Posted by Abe Sauer on May 13, 2014 02:39 PM
Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.
While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.
Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...
Posted by Dale Buss on May 12, 2014 09:33 AM
TOP 5 STORIES
Citroen becomes second automaker to name female CEO.
Disney aims to expand Frozen success to other platforms.
Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.
Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.
Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.
MORE BRAND NEWS:
Apple/Beats tie-up (still unconfirmed) faces skeptics.
AT&T interest in DirecTV reportedly heats up.
Audi strives to maintain lead despite product trough.
BMW triples carbon-fiber capacity in US plant.
Citizen plans first retail concept store in North America.Continue reading...
Posted by Dale Buss on February 28, 2014 09:37 AM
Chipotle rolls out tofu-based Sofritas nationwide.
Abercrombie & Fitch cuts prices and looks to expand outlets.
Quiznos plans to file for bankruptcy.
American Airlines ends bereavement fares.
Caterpillar loses big locomotive job.
Costa Rica launches new branding campaign.
Gap tops upbeat forecasts.
Hilton considers selling Waldorf Astoria Hotel.
Michael Jordan tops list of highest-paid retired athletes.Continue reading...
Posted by Mark J. Miller on December 20, 2013 07:17 PM
One consistent frustration of Google Street View is that no amount of cursor clicking will let users see behind the closed doors of the world. Before the end of the year, a number of doors are about to be open.
Several American hotels have made a deal with Google Business Photos to allow online visitors who search for their hotel on Google Search, Google Maps, Google+, and Google Hotel Finder to have a look inside their hotels. Using photographers trained and certified by Google, the images will be similar to Street View and provide 360-degree panoramic views of the interiors of the accomodations.
"It will allow you to virtually experience the hotel in the same way you would if you were there," Dorothy Dowling, senior vice president of marketing and sales for Best Western, told USA Today. "We personally believe that this is going to be a game-changer in the industry in redefining how photos will be consumed by the consumer." Best Western is particularly proud to be the first US chain to have all of its 2,200 locations included in the program.Continue reading...
Posted by Dale Buss on December 16, 2013 03:37 PM
Millennials worldwide may not be getting jobs, but they're getting more places to stay. Hilton now expects to introduce a new hotel brand in 2014 aimed at young travelers to match a new offering by Marriott and one by Starwood.
The new Hilton brand of boutique, "lifestyle" hotels would emphasize style and design and be aimed at Millennials with enough money to travel for work or pleasure. It would aim to compete with W Hotels, a brand developed by Starwood, and with both Marritt's fledgling Edition hotels as well as the Moxy chain that it is developing for Europe with Ikea, according to the Wall Street Journal.
"It's something we're working on," Christopher Nassetta, Hilton's CEO, told the newspaper. Hilton currently has 10 brands and a wide range of hotels ranging from Hampton Inn to Waldorf Astoria.Continue reading...
Posted by Dale Buss on December 13, 2013 09:19 AM
Boeing sees collapse of its renewed talks with machinists for 777X work.
Coca-Cola shakes up Americas management.
Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.
Bolthouse Farms leverages innovative Instagram tech.
DaVinci Wines debuts Facebook promo.
DirecTV explores online-video service and counts on addressable ads for future growth.
Google mulls designing its own server chips in threat to Intel.
Hilton explores creating new hotel brand aimed at affluent Millennials.
Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...
Posted by Dale Buss on December 12, 2013 09:20 AM
Hilton raises more than $2.3 billion in biggest-ever hotel IPO.
Green Mountain introduces college-branded K-Cup brewers.
A&E rebrands Bio as Lifestyle Network FYI.
American Airlines signs big jet deals with Bombardier and Embraer.
Aramark prices IPO at high end.
Avon halts rollout of new order-management system.
Barnes & Noble sees chairman book $40 million loss on company stock sale.
Boeing gets new offer from machinists in Washington on 777X factory.
ExxonMobil presses to be able to export US oil.
Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...
Posted by Dale Buss on December 2, 2013 09:33 AM
American holiday shoppers produced gloomy numbers for retailing's big weekend.
Saab rolls out first sedan under new owners.
Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.
Amazon floats idea of delivery drones.
Apple's iPhone 5S outsold the 5C three to one in the UK.
Bank of America to pay Freddie Mac $404 million.
BMW and PSA/Peugeot-Citroen will review small-engine alliance.
Burger King imitates Big Mac with Big King.
Chrysler boosts test-drive marketing.
Cracker Barrel sees new healthful menu drive sales.
Esprit plans to launch new fashion brand.Continue reading...