2014 Brandcameo Product Placement Awards

brand news

In the News: BP, HP, AIG and more

Posted by Dale Buss on September 10, 2012 09:02 AM

In the News

BP sells Gulf of Mexico oil fields for $5.5 billion to help pay for spill settlement while Petrobras seeks partner for development of its Gulf sites.

HP expands workforce reduction to 29,000 positions.

AIG will see U.S. slash its stake to become minority shareholder with $18 billion sell-off.

Apple cuts reliance on Samsung for iPhone chips as iPhone 5 mania and rumor mill heat up.

Audi threatens BMW's seven-year luxury auto crown.

Google charges retailers in growing competition with Amazon, as Google Fiber launch site takes off and Google Glasses hit the runway at New York Fashion Week.

NBC faces Paralympic TV deal scrutiny while the UK celebrates the end of the summer of the Olympics with London 2012 parade.Continue reading...

brand news

In the News: NYC Taxi Logo, Dell and HP Woes, and more

Posted by Dale Buss on August 23, 2012 09:00 AM

Anheuser-Busch and Major League Baseball extend partnership.

Best Buy lavishes compensation on new CEO.

Delhaize bets big on retailing in Greece despite economic turmoil.

Dell and HP struggle to sell PCs.

Denver bans outdoor advertising for medical marijuana outlets.

Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.

Exelon benefits from ties to Obama administration, New York Times says.

Fox and Ad Council use Glee to target texting while driving.

General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...

brand news

In the News: Johnson & Johnson, the Anti-Google Wallet and more

Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.

7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.

Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.

Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.

Bumbo foam child seats recalled following injuries.

Calvin Klein sued by Lululemon for alleged patent infringement.

Chick-fil-A uproar may have inspired gunman.Continue reading...

brand news

In the News: Google Nexus Q, HP, Ikea and more

Posted by Dale Buss on August 9, 2012 09:02 AM

In the News

Google goes back to the drawing board for Nexus Q black ball.

HP writes down $8 billion.

Ikea name sold to Dutch company.

Lane Bryant reveals new campaign and tagline.

Macy's raises outlook as profits surge.

NBC gets high marks from viewers for Olympics coverage.

Nestle warns of slowdown in U.S. market.

Nokia sells app-development unit.Continue reading...

brand news

In the News: Android, Citi, Lilly and more

Posted by Shirley Brady on August 8, 2012 06:50 PM

Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.

Citi tests foreclosure rentals, steps up digital marketing.

Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.

Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.

BlackBerry-maker RIM stock jumps on Samsung rumors.

Carmen Steffens expands fashion brand from Brazil to US.

Chiquita restructuring plan calls for new CEO.

Dairy Queen promotes Orange Julius brand.

Esprit hires Zara exec as new CEO.Continue reading...

brand news

In the News: AIG, BK, Chick-fil-A and more

Posted by Dale Buss on August 2, 2012 09:00 AM

In the News

AIG pushes plan for independence from U.S. government.

Burger King says that menu and marketing changes have boosted bottom lilne.

Campbell Soup creates limited edition to help food bank.

Chick-fil-A supporters (and Wendy'sshow up for "Appreciation Day."

Christina Aguillera lends her voice to a good cause.

Costco experiences strong U.S. sales.

Crocs celebrates milestone a little too exuberantly.

DirecTV sees U.S. subscribers decline for first time.Continue reading...

social media watch

How to Optimize Tweets? Cite Trusted Sources and Recognized Brands - Study

Posted by Sheila Shayon on June 12, 2012 11:56 AM

On Twitter, the brand currently defining conventions of digital conversation, the source remains the strongest factor in value and quality and trust trumps emotion. New research shows the key factor in predicting a tweet's popularity is the source of the link being tweeted. And just as in search engine optimization, recognizable (brand) names help.

A just-released study from UCLA and Hewlett-Packard's HP Labs researched four factors and their influence on optimizing tweeted headlines and news links with accuracy 84% of the time:

• The credibility of the news source that generates and posts an article

• The category of news the article falls under (sports, technology, health)

• The subjectivity of the language in the article

• Famous people, brands or other notable entities mentioned.

The data was collected from Feedzilla’s API over nine days and 40,000 news articles, and popularity of articles was measured as the number of times a news URL was posted on Twitter. Using Stanford's Named Entity Recognizer to identify a famous person or company and measure prominence relative to others resulted in a score for each of those 40,000 articles based on the four factors.Continue reading...


Brandcameo: Madagascar 3 Tips Hat to, But Doesn't Say, Cirque du Soleil

Posted by Abe Sauer on June 11, 2012 11:51 AM

Film: Madagascar 3 (DreamWorks Animation)
Total Products Spotted: 8
Standout Placement: Cirque du Soleil (by implication)
Most Memorable Placement (positive): Ducati
Most Memorable Placement (negative): HP
Other Product Placements: Airbus, Central Park Zoo, Duane Reade, Ferrari, New York Knicks, Central Park Zoo
Overall Product Placement Integration Grade (1-10): 4
Comments: There are some odd observations to be made about the products and brand names found in Madagascar 3. Most odd is that the most obvious brandcameo (Cirque du Soleil), while explicitly hinted at, is never mentioned by name — even though knowledge of that name is assumed of the audience.Continue reading...

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