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Versace Joins Club of Those Who Won’t Sandblast Jeans

Posted by Mark J. Miller on August 12, 2011 10:00 AM

Love jeans with that relaxed, sandblasted look? You’re going to have to find a different brand than Gianni Versace.

The Italian design house has now joined Gucci and H&M (for which Versace is producing a collection this fall) by banning the practice after much outrage and lobbying by the Clean Clothes Campaign.

To get that look, “workers fire sand under high pressure at jeans” (according to the Courier Post Online), a practice that has led to the deaths of workers in Turkey, Bangladesh, “and other countries” where the process is done manually, the site reports. What's more, sandblasting leaves “large amounts of silica dust” in the air for workers to breathe. It can cause silicosis, a pulmonary disease that can be a killer.

Those things probably aren’t the first things  on the mind of a consumer when he or she is buying Versace. And now they don’t need to be.Continue reading...

brandcameo

Marlboro Washes Up in Jersey Shore: Best Anti-Smoking Ad Ever?

Posted by Abe Sauer on July 19, 2011 04:00 PM

In the new trailer for the upcoming fourth season of Jersey Shore, a pack of Marlboros cozies up to The Situation. Yet when we contacted Philip Morris to ask about the product placement of the pack of Marlboros, particularly when the series has blurred other brands in the past, we were told by the cigarette maker, "It's not our product."Continue reading...

brandcameo

Gucci Gucci Who? RJ Reynolds Disowns Kreayshawn Camel Pack

Posted by Abe Sauer on June 16, 2011 07:00 PM

Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.

And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.

As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

fashion therapy

A New Queen for McQueen: Sarah Burton Steps Up

Posted by Kat Johnson on May 9, 2011 04:00 PM

It would be a considerable understatement to say that the past 15 months have been a turbulent ride for the Alexander McQueen brand.

The suicide of its founder — the inimitable designer known to friends as "Lee" McQueen — in February of last year left the fashion world devastated by the loss of one of their most irreverent and precocious talents. Then, just a mere month later, the house revealed its Fall 2010 collection in Paris, a beautiful showing that introduced even industry insiders for the first time to Sarah Burton, McQueen's longtime right hand, who was named creative director of the company in May 2010.

Now, in a surprising twist of fate, it is the modest and little-known Burton who has presided over two of the brand's greatest publicity coups to date: the design of Kate Middleton's bridal gown, seen by billions in what will surely be remembered as one of the most iconic royal weddings of all time; and the opening of a landmark McQueen retrospective, "Savage Beauty," at the Metropolitan Museum of Art's Costume Institute. That exhibit was feted last week at Vogue's annual Met Gala, one of the New York social calendar's most glamorous affairs.

And so far, even with the high stakes involved, Burton has more than held her own.Continue reading...

brand news

Brands to Watch: Gap, MTV, Lady Gaga and more

Posted by Shirley Brady on May 5, 2011 06:00 PM

Brands to Watch

Apple now worth 5x more than in 2006, and nearly 2x as much as Google.

Citi expands socially responsible investing.

Fortune Brands rise on spirit sales.

Gap ousts designer Patrick Robinson, cuts outlook.

Google looks indoors for growth.

Gucci releases charitable bag for Mother's Day.Continue reading...

china

New Rule Bans Word "Luxury" In Beijing

Posted by Abe Sauer on April 6, 2011 04:30 PM

On the surface, Beijing's recent municipal rule banning all use of the term "luxury" in advertising seems to throw a spanner in the works for upmarketers promoting their wares in China.

But in fact, the new regulations provide a superb environment for branding to do its job — especially for brands that don't need to bother with the term.Continue reading...

brand news

Brands to Watch: HP, Yahoo, BofA and more

Posted by Shirley Brady on March 23, 2011 06:00 PM

Brands to Watch

Apple's Steve Jobs re-elected to Disney board despite health concerns.

Bank of America cautioned by the Federal Reserve.

Coca-Cola wraps up Maroon 5 24-hour crowdsourcing experiment.

Firefox 4 downloads eclipse Internet Explorer 9.

Groupon CEO disputes ComScore traffic figures. 

Gucci sponsors Grammy's music preservation program.Continue reading...

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