Posted by Abe Sauer on April 3, 2012 10:01 AM
A little anecdote from the booming Chinese port city of Dalian will tell you two different (but equally important) things about Apple's popularity in mainland China and what the brand is going through there.
It seems that the security detail from Mall 1 showed up at Mall 2 to "send a message." That message was communicated when Mall 1's security guards arrived at Mall 2 and knocked down billboards advertising the soon-to-open Apple store. That Apple store, set to the world's largest, will soon open at Parkland Mall. The mall is high-end and home to numerous foreign luxury brands. In fact, a close look at the video of the brouhaha, above, reveals it was shot from a Starbucks patio. (Starbucks, by the way, is plowing its way through China lately, too.)
And all this during a week when Apple CEO Tim Cook visited China, from the Foxconn factory floor to the vice premier, and the March 29th report on Foxconn seemed to make all Apple's Foxconn woes disappear.Continue reading...
Posted by Dale Buss on March 21, 2012 09:04 AM
Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
Posted by Abe Sauer on March 5, 2012 11:55 AM
The catchphrase of The Lorax — "Unless someone like you cares a whole awful lot, nothing's going to get better" — can mean a lot of different things depending on one's perspective when it comes to the marketing of Universal's record-breaking new #1 movie.
To purists, it means that unless consumers speak up, Hollywood's commercialization of Dr. Seuss, including signing a cross-promotional sponsorship deal with an automaker, the movie's environmental message is for naught. To Mazda, the brand that's ponying up for The Lorax tie-in, it means that unless some consumers care an awful lot, sales numbers are not going to get better.
But is the outrage about Mazda's Lorax partnership making "perfect" the enemy of "good" — and overlooking ?Continue reading...
Posted by Abe Sauer on February 29, 2012 03:31 PM
100 likes, 857 dislikes. That's the YouTube tally for the Mazda tie-in commercial for Dr. Seuss' The Lorax movie, based on the animated version of the kids' classic environmental-themed book that's hitting cinemas on March 2nd.
The comment "I'm absolutely disgusted with this! The REAL Lorax would never work with the Onceler. Mazda, stop using Dr. Seuss's material, it's only going to make your company look bad and downright stupid" has been voted up 28 times. Another irate comment, "Consider the movie and car both boycotted. WTF were you thinking?" is par for the course.
The shame of it? It all could have been avoided.Continue reading...
Posted by Dale Buss on February 23, 2012 09:03 AM
Airbus and Boeing are building too many planes, plane-leasing exec warns.
Amazon pulls some independent titles from Kindle in dispute.
Campbell Soup counts on new products for turnaround.
Fuller Brush files for bankruptcy.
GM hopes Peugeot can help solve riddle of European market.
Google agrees to add "Do Not Track" button and support coalition of Internet companies.
HP continues struggles with PC business.
Hyundai prepares for its own show during Oscars.Continue reading...
Posted by Dale Buss on February 14, 2012 08:55 AM
Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."
Angry Birds lands on Facebook.
Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.
Burt's Bees launches spinoff aimed at Gen Y.
Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.
Ford may have last laugh over Chevrolet with Super Bowl truck ad.
Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...
Posted by Dale Buss on February 6, 2012 08:58 AM
BMW faces snafu in Europe marketing a Mini cold front.
Boeing checks 787 Dreamliners for possible delamination.
Eli Manning's star rises with second Super Bowl win, edging personal brands of brother Peyton and rival Tom Brady.
Facebook is challenged by monetizing mobile.
Ford says majority of big-market dealers are on board for investments in Lincoln brand.
GM aims for $10 billion in annual profit.
Goldman Sachs CEO Lloyd Blankfein emerges as corporate spokesman for same-sex marriage.
HP nods toward activist investors.
Honda pulls forward major changes to struggling Civic this fall.Continue reading...
Posted by Dale Buss on January 31, 2012 09:03 AM
Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.
AT&T names new strategy officer in management shuffle.
Bang & Olufsen debuts cheaper line of high-tech gadgets.
Belstaff brings luxury leather jackets to London and New York with dual flagships.
BSKyB to start movie service rivaling Netflix.
BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.
Carrefour names yet another CEO in turnaround struggle.Continue reading...