brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

brand news

Brand News: Sears, Time Inc., Unilever and more

Posted by Shirley Brady on May 22, 2014 09:03 AM

TOP 5 STORIES

Brands to Watch

Sears closes more US stores in wake of quarterly loss while Sears Canada tests YouTube shoppable videos.

Time Inc. opens ad space on magazine covers, breaking industry taboo.

Unilever unloads Ragu and Bertolli brands for $2.15 billion.

Best Buy hits sales slump in latest quarter.

Facebook adds fingerprinting tool to track users' TV and audio usage.

MORE BRAND NEWS

Airbnb will hand over host data to New York.

Amazon adds first batch of HBO content to Prime.

Beats co-founders face legal action as Spotify hits 10 million subs.

Fab slide continues with fourth round of layoffs.Continue reading...

brand strategy

HP Joins Cloud Computing Arms Race with Helion

Posted by Dale Buss on May 8, 2014 12:02 PM

HP believes there's plenty of room on the horizon for another cloud, so the brand known for PCs and printers is making its biggest foray yet into the softer side of the IT business.

CEO Meg Whitman has pledged to spend $1 billion over the next two years to create HP Helion, launching products and services for open-source cloud software via the rising platform, OpenStack, in a move that will compete with the two brands that have so far dominated cloud computing—Amazon and Google.

"This changes how we think about who we are competing with," said Bill Hilf, HP's vice president of cloud product and service management, according to the New York Times. As part of the move, the company's "public" cloud will expand from two to 20 of its 80 data centers worldwide within a year.

HP is putting all of its existing cloud offerings under the Helion brand and will indemnify its customers from any third-party patent claims that may arise against its open-source software. It will even extend that protection to the customers of their customers, the Times reported.Continue reading...

brand news

Brand News: Alibaba, Airbnb, HP and more

Posted by Dale Buss on May 7, 2014 09:12 AM

TOP 5 STORIES

Brands to Watch

Alibaba files for U.S. IPO that is expected to be record-breaking.

Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.

Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.

HP invests $1 billion in cloud computing.

Twitter stockholders sold massively as lockup expired; stock price plunges.

MORE BRAND NEWS:

AOL acquires consumer-tracking platform.

Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...

brand news

In the News: Russell Stover, P&G, Nordstrom and more

Posted by Dale Buss on February 21, 2014 09:12 AM

In the News

Russell Stover Candies up for sale, price may top $1 billion.

P&G announces major restructuring of marketing, including beauty-division makeover.

Nordstrom sees sales slide continue at its stores.

Amazon launches video ads with Geico, plans set-top box and woos high-profile retailers.

BJ's Restaurants launches mobile ordering and payment.

Banana Republic ads feature real-life unions including a gay couple.

Chick-fil-A chicken sandwich turns 50.

Chobani and other marketers escape LGBT-related backlash for Sochi advertising.

Coca-Cola has "mediocre Pepsi on its heels," Nelson Peltz says.

Darden Restaurants expands into airports.Continue reading...

brand news

In the News: Candy Crush, Kellogg's, Sony and more

Posted by Dale Buss on February 18, 2014 09:05 AM

In the News

Candy Crush Saga maker files for IPO.

Kellogg will switch to sustainable palm oil by 2016.

Sony sold more than 5 million PlayStation 4 consoles globally.

Actavis nears acquisition of Forest Labs for up to $25 billion.

Campbell Soup focuses on price promotions in Australia sweet biscuit market.

Coca-Cola sales and earnings slide, yielding cost cuts.

Groupon says President's Day gaffe was intentional

Hong Kong Disneyland says it will add hotel rooms after consistent turn up in attendance. 

HP knew of Autonomy's accounting methods long before sale, report says.

Lamborghini looks to expand two-model lineup.

LG unveils three new L-series smartphones.Continue reading...

mobile brands

HP Looks to Turnaround Slumping PC Business with Return to Mobile Market

Posted by Sheila Shayon on January 15, 2014 05:43 PM

As promised back in December, HP is reentering the smartphone market two years after the company stopped selling mobile devices with two new phablets—the Slate 6 VoiceTab and Slate 7 VoiceTab—both designed for the Indian market.

“Consumers are looking to consolidate their phones and tablets, which is propelling the voice tablet market,” Ron Coughlin, SVP Consumer Personal Systems Group, HP, said in press release.

Both run on Android and come with Android 4.2 Jelly Bean, have high-resolution front and rear cameras, front-firing speakers, quad-core processors, dual-SIM compatibility and will support 3G connectivity. 

“This is an exciting new category that represents a meaningful growth opportunity for HP,” said Coughlin. “Our HP Slate VoiceTab provides consumers with a high-quality product at a great value.” The devices will likely be priced in the $200 to $250 range without a contract.Continue reading...

brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

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