2014 Brandcameo Product Placement Awards

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

car talk

Cadillac Hopes to Squeeze Sales—and Maybe a New Sub-Brand—Out of 2015 Escalade

Posted by Dale Buss on October 8, 2013 03:58 PM

It isn’t clear if Ludacris is lining up for a new 2015 Cadillac Escalade, but apparently Donald Trump is. And General Motors’ enthusiasm for the first major overhaul of its iconic chiseled and luxuriously appointed mammoth SUV in seven years even has executives considering ways to extend the Escalade franchise beyond a single vehicle, as good as it might be.

GM revealed the redesigned Escalade in New York at an appearance that included Trump’s endorsement as well as company marketers eager to highlight the sleeker exterior, interior wood trim, and quieter and larger inside of the new model. 

Prices of the current Escalade start at $63,475, and GM is looking for a 10 percent boost in sales of the new version beginning next year after Escalade sales have gradually declined over the last several years.Continue reading...

brand news

In the News: Nielsen, HBO, Juicy Couture and more

Posted by Dale Buss on October 8, 2013 09:21 AM

In the News

Nielsen formally unviels plans to track TV-related conversations on Twitter

HBO brings a la carte programming to Google Play

Juicy Couture brand is sold for $195 million. 

ACE bandage brand partners with LL Cool J for promotion. 

Alcatel-Lucent sheds 10,000 jobs.

Amazon defeats IBM in CIA cloud dispute.

Burt's Bees tweaks literary classics in Vine, Instagram campaign.

Dollar General opens 11,000th store.

Dunkin' Donuts adds SoCal units.

Google puts support behind program to create affordable internet. 

JCPenney sees bottoming-out.Continue reading...

tech innovation

New York's Major Media Players Seek Startups Through SwitchPitch Event

Posted by Mark J. Miller on October 2, 2013 04:45 PM

Goliaths aren’t generally looking for help from Davids, but the New York Daily News, HBO, Time Inc., TiVo, Meredith, and nine other major media companies turned things upside down Tuesday when they asked more than 200 startups for help. 

The SwitchPitch event, which specializes in pairing startups with in-need companies, allows such companies to pitch funded innovation projects to startups looking for partners. After a bidding process, the selected startups will begin working with their supporting companies.

In this case, the Daily News will provide its startup of choice with a six-month stay in the paper's offices and a large testing ground for their concepts on NYDailyNews.com and the rest of the paper’s digital properties, which reach 17 million people monthly.Continue reading...

the revolution will be televised

Netflix, with Emmy in Hand, Takes One Giant Leap for Digital Entertainment

Posted by Sheila Shayon on September 23, 2013 02:41 PM

There was an air of change lingering over the 65th Emmy Awards last night, an annual celebration of television that host Neil Patrick Harris pointed out, "For our younger audience, that's the thing you watch on your phones."

Netflix took home its first Emmy award last night for David Fincher’s directing of highly-acclaimed drama series House of Cards. Although it only took home one of the 14 primetime Emmy’s that it was nominated for, Netflix still makes history as the first online-only distribution platform to win a big one.

The win is just the latest indication that streaming and original content has the ability to become the new pay-TV, as the company has previously said that its "goal is to become HBO faster than HBO can become us."Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

extreme branding

Game of Thrones Stunt on British Beach Attracts Gargantuan Attention

Posted by Mark J. Miller on July 19, 2013 06:12 PM

In the US, HBO’s Game of Thrones sword-and-sorcery series pulled in 16 Emmy nominations Thursday morning, second only to the 17 that FX’s American Horror Story: Asylum garnered. But that wasn’t the only “big” news for fans of Thrones.

The show’s third season is about to kick off in the UK and, to celebrate, British streaming service Blinkbox pulled off a major promotional coup: placing a massive dragon skull on a beach in an area known for its anthropological finds.Continue reading...

video killed the _____ star

Amazon Scoops Up Viacom Contract in Streaming Deal That Could Hurt Netflix

Posted by Mark J. Miller on June 5, 2013 05:12 PM

Riding high on nearly 30 million domestic subscribers and over 4 billion hours of streamed video, Netflix continues to be the streaming darling. Though, that reputation may come into question with one important demographic now that Netflix no longer has the rights to stream content from Viacom, which holds the rights to popular children's shows like Blue's Clues and Dora The Explorer. However, Amazon Prime, Netflix's main competitor, wasted no time scooping up the Viacom licensing deal in a reported $200 million, two-year contract, Reuters reports

Amazon won’t divulge how many customers subscribe to its $79 annual Prime membership, but it did say that children’s shows are “one of the most watched TV genres" on their service, CNN reports. The company couldn’t be prouder of its new deal, devoting a major chunk of its homepage to a note to its customers, particularly highlighting the major increase in kid shows on the service. The deal is quite the dig at Netflix, whose CEO Reed Hastings told CNBC last week, "If you're a parent and your child's looking for Blue's Clues, you know, that is definitely a problem," while also noting that his company still offers plenty of kids’ programming.Continue reading...

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