2014 Brandcameo Product Placement Awards

digital moves

Tech Hungry Target Eyes Crowded Streaming Space with Launch of Target Ticket

Posted by Mark J. Miller on May 20, 2013 05:28 PM

Folks have plenty of options when it comes to streaming online movies and TV shows: Netflix, Hulu, Amazon Prime and Apple's iTunes come to mind, but Target apparently thinks the space has room for one more.

The retailer is reportedly testing a beta version of Target Ticket, a TV and movie-streaming service with access to 15,000 titles.  

It will also provide “new releases, classic movies, and next-day TV,” the beta site claims. Right now, it’s just being tested on Target’s own employees, the Minneapolis/St. Paul Business Journal reports. This joins another employee-only beta test currently underway that allows people to order products online and pick them up at the store.Continue reading...

brand news

In the News: Google, Apple, Burger King and more

Posted by Dale Buss on May 15, 2013 09:20 AM

In the News

Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.

Apple is being investigated for its role in e-book pricing.

Burger King rolls out BK Rib to bust McRib by McDonald's.

ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.

Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.

Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.

Dell will miss profit estimates.

Dollar General looks to hire 10,000 new employees this month.Continue reading...

brands with a cause

Campaign to Fight Malaria Gets Big Boost from Social Media

Posted by Sheila Shayon on April 25, 2013 06:31 PM

In recognition of World Malaria Day and the more than 660,000 people that still die from the deadly but preventable disease, Novartis and Malaria No More have partnered for a unique campaign that will provide malaria treatments to those infected in Africa.

Over the next three years, Novartis, joined by diagnostic testing company Alere Inc., will donate up to three million courses of pediatric antimalarial drug, matching the number of treatments donated by the public through the Power of One campaign.

“We believe that this innovative campaign will help speed malaria elimination,” said Joseph Jimenez, Novartis CEO in a press release. “Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today.”Continue reading...

brand vs. brand

Netflix Flying High After Q1 Success Propels it Past HBO

Posted by Sheila Shayon on April 23, 2013 01:52 PM

Reed Hastings has thrown down the gauntlet to the gold-standard of pay-tv and on-demand as a new model emerges, largely defined by consumers.

Netflix has officially surpassed HBO in subscribers, reporting 29.17 million domestic subscribers in the first quarter of 2013, while HBO ended 2012 with 28.7 million, according to SNL Kagan. The company’s stock passed $200 a share for the first time since 2011 after reporting its quarterly earnings.

Ted Sarandos, chief content officer for Netflix told GQ that, "The goal is to become HBO faster than HBO can become us.” It looks like they're well on their way. 

Aside from subscribers and revenue, Netflix is now competing with HBO for talent and creative ideas. The streaming company recently launched a new original series, Hemlock Grove, while it's slated to capitalize on the Arrested Development series in May. "This is the direction that storytelling is evolving, where you're going to have the most interesting story lines, the most interesting characters," Kevin Spacey, star and executive producer of the Netflix original series House of Cards. "What a company like Netflix is doing is the ultimate expression of individual control, proof of what people's attention span really is." 

Of Netflix’s subscriber increase in Q1, more than two million in the US are attributed to the success of its first original series. Those who checked in to Netflix for House of Cards stayed for the most part, with fewer than 8,000 who paid the $7.99 monthly fee to watch the show choosing to cancel.Continue reading...

brand news

In the News: Honda, FDA, Michael Bloomberg and more

Posted by Alicia Ciccone on March 26, 2013 09:28 AM

In the News

Honda has the best brand image, according to a Kelly Blue Book study.

FDA abandons graphic cigarette warning labels in favor of new approach.

NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.

Amazon is the most visited online retailer in Europe.

Boeing's Dreamliner completes first flight test since being grounded.

With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.

GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...

brand news

Time Warner Spins Off Time Inc.: A Sign of the Times?

Posted by Sheila Shayon on March 7, 2013 01:23 PM

Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion. 

"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...

ad watch

Cheers and Jeers for Beyoncé's Platinum Promos for Pepsi

Posted by Sheila Shayon on March 6, 2013 05:39 PM

Beyoncé is beyond busy. Following her Pepsi-sponsored Super Bowl halftime show, she presented an award at the Grammys with Ellen Degeneres, she's the cover girl for the March issue of Vogue, she did an interview with Oprah Winfrey and her documentary aired on HBO, not to mention that her "Mrs. Carter World Tour" is almost upon us, kicking off in Belgrade in April and reaching the U.S. in late June. 

The star posted a Warhol-inspired ad to her Facebook page (which has over 43 million likes!) and can be seen striking three poses, highlighting her much-talked about new bleached blonde hair. The caption, in a nod to her soda sponsor's "Live for Now" tagline and the 60's inspiration: "Pop Art inspires me to Live for NOW."

In another made-for-social promo image, Pepsi's $50 million girl channels Monroe and Bardot, clad in a pair of teeny shorts and a tight-fitting white turtleneck. The ads, which promote her upcoming Pepsi-sponsored tour have come under some fire for portraying the vocal star with a visibly fairer complexion.Continue reading...

celebrity brandcasting

Seen Enough Beyonce Yet? Expect More With Pepsi, HBO, Oprah, Doc and Tour

Posted by Dale Buss on February 11, 2013 02:09 PM

Pepsi promoted new artists like Hunter Hayes as part of its presence on the Grammy Awards last night, but most of its music marketing budget remains devoted to one very established diva: Beyonce.

Beyonce is demonstrating her personal-brand firepower these days like no time in recent years. Using her Pepsi-sponsored Super Bowl halftime show as a launching pad, she also gave an award at the Grammys with Ellen Degeneres, made time to serve as the cover girl for the March issue of Vogue, taped an interview with Oprah Winfrey scheduled to run on Saturday and, of course, is awaiting reaction to the documentary about her that HBO plans to run on Sunday.

That's all by way of ramping up fan fever for her new "Mrs. Carter World Tour," which kicks off in Belgrade in April and finally reaches the United States in late June. MasterCard is holding a ticket presale event.Continue reading...

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