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brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Hilton, Green Mountain, A&E and more

Posted by Dale Buss on December 12, 2013 09:20 AM

In the News

Hilton raises more than $2.3 billion in biggest-ever hotel IPO.

Green Mountain introduces college-branded K-Cup brewers.

A&E rebrands Bio as Lifestyle Network FYI.

American Airlines signs big jet deals with Bombardier and Embraer.

Aramark prices IPO at high end.

Avon halts rollout of new order-management system.

Barnes & Noble sees chairman book $40 million loss on company stock sale.

Boeing gets new offer from machinists in Washington on 777X factory.

ExxonMobil presses to be able to export US oil.

Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

china

The Week in China: McDonald's Nightclub, Xi Jinping for Durex, Baijiu Woes and more

Posted by Abe Sauer on June 14, 2013 12:45 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: McDonald's owns the night... KFC woes... Middle-class spending... GM exports... Buick and Toyota recalls... Adidas fakes... GSK scandal... Volvo and Carrefour look West... Hollister brah... Givenchy... Dreamworks' Tibet Code... Durex gets spanked... and more.Continue reading...

social media

Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

checking in

Amidst an Industry Boom, Hotel Brands Cash In on New Markets

Posted by Mark J. Miller on March 21, 2013 07:27 PM

The world’s financial situation isn’t exactly peachy keen just yet, but the global population appears to be up for traveling. Both luxury and budget brand hotels are popping up across the world.

Starwood Hotels & Resorts, which came in at the top of its category in the recent 2013 Harris Poll EquiTrend, “expects to have enough cash in the next three years to add another global luxury brand bringing their total to ten.” 

Mitzi Gaskins, VP/global brand manager for JW Marriott, noted that the “luxury space is growing a lot” and is “anticipating 50 percent growth over the next four to five years with 79 JW hotels up and running by 2015.” Less than half of the 30 or more hotels that the brand has in the pipeline are in the United States. Gaskins told Fortune that the luxury markets that are growing fastest are “top tier destinations and gateway cities,” noting that the JW brand was opening soon in Cabo, Turks & Caicos, Macao and Hanoi, and had “just launched” in Venice.Continue reading...

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