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CES Watch

CES 2015: ESPN Shakes Up TV Industry With Dish Network's Sling

Posted by Sheila Shayon on January 6, 2015 12:26 PM

2015 may well be the year that entrenched cable gate-keepers like Verizon and Comcast lose their audiences to online streaming.

ESPN’s entry into streaming is now tipping the scales. The unparalleled reach and scale of Disney's powerhouse sports brand is evident in the fact that the top ten most-viewed programs in cable television history are all ESPN programs—making the Dish Network's new Sling TV the Trojan Horse for the pay TV industry.Continue reading...

brand news

Brand News: CES 2015 Revs Up, Super Bowl Jockeying Heats Up

Posted by Dale Buss on January 6, 2015 09:29 AM

CES 2015 Mercedes-Benz driverless car

TOP STORIES:

BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.

Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]

TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.

Coach agrees to buy Stuart Weitzman shoe brand.

Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...

brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

brand news

Brand News: Pantone Announces 2015 Color of the Year and more

Posted by Dale Buss on December 4, 2014 09:14 AM

TOP STORIES

Pantone announces 2015 color of the year: Marsala.

Unilever plans to separate spreads business into standalone company.

Audi plans electric crossover in US to challenge Tesla.

Best Buy turns away from China.

Sony Pictures is upended by data breach. Continue reading...

bc q&a

Shomi the Money: 5 Questions for SVOD Content Wrangler Marni Shulman

Posted by Sheila Shayon on November 28, 2014 11:14 AM

shomi, the Canadian streaming video-on-demand service that launched this month, aims to slow growth of Netflix Canada with binge-worthy hits such as House of Cards and Orange Is the New Black

To do so, shomi is programming and leveraging U.S. content like those hit shows—and other titles including The Blacklist, 2 Broke Girls, Two and a Half Men, DaVinci's Demons, American Horror Story, Sons of Anarchy, Wilfred, Modern Family and Sleepy Hollow—to attract and build a loyal audience.

The subscription video on demand (SVOD) brand's backers—Canadian cable giants Shaw Media and Rogers Media—are dipping into a $100 million war chest to license in-demand titles from Disney/ABC, CBS, Warner Bros., 20th Century Fox, Starz Digital Media and BBC Worldwide.Continue reading...

brand news

Brand News: JetBlue, Honda, ING and more

Posted by Dale Buss on November 25, 2014 09:19 AM

TOP STORIES

JetBlue and content providers offer Fly-Fi.

Honda apologizes for under-reporting air bag issues since 2003.

ING slashes 1,700 jobs.

Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.

Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...

media brands

Vice Grows Up by Hiring a Sheryl Sandberg of its Own

Posted by Sheila Shayon on November 17, 2014 11:36 AM

Facebook CEO Mark Zuckerberg has admitted that hiring Sheryl Sandberg as COO helped the company grow up. Now Vice Media CEO Shane Smith is hoping to do the same.

Vice Media has hired former White House Deputy Chief of Staff Alyssa Mastromonaco as COO, starting in the job in January.

“We operate on a kind of free-flowing-quasi-hierarchical-non-traditional-management structure that just sort of happened over the year," stated Vice co-founder and CEO Shane Smith. "It's essentially a cult, and thus a nightmare for most status-quo managers.” 

Vice, which started life as a free street magazine with a punkish attitude in Canada, is a clear leader in global youth media and online video content and their digital channels cover all the bases of pop culture including Noisey, a music discovery channel; The Creators Project, dedicated to arts and creativity with backing from Intel; a new digital content platform with Live Nation; and an Emmy award-winning series with HBO that made headlines by bringing Dennis Rodman to North Korea. Continue reading...

branded entertainment

Branded Entertainment Watch: Porsche, Honda, Burberry and more

Posted by Abe Sauer on November 7, 2014 12:11 PM

The Project: "Art of the Thrill" for Porsche

The Plot: A group of brand influencers get strapped up and go for a special ride in a new Porsche Macan.

The Verdict: Porsche's marriage of art and technology is a multi-pronged target that includes native advertising in The Atlantic.Continue reading...

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