traveling brands

Best Western, Radisson Among First US Chains to Use Google Virtual Hotel Tour

Posted by Mark J. Miller on December 20, 2013 07:17 PM

One consistent frustration of Google Street View is that no amount of cursor clicking will let users see behind the closed doors of the world. Before the end of the year, a number of doors are about to be open.

Several American hotels have made a deal with Google Business Photos to allow online visitors who search for their hotel on Google Search, Google Maps, Google+, and Google Hotel Finder to have a look inside their hotels. Using photographers trained and certified by Google, the images will be similar to Street View and provide 360-degree panoramic views of the interiors of the accomodations.

"It will allow you to virtually experience the hotel in the same way you would if you were there," Dorothy Dowling, senior vice president of marketing and sales for Best Western, told USA Today. "We personally believe that this is going to be a game-changer in the industry in redefining how photos will be consumed by the consumer." Best Western is particularly proud to be the first US chain to have all of its 2,200 locations included in the program.Continue reading...

traveling brands

Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

Posted by Dale Buss on December 16, 2013 03:37 PM

Millennials worldwide may not be getting jobs, but they're getting more places to stay. Hilton now expects to introduce a new hotel brand in 2014 aimed at young travelers to match a new offering by Marriott and one by Starwood.

The new Hilton brand of boutique, "lifestyle" hotels would emphasize style and design and be aimed at Millennials with enough money to travel for work or pleasure. It would aim to compete with W Hotels, a brand developed by Starwood, and with both Marritt's fledgling Edition hotels as well as the Moxy chain that it is developing for Europe with Ikea, according to the Wall Street Journal.

"It's something we're working on," Christopher Nassetta, Hilton's CEO, told the newspaper. Hilton currently has 10 brands and a wide range of hotels ranging from Hampton Inn to Waldorf Astoria.Continue reading...

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Hilton, Green Mountain, A&E and more

Posted by Dale Buss on December 12, 2013 09:20 AM

In the News

Hilton raises more than $2.3 billion in biggest-ever hotel IPO.

Green Mountain introduces college-branded K-Cup brewers.

A&E rebrands Bio as Lifestyle Network FYI.

American Airlines signs big jet deals with Bombardier and Embraer.

Aramark prices IPO at high end.

Avon halts rollout of new order-management system.

Barnes & Noble sees chairman book $40 million loss on company stock sale.

Boeing gets new offer from machinists in Washington on 777X factory.

ExxonMobil presses to be able to export US oil.

Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

china

The Week in China: McDonald's Nightclub, Xi Jinping for Durex, Baijiu Woes and more

Posted by Abe Sauer on June 14, 2013 12:45 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: McDonald's owns the night... KFC woes... Middle-class spending... GM exports... Buick and Toyota recalls... Adidas fakes... GSK scandal... Volvo and Carrefour look West... Hollister brah... Givenchy... Dreamworks' Tibet Code... Durex gets spanked... and more.Continue reading...

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