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brand news

In the News: Apple, Kraft, Tesco and more

Posted by Dale Buss on August 12, 2013 09:35 AM

In the News

Apple will debut next iPhone on September 10, report says.

Kraft launches comeback plan for Jell-O.

Tesco set to withdraw brand from China.

AOL pushes to make Patch profitable.

Amazon may expand grocery service to New York, report says.

BlackBerry weighs selling itself.

Crocs tussles with Wall Street.

Daimler plans to expand Smart brand in China. 

Ford steps up training of assembly workers in wake of shaky launches.

Fox talks with NBC about doing Hillary Clinton miniseries.

GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.

Honda tries to save American drive-ins.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Nike, Tesla, Cooking Light and more

Posted by Alicia Ciccone on June 21, 2013 09:16 AM

In the News

Nike brand president Charlie Denson to retire.

Tesla unveils 90-second battery pack swap. 

Cooking Light Magazine rolls out food line. 

Apple wins suit against Samsung over screen effects. 

Darden Restaurants sees better quarter on expanded Olive Garden, Red Lobster menus.

Electrolux introduces vacuum that plays music

HTC hires Robert Downey Jr. for $12 million ad campaign.

Carl Icahn joins Twitter, saying 'I like it almost as much as I like Dell."

Mozilla moves ahead with cookie-blocking browser. 

Phoenix Suns debut new look for next season.Continue reading...

brand news

In the News: Bausch & Lomb, Netflix, Monsanto and more

Posted by Shirley Brady on May 27, 2013 09:05 AM

In the News

Bausch & Lomb board approves $4.5 billion sale to Canada's Valeant Pharmaceuticals.

Nextflix makes waves with Arrested Development reboot as Hulu sees bidders jostle with Yahoo.

Monsanto targeted by worldwide protests over GMOs.

Club Med brand sees takeover bid from China's Fosun and AXA.

Apple grapples with PR fallout from U.S. tax-dodging inquiry as original model nabs $650,000 at auction.

Better Place, Israel's electric car brand, packs it in and files for bankruptcy as Renault ends partnership.

BP-sponsored art exhibit at London's Tate Britain hailed by critics.

Fast and Furious 6 sets Memorial Day weekend box office record.

HTC One plays catch-up with Samsung's Galaxy smartphones.

McDonald's CEO-scolder Hannah Robertson, 9, becomes a media sensation.

SABMiller promotes cassava beer in Africa.

Woolrich parts ways with designer Mark McNairy, goes "on hiatus."

& Jimmy Buffett's "Margaritaville": "the most lucrative song ever."

brand news

In the News: P&G, Google, AT&T and more

Posted by Dale Buss on May 24, 2013 09:25 AM

In the News

P&G CEO Bob McDonald retires from troubled tenure as predecessor A.G. Lafley comes back to the company to take the CEO post.

Google faces antitrust probe over dominance in online display ads.

AT&T imposes new wireless fee and adds iPhone to pre-paid GoPhone program.

Apple faces potential setback in e-books case.

Boy Scouts of America vote to allow gay scouts into its ranks. 

Campbell Soup's parent acquires Plum Organics.

Daimler and Ford strengthen technology ties.

Dodge banks on Fast & Furious 6 tie-in to rev flagging Dart sales.Continue reading...

ad watch

Samsung Resumes Apple Bashing With Galaxy S4 Graduation Campaign

Posted by Mark J. Miller on May 7, 2013 05:28 PM

For years, Apple has sold itself as the young, hip counterpart to the old fuddy duddies in the PC and mobile phone market. Now, Samsung is taking a page from the master’s book—and it's helping it gain some serious mobile market share.

When Samsung launched its Galaxy S3 last year, its "Next Big Thing" advertising took direct jabs at Apple’s iPhone and all the supposed earbud-wearing lemmings that bought the device—echoing the Apple-bashing theme of its Galaxy S II campaign. Now, as it releases its highly-anticipated Galaxy S4, it looks like the marketers at Samsung have decided to sit back on their heels and let the Apple bashing continue—and why not? 

According to Ad Age, Samsung’s market share in the fourth quarter of 2012 went up to 30% from 21% in 2011. Meanwhile, Apple’s share fell from 41% to 39% in that same window.Continue reading...

branded entertainment

Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

Posted by Abe Sauer on April 30, 2013 11:26 AM

How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"

The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.

For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.

The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...

brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

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