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brand news

Brand News: Virgin Hotels, Toyota, SpaceX and more

Posted by Shirley Brady on January 21, 2015 07:45 AM


Virgin Hotels opens first property in the world: a female-friendly hotel in Chicago with a virtual concierge named Lucy.

Toyota fends off Volkswagen to remain the world's biggest automaker for the third consecutive year.

Elon Musk's SpaceX confirms $1B investment by Google and Fidelity for $10B valuation.

Walmart introduces in-store tax refund pick-up for shoppers.

Dove campaign encourages girls and women to love their curls.Continue reading...

brand news

Brand News: Tiffany, NAIAS, McDonald's and more

Posted by Dale Buss on January 12, 2015 09:23 AM


Tiffany releases first same-sex ad as Saks claims right to discriminate against transgender employees.

GM introduces Chevrolet Bolt long-range electric vehicle at NAIAS in Detroit, as Ford aluminum-bodied F-150 and Volkswagen Golf named North American Car/Truck of the Year.

H&M designs co-branded collection with Coachella festival.

23andMe releases user DNA data to Pfizer for genetic research.

McDonald's strikes a chord (and raises eyebrows) with latest ad in "I'm Lovin' It" US relaunch campaign, the local "Signs" commercial:Continue reading...

brand news

Brand News: AirAsia, Sony, Palm and More

Posted by Shirley Brady on January 2, 2015 09:19 AM

AirAsia CEO Tony Fernandes crash Twitter


Sony compensates gamers for PlayStation Network hack as the US sanctions North Korea over Sony hack and The Interview expands distribution to cable and satellite TV providers including Dish Network.

AirAsia crash search hindered by weather as CEO Tony Fernandes is praised for transparent response via Twitter feed.

Palm brand may be making a comeback after HP sells trademarks.

GM issues three new recalls, citing ignition systems.

H&M promotes new athleticwear collection.Continue reading...


Abercrombie & Fitch CEO Exits After Years of Controversy and Sinking Profits

Posted by Abe Sauer on December 9, 2014 02:52 PM

Abercrombie & Fitch CEO Mike Jeffries

Abercrombie & Fitch, the brand that defined youthful cool for a decade, is finally parting ways with its longtime CEO Mike Jeffries, who today retired ("effective immediately") with a $27.6 million retirement package, as Bloomberg reports.

The abrupt announcement follows the company's latest alarming quarterly earnings report, and a downward trend that has driven A&F's stock price over the last three years to lows not seen since the depths of the recession six years ago.

Investors cheered the latest retail CEO departure this year, sending ANF stock up nearly 10 percent. Too bad the board didn't do it a year or more ago when it became painfully clear to consumers that Jeffries was completely out of touch with American youth.Continue reading...

celebrity brandmatch

Brand It Like Beckham: From Footballer to Lifestyle Brand to Branding Consultant

Posted by Mark J. Miller on December 5, 2014 04:02 PM

Now that David Beckham is retired from soccer, he has turned his attention toward his brand and wealth management. Beckham announced this week that he and American Idol creator Simon Fuller have teamed up with Hong Kong-based Global Brands Group to “build brands with high profile sports and entertainment icons around the world,” CNBC reports. It remains to be seen who these icons are, but they won’t all be about Beckham. 

"It's not about David Beckham watches, bed sheets, socks, candles—it's about a bigger picture," Beckham commented. Global Brands CEO Bruce Rockowitz told CNBC that they are considering a number of different products, including fashion and electronics.

In a way, the move is reminiscent of Derek Jeter's post-athletic career path, when he launched the website The Players’ Tribune after wrapping up his tenure with the New York Yankees in order to tell the stories of other famous athletes.Continue reading...

branded entertainment

Branded Entertainment Watch: Lady Gaga & Tony for H&M, Red Bull and more

Posted by Abe Sauer on November 26, 2014 12:09 PM

The Project: "Lady Gaga & Tony Bennett - H&M Magical Holidays"

The Plot: The May-December songbirds perform “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album, Cheek To Cheek.

The Verdict: Swingin' and festive, chic to chic. Watch below, with more of the latest in branded entertainment this week:Continue reading...

brand news

Brand News: RadioShack's Weird Al Holiday, M&S, McRib and more

Posted by Dale Buss on November 7, 2014 09:18 AM


RadioShack drafts Weird Al Yankovic for holiday "Toyland" ad campaign.

Ford swaps exec titles as Jim Farley named EVP and president of Europe, Middle East and Africa and Stephen Odell becomes EVP of global marketing.

Home Depot discloses that 53 million e-mail addresses also were taken in data breach.

McDonald's is bringing back McRib to 75 percent of U.S. stores.

Marks & Spencer launches philanthropic "Follow the Fairies" holiday campaign.Continue reading...


Frenzy for Alexander Wang Proves H&M's Mastery of Co-Branding

Posted by Sheila Shayon on November 6, 2014 06:02 PM

The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.

After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.

As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...

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