fashion therapy

A New Queen for McQueen: Sarah Burton Steps Up

Posted by Kat Johnson on May 9, 2011 04:00 PM

It would be a considerable understatement to say that the past 15 months have been a turbulent ride for the Alexander McQueen brand.

The suicide of its founder — the inimitable designer known to friends as "Lee" McQueen — in February of last year left the fashion world devastated by the loss of one of their most irreverent and precocious talents. Then, just a mere month later, the house revealed its Fall 2010 collection in Paris, a beautiful showing that introduced even industry insiders for the first time to Sarah Burton, McQueen's longtime right hand, who was named creative director of the company in May 2010.

Now, in a surprising twist of fate, it is the modest and little-known Burton who has presided over two of the brand's greatest publicity coups to date: the design of Kate Middleton's bridal gown, seen by billions in what will surely be remembered as one of the most iconic royal weddings of all time; and the opening of a landmark McQueen retrospective, "Savage Beauty," at the Metropolitan Museum of Art's Costume Institute. That exhibit was feted last week at Vogue's annual Met Gala, one of the New York social calendar's most glamorous affairs.

And so far, even with the high stakes involved, Burton has more than held her own.Continue reading...

brand news

Brands to Watch: Gap, MTV, Lady Gaga and more

Posted by Shirley Brady on May 5, 2011 06:00 PM

Brands to Watch

Apple now worth 5x more than in 2006, and nearly 2x as much as Google.

Citi expands socially responsible investing.

Fortune Brands rise on spirit sales.

Gap ousts designer Patrick Robinson, cuts outlook.

Google looks indoors for growth.

Gucci releases charitable bag for Mother's Day.Continue reading...

china

New Rule Bans Word "Luxury" In Beijing

Posted by Abe Sauer on April 6, 2011 04:30 PM

On the surface, Beijing's recent municipal rule banning all use of the term "luxury" in advertising seems to throw a spanner in the works for upmarketers promoting their wares in China.

But in fact, the new regulations provide a superb environment for branding to do its job — especially for brands that don't need to bother with the term.Continue reading...

brand news

Brands to Watch: HP, Yahoo, BofA and more

Posted by Shirley Brady on March 23, 2011 06:00 PM

Brands to Watch

Apple's Steve Jobs re-elected to Disney board despite health concerns.

Bank of America cautioned by the Federal Reserve.

Coca-Cola wraps up Maroon 5 24-hour crowdsourcing experiment.

Firefox 4 downloads eclipse Internet Explorer 9.

Groupon CEO disputes ComScore traffic figures. 

Gucci sponsors Grammy's music preservation program.Continue reading...

brand collaborators

Gucci Unveils Fiat Car at Milan Fashion Week

Posted by Shirley Brady on February 23, 2011 01:00 PM

For the kick-off of Milan Fashion Week today, Gucci and Fiat unveiled the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci creative director (and UNICEF honoree) Frida Giannini in partnership with Fiat's Centro Stile. Check out Gucci's autumn/winter 2011 runway show here.

brand bites

Brand Bites: Tattoo You Edition

Posted by Abe Sauer on February 18, 2011 12:00 PM

• Call yourself brand loyal? The gentlemen above call your brand loyalty pedestrian. (via)

 Diesel was smokin' at New York Fashion Week (and we don't mean the apparel brand).

• Just what the Big Apple needs — the world's biggest Apple store. Inside Grand Central.

• And fuhgeddabout texting and driving in Noo Yawk, where LML is OD on Twitter.Continue reading...

brand news

In the News: Gucci, GM, Disney

Posted by Dale Buss on February 18, 2011 09:00 AM

In the News

Anglo American and Lafarge to form $2.8 billion UK venture.

Apple draws scrutiny from regulators over subscription rules and gets closer to a cheaper iPhone.

CBS gets heat for allegedly sitting on the Lara Logan story.

Campbell Soup lowers outlook.

Citadel Broadcasting ponders selling itself to smaller rival Cumulus.

Daimler unveils BharatBenz brand for India.

Disney head Bob Iger outlines vision for TV's future, while studio arm plots counter offensive against DVD industry woes.

Egypt's new military rulers launch Facebook page, attract 75,000 fans in 24 hours.Continue reading...

red carpet

For Your Consideration: The Ad Work Of 2010 Oscar Nominees

Posted by Abe Sauer on February 15, 2011 07:30 PM

Advertising slots during this year's Academy Awards telecast on ABC have sold out. But just as last year, advertising rules apply, meaning "marketers still have to make sure certain ads featuring celebrities or celebrity voice-overs don't run near segments of the program that could feature those very same stars."

Last year, the prominent example of this rule in action was best actor nominee Jeff Bridges and his voiceover work for Oscar advertiser Hyundai (above).

This year, Bridges is the most prominent nominee to lend his talent to the, ahem, commercial sector. But he's far from the only one.

The nominees for Best Work in a Commercial Campaign (TV or Print) are:Continue reading...

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