brand news
Posted by Shirley Brady on March 22, 2013 09:02 AM

BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.
Pepsi introduces first new package design since 1997.
PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caring" Kering with new owl logo.
Nike surges on China rebound, North American results in latest quarterly earnings report.
Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading.
Chrysler looks to Nike and Starbucks for inspiration.
Coca-Cola tops British grocery brands ranking as Walkers rises to #2.
Facebook tests yet another timeline design.Continue reading...
More about: Brand News, Apple, Asda, BlackBerry, Chrysler, Coca-Cola, Facebook, FCC, Google, Gucci, H&M, Harry Winston, iPhone, Kate Spade, Kering, Lonely Planet, MillerCoors, MINI, Nike, Pepsi, PPR, Saint Laurent, Saturday, Starbucks, Swatch, Target, Walkers, YSL, Beyonce, Horsemeat
retail watch
Posted by Mark J. Miller on March 12, 2013 04:22 PM

H&M has added another ampersand to its business portfolio. This one, though, is at a higher end than the attire found in the chain’s more than 2,000 locations worldwide.
& Other Stories launched on March 8th with a bash in London, where the new brand will have its first brick-and-mortar store that will offer the brand’s first clothing line as well as a number of products from other labels and designers. Called C-labs, these temporary partnerships include such companies as The Lake & Stars lingerie, Clare Vivier’s bags and accessories, Alyson Fox’s jewelry and fashion designs by Abigail Lorick Im, WWD reports. “We like working with people who we like,” Anna Teurnell, & Other Stories’ head of design, told WWD. “And these labels complement what we have already.”Continue reading...
More about: Retail, Fashion, H&M, & Other Stories, Europe, UK, Cos, Cheap Monday, Monki, E-Commerce, Zara
brand ambassadors
Posted by Mark J. Miller on March 4, 2013 03:37 PM

Soccer fans in China were recently dealt a nasty blow when news came out of just how rigged the system has been there. Close to 60 Chinese soccer officials, including two former heads of the Chinese Football Association and the nation’s most-respected referee were recently banned from the sport for anywhere from five years to life for fixing games.
In addition to the corruption scandal, Chinese football has also just lost two of its biggest stars—the Ivory Coast’s Didier Drogba and France’s Nicolas Anelka—long before soccer fans in the country expected them to leave.
What’s the most-populated nation in the world to do? Hire the world’s most well-known soccer player under the age of 40 to help shift its image, of course. The 37-year-old David Beckham, who is now on the roster of Paris Saint-Germain Football Club in France’s Ligue 1, has signed on to be the brand ambassador for Chinese football, the BBC reports.Continue reading...
More about: Personal Brands, Sports, David Beckham, Football, Soccer, Chinese Football Association, Paris Saint-Germain, Guy Ritchie, H&M, Nicolas Anelka, Didier Drogba, Wine, Alcohol, Licensing, China, France, UK, Premier League, Celebrities, Brand Ambassadors
brands with a cause
Posted by Alicia Ciccone on February 21, 2013 05:26 PM
Swedish fashion house H&M is continuing its green streak with the official launch of its Garment Recycling Program.

The second-largest clothing retailer in the world will accommodate the program in all of its 269 U.S. locations as well as all 48 of its global markets. Beginning today, customers can bring any garment from any brand in any condition into an H&M store. For every bag of clothes donated, customers will receive a 15 percent off voucher for their next item purchased.
"We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world," said H&M spokesperson Marybeth Schmitt in a press release.
Additionally, H&M is teaming up with Global Green USA, who will be the sole beneficiary of the recycling program. The donated clothing will be handled by H&M's partner, I:Collect, which repeatedly reprocesses the garments for new use.Continue reading...
More about: Retail, Sustainability, Fashion, H&M, Global Green USA, I:Collect, & Other Stories, WWF, Karl-Johan Persson, Europe, India, US, M&S, Recycling, Corporate Citizenship, Vanessa Paradis, Campaigns
brand news
Posted by Shirley Brady on February 18, 2013 05:31 PM

Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.
Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).
Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.
Carnival cruiseship fire blamed on fuel line leak.
China vows to crack down on "malicious" trademark registrations.
Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.
Amway quietly builds brands and racks up sales.
BP prepares to go to court over Gulf spill.Continue reading...
More about: Brand News, Amway, BP, Carnival, Coca-Cola, Costco, Disney, H&M, Honest Tea, Kérastase, L'Oreal, Lance, Lladro, Nestle, Nike, Oakley, Office Depot, OfficeMax, Panera Bread, Porsche, Reebok, Starbucks, Telstra, Tiffany, Tobacco, Toy Story, Vodafone, Hong Kong, China, India, Horsemeat, Obamacare, & Other Stories, gTLD, Luxury, Mobile, Mike Bloomberg, Kate Moss, Oscar Pistorious, Barack Obama
ad watch
Posted by Shirley Brady on February 10, 2013 09:04 PM
In addition to new campaigns for Ford's "Hello Again" music project for the Lincoln brand and Kraft's "We are the World"-like music video for its Miracle Whip dressing during the Grammy Awards telecast on CBS, a host of other brands used the post-Super Bowl platform to make some noise.
Anheuser Busch InBev's Bud Light Platinum debuted its new new campaign by its new "creative director," Justin Timberlake, while Target also used the Grammys to kick off its tie-in with the singer's new album and promote its tie-ins with singer Pink and fashion designer Prabal Gurung:Continue reading...
More about: Grammy Awards, Advertising, Campaigns, Music, Entertainment, AARP, Budweiser, Bud Light, Bud Light Platinum, Chevrolet, Clairol, Ford, GM, Google, H&M, HBO, Herbal Essences, Kraft, Lincoln, Mars, Miracle Whip, Microsoft, Nexus, OWN, Pepsi, Snickers, Surface, Target, Tropicana, Twix, David Beckham, Beyonce, Pink, Prabal Gurung, Hunter Hayes, Ingrid Michaelson, Guy Ritchie, Tate Stevens, Justin Timberlake, Robin Williams, Oprah Winfrey, The Beatles, Super Bowl, Twitter, Social Marketing
sustainability
Posted by Sheila Shayon on February 7, 2013 06:46 PM

As many high-end brands show off their latest designs at New York Fashion Week, Greenpeace has a big message for the fashion world at large: It's time to clean up your act.
The latest from Greenpeace’s global Detox campaign is its “Fashion Duel,” with Italian actress Valeria Golino leading the charge for the industry to make environmental stewardship a priority in their operations.
The "duel" sets out to rate 15 Italian and French high-end luxury brands on three areas of the global supply chain — leather, pulp and paper and toxic water pollution — and highlights their differences in policy on toxic water pollution and deforestation.Continue reading...
More about: Greenpeace, Sustainability, Activism, Fashion, Luxury, Campaigns, Corporate Citizenship, Fashion Week, New York Fashion Week, Alberta Ferretti, Chanel, Dolce & Gabbana, Hermès, Prada, Trussardi, Nike, Adidas, Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Valeria Golino, Celebrities, Social Marketing
brand news
Posted by Dale Buss on February 7, 2013 08:57 AM

ABC sells out ads for Oscars.
AOL is constantly innovating but toward what end remains unclear.
American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey.
Banana Republic hooks up with Match.com for Valentine's mixers.
Boeing prepares redesign of troubled Dreamliner batteries.
Campbell Soup enlists celebrity chef in heart-health campaign.
Chipotle plans mid-year price increase.Continue reading...
More about: Brand News, ABC, AOL, AdWords, American Airlines, Banana Republic, Antonio Banderas, David Beckham, Boeing, Campbell Soup, Chipotle, Cummins, Disney, Dreamliner, GE, Google, H&M, Ignite, George Lucas, Lucasfilm, Match.com, NPR, Oscars, Panera, Peanut Butter & Co., Romano's Macaroni Grill, U.S. Airways, Wrigley, YouTube