Posted by Dale Buss on November 5, 2014 01:57 PM
Sparkling ICE has begun to reveal its first major ad campaign, which stars the young NBA MVP Kevin Durant.
In advance of a full-blown TV advertising plan for 2015, the genre-defining sparkling-water brand is showing a video about the production of the commercials with Oklahoma Thunder star Durant, hitting social media hard and even putting up billboards in his hometown (Seat Pleasant, Maryland), his college town (Austin, Texas) and his new base (Oklahoma City).
And for good measure, Sparkling ICE timed the campaign's kickoff to coincide with Tuesday night’s debut of an HBO documentary, The Offseason: Kevin Durant, which the beverage company helped promote on its social channels.Continue reading...
Posted by Dale Buss on November 4, 2014 09:15 AM
Alibaba revenues rise 54 percent in first earnings report as public company.
Apple and Google overcome differences for Disney Movies Anywhere partnership.
Burberry unveils Romeo Beckham as star of holiday ad campaign.
Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.
Emirates Airlines drops out as FIFA sponsor. Continue reading...
Posted by Dale Buss on October 30, 2014 09:12 AM
Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.
Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.
Burger King clears antitrust hurdle with Tim Hortons deal.
Kohl's launches badly needed makeover and details Thanksgiving opening plan.
SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...
Posted by Dale Buss on October 29, 2014 09:43 AM
BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.
Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.
Taco Bell goes dark (temporarily) on social media to push fans to mobile.
Fiat to spin off Ferrari as a separate company.
Costco vows to stay closed on Thanksgiving.Continue reading...
Posted by Dale Buss on October 27, 2014 09:43 AM
CVS and Rite-Aid reject Apple Pay over conflict with rival retailer-supported technology as Walmart remains on sidelines.
Salesforce aims to boost sales by 20 percent with move into healthcare.
Apple designer Marc Newson crafts a shotgun for Beretta.
Chrysler pronounces 200 ready to "take on the world" in new ad campaign as automaker uses video games in dealer-staff training.
Ford prepares to overhaul Lincoln brand and launches MKC in China as Saturday Night Live spoofs brand's Matthew McConaughey spots with Jim Carrey.Continue reading...
Posted by Dale Buss on October 16, 2014 09:09 AM
Apple accidentally leaks new iPads on iTunes ahead of today's reveal.
CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.
Clorox leads Ebola-related surge in sales of hand disinfectants.
Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.
Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...
Posted by Sheila Shayon on October 15, 2014 12:04 PM
HBO was founded by a cable operator, Charles Dolan, who came up with its iconic tagline, "It's not television. It's HBO." With the launch of HBO Go for broadband and mobile to its pay TV customers, it added "It's not any streaming service. It's HBO Go" and "It's HBO. Anywhere" to its marketing toolkit.
It's been 42 years since HBO created Pay TV as a business and changed the distribution model for content worth paying for. Now it's forsaking television altogether by offering HBO Go to anyone who wants to sign up—and not just as a free add-on to subscribers of its premium TV offering.
It's an announcement that's sure to make waves with the stakeholders who brought it to the dance—cable and satellite TV operators—as the premium programmer abandons them at that dance in response to the threat of Netflix.Continue reading...
Posted by Sheila Shayon on September 11, 2014 03:04 PM
The company that changed broadcast television forever by introducing Pay-TV may be on the verge of doing so again.
Time Warner CEO Jeff Bewkes, called "Time Warner’s anti-mogul" by Michael Wolff, announced yesterday at the 23rd annual Goldman Sachs Communacopia Conference that he’s looking into offering HBO directly to consumers.
"We are seriously considering what is the best way to deal with broadband," said Bewkes. "The really good news is that we have viewers clamoring for HBO."
As cable is increasingly replaced by broadband, HBO has a fundamental dilemma: it currently relies on packaged TV channels from cable providers like DirecTV, Charter Communications or Time Warner Cable to deliver its product to approximately 32,445,000 US households, (No. 2 behind Encore’s 41.6 million). Its global footprint covers 151 countries reaching nearly 114 million subscribers worldwide.
And while HBO is loathe to irritate its distribution partners who contribute a cool $5 billion to the pay-TV service’s bottom line in annual revenue, the writing on the wall is clear: reach and grow subscribers beyond those tethered to cable TV in order to better compete against Netflix, Amazon Prime Instant Video, Roku and more.Continue reading...