These special editions of the FIAT 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with FIAT Centro Stile."

But read the fine print on the web teaser: "European version shown. North American model available in limited quantities late 2011." See, the Gucci-wrapped 500 actually debuted at Milan Fashion Week earlier this year. Yes, you've got to give Fiat CEO Sergio Marchionne credit for having ... boldness.Continue reading...

digital moves

Will Conde Nast's Social Sidekick Lead to Engagement ... or a Break-Up?

Posted by Sheila Shayon on September 2, 2011 10:05 AM

Conde Nast's Social Sidekick got off to an iffy start this week when Business Insider dismissed it as a "non-starter."

"It's a nice little feature - one that will increase engagement a bit and allow advertisers some flexibility - but is it really changing anything? Nope."

Kicking the tires on the digital sidecar to Conde Nast's vast array of content, Gucci is the exclusive launch advertiser for Social Sidekick through the end of October.Continue reading...

retail therapy

Versace Joins Club of Those Who Won’t Sandblast Jeans

Posted by Mark J. Miller on August 12, 2011 10:00 AM

Love jeans with that relaxed, sandblasted look? You’re going to have to find a different brand than Gianni Versace.

The Italian design house has now joined Gucci and H&M (for which Versace is producing a collection this fall) by banning the practice after much outrage and lobbying by the Clean Clothes Campaign.

To get that look, “workers fire sand under high pressure at jeans” (according to the Courier Post Online), a practice that has led to the deaths of workers in Turkey, Bangladesh, “and other countries” where the process is done manually, the site reports. What's more, sandblasting leaves “large amounts of silica dust” in the air for workers to breathe. It can cause silicosis, a pulmonary disease that can be a killer.

Those things probably aren’t the first things  on the mind of a consumer when he or she is buying Versace. And now they don’t need to be.Continue reading...


Marlboro Washes Up in Jersey Shore: Best Anti-Smoking Ad Ever?

Posted by Abe Sauer on July 19, 2011 04:00 PM

In the new trailer for the upcoming fourth season of Jersey Shore, a pack of Marlboros cozies up to The Situation. Yet when we contacted Philip Morris to ask about the product placement of the pack of Marlboros, particularly when the series has blurred other brands in the past, we were told by the cigarette maker, "It's not our product."Continue reading...


Gucci Gucci Who? RJ Reynolds Disowns Kreayshawn Camel Pack

Posted by Abe Sauer on June 16, 2011 07:00 PM

Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.

And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.

As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

fashion therapy

A New Queen for McQueen: Sarah Burton Steps Up

Posted by Kat Johnson on May 9, 2011 04:00 PM

It would be a considerable understatement to say that the past 15 months have been a turbulent ride for the Alexander McQueen brand.

The suicide of its founder — the inimitable designer known to friends as "Lee" McQueen — in February of last year left the fashion world devastated by the loss of one of their most irreverent and precocious talents. Then, just a mere month later, the house revealed its Fall 2010 collection in Paris, a beautiful showing that introduced even industry insiders for the first time to Sarah Burton, McQueen's longtime right hand, who was named creative director of the company in May 2010.

Now, in a surprising twist of fate, it is the modest and little-known Burton who has presided over two of the brand's greatest publicity coups to date: the design of Kate Middleton's bridal gown, seen by billions in what will surely be remembered as one of the most iconic royal weddings of all time; and the opening of a landmark McQueen retrospective, "Savage Beauty," at the Metropolitan Museum of Art's Costume Institute. That exhibit was feted last week at Vogue's annual Met Gala, one of the New York social calendar's most glamorous affairs.

And so far, even with the high stakes involved, Burton has more than held her own.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence