Best Global Green Brands 2013

personal brands

David Beckham's Soccer Career May Be Over, but His Brand Will Live On

Posted by Mark J. Miller on May 16, 2013 04:12 PM

Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.

After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field. 

"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brands under fire

Bangladesh Hangs in the Balance as North American Retailers Weigh Options

Posted by Alicia Ciccone on May 14, 2013 07:01 PM

As it stands, 1,127 lives were lost in the factory collapse in Bangladesh and over a dozen international retailers have signed on to the binding Bangladesh Fire and Building Safety Agreement as the May 15 deadline looms. 

In a move that was hailed as "game-changing," H&M, Bangladesh's largest producer, signed on to the agreement on Monday, which promises to ensure independent inspections of all factories and financial aid to improve factory safety. “With this commitment we can now influence even more in this issue," said Helena Helmersson, Head of Sustainability for H&M, in a statement posted on the fast-fashion retailer's corporate website. 

While H&M's decision may have influenced other signatories like Italy's Benetton, Spain's Mango and Britain's Marks & Spencer, it has yet to affect the decisions of North American retailers including Gap Inc. and Walmart.Continue reading...

brands under fire

H&M, Primark Sign Bangladesh Safety Agreement; Gap Says It's Next [Update]

Posted by Sheila Shayon on May 13, 2013 06:39 PM

The rescue efforts in Savar, Bangladesh have officially been turned over to recovery as the death toll surpasses 1,100 in what has become the worst accident in the history of the garment industry. But 20 days later, it seems that progress and change is beginning to emerge from the rubble of a decrepit industry. 

The Bangladeshi government has agreed to let garment workers form trade unions without the permission of factory owners—a breakthrough in workers' rights in a de-regulated country, where garment factories were shut down this week following worker unrest over wages and conditions.

The proposed  safety plan, backed by a coalition of labor groups, calls for independent inspections of factories and a legally binding fire and building safety plan requiring retailers to help pay for improvements to factory safety and is an amendment to the 2006 Labor Act lifting restrictions on forming trade unions in most industries.

The pact also calls for changes regarding severance payments, welfare fund payments, management practices and payment and banking standards. In what could be a game-changing announcement, Swedish retailer H&M announced Monday that it will sign the binding agreement.Continue reading...

brands under fire

Abercrombie & Fitch Under Fire for Outdated Brand Image

Posted by Sheila Shayon on May 10, 2013 06:48 PM

The social media airwaves are alive with fury as a seven-year-old comment reignites a firestorm over positive body image and branding. 

Abercrombie & Fitch CEO Mike Jeffries made his position clear back in 2006 and has stuck to it ever since. “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

Jeffries' prejudice was reignited after a blog post reminded the public that the brand doesn't carry sizes XL or XXL in its women's products, a decision that is not only outdated but one that is being challenged by direct competitors like American Eagle and H&M, both which carry extended sizes for women and men.Continue reading...

pitching in

Beyonce Shows her Good Side with Handful of Charity Efforts

Posted by Sheila Shayon on April 26, 2013 02:30 PM

When you’re as big a star as Beyonce, you can pick and choose your gigs, and that includes what causes you lend your money (and fame) to. 

The star's latest philanthropic engagement is with Goodwill. The charity will collect donations at stops on Beyonce's Mrs. Carter Show World Tour, with proceeds from the sale of the items going towards Goodwill efforts to help unfortunate individuals find jobs. In further collaboration with CharityBuzz.com, ticket packages to the tour will be auctioned, with all proceeds going to Goodwill. 

Earlier this month, Bey partnered with mom Tina Knowles and sister Solange for an initiative called "Miss A Meal," where the family called on others to miss a meal and donate the money to charity. In February, Beyonce joined Salma Hayek Pinault and Frida Giannini to promote Chime For Change, an organization founded by Gucci to promote education, health and justice for girls and women around the world.

In the past, Beyonce has co-founded the Survivor Foundation to help victims of Hurricane Katrina, holding food drives during her 2006 tour. In 2005, her ambassadorship for World Children’s Day led to the release of “Stand Up For Love,” the anthem for the annual event to raise awareness and funds for children’s causes. She has supported 23 charities and foundations in all.Continue reading...

brand news

In the News: JCPenney, Facebook, Apple and more

Posted by Dale Buss on April 12, 2013 09:02 AM

In the News

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

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