brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

tech in the spotlight

CES 2014: Samsung, LG Show Their Curves on Day One

Posted by Sheila Shayon on January 6, 2014 08:22 PM

Today marked day one of the 2014 Consumer Electronics Show in Las Vegas, a showcase like no other of some of the most innovative technologies that in many cases, put the future right in the hands of the consumer. The week-long show, which will see upwards of 150,000 visitors, features presentations from headline brands like Google, Samsung, LG, Ford, GM, and hundreds of others. 

“The show, which has been running since 1967, grew up around devices like television sets and stereos sold by distributors and retailers,” wrote Don Clark for the Wall Street Journal. “But it has continually morphed to add new classes of products and companies that don't fit the classic consumer-electronics description.”

From curved TVs to anti-microbial smartphones and a sun-exposure bracelet, here are some of the highlight's of the first day at CES 2014:Continue reading...

brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

brand news

In the News: American Airlines, Bitcoin, Gap and more

Posted by Alicia Ciccone on November 28, 2013 08:50 AM

In the News

Happy Thanksgiving to our American readers!

American Airlines clears final hurdle in merger with US Airways

Bitcoin breaks the $1,000 mark. 

Gap moves quickly after ad featuring Sikh model is vandalized. 

CBC downplays loss of NHL broadcasts. 

Facebook testing a 'save for later' feature. 

GoldieBlox deletes Beastie Boys commercial as battle with band heats up.

Goldman Sachs bets entrepreneurship project can save Detroit. 

HoneyBaked Ham's radio-mobile play aim's to take a bite out of Turkey Day. 

HP will replace Verizon in hosting Healthcare.gov website.Continue reading...

social media watch

LinkedIn Gets More Brand Friendly with Dedicated Product Pages, Targeted Content

Posted by Sheila Shayon on November 19, 2013 02:43 PM

LinkedIn has managed to make its platform more brand friendly by introducing Showcase Pages. The dedicated content pages allow major brands like Microsoft to focus on a singluar sub-brand such as Xbox and direct targeted content to users interested in the specific topic. Companies can have up to 10 Showcase Pages. 

Different from Company Pages, Showcase Pages aren’t for recruiting and don’t include a Careers or Products & Services section. LinkedIn has more than three million Company Pages from blue chip brands like Adobe, Cisco, Microsoft and HP, who were all part of a pilot test for the new feature.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

china

The Week in China: KFC's Toilet Water Ice Cubes, Apple Genius Bar Scalpers and more

Posted by Abe Sauer on July 26, 2013 12:52 PM

Above: Domino's isn't the only one in the world delivering delicious pies with drones.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC's toilet ice cubes… "China's Foursquare" Jiepang launches 5.0… Taobao kills its sellers… Fan Bingbing for cheap scooters... Time Out's Shanghai stunt... QQ trademarks… "Virtual" cola sales… China loves vans… IKEA… GM… HP's silk road… Huawei tells the US to "shut up"... and more.Continue reading...

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