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Shomi the Money: 5 Questions for SVOD Content Wrangler Marni Shulman

Posted by Sheila Shayon on November 28, 2014 11:14 AM

shomi, the Canadian streaming video-on-demand service that launched this month, aims to slow growth of Netflix Canada with binge-worthy hits such as House of Cards and Orange Is the New Black

To do so, shomi is programming and leveraging U.S. content like those hit shows—and other titles including The Blacklist, 2 Broke Girls, Two and a Half Men, DaVinci's Demons, American Horror Story, Sons of Anarchy, Wilfred, Modern Family and Sleepy Hollow—to attract and build a loyal audience.

The subscription video on demand (SVOD) brand's backers—Canadian cable giants Shaw Media and Rogers Media—are dipping into a $100 million war chest to license in-demand titles from Disney/ABC, CBS, Warner Bros., 20th Century Fox, Starz Digital Media and BBC Worldwide.Continue reading...

brand news

Brand News: JetBlue, Honda, ING and more

Posted by Dale Buss on November 25, 2014 09:19 AM

TOP STORIES

JetBlue and content providers offer Fly-Fi.

Honda apologizes for under-reporting air bag issues since 2003.

ING slashes 1,700 jobs.

Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.

Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...

media brands

Vice Grows Up by Hiring a Sheryl Sandberg of its Own

Posted by Sheila Shayon on November 17, 2014 11:36 AM

Facebook CEO Mark Zuckerberg has admitted that hiring Sheryl Sandberg as COO helped the company grow up. Now Vice Media CEO Shane Smith is hoping to do the same.

Vice Media has hired former White House Deputy Chief of Staff Alyssa Mastromonaco as COO, starting in the job in January.

“We operate on a kind of free-flowing-quasi-hierarchical-non-traditional-management structure that just sort of happened over the year," stated Vice co-founder and CEO Shane Smith. "It's essentially a cult, and thus a nightmare for most status-quo managers.” 

Vice, which started life as a free street magazine with a punkish attitude in Canada, is a clear leader in global youth media and online video content and their digital channels cover all the bases of pop culture including Noisey, a music discovery channel; The Creators Project, dedicated to arts and creativity with backing from Intel; a new digital content platform with Live Nation; and an Emmy award-winning series with HBO that made headlines by bringing Dennis Rodman to North Korea. Continue reading...

branded entertainment

Branded Entertainment Watch: Porsche, Honda, Burberry and more

Posted by Abe Sauer on November 7, 2014 12:11 PM

The Project: "Art of the Thrill" for Porsche

The Plot: A group of brand influencers get strapped up and go for a special ride in a new Porsche Macan.

The Verdict: Porsche's marriage of art and technology is a multi-pronged target that includes native advertising in The Atlantic.Continue reading...

celebrity brandmatch

Sparkling ICE Signs Basketball Star and Fan Kevin Durant as Brand Ambassador

Posted by Dale Buss on November 5, 2014 01:57 PM

Sparkling ICE has begun to reveal its first major ad campaign, which stars the young NBA MVP Kevin Durant.

In advance of a full-blown TV advertising plan for 2015, the genre-defining sparkling-water brand is showing a video about the production of the commercials with Oklahoma Thunder star Durant, hitting social media hard and even putting up billboards in his hometown (Seat Pleasant, Maryland), his college town (Austin, Texas) and his new base (Oklahoma City).

And for good measure, Sparkling ICE timed the campaign's kickoff to coincide with Tuesday night’s debut of an HBO documentary, The Offseason: Kevin Durant, which the beverage company helped promote on its social channels.Continue reading...

brand news

In the News: Alibaba, Burberry, Hyundai and more

Posted by Dale Buss on November 4, 2014 09:15 AM

TOP STORIES

Alibaba revenues rise 54 percent in first earnings report as public company.

Apple and Google overcome differences for Disney Movies Anywhere partnership.

Burberry unveils Romeo Beckham as star of holiday ad campaign.

Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.

Emirates Airlines drops out as FIFA sponsor. Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

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