brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

social media

LinkedIn Has Locked Into Social Success

Posted by Dale Buss on February 28, 2013 06:47 PM

LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network's 40 to 43 million reguar unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere.

While the market capitalizations of darlings such as Facebook, Zynga and Groupon have fallen by 25 percent to 60 percent since their recent public offerings, LinkedIn is now valued at more than $18 billion versus just $4 billion when it went public nearly two years ago. With that, its stock closed at all-time highs this week.

That's because the Mountain View, Calif.-based brand has managed to create and then dominate social media networking focused around jobs, careers and business identities. LinkedIn also has been able to monetize its site by selling services such as job ads, career pages and a recruiter talent finder that helps companies find, attract and manage their talent.

In turn, LinkedIn's utility has helped make it gradually more attractive to the most career-challenged generation—Milennials—in addition to Generation Xers and boomers who tended to become the initial members of LinkedIn as established professionals. Meanwhile, Facebook, for instance, has lost its identity as the place where young social-networkers gather. Continue reading...

diversity watch

Brands Come Out to Support Gay Marriage

Posted by Mark J. Miller on February 27, 2013 04:26 PM

The U.S. federal government still defines the act of marriage as one taking place between a man and a woman even though a number of states have made gay marriage legal and President Obama made it clear in his Inauguration speech (and other speeches since) that gay marriage is something he firmly believes in. “Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law—for if we are truly created equal, then surely the love we commit to one another must be equal as well,” Obama said after being sworn in on Jan. 21 by Supreme Court Chief Justice John Roberts.

Roberts will have a lot to do with possibly making a change to the way the federal government defines marriage when his Court hears two gay-marriage-related cases on March 26 and 27. Nearly 300 companies came out Wednesday to “urge the U.S. Supreme Court … to strike down a federal law that restricts the definition of marriage to heterosexual unions,” Reuters reports.

Considering the size and number of brands taking part, it will be hard for conservatives who have long opposed gay marriage to try and boycott everyone involved.Continue reading...

brand news

In the News: Yahoo!, Barnes & Noble, Weight Watchers and more

Posted by Dale Buss on February 26, 2013 09:08 AM

In the News

Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.

Barnes & Noble breakup possibility highlights leadership differences.

Weight Watchers sees workers push back over low pay.

Airbus considers adding assembly line for A350.

Alcatel bets on AT&T and Verizon to keep U.S.-market growth.

Amazon losing its edge in e-commerce satisfaction.

BP begins its trial in 2010 Gulf oil spill.

Diageo hopes to create frozen-cocktail frenzy in U.K.

Google is the most trusted online brand in India, followed by Facebook.

HP board signals more oversight of CEO.

Hooters launches new brand campaign.

IKEA pulls more meatballs over horse meat.Continue reading...

brand news

In the News: KFC, Barnes & Noble, IKEA and more

Posted by Dale Buss on February 25, 2013 09:07 AM

In the News

"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.

KFC launches campaign in China after an antibiotics scandal damaged the brand.

IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.

Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.

BP may be closing in on a settlement as spill trial nears.

BYD targets electric-vehicle sales.

Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...

brand news

In the News: Atari, RIM, Sony and more

Posted by Dale Buss on January 21, 2013 09:02 AM

In the News

Atari files for bankruptcy protection in the U.S.

RIM could license BlackBerry 10 software.

Sony plans to introduce tablet challenging Apple and Samsung.

AIG learns from "Thank You, America" misfire.

Alfa Romeo plans brand return to U.S. late this year.

Boeing sees safety investigators dismiss one potential cause of Dreamliner fires.Continue reading...

brand news

Brands in the News: Dreamliner, GM, Blockbuster and more

Posted by Dale Buss on January 17, 2013 09:02 AM

In the News

Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.

GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.

Blockbuster faces U.K. closure after no buyers emerge.

American Airlines swings to profit and sees “good trajectory” for this year.

Apple rattles Wall Street with sharp stock-price drop.

AT&T looks to Europe for mergers.

Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...

brand news

In the News: Cadillac, Hostess Brands, HP and more

Posted by Dale Buss on January 14, 2013 08:59 AM

In the News

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.

Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.

HP CEO Meg Whitman receives $15.4 million.

American Express travel cuts point to end of an era.

Apple cuts orders for iPhone parts.

Billabong receives another takeover bid. 

Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.

GM's Chevrolet division relaunches Corvette brand.Continue reading...

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