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brand news

In the News: JCPenney, Facebook, Apple and more

Posted by Dale Buss on April 12, 2013 09:02 AM

In the News

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

china

Beckham Gets Photoshopped After Chinese Soccer Ambassador Debacle

Posted by Abe Sauer on March 25, 2013 04:24 PM

Beckham's China debacle was so bad that even Xinhua wondered if it all wasn't just "some sort of publicity stunt." It's not a good sign when China can't even get its own state-run news service on board with a publicity stunt put on by China to help its ailing soccer industry.

On the bright side for China, the west may remember this trip as the one during which Beckham flopped onto his bum while placing a kick.* But in China, they'll remember this trip as the one in which Beckham lifted his shirt to show off his Chinese tattoo just before the whole nation photoshopped it.

As the World Ambassador for Chinese Football, Beckham is tasked with making everyone in China forget that A) their national team is a longstanding disgrace with a single World Cup appearance ever (2002); and B) China's national soccer scene is so corrupt that numerous players and even the nation's soccer association head were sent to prison last year bringing the total count of the convicted to somewhere north of 50.Continue reading...

brands with a cause

Brands Mark World Water Day 2013

Posted by Sheila Shayon on March 22, 2013 12:26 PM

Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.

Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate. 

While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.

Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.

In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...

brand news

In the News: BlackBerry Z10, Pepsi, PPR and more

Posted by Shirley Brady on March 22, 2013 09:02 AM

In the News

BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.

Pepsi introduces first new package design since 1997.

PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caringKering with new owl logo.

Nike surges on China rebound, North American results in latest quarterly earnings report.

Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading. 

Chrysler looks to Nike and Starbucks for inspiration.

Coca-Cola tops British grocery brands ranking as Walkers rises to #2.

Facebook tests yet another timeline design.Continue reading...

retail watch

H&M Launches & Other Stories Brand in Europe

Posted by Mark J. Miller on March 12, 2013 04:22 PM

H&M has added another ampersand to its business portfolio. This one, though, is at a higher end than the attire found in the chain’s more than 2,000 locations worldwide.

& Other Stories launched on March 8th with a bash in London, where the new brand will have its first brick-and-mortar store that will offer the brand’s first clothing line as well as a number of products from other labels and designers. Called C-labs, these temporary partnerships include such companies as The Lake & Stars lingerie, Clare Vivier’s bags and accessories, Alyson Fox’s jewelry and fashion designs by Abigail Lorick Im, WWD reports. “We like working with people who we like,” Anna Teurnell, & Other Stories’ head of design, told WWD. “And these labels complement what we have already.”Continue reading...

brand ambassadors

David Beckham's New Job: Save Chinese Football

Posted by Mark J. Miller on March 4, 2013 03:37 PM

Soccer fans in China were recently dealt a nasty blow when news came out of just how rigged the system has been there. Close to 60 Chinese soccer officials, including two former heads of the Chinese Football Association and the nation’s most-respected referee were recently banned from the sport for anywhere from five years to life for fixing games.

In addition to the corruption scandal, Chinese football has also just lost two of its biggest stars—the Ivory Coast’s Didier Drogba and France’s Nicolas Anelka—long before soccer fans in the country expected them to leave.

What’s the most-populated nation in the world to do? Hire the world’s most well-known soccer player under the age of 40 to help shift its image, of course. The 37-year-old David Beckham, who is now on the roster of Paris Saint-Germain Football Club in France’s Ligue 1, has signed on to be the brand ambassador for Chinese football, the BBC reports.Continue reading...

brands with a cause

H&M Launches Garment Recycling Program Across All Markets

Posted by Alicia Ciccone on February 21, 2013 05:26 PM

Swedish fashion house H&M is continuing its green streak with the official launch of its Garment Recycling Program.

The second-largest clothing retailer in the world will accommodate the program in all of its 269 U.S. locations as well as all 48 of its global markets. Beginning today, customers can bring any garment from any brand in any condition into an H&M store. For every bag of clothes donated, customers will receive a 15 percent off voucher for their next item purchased. 

"We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world," said H&M spokesperson Marybeth Schmitt in a press release

Additionally, H&M is teaming up with Global Green USA, who will be the sole beneficiary of the recycling program. The donated clothing will be handled by H&M's partner, I:Collect, which repeatedly reprocesses the garments for new use.Continue reading...

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