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red carpet

For Your Consideration: The Ad Work Of 2010 Oscar Nominees

Posted by Abe Sauer on February 15, 2011 07:30 PM

Advertising slots during this year's Academy Awards telecast on ABC have sold out. But just as last year, advertising rules apply, meaning "marketers still have to make sure certain ads featuring celebrities or celebrity voice-overs don't run near segments of the program that could feature those very same stars."

Last year, the prominent example of this rule in action was best actor nominee Jeff Bridges and his voiceover work for Oscar advertiser Hyundai (above).

This year, Bridges is the most prominent nominee to lend his talent to the, ahem, commercial sector. But he's far from the only one.

The nominees for Best Work in a Commercial Campaign (TV or Print) are:Continue reading...

doing good

Gucci: The G is for Generosity

Posted by Shirley Brady on January 26, 2011 05:15 PM

Gucci signed on five years ago to UNICEF, becoming the biggest corporate donor to the UN agency's Schools for Africa program. Since then, more than 3.7 million kids in about 4,500 schools have benefited from the luxury brand's largesse.

UNICEF US president Caryl Stern details Gucci's generosity in the video above, which also features Gucci CEO Patrizio diMarco and creative director Frida Giannini talking about the strides made by the continuing partnership, which has included fundraising and awareness-raising through limited-edition products, fundraising and celebrity-studded special events.

luxury watch

"Luxury Newcomer" Recharges Recession-Battered Luxury Market

Posted by Barry Silverstein on January 19, 2011 11:30 AM

Throughout the recession, the luxury fashion market took a major hit and luxury brands were happy to hold their own as existing luxury consumers backed off of extravagant spending. Interesting new data released by American Express Business Insights (AEBI) at a recent trade show sponsored by the National Retail Federation (NRF), prior to the recession, indicates the "active luxury spender" (most likely a Baby Boomer) was responsible for 68% of all luxury spending. When the recession hit, 25% of these consumers stopped spending.

Those defined as "occasional luxury shoppers" accounted for about 20% of the luxury spending, while "aspirational luxury shoppers" were responsible for 12% of luxury spending. However, it was the aspirational luxury shopper group that actually dominated the luxury shopper category — they were 70% of the total universe of luxury spenders — so their hesitancy to buy impacted luxury brands significantly.

Thankfully, during the current recovery, luxury fashion spending in the U.S. is not only rebounding, it is actually stronger than mainstream spending, says AEBI SVP Edmond Jay. Emerging from the recessionary shambles is a brand new demographic that AEBI calls the "Luxury Newcomer" — a web-savvy, discerning fashionista who knows her way around sites such as Gilt.com and relishes a good discount and interactive shopping experience.Continue reading...

doing good

Warby Parker: DIY Glasses Online, Force for Good Offline

Posted by Sheila Shayon on January 18, 2011 03:00 PM

Remember the first thing you bought online – a book, CD, DVD?                                           

The thought of larger purchases was a dim shadow then, but e-commerce has defied conventional wisdom and people now buy everything from groceries, diapers, flowers, wedding dresses, cars, houses, wine and now… prescription glasses online.

Warby Parker has sold 20,000 pairs of glasses since launch last February, including its own branded frames as well as styles by Ray-Ban, Chanel, Prada, Ralph Lauren and Gucci. For every pair of glasses sold, a pair is donated to individuals who can't afford glasses (as outlined in the video above). Talk about a social vision.Continue reading...

brand bites

Dog Brand Bites Man

Posted by Abe Sauer on November 12, 2010 02:30 PM

What's more strange, that Robert Downey, Jr. is the voice of Mr. Peanut, or that Mr. Peanut is now flesh and blood? (above)

From the Dept. of No Self-Awareness: Man calls out ad agencies for "pointless" rebranding campaigns, calling them "the equivalent of a scam." Man himself will continue to be a professional advertising critic.

Old Spice Guy + Anchor Man Ron Jeremy = Northstar Resort at Tahoe commercial.

Yale mocks Harvard, via Facebook (references).

Art Director Study Break: "Ridiculous Vintage Men's Magazine Covers."

Following the announcement from Gucci, Oakley and Calvin Klein will also be releasing snazzy 3D glasses.

BP should probably have Tony Hayward secretly assassinated. Continue reading...

Social Commerce: A Luxury that Luxury Brands Can’t Afford?

Posted by Jennifer Vano on November 12, 2010 02:05 PM

Once the candy of young adults, social media is now becoming the meat and potatoes of valuable brands and value-oriented consumers.  But it’s no longer enough to stick a logo, some boilerplate marketing copy and a handful of ads on your Twitter, Fourquare or Facebook page and call it a campaign.  As social media becomes analogous with social reality, users want to – you know – socialize with their favorite brands the way they do with their friends: through open dialogue and unique, fun and mutually beneficial exchanges. 
 
Welcome to the age of social commerce. Social media—specifically, a strategic social media presence—not only supports but also shapes consumer and brand behavior and increases brand and personal value.  Why?  Let’s break this down. You allow an entire network to review your Tweets about recent purchases, Tumblr posts about cool finds, or Facebook likes and dislikes.  That network cares about what you have to say, which validates your opinions and amplifies your confidence, your I-have-something -to-add chops.  It’s social currency and makes you a more desirable friend online and offline. Brands are starting to get it, and are giving consumers a reason to feel special and wanted via social media outlets.  Continue reading...

brand news

Brands in the news: Apple, Chanel, Google and more

Posted by Dale Buss on November 12, 2010 09:10 AM

In the News

Apple, Procter & Gamble and Unilever are among brand leaders in the next digital generation of customer engagement, a Capgemini study says.

Chanel, Gucci and Louis Vuitton rank as the most attractive luxury brands to Chinese consumers, a new study says.

Chase rolls out holiday promos.

Google expands product ads in search.

Honest Tea still prefers guerrilla marketing.

Kellogg plans launch of more low-cost products in India.

Lenovo to launch LePad tablet.

L’Oreal emphasizes digital and CSR in “new era.”Continue reading...

brand bites

Brand Bites: Post-Midterm Bloodbath Edition

Posted by Abe Sauer on November 5, 2010 12:00 PM

Wonderful Pistachios' new keyboard cat spokesman is perrrrrfect — and certainly an improvement over Rob Blagojevich.

Thanks to Gucci, you can now see your low-brow 3D entertainment without losing any high-brow cool.

Reinventing a symbol of charity: "Pimp My Poppy."

Starbucks pours too-hot-tea lawsuit down the drain.

Michigan family not pleased with the "crazy New York City" story it brought home: Waldorf Astoria sued for bed bugs.

Methods for paying Hades ferryman Cahron: Old and busted: Two coins. The new hotness: Kardashian prepaid Mastercard. Continue reading...

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