brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

brand news

Brand News: Lincoln, Apple Pay, Chrysler and more

Posted by Dale Buss on October 27, 2014 09:43 AM

TOP STORIES

CVS and Rite-Aid reject Apple Pay over conflict with rival retailer-supported technology as Walmart remains on sidelines.

Salesforce aims to boost sales by 20 percent with move into healthcare.

Apple designer Marc Newson crafts a shotgun for Beretta.

Chrysler pronounces 200 ready to "take on the world" in new ad campaign as automaker uses video games in dealer-staff training.

Ford prepares to overhaul Lincoln brand and launches MKC in China as Saturday Night Live spoofs brand's Matthew McConaughey spots with Jim Carrey.Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

media brands

HBO Cuts the Cord, Passes Go to Non-Cable Subscribers in Landmark Move

Posted by Sheila Shayon on October 15, 2014 12:04 PM

HBO was founded by a cable operator, Charles Dolan, who came up with its iconic tagline, "It's not television. It's HBO." With the launch of HBO Go for broadband and mobile to its pay TV customers, it added "It's not any streaming service. It's HBO Go" and "It's HBO. Anywhere" to its marketing toolkit.

It's been 42 years since HBO created Pay TV as a business and changed the distribution model for content worth paying for. Now it's forsaking television altogether by offering HBO Go to anyone who wants to sign up—and not just as a free add-on to subscribers of its premium TV offering.

It's an announcement that's sure to make waves with the stakeholders who brought it to the dance—cable and satellite TV operators—as the premium programmer abandons them at that dance in response to the threat of Netflix.Continue reading...

brand strategy

It's Go Time: HBO May Go Direct as Cable Landscape Continues to Shift

Posted by Sheila Shayon on September 11, 2014 03:04 PM

The company that changed broadcast television forever by introducing Pay-TV may be on the verge of doing so again.

Time Warner CEO Jeff Bewkes, called "Time Warner’s anti-mogul" by Michael Wolff, announced yesterday at the 23rd annual Goldman Sachs Communacopia Conference that he’s looking into offering HBO directly to consumers.

"We are seriously considering what is the best way to deal with broadband," said Bewkes. "The really good news is that we have viewers clamoring for HBO." 

As cable is increasingly replaced by broadband, HBO has a fundamental dilemma: it currently relies on packaged TV channels from cable providers like DirecTV, Charter Communications or Time Warner Cable to deliver its product to approximately 32,445,000 US households, (No. 2 behind Encore’s 41.6 million). Its global footprint covers 151 countries reaching nearly 114 million subscribers worldwide. 

And while HBO is loathe to irritate its distribution partners who contribute a cool $5 billion to the pay-TV service’s bottom line in annual revenue, the writing on the wall is clear: reach and grow subscribers beyond those tethered to cable TV in order to better compete against Netflix, Amazon Prime Instant Video, Roku and more.Continue reading...

media brands

Is Vice Media the Next Bloomberg?

Posted by Mark J. Miller on September 4, 2014 02:51 PM

While some media companies have had difficulty finding subscribers or an audience, let alone investors or buyers (Time Inc., anyone?), Vice Media, the fearless Canadian crew that convinced basketball legend Dennis Rodman to to hang out with North Korea's Supreme Leader Kim Jong-un, is growing—in both revenue and popularity—in epic proportions.

The company is now valued at more than $2.5 billion after it landed back-to-back investments, worth $250 million, from Silicon Valley firm Technology Crossover Ventures and A+E Networks. This comes on the heels of news last week that Time Warner had been trying to invest in Vice but couldn’t work out a deal.

For comparison's sake, the New York Times points out that BuzzFeed was valued well below Vice at $850 million when a recent $50 million investment came its way.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

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