Posted by Michael Waltzer on August 12, 2011 05:00 PM
What's the best way to promote an iPad magazine? How about walking through New York City with it wrapped around your head?
Hearst;s new iPadazine, CFG (Cosmo For Guys), did just that, sending a model around New York's Bryant Park on a sunny afternoon. The reactions are hilarious, as the YouTube video (which has notched almost a million views) shows.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on August 11, 2011 05:00 PM
Newcastle Brown Ale isn't just hearty — it's also arty. The British beer is trying to lighten things up in San Diego this summer with public art installations building on Newcastle’s “Taste the Lighter Side of Dark” campaign.
First, Newcastle looked to get San Diego residents trapped at the Del Mar Race Track — in a giant pint glass of Newscastle.
“Trapped in a Schooner” is a 3-D optical illusion that allows one person to stand in a certain location, while another climbs inside a three-piece larger-than life replica of Newcastle’s traditional glass, the Geordie Schooner. In the photo, the person appears to be trapped in the drink.Continue reading...
Posted by Shirley Brady on August 3, 2011 01:30 PM
Continuing its teaser pre-launch marketing campaign, Tabco isn't giving much away ahead of its Aug. 15th tablet reveal, although its new teaser spot (below) offers a sneak peek while taking a swipe at Apple's iconic 1984 commercial with a lemmings-like line of automatons clutching, and then ditching, their tablets.Continue reading...
Posted by Robert Truglia on July 20, 2011 05:00 PM
Millions of people have joined the tablet revolution, but as always, the question remains: What’s next? The mysterious TabCo claims to have the answer — with its circular (maybe) product, and its circular (definitely) marketing.
With more than 18,000 followers on Twitter, the rumor mill is buzzing and people on the social web are are beginning to recognize TabCo as the newest and most aggressively marketed product in the tablet sphere.
Aside from an active YouTube channel and social media accounts, they’re now infamous for skywriting “Forget the fruit – Visit www.whoistabco.com” outside Apple’s WWDC 2011 last month, as shown above.Continue reading...
brand and bottle
Posted by Mark J. Miller on June 6, 2011 11:30 AM
Executives usually don’t badmouth their former companies, but the ones that are no longer with Pabst Blue Ribbon after it was sold last year to billionaire C. Dean Metropoulos and his two sons don’t mince words.
“If our core PBR drinker knew that what they were drinking is owned by guys like these, it's the last beer they'd want to drink,” stated the former director of marketing to the Chicago Tribune.
And he’s not alone. “It was what the brand stood for, which was that we embrace people for what they are, their creativity and specialness,” said Kevin Kotecki, who was CEO from 2005 until he quit in November, to the Trib. “I want it to fail,” adds Bryan Clarke, former VP of marketing.
Why the trashtalking? These are the execs "who helped breathe life into the company’s stale brands," such as PBR, Schlitz and Old Style. Now, they're on a new campaign, speaking out to save the brands they loved and labored to resurrect.Continue reading...
Posted by Sheila Shayon on January 21, 2011 10:00 AM
It's one thing when your brand hires kids in their teens and twenties to serve as ambassadors and act goofy. (Search YouTube for "Quiznos Cups" to see countless young people wearing inflatable Quiznos Q Cup costumes in public on behalf of the brand to see what we mean.) But it's quite another when they don't get paid.Continue reading...