brand news

In the News: Boeing, GE, Burberry and more

Posted by Dale Buss on February 19, 2013 08:53 AM

In the News

Boeing faces looming strike vote following Dreamliner tumult.

GE seeks inventions via social campaign.

Burberry lauded for London Fashion Week digital experience.

Amazon acts on controversy over German TV show about its workers.

Audi blocks use of GQ3 vehicle name by Qoros of China.

BP faces next bout of Gulf spill liability.

Cracker Barrel can't shake off activist shareholder.

Danone cuts 900 jobs in Europe.

Ferrari plans to price new supercar starting at 1 million euros.Continue reading...

branded entertainment

Hilton Web Campaign Highlights The Onion's Growing Digital Ad Sales Push

Posted by Mark J. Miller on January 14, 2013 02:58 PM

The Onion's stature as a leading satirical pseudo-news source, with its hilarious and sometimes provocative headlines, has long been well-established. Less known to the general public, however, is the existence of its own in-house and marketing agency created to serve leading brands.

That changed to a degree on Monday when The New York Times reported on Onion Labs' latest project: a website for Hilton Hotels and Resorts that helps users detect whether they have "vacationitis" and provides various suggestions on how to combat it.

"Some of our most popular satirical editorial content in The Onion surrounds the workplace and everyday stresses, so it's been exciting to work with Hilton Hotels & Resorts to illustrate diagnoses of vacation blues around the world," stated Grant Jones, The Onion's head of marketing who oversees The Onion Labs. "The cartoon memes aim to inspire workers to fill their 'prescriptions' with a much-needed break from the office."Continue reading...

brand news

In the News: Cadillac, Hostess Brands, HP and more

Posted by Dale Buss on January 14, 2013 08:59 AM

In the News

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.

Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.

HP CEO Meg Whitman receives $15.4 million.

American Express travel cuts point to end of an era.

Apple cuts orders for iPhone parts.

Billabong receives another takeover bid. 

Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.

GM's Chevrolet division relaunches Corvette brand.Continue reading...

brand news

In the News: BP, Activision, Huawei and more

Posted by Dale Buss on October 11, 2012 09:04 AM

In the News

Activision goes bigger with Skylanders line extension and marketing effort.

AIG pays $1.7 billion for ING Malaysia.

ANA conference poised to set attendance record.

Android robot is a hit with 3-D printers.

Audi and BMW starting to leave behind Mercedes-Benz in global premium-auto race.

BAE in play for U.S. buyers as report says EADS merger failed because of discord among participating European governments.

BP moves closer to overall settlement of Gulf spill as Louisiana blames company for perma-sheen.Continue reading...

road warriors

Sonesta Jump-Starts New Extended Stay Product with ES Suites Brand

Posted by Barry Silverstein on August 31, 2012 01:22 PM

The Sonesta travel brand includes an eclectic collection of international luxury hotels, resorts and cruise ships. With a tiny hotel portfolio relative to major hotel brands (it currently has only ten U.S. hotels, for example), Sonesta is making a push to gain brand awareness by entering a new segment -- the extended stay market.

By acquiring fifteen Staybridge Suites and two Residence Inns, Sonesta is able to jump start its new "ES Suites" brand in the primary markets of Atlanta, Houston and Orlando, in addition to locations in Massachusetts, New Jersey, North Carolina and Ohio. Mike Wohl, operations vice president at Sonesta ES Suites, told HotelNewsNow.com, "We really like the extended stay business. It has matured to the point where it is a solid fundamental market segment on a national scale. It's a proven segment, and we really like the business model."Continue reading...

china

The Week in China: Hilton and Vivienne Tam, Weibo, Illy, Lingerie Football League, Baijiu and Spanish Brand Translations

Posted by Abe Sauer on August 17, 2012 03:25 PM

China is the second largest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

Vivienne Tam Slippers for Hilton, wealth inequality, Walmart, baijiu, Popcap, doggies, translating Spanish brand names, the Lingerie Football League comes to China and more... Continue reading...

brand news

In the News: iPhone 5, AT&T, Qantas and more

Posted by Dale Buss on July 18, 2012 09:02 AM

In the News

Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.

AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.

Bank of America swings to profit.

Bob Evans may be considering sale of Mimi's Cafe.

Coke and PepsiCo step up campaign against New York soda ban.

DirecTV finds unlikely friends in dispute with Viacom.

Ericsson earnings plunge on economic slowdowns.Continue reading...

checking in

Hilton Campaign Shifts From Global to Local and Experiential

Posted by Sheila Shayon on July 17, 2012 11:12 AM

"Stay Hilton" + "Go Chill," "Go Refresh," "Go Toast," "Go Foodie" — that's the message from Hilton Hotels & Resorts in the brand's new branding campaign showcasing unique experiences guests can find in the brand’s portfolio of more than 550 hotels in 80 countries.

The campaign highlights the local nuances of each destination (hence "Go NY" on its Facebook cover photo) and the guests who visit and is an evolution of the chain’s global footprint 'Stay Hilton. Go Everywhere.' campaign.

“Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels," stated Andrew Flack, VP, global brand marketing, Hilton Hotels & Resorts. "The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways."Continue reading...

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