Posted by Shirley Brady on September 21, 2010 06:30 PM
Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).
Adobe misses earnings forecast on sluggish sales.
AIG nears sale of two units to Prudential.
BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.
Clorox unloads its STP and Armor-All brands.
DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.
Disney former executive assistant pleads guilty to insider trading charges.
GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...
best global brands
Posted by Shirley Brady on September 15, 2010 09:00 PM
Interbrand has released its 2010 ranking of the world's best global brands. The 11th annual assessment of the world's most successful brands for the first time doesn't include BP, which lost billions of dollars of value, and brand equity, due to the Gulf Oil spill.
"BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings.
Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.
Goldman Sachs, "once the envy of Wall Street," increased one position (from 38 to 37) and saw its brand valuation rise 1%. The financial services giant "faces the dichotomy of strong economic results and an angry public that will continue to lash out until the company begins to demonstrate that it is making sincere efforts to better align its ethics with its brand."
HP cracked into the top 10, making #10 "despite a challenging year" and for "smart additions to its product portfolio." Other tech brands, meanwhile, dominated the top five fastest gaining brands.Continue reading...
Posted by Dale Buss on August 24, 2010 09:00 AM
Apple gains more acceptance in business, winning corporate IT support for the iPad.
Chrysler faces pushback from US dealers who are wary of the expense of carrying a separate Fiat brand as the 500 model looms.
HP and Dell continue their battle over 3Par; struggle underscores the need for data storage the business world.
Barneys hires former Gucci CEO to revive the luxury-retail brand after a two-year talent search.
Benihana’s reports improved sales, thanks in part to stepped-up promotional activities at its restaurants.Continue reading...
Posted by Shirley Brady on June 24, 2010 04:45 PM
Burberry today unveiled an innovative digital campaign that was described by Vogue as the first interactive extension of a luxury brand.
Expanding on its 3D launch earlier this year, Autumn-Winter 2010 collection launched today as a fully interactive, motion-responsive experience wherein "users are able to click, drag, and control their views and perspectives on the ad, collection, products, and models," as Racked notes.
It also commissioned music from British artists—including Alleyway by Life in Film, plus tracks by Ramona and Misty Miller—to enhance digital offerings such as Art of the Trench.
More luxury brand news:Continue reading...
Posted by Shirley Brady on June 24, 2010 08:00 AM
iPhone 4 buyers began lining up yesterday, but will find only one color (black) available today. It's already a hit in Japan.
Viacom calls legal ruling favoring Google in billion-dollar YouTube suit "fundamentally flawed" as it prepares to appeal.
CNN confirms new show with disgraced NY governor Eliot Spitzer and conservative Washington Post columnist Kathleen Parker.
More brands in the news after the jump.Continue reading...
Posted by Sheila Shayon on June 9, 2010 11:16 AM
Hope springs eternal – even in luxury retail. Gucci is going green.
Delivering on the brand's promise last November to reduce paper use and its carbon footprint, Gucci says its signature luxury packaging now conforms to FSC Certified paper standards and is 100% recyclable.
It's the latest luxury brand to make good on a Rainforest Action Network-backed pledge to reduce paper in packaging, a commitment that has already signed up Valentino, Versace and Prada.
Gucci Group now joins those ranks, with a commitment that also extends to its Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga brands.
It’s a major change for Gucci. Bags, boxes, and tissue paper will no longer contain plastic laminate; ribbon and garment bags will change from polyester to cotton; and bags will be labeled: "This shopping bag is FSC certified and made of 100% recyclable material."Continue reading...
Posted by Shirley Brady on June 8, 2010 01:15 PM
Virgin and Qantas say they're open to offers as airline industry consolidates and J.D. Power says customer satisfaction is highest in three years.
AOL says it's in a start-around phase.
Gucci packaging is going green.
Honda's CR-Z is getting a European push, including an online interactive aimed at Facebookers.Continue reading...
Posted by Abe Sauer on May 20, 2010 04:32 PM
Director-artiste David Lynch would like to point out that despite calling product placement "f**king bulls**t," his latest film for Dior is a straight commercial, not a product placement. Lynch made this distinction clear some time ago during a panel discussion, saying, "I do, sometimes, commercials to make money."
Not that the 12-minute short film Lynch has created around Shanghai and Marion Cotillard's considerable charms (and Dior's latest handbag) comes across as a shallow money-making endeavor.Continue reading...