brand news

In the News: ESPN, H&M, Target and more

Posted by Dale Buss on May 22, 2013 09:17 AM

In the News

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

brands under fire

Bangladesh Victims Yet to See Compensation as Governments Pressure Compliance

Posted by Sheila Shayon on May 21, 2013 12:54 PM

Fortunately, the issues brought to light by the recent horrors in Bangladesh are not disappearing from the headlines. Unfortunately, those who are culpable are not acting swiftly enough.

What little consensus has emerged from the rubble of a collapsed eight-story factory, which claimed over 1,120 lives, underscores the fact that public-private collaboration is vital to enact the sweeping reforms required for real change rather than corporate social responsibility campaigns. Major retailers including Walmart, Gap, JCPenney and Sears have yet to sign the proposed fire and safety agreements, while Walmart, like the wolf guarding the hen house, said it will monitor its 300-plus Bangladeshi suppliers itself. However, H&M, along with 30 other international retailers committed to the $3 billion fund to improve the safety of garment factories in Bangladesh.Continue reading...

brand news

In the News: Yahoo, Buick, P&G and more

Posted by Dale Buss on May 20, 2013 09:17 AM

In the News

Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.

Buick Motor Co. celebrates 110 years

P&G launches major review of its advertising ROI.

Actavis acquires Warner Chilcott in $5 billion pharma deal.

Billabong sees brand value drop after failed buyout attempts.

Campbell Soup meets high earnings hopes.

Chrysler quality now rivals Toyota, exec claims.

DirecTV considers bid for Hulu.

Domino's debuts DVD that smells like pizza.

GM accelerates financial and operational streamlining, CFO says.

Google may allow branded apps for Glass.Continue reading...

brands under fire

As Deadline Expires, Walmart, Gap Under Fire for Refusing to Sign Bangladesh Agreement

Posted by Sheila Shayon on May 16, 2013 05:38 PM

As the May 15 deadline has come and gone to sign the IndustriALL-backed Bangladesh safety agreement, the abscence of a number of US brands has become even more apparent as more than 30 international retailers have agreed to the terms defined by international labor organizations to ensure the repair and future maintenance of Bangladesh's growing garment industry. Last month, Rana Plaza, an eight-story factory employing mostly young women collapsed, killing 1,127 people.  

While American clothing brands and retailers have been actively involved in the ensuing dialogue, the only two to sign the agreement by the deadline were PVH (which owns the Calvin Klein, Tommy Hilfiger and Van Heusen brands) and Abercrombie & Fitch, while Walmart and Gap publicly declared their opposition to the plan

To date, the list of signatories includes: Abercrombie & Fitch, Aldi, Benetton, C&A, Carrefour, El Corte Ingles, Esprit, G-Star, H&M, Helly Hansen, Hess Natur, Inditex (Zara's owner), jbc, KiK New Look, Lidl, Loblaws on behalf of its Joe Fresh and Primark brands, Mango, Marks & Spencer, Mothercare, N Brown Group, Next, PVH, Rewe, Sainsbury's, Stockmann, Switcher, Tchibo, Tesco and WE Europe.Continue reading...

personal brands

David Beckham's Soccer Career May Be Over, but His Brand Will Live On

Posted by Mark J. Miller on May 16, 2013 04:12 PM

Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.

After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field. 

"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brands under fire

Bangladesh Hangs in the Balance as North American Retailers Weigh Options

Posted by Alicia Ciccone on May 14, 2013 07:01 PM

As it stands, 1,127 lives were lost in the factory collapse in Bangladesh and over a dozen international retailers have signed on to the binding Bangladesh Fire and Building Safety Agreement as the May 15 deadline looms. 

In a move that was hailed as "game-changing," H&M, Bangladesh's largest producer, signed on to the agreement on Monday, which promises to ensure independent inspections of all factories and financial aid to improve factory safety. “With this commitment we can now influence even more in this issue," said Helena Helmersson, Head of Sustainability for H&M, in a statement posted on the fast-fashion retailer's corporate website. 

While H&M's decision may have influenced other signatories like Italy's Benetton, Spain's Mango and Britain's Marks & Spencer, it has yet to affect the decisions of North American retailers including Gap Inc. and Walmart.Continue reading...

brands under fire

H&M, Primark Sign Bangladesh Safety Agreement; Gap Says It's Next [Update]

Posted by Sheila Shayon on May 13, 2013 06:39 PM

The rescue efforts in Savar, Bangladesh have officially been turned over to recovery as the death toll surpasses 1,100 in what has become the worst accident in the history of the garment industry. But 20 days later, it seems that progress and change is beginning to emerge from the rubble of a decrepit industry. 

The Bangladeshi government has agreed to let garment workers form trade unions without the permission of factory owners—a breakthrough in workers' rights in a de-regulated country, where garment factories were shut down this week following worker unrest over wages and conditions.

The proposed  safety plan, backed by a coalition of labor groups, calls for independent inspections of factories and a legally binding fire and building safety plan requiring retailers to help pay for improvements to factory safety and is an amendment to the 2006 Labor Act lifting restrictions on forming trade unions in most industries.

The pact also calls for changes regarding severance payments, welfare fund payments, management practices and payment and banking standards. In what could be a game-changing announcement, Swedish retailer H&M announced Monday that it will sign the binding agreement.Continue reading...

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