Best Global Green Brands 2014

luxury watch

Evian Taps Miyake, P&G Glams Up China

Posted by Caroline Smith on September 27, 2010 12:00 PM

Sip in style! Evian Natural Spring Water unveils fouth annual limited edition bottle, designed by fashion legend Issey Miyake. It's available for $7.99 per bottle at evian.

Gucci launches a new interactive website, adding a touch of glamour to the world of social media.

The countdown to Christmas just got an upgrade, as Porsche unveils a $1 million advent calendar.

InStyle, Saks Fifth Avenue, Nars and Foursquare are collaborating on an interactive new promotion, allowing Saks shoppers to “check-in” at hot spots in the store and win prizes.

After the jump: Jimmy Choo, Ferragamo, Swarovski and more.Continue reading...

fashion week

Color Continues to Pop at Fashion Week

Posted by Shirley Brady on September 23, 2010 03:00 PM

If color is the new hemline indicator of the global economy, then things are definitely looking brighter for 2011.

Fashion editors and buyers thinking ahead to spring/summer 2011 have migrated from New York to London Fashion Week, which the New York Times' fashion critic Cathy Horyn summarized today as being all about one thing: "color." Now, they're searching their Italian dictionaries for adjectives to describe the hues on parade.

At yesterday's start to Milan Fashion Week, Gucci aimed for a show-stopper, above, with colors inspired by Morocco and bazaar-ready styles (harem pants, anyone?) Prada, meanwhile, also embraced glaring bright tones, which you can check out after the jump along with the Milan shows for Fendi, Dolce&Gabbana and Alberta Ferretti.Continue reading...

brand news

In the News: Facebook, Blockbuster, Chanel

Posted by Dale Buss on September 23, 2010 09:00 AM

In the News

Facebook is growing fastest in Asia, reportedly developing smartphones for AT&T, while CEO Mark Zuckerberg is donating $100 million to improve schools in Newark, NJ, which he will announce on Oprah Winfrey's show tomorrow.

Blockbuster filed for bankruptcy this morning, says its 3,000 US stores will remain open.

Chanel cracks down on how its name is used.

Wal-Mart tries to unmask corporate foes that have slowed its growth in groceries.

Abbott recalls some Similac formula over potentially tainted packaging. 

Adidas targets growth in Russia.

Apple's iPhone 4 finally goes on sale in China on Saturday.Continue reading...

brand news

Brands to Watch: Twitter, RIM, Gucci, Pfizer

Posted by Shirley Brady on September 21, 2010 06:30 PM

Brands to Watch

Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).

Adobe misses earnings forecast on sluggish sales.

AIG nears sale of two units to Prudential.

BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.

Clorox unloads its STP and Armor-All brands.

DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.

Disney former executive assistant pleads guilty to insider trading charges.

GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...

best global brands

Interbrand's 2010 Best Global Brands: Who's In, Who's Out

Posted by Shirley Brady on September 15, 2010 09:00 PM

Interbrand has released its 2010 ranking of the world's best global brands. The 11th annual assessment of the world's most successful brands for the first time doesn't include BP, which lost billions of dollars of value, and brand equity, due to the Gulf Oil spill.

"BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings.

Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.

Goldman Sachs, "once the envy of Wall Street," increased one position (from 38 to 37) and saw its brand valuation rise 1%. The financial services giant "faces the dichotomy of strong economic results and an angry public that will continue to lash out until the company begins to demonstrate that it is making sincere efforts to better align its ethics with its brand."

HP cracked into the top 10, making #10 "despite a challenging year" and for "smart additions to its product portfolio." Other tech brands, meanwhile, dominated the top five fastest gaining brands.Continue reading...

brand news

In the News: Apple, Chrysler, HP + more

Posted by Dale Buss on August 24, 2010 09:00 AM

Apple gains more acceptance in business, winning corporate IT support for the iPad.

Chrysler faces pushback from US dealers who are wary of the expense of carrying a separate Fiat brand as the 500 model looms.

HP and Dell continue their battle over 3Par; struggle underscores the need for data storage the business world.

Barneys hires former Gucci CEO to revive the luxury-retail brand after a two-year talent search.

Benihana’s reports improved sales, thanks in part to stepped-up promotional activities at its restaurants.Continue reading...

luxury watch

Burberry Retrenches Digitally

Posted by Shirley Brady on June 24, 2010 04:45 PM

Burberry today unveiled an innovative digital campaign that was described by Vogue as the first interactive extension of a luxury brand.

Expanding on its 3D launch earlier this year, Autumn-Winter 2010 collection launched today as a fully interactive, motion-responsive experience wherein "users are able to click, drag, and control their views and perspectives on the ad, collection, products, and models," as Racked notes.

It also commissioned music from British artists—including Alleyway by Life in Film, plus tracks by Ramona and Misty Miller—to enhance digital offerings such as Art of the Trench.

More luxury brand news:Continue reading...

brand news

In the News: iPhone 4 Frenzy Begins

Posted by Shirley Brady on June 24, 2010 08:00 AM

iPhone 4 buyers began lining up yesterday, but will find only one color (black) available today. It's already a hit in Japan.

Viacom calls legal ruling favoring Google in billion-dollar YouTube suit "fundamentally flawed" as it prepares to appeal.

CNN confirms new show with disgraced NY governor Eliot Spitzer and conservative Washington Post columnist Kathleen Parker.

More brands in the news after the jump.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements